Episode 99
How Kuzeyhan Ozdemir Helps Entrepreneurs Thrive Outside Their Comfort Zone
In this episode of How to Scale a Business, Kuzeyhan Ozdemir, a mentor and entrepreneur, joins Hector Santiesteban to discuss personal growth and overcoming fear in business. Kuzeyhan emphasizes the importance of understanding the problem before creating a solution and the value of customer…
Show notes
In this episode of How to Scale a Business, Kuzeyhan Ozdemir, a mentor and entrepreneur, joins Hector Santiesteban to discuss personal growth and overcoming fear in business. Kuzeyhan emphasizes the importance of understanding the problem before creating a solution and the value of customer validation. He also discusses the benefits of attending networking events and meeting like-minded entrepreneurs, as well as the challenges of personal limitations in business growth. Additionally, Kuzeyhan shares lessons from the poetry of Rumi and stresses the need to start with oneself and consider others in problem-solving.
In This Episode, You'll Learn:
- 00:00 - Learning about climate change and clean technologies
- 02:51 - Networking events for entrepreneurs
- 04:33 - Personal growth for business success
- 05:38 - Importance of customer validation and problem understanding
- 10:43 - Entrepreneurship for achieving dreams
- 12:41 - Considering others in problem-solving
- 15:52 - Personal limitations in business growth
- 17:28 - Stepping out of comfort zone as a founder
- 18:50 - Lessons from Rumi: Start with yourself
- 24:36 - Overcoming fear of interacting with strangers
Links And Resources:
- Kuzeyhan Ozdemir on LinkedIn
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Full transcript
[00:00:00] JIllian: we are potentially at a point of a once in a cycle convergence of climate of capital and of national security.
[00:00:12] Erum: Hello, Washington DC and welcome to Grow Everything Live during DC Climate Week. We are very excited to be here in our nation's capital. I'm Yazi, and this is co-host Carl Schmeer and the Grow Everything Podcast is about how biology is technology and it's transforming every industry. We have over 175 episodes where we interview scientists, business professionals, founders, investors.
[00:00:39] Erum: They're all talk about how they are building and supporting the bio economy. I will introduce some of our panelists today and of course, our wonderful co-host here at Foley Hoag.
[00:00:50] Erum: So we have Veronica Breckenridge of First Bite Ventures. Jillian Chase of a Zola Ventures and Michael Luciani of Juniper Ventures. You also wanna give a shout out to Justin Brody Koman of Lichen Ventures, who really spurred all this to get started and couldn't be here because he just had a baby, not him, his wife. But you know about biology, we'll learn more about biology. and I wanna take a second to, have Morgan Xu of.
[00:01:17] Erum: Foley Hoag come up and share a little bit more about their practice.
[00:01:24] Morgan: Thank you, IRA. Thank you. Thank you everyone. Welcome to, Foley, Hoag DC office, and this is an exciting event and, as I was telling Erum and Carl, I'm actually a listener of their podcast, so it's just fantastic. It's almost like I'm a fan, so,
[00:01:38] Morgan: Thank you all for coming to our office during the climate week, and it's, fabulous to see, different backgrounds here and, Foley Hoak just give you a little bit of background. We are a, full service law firm and we're specializing in a lot of industries. But one of the, two pillar industries that we serve, one is the energy climate space and the other one is life sciences. So I think it will touch very well to today's topic and the audience here, and we do everything from your company formation. To your IP needs, to your agreements, transactions to your investor, and everything you can think of, from your idea to the exit journey, right? And, our firm not only serve these industries, but we also were fully committed. Our firm also had a 20, 50. net zero goal, which of course we are making effort towards that. Right. with that I'm gonna hand over, back to Iran and welcome again. I look forward to this fantastic event.
[00:02:40] Erum: Thank you so much, Morgan.
[00:02:42] Erum: Okay, now I'm going to hand it over to Carl to set up our conversation for today.
[00:02:47] Karl: so back in 2020, which seems like a super long time ago, McKenzie issued a report that said that 60% of physical inputs to the global supply chains could be grown, meaning not manufactured, but grown, potentially using biotech precision fermentation. All the tools we talked about on the Grow Everything Podcast.
[00:03:06] Karl: They predicted that by 2040 biotech would contribute more than a trillion dollars across markets, and they could reduce the amount of CO2 that was going into the market and repurpose, a huge amount of land, something like two to 4 million acres of land.
[00:03:21] Karl: And the question that we want to ask and talk about today is whether the US is gonna lead this. We say grow everything and we borrowed this from an investor friend that the Venn diagram of biotechnology and climate tech is a circle. They're both the same thing and they need each other.
