Why Logic Often Fails You and the Hidden Cost of Trusting Your Gut with Taylor Frame

June 26, 2026 · 1:09:10 · Host: Jason Lee · Explicit

Chapters

00:00:00 — When Logic Runs Out: Meet Taylor Frame

00:03:50 — Leaving a Perfect Life in Santa Cruz

00:09:01 — The Signals That Said "It's Time to Move"

00:13:20 — The Dana Point Detour: When the Call Looks Wrong

00:20:00 — Leading a Family Through the Valley

00:23:40 — Sauna, Ocean & Brotherhood: Filling the Cup

00:30:30 — Faith vs. Survivorship Bias

00:36:00 — Where Logic Meets Intuition

00:41:39 — The 4 Dials of a Good Life

00:47:48 — The FOO Method Meets AI in Business

Show notes

Taylor Frame built a thriving 7-figure business and a deeply rooted life in Santa Cruz — then felt called to walk away from all of it. In this episode of The Living Question, Taylor sits down with Jason Lee to unpack the high-stakes decision to uproot his family with no logical case for the move, the painful eight-to-nine-month "valley" in Dana Point when the call looked like a mistake, and the second move to San Clemente where everything finally clicked. He opens up about leading his wife and kids through the uncertainty, the self-care systems — sauna, cold plunge, sunsets at the ocean, and a brotherhood of fellow founders — that kept him steady, and how he separates real intuition from survivorship bias. Taylor distills it into a framework any leader can use at a crossroads: the FOO Method — Faith, Ownership, and Optimism — and shows how the same three principles are guiding the way his 35-person agency adopts AI without laying anyone off. For founders and CEOs weighing a decision that strategy alone can't answer, this is a grounded conversation about clarity, conviction, and choosing a path you can actually live with.

Chapters:

(00:00:00) When Logic Runs Out: Meet Taylor Frame
(00:03:50) Leaving a Perfect Life in Santa Cruz
(00:09:01) The Signals That Said "It's Time to Move"
(00:13:20) The Dana Point Detour: When the Call Looks Wrong
(00:20:00) Leading a Family Through the Valley
(00:23:40) Sauna, Ocean & Brotherhood: Filling the Cup
(00:30:30) Faith vs. Survivorship Bias
(00:36:00) Where Logic Meets Intuition
(00:41:39) The 4 Dials of a Good Life
(00:47:48) The FOO Method Meets AI in Business

Links and Resources:

Website: https://bestpracticemedia.com/
Taylor Frame on LinkedIn: https://www.linkedin.com/in/taylor-frame/
Kelly Greenheart on Instagram: https://www.instagram.com/yeskelly/
Living Podcast Website: https://livingquestionpodcast.com/

About The Living Question

The Living Question is a long-form leadership and decisiom-making podcast hosted by Jason Lee for founders, CEOs, entrepreneurs, and leaders navigating high-stakes business transitions, entrepreneur burnout, and life decisions strategy alone cannot answer. Each episode slows down one real crossroads: selling a company, staying or leaving, scaling through burnout, rebuilding after success, choosing integrity over momentum, navigating a leadership transition, or redefining success when the old scoreboard stops working. With calm pressure and precise questions, Jason helps guests stop performing certainty and name the real decision, the hidden cost, and the version of themselves the choice requires. Grounded and unhurried, the show is not about doctrine, spiritual branding, or productivity hacks. Faith appears as lived discernment: the conviction you cannot un-know, alongside intuition, conscience, values, and self-trust. Together, these inner signals shape public choices in work, money, relationships, identity, purpose, and direction. If you are carrying a living question of your own, this is a place to borrow courage from people who have stood at the edge of reputation, momentum, and belonging—and still stayed with uncertainty long enough to choose a path they could actually live with.

See all 9 episodes of The Living Question →