The $50B Shift: Why Retail Media Networks are Marketing’s Next Frontier

In our latest episode, Todd Juneau and Kelly Maguire dive into the complex world of retail media networks with strategic marketing leader and expert Matt Crincoli.

Drawing on his experience at Amazon, Walmart, Huckberry, Charlotte's Web and more, Matt explains what retail media networks really are.

He addresses why Amazon’s ad console is essential learning ground, and how marketers can avoid the trap of overhyped tools.

Matt addresses everything from leveraging data across platforms like Instacart and Chewy to understanding incrementality, and the illusion of silver-bullet solutions.

This is a no-fluff conversation for anyone looking to navigate the retail media network advertising landscape with clarity and solid strategy.

Chapters:

• 00:00:00 - Why Amazon Runs the Retail Media World
• 00:00:38 - Let’s Challenge the Marketing Status Quo
• 00:01:04 - Retail Media Networks: Buzzword or Breakthrough?
• 00:02:36 - What the Heck Is a Retail Media Network Anyway?
• 00:04:46 - Who’s Who in the Retail Media Power Game
• 00:04:58 - Picking Platforms Without Losing Your Mind (or Budget)
• 00:13:58 - Untangling the Retail Media Web: Tools, Traps & Truths
• 00:24:00 - Can You Actually Measure Retail Media Success?
• 00:25:45 - Big Takeaways & Mic-Drop Moments

Links and Resources:

• Matt on LinkedIn
• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital 

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