Episode 46
Seismic Shifts: How Advertising, Agencies, and Value Are Being Rewritten
In this sharp, thought-provoking rewind episode, we dive into some of the common fundamental disconnects in today’s agency-client relationships.
Show notes
In this sharp, thought-provoking rewind episode, we dive into some of the common fundamental disconnects in today’s agency-client relationships.
From dissecting the semantics of "fee" vs "compensation" to exposing how media transparency is often an illusion. We explore and challenge industry norms with data-backed insights and candid commentary.
You'll hear hard truths about agency utilization models, the real costs behind "cheap" campaigns, and how AI is poised to disrupt the future of advertising and how work is done.
Whether you're a brand exec navigating budget pressure or an agency leader rethinking value delivery, this episode offers crucial takeaways around trust, strategy, and staying competitive in our tech-driven marketing world.
Chapters:
- 00:00:00 - Rewind Begins: ROI, Transparency & AI—No B.S. Breakdown
- 00:00:47 - Navigating Transparency in Media Buying
- 00:17:35 - Could AI Replace Media Agencies?
- 00:27:28 - How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington
Links and Resources:
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja Dé Digital
Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
About Contrary to Popular Opinion
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.