[00:03:36] Karl: We also say that biotech is the restoration layer on top of all industries. what we're seeing is that there's been a lot of investment in China, so we'll talk a lot about China today.
[00:03:47] Karl: And they formally have declared biomanufacturing a strategic priority. This has been something they've had in the last two or three, five-year plans. And state capital is backing infrastructure. Something that we're kind of seeing here, but maybe not as aggressively as in China. They're building out a domestic supply chain and they've said they're gonna put 43 pilot scale biomanufacturing plants in place place by 2027.
[00:04:11] Karl: From where each of you sit as investors, how real is the gap between the US and China and how fast is it widening? Veronica, why don't we start with you?
[00:04:20] Veronica: for me, I think That question, probably the framework should, needs to be rethought. 'cause I worked in China for 20 years. the way that the Chinese market is structured is fundamentally very different from how US market is structured. And in fact, it's, changing. when I was there in late nineties to I would say mid 2010, China was still developing a private economy that was converting about, 80, 90% Allstate economy, and then it was receding.
[00:04:54] Veronica: And I believe China got to about 50%, was driving private economy and 50% from state owned spending and state owned enterprises. Now it's continued to like be 70%. So I wanted to. Just caveat that when we talk about Chinese government investment is because it is government investment, but it's not consumer driven.
[00:05:18] Veronica: It is very government indictive. Whereas the US economy the biggest difference is US is a fundamentally different economy. We are a much more private. Economy and the government spending is like less than 10% of what?
[00:05:35] Veronica: And then really, if we wanted something to grow? And in fact back then maybe now, the one thing that changes was like, I remember SME small medium businesses are the majority and the big corporates are the smaller part of that, maybe 50%. And then you have like, 30, 40% was from big corporates. Now big corporates are more SMEs is has diminished, but still overall the.
[00:06:01] Veronica: Driver of US economy has to come from private capital, not government capital. This is one of the biggest things I, talk about But I think what DOD is doing is interestingwith defense spending this dual use, 'cause if you think about all the technology investment that we've ever made, whether it's internet, whether it's computing, all came from military use to start, right?
[00:06:26] Veronica: And so I do think, the way that we go about, creating an economy and a vibrant new technology sector is about how the government can invest early and help de-risk some of that technology. But how also the next step is how do we activate private capital to participate in that, to really grow. So I would say yes, there is a gap in terms of how much money China is putting, but that doesn't mean that we can't win.
[00:06:56] JIllian: Yeah, I think, the gap is definitely real and growing. I think something that China is excellent at is manufacturing, and I think something that the US is excellent at is innovation. back in the 1960s, the US was spending almost 2% of our GDP on r and d Today, that's roughly 0.6% of our GDP China's investing, in r and d to couple with their manufacturing. and this is a playbook that's happened before, right? EVs renewable energy, this is not new. and I think truthfully, the US cannot afford to lose this race and needs to compete.
[00:07:35] Michael: Yeah, I, I think that, you know, I agree with my fellow panelists, but the thing that I think the United States could as a government policy, do more is the creation of infrastructure, right? I think that we certainly have the founders. We have the innovation, but when it comes to engineered biology, like large scale fermentation capacity, those are big capital expenditures.
[00:08:01] Michael: And we have, less than half of the capacity that China has and that gap is widening. and despite, innovative founders growing in the us, building those facilities yourself is very expensive and the burden to do that is high. and so companies find a way to not do that. find a way to use capital capacity that's elsewhere, and I think that creates a drag that is unnecessary if we're truly in a race that we wanna win.
[00:08:29] JIllian: Not to mention investor fatigue for all of this failure.
[00:08:33] Erum: Oh yeah, we'll definitely talk about failures that we know. We, um, have interviewed Veronica a couple times on the podcast and she wrote, and her team wrote an incredible report called The Graveyard Report that talks about the failures of the past, specifically in the industrial biotech side, but I'm sure you'll talk more about that in a bit.
[00:08:49] Erum: But let's talk about the US side a bit more and how we can close the gap. we have the National Security Commission of Emerging Biotechnology. Um, Ron mentioned the Department of Defense. They have their biotechnology office. there's also the National Biotechnology and Biomanufacturing Initiative, and this all points towards, drawing, federal attention to this sector.
[00:09:11] Erum: However, we're still waiting to see if there's federal dollars coming into this sector, which will be interesting to see. But I wanted to ask you, from your perspective, being investors, does policy factor into your decision making? Do these initiatives signal anything to you?
[00:09:26] Veronica: I would say definitely. And in fact, one of the things I like to advise our companies to is to see how we can leverage that capital.
