Episode 22
Real Talk on Agency Client Relationships Rewind
In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations.
Show notes
In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations.
We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with external agencies.
Packed with insights and practical examples, this episode highlights the importance of transparency, accountability, and strategic alignment in driving long-term marketing success.
Chapters:
- 00:00:00 - Get ready for a marketing deep dive that challenges the status quo!
- 00:01:13 - Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
- 00:13:05 - Truth in Advertising: Auditing Your Agency’s Work
- 00:24:39 - In-House vs Agency: A CMO's Dilemma
- 00:39:52 - Insights Into the Evolving CMO Role with Juhi Pikale
Links and Resources:
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja De Digital
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About Contrary to Popular Opinion
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.