Episode 27

Building Brands Consumers Love

· 42:12 · Host: Todd Juneau & Kelly McGuire

In this special look-back episode, Todd and Kelly revisit some of the most valuable insights shared by past guests—industry leaders who’ve tackled the challenges of building strong brands in competitive markets.

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In this special look-back episode, Todd and Kelly revisit some of the most valuable insights shared by past guests—industry leaders who’ve tackled the challenges of building strong brands in competitive markets.

Reflecting on these conversations, Todd and Kelly explore key strategies for leveraging social proof, fostering community, and navigating the complexities of platforms like Amazon.

With insights on balancing brand growth with profitability, creating purpose-driven connections, and choosing between agency and in-house marketing, this highlight episode distills actionable wisdom for brand builders wanting to up level their marketing strategies and approach.

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About Contrary to Popular Opinion

Contrary to Popular Opinion is the show where marketing's conventional wisdom gets cross-examined. Hosts Todd Juneau and Kelly McGuire take the advice every marketer repeats — and test whether it actually builds brands or just follows the crowd — drawing on decades inside the advertising business to give leaders permission to do the thing nobody else is doing.

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