Why It Works
The kind of trust you’re trying to develop takes time — and staying top of mind with prospects doesn’t happen by accident.
Google spent two years studying how people actually make purchase decisions online and found a large gap between the moment a buyer realizes they need something and the moment they buy.
They also found that the gap is even larger for large, high-stakes investments — like hiring a service firm. The reason is that buyers need far more information before they feel confident enough to choose.
Your Clients Aren’t Looking in the Yellow Pages Any More
Our system helps you show up where your ideal prospects and partners are looking
- long-form content that shows up when they’re looking for a particular solution
- short-form content that shows up in their feed while they scroll
One Conversation. Everywhere Your Audience Is.
One Recorded Conversation
Full-Length Video & Audio
- YouTube
- Apple Podcasts
- Spotify
- Amazon Music
- iHeartRadio
Social Posts & Short Clips
- TikTok
- X
Articles & Blog Content
- WordPress
This means a potential client can spend real time learning how you think, what you actually do, and why you’re different from every other firm in the market.
That’s how the trust you’re trying to build starts forming before you’ve ever met, and how you stay top of mind when they’re ready to buy.
All you have to do is show up and talk.
You’re likely already having the types of conversations that would make great content: collaboration calls with your clients, voice notes and memos that you’re sending to your team. These would likely be helpful to so many more people and can be repackaged as content.
There are no hard rules about the type of content you have to create: you can sit down and have a casual conversation or structure it like a detailed lecture.
The great thing is that you’ve already done the hard part which is developing your experience and expertise over the years.