Episode 41
Beyond Smoke & Mirrors to Performance Marketing that Achieves Business Outcomes
In this rewind episode, we cut through the noise surrounding marketing analytics, media mix modeling, and agency selection.
Show notes
In this rewind episode, we cut through the noise surrounding marketing analytics, media mix modeling, and agency selection.
With marketing budgets tighter than ever, it's critical to understand what’s truly worth the investment and what’s just smoke and mirrors. We discuss how small and mid-sized brands can make smart, data-driven decisions without spending a fortune on high-end analytics tools.
Plus, we dive into the common pitfalls marketers face when selecting an agency and how to distinguish between real value and empty promises.
If you're tired of buzzwords and want actionable insights on optimizing your marketing spend, this episode is for you.
Chapters:
- 00:00:00 - Cutting Through the Hype: What Performance Marketing Really Means
- 00:00:43 - Achieving Big Results on Tight Budgets
- 00:11:56 - Proving ROI in the Age of Media Fragmentation
- 00:19:02 - Beyond CPMs: Why Business Outcomes Surpass Traditional Metrics
Links and Resources:
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja Dé Digital
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About Contrary to Popular Opinion
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.