Podcast
Contrary to Popular Opinion
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined.
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.
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About the show
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.
Listen to Contrary to Popular Opinion
All episodes 81
- 81 Don't Get Fooled by Agency Hype: A Guide to Finding the Right Partner for Your Business
- 80 Is AI Making Media Buyers Obsolete? Here's the Truth.
- 79 The New Rules of Search in the AI Era
- 78 AI Changed How Customers Buy. Is Your Brand Ready?
- 77 The Real Reason Your Organic Traffic Dropped 80%
- 76 Your Attribution Model Is Probably Wrong - Why Marketing Mix Modeling Works
- 75 Your Data Is Lying to You About What Works
- 74 Shiny Object Syndrome: Why Tech Doesn’t Equal Strategy
- 73 If AI Buys Everything on Your Behalf, Where Does Advertising Fit In?
- 72 A 'Proven Agency Process' is Only Valuable if it Fits Your Business
- 71 The Real Cost of AI: What Most Agencies Won't Tell You
- 70 The Right Questions About Agentic Media Buying No One Is Asking
- 69 Cookies Aren't Dead. They Just Evolved.
- 68 Your Creator Strategy vs Your Influencer Strategy (They're Not the Same)
- 67 Is Your Ad Budget Too Small For Your Agency? (Here’s How You Know)
- 66 The New Purchase Journey: From Mass Media to Social Media Feeds
- 65 Inside the Seismic Shift from SEO to Answer Engine Optimization
- 64 Bold 2026 Marketing Predictions: Why 2026 Won't Be What Marketers Expect
- 63 Why Your Marketing Dashboard Is Lying to You (And how AI Can Fix It)
- 62 The Truth About Marketing Analytics Costing You Millions
- 61 Why Human Touch in Marketing Beats AI Every Time
- 60 Pixels vs People: The Virtual Influencer Marketing Debate
- 59 The Real Cost of AI for Advertising & Marketing Agencies
- 58 The ROAS Trap: How Chasing Attribution Impacts Your Marketing
- 57 Why Holiday Shopping Now Starts in September: Marketing vs. Psychology
- 56 Social vs. Amazon: Who Wins the Next Wave of E-Commerce?
- 55 The Case for Media Mix Modeling: Correlation Beats Guesswork
- 54 Sydney Sweeney & American Eagle: The Double-Edged Sword of Celebrity Branding
- 53 Small Fish, Big Pond: The Truth About Agency Priority
- 52 You're Not Buying Media, You're Buying Outcomes
- 51 Beyond Performance: The Real ROI in 2025
- 50 Beyond the Award: Building Culture That Actually Drives Performance
- 49 AI and Marketing : Separating Hype from Real Utility
- 48 AI, CRO & the New Rules of Consumer Engagement with Matt Crincoli
- 47 Tariffs, Tactics, and Tough Calls: Marketing Strategy in Uncertain Times
- 46 Seismic Shifts: How Advertising, Agencies, and Value Are Being Rewritten
- 45 The $50B Shift: Why Retail Media Networks are Marketing’s Next Frontier
- 44 Agency Credibility: Built Through Great Work, Industry Awards - or both?
- 43 Performance & Brand Marketing: Building Brands Beyond the Click
- 42 The Creator Economy's Missing Link: Real Talk on Social Commerce
- 41 Beyond Smoke & Mirrors to Performance Marketing that Achieves Business Outcomes
- 40 The Marketplace Dilemma: Maximizing Profits Without Losing Brand Control
- 39 Ad Blocking, Cookies, Free Internet, and the Future of Online Advertising
- 38 What Super Bowl Ads Really Teach Us About Marketing
- 37 The Realities of Agency Selection and Vertical Specialization
- 36 AI and Creative, UGC, and the Evolution of Brand Storytelling
- 35 Market Shifts, Layoffs, and Attracting Top Talent
- 34 Proving ROI in the Age of Media Fragmentation
- 33 TikTok’s Fate: Implications for Advertisers and Creators
- 32 The Heart of Leadership: Gratitude for 2024 and Vision for 2025
- 31 The Truth About Agency / Client Relationships
- 30 Trust, Truth & Treatment: A Marketing Maven's Take on Healthcare Marketing's Future
- 29 Could AI Replace Media Agencies?
- 28 The Outcome of a Human Centered Approach to Hiring
- 27 Building Brands Consumers Love
- 26 Beyond CPMs: Why Business Outcomes Surpass Traditional Metrics
- 25 The Truth About AdTech
- 24 AI in Advertising and Marketing: Hype or Reality?
- 23 How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington
- 22 Real Talk on Agency Client Relationships Rewind
- 21 Navigating Multi-Million Dollar Ad Budgets with Multiple Agencies
- 20 Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce
- 19 Rethinking the Pitch Process: A Smarter, Better Way to Find the Right Agency Partner
- 18 What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild
- 17 Elevating Client Deliverables and Value with AI
- 16 Insights Into the Evolving CMO Role with Juhi Pikale
- 15 The Dynamics of Cultural Relevancy in Marketing
- 14 Navigating Transparency in Media Buying
- 13 In-House vs Agency: A CMO's Dilemma
- 12 The 3-Second Challenge: Winning Hearts and Minds in Advertising
- 11 Achieving Big Results on Tight Budgets
- 10 The Reality of Brand Building: Strategies for Sustainable Growth
- 9 Truth in Advertising: Auditing Your Agency’s Work
- 8 First Party Data: The New Goldmine
- 7 Our Path to: Inc. Best Workplaces for 2024
- 6 AI + Marketing: Hype or Reality?
- 5 When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren
- 4 Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising
- 3 Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
- 2 Challenging the Status Quo: Vuja Dé Digital's Vision
- 1 Welcome to Contrary to Popular Opinion