Episode 30
Trust, Truth & Treatment: A Marketing Maven's Take on Healthcare Marketing's Future
In this episode, Lisa Overman shares her extensive experience in marketing across diverse industries, focusing on her role in urgent and healthcare marketing.
Show notes
In this episode, Lisa Overman shares her extensive experience in marketing across diverse industries, focusing on her role in urgent and healthcare marketing.
She discusses the evolving role of urgent care as a bridge between primary and emergency room care, the growing trust in virtual care, and the impact of consumer expectations shaped by a convenience-driven society.
Lisa dives into the challenges of educating patients, building brand awareness, and addressing misconceptions in healthcare marketing while highlighting innovative strategies for driving consumer engagement.
Chapters:
- 00:00:00 - Why Urgent Care is Becoming the New Primary Care
- 00:01:23 - Meet Lisa Overman: Marketing Expert with a Unique Perspective
- 00:02:16 - From Sandwiches to Healthcare: Lisa’s Career Journey
- 00:05:05 - How Consumer Behavior is Shaping Healthcare Trends
- 00:06:35 - Urgent Care’s Role in Filling Healthcare Gaps
- 00:08:12 - Virtual Care is Here to Stay: What It Means for Patients
- 00:16:26 - Unique Challenges of Marketing in the Healthcare Industry
- 00:24:52 - Breaking Down Stigma: Real-Life Urgent Care Stories
- 00:25:48 - Debunking Myths About Urgent Care Costs and Quality
- 00:27:39 - How Marketing Educates and Empowers Patients
- 00:29:05 - Evaluating the Impact of Marketing in Healthcare
- 00:30:43 - Building Trust Through Brand Recognition
- 00:33:36 - Why Marketing Must Be Holistic and Consistent
- 00:35:20 - Proving the ROI of Marketing in Healthcare
- 00:39:33 - Creating a Seamless Marketing Ecosystem for Patients
- 00:46:16 - Wrapping Up: Insights on Marketing and Healthcare Innovation
Links and Resources:
- Lisa Overman on LinkedIn
- Exer Urgent Care Home
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja Dé Digital
Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
About Contrary to Popular Opinion
Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.