[00:09:36] Veronica: And obviously with the massive defense budget that now we have, part of the, things we're looking at, and we think this is a good tailwind for biotech, especially industrial, is how we're gonna leverage those, especially purchasing, procurement, how they could potentially procure more, products and make it.
[00:09:57] Veronica: Maybe requiring certain bio content in it, things like that. And I am serving on a, policy working group for DARPA. And there were a lot of discussions I can't share, but I think there's a general common consensus that this is important. To your point, it's a national security. this helps us to build a resilient supply chain.
[00:10:20] Veronica: So how do we make the policies sowe can leverage the spending that we have to help the industry? Obviously that's not gonna be the whole spending as I talked about, but there are ways to leverage that so we can have dual use to help de-risk these technologies and therefore activate private capital to come in as well.
[00:10:42] JIllian: I think what's really amazing about the N-S-C-E-B report as the speed of legislative progress following, I think something like 40% of the recommendations contained within that report, which was only published in April of 2025, have already been codified into law. There's another 30, 40% of the recommendations that have been introduced at both the House and Senate already, and it's rare that we see movement that quickly, and bipartisan prioritization.
[00:11:13] JIllian: So I think that we are potentially at a point of a once in a cycle convergence of climate of capital and of national security. I don't think it will make a difference in the next 1224 months, but I think over the next five to 10 years, we have the potential to have an ecosystem that is far more robust than we've seen before.
[00:11:34] JIllian: and that can be really transformative for companies.
[00:11:37] Michael: Yeah, absolutely. And it's, I think one of the reasons why the policy recommendations have translated into law more quickly than you would normally see from a committee recommendation is because this issue at this moment in time at least, is not partisan, right?
[00:11:52] Michael: There's not a partisan like lines drawn around biomanufacturing. and in fact, everyone across both sides of, the political spectrum are in favor of, increasing this capacity in the us. So it does make me hopeful that maybe they'll get, 90, a hundred percent of those recommendations implemented, which I think would be really meaningful for the whole bio economy domestically.
[00:12:17] Michael: I live in DC I invest in early stage startups. Like a lot of what I spend, time thinking about is how to connect those startups with non-dilutive funding. The federal government is a great supporter through the D Department of Energy, the department of defense. darpa, there's a lot of non-dilutive grant funding opportunities available to companies in this space, and I think that that does help to fill in gaps.
[00:12:44] Michael: It's not a complete solution, but certainly from the perspective of a private investor, when a company can come to you and say, Hey, you know, we have. A $10 million contract or we have a $500,000 grant, you feel like your private capital is de-risked to some degree, right? Like that extra $500,000 for an early stage startup might be a year of extra life that the company has to try to find product market fit and find customers and get to default alive.
[00:13:13] Michael: And that, does make a big difference. I don't think it's the whole story, but I think it's, a big positive.
[00:13:19] Karl: Alright. I have one more China related question and then we'll move on from geopolitics. But if you had to name one category, fermentation precision fermentation synthetic biology, biomaterials or state support, where's the biggest gap and, and where is it most acute?
[00:13:35] Karl: and why? Between our countries?
[00:13:37] Michael: Yeah. I, I really think it's like large scale fermentation infrastructure. I think that that's like the least sexy, and it requires if it's going to be funded by the private sector, interest from larger institutional investors who are the most conservative of the different types of investors in allocating money.
[00:13:58] Michael: And because, industrial biotech has not really fully matured in the market. Those investors are generally happier to wait on the sidelines and say like, yeah, like, come back to me once, you know, five or six people figure it out and show that it makes money. Right? They're not really first loss type of, capital providers.
[00:14:21] Michael: And so I think that that is the place where our ecosystem. Has the biggest gap between US and China, right? Because that's, something that the Chinese have decided to fund from a state level and, gives the rest of the companies within biotech in China an advantage because they have access to those facilities, that are harder to access here.
[00:14:41] JIllian: Not to be boring, but totally agreed fermentation. last year, China surpassed $137 billion in outward licensing revenue, which is astronomical. They've built the infrastructure. and we just, we don't have that scale up infrastructure here. And truthfully, the private markets can't, shoulder that full burden and the costs that go into that infrastructure when a company fails is again, astronomical.
[00:15:10] JIllian: and without that, without some kind of a public private partnership to get there, I don't really see a way. So that's what we need.
[00:15:18] Veronica: I'm gonna not completely disagree, but I wanna bring a nuance to this question. I think the industry has been misleading startups where to focus on, and we talk about that in terms of focus on the profit pool, not the TAM.
[00:15:36] Veronica: Guess what? We have fermentation capacity. We have a hundred billion liters of fermentation for ethanol. so this is an industry that has industrialized, it's not something in the future but what happened in term of all those failures? this is a very different industry.
[00:15:56] Veronica: I come from hardware industry where this is back in 2005, the top 10% of the volume. Less than 10% was 50% of the profit pool for the mobile phone industry. We're in the same exact market where the bulk chemicals and the commodity chemicals makes no money, right? 70% of the volume back then was 10% of the profit pool.
[00:16:20] Veronica: The big guys can't implement make money, and we were way too ambitious in pushing these new technologies to go to those markets. Everybody focused on the TAM. The TAM is where you destroy value actually in this industry. And we forced these startup companies who have a novel technology to come in and try to address those markets and it doesn't work.
[00:16:50] Veronica: You are set up for failure. And apple didn't introduce a $50 foe. We introduced a, I was at Apple, so I can say we a $600 foe when the market average was $150. Tesla introduced a $200,000 car as a first car, not a $30,000 card. Right? So there has not been any success in any new technology where it doesn't come in from the high tier and, and doesn't come in from the profit pool.
[00:17:21] Veronica: And I just think that our industry has done a disfavor to our own industry in terms of where investors push, the companies go to and build the infrastructure. They didn't have to build these facilities. There are lots of these smaller facilities, there's smaller, profitable market they could go to and become profitable.
[00:17:40] Veronica: There's a lot of capacity and there's now people are building and you don't have to build a hundred thousand ton capacity. You can build a thousand tons and 2000 tons and be perfectly fine. So that's where I would say I disagree slightly, because we need to put that on our own shoulders to say we need to prove we can deliver profitable companies, then private capital will come.
[00:18:04] Veronica: But if we push them to do things that is just not going to be profitable. Nobody ever was gonna invest. And that would be sort of the only thing I would say a little bit of nuance on. It's not completely disagreeing, but the nuance between why I think there is gap obviously there're spending, but I don't think that's the main reason why we can't win or why we fail.
[00:18:26] Erum: That's amazing. I love how you have ownership of it. Like investors, private capital, we need to do the lift. So you guys gotta work a little harder. Let our government relax. There's, they have a lot of other things going on. but let's talk about the competitive landscape on a ground level. 'cause we were talking about on a higher level, and this race isn't abstract, it's happening.
[00:18:44] Erum: I wanted to hear from you, Veronica, about a specific example of bio-based products that move from promising to commercial reality. And I know you brought some samples to show our audience. I mean, but you can just talk about, we want one or two examples so we can help ground some of this, commercialization On the bio-based side,
[00:19:05] Veronica: If we talk about like products probably most people aren't even aware, that's in their everyday product, right? We know like big companies like IFF, which they do fragrance of flavor every day. You use the perfumes that you use or whatever the things that are in your food. DSM Fermin, Novozyme, they have mega companies that actually are producing ingredients already in the food and personal care and things that we use every day that just most consumers are not aware, right?
[00:19:32] Veronica: So it's not a new industry. I, I hate to use the word like repeatedly it's not a new industry. Right. where it's kind of interesting, and I make that analogy with, These are all bio manufactured. We have shoes and like microplastic, polyurethanes that you can make shoe cells with, you can make coatings with, we have bio produced, um, sort of personal care elements. You can. moisturizer or lotions with, these are all already mature markets and we're seeing these, products already in the market. And now we have startups who are actually getting them, what we're leveraging, I think there is a tailwind and there is a story to be told now, especially with consumers.
[00:20:16] Veronica: How do we get consumers to connect? And I know we're in a climate week, but one of the things I felt like, does anybody actually understand carbon zero means? I'm sorry. no consumer really understand what that means to them, but do you understand if you are digesting a credit card worth of microplastics a month, that means 12 cards a year, literally eating a credit card.
[00:20:40] Veronica: Do you understand that could happen to you? And there's studies, right? It shows that. Infertility, a lots of the health issues we have today have to do with some of the conTAMinants, like microplastics and issues that we have with chemicals. man, chemical manufacturing. Now, if we make it bio-based and there are bio produced, we don't have those problems.
[00:21:02] Veronica: We'll, a consumer connect with that. So I think we have an industry storytelling issue in that we're not telling a story that consumers can connect, therefore they're not picking and choosing the products that actually uses a technology that is better for everybody. Andright?
[00:21:18] Veronica: This is my personal opinion. Let's start telling the health story. Let's start get personal and get to people to understand what is that personal benefit that they can connect with. And I think we can actually. Start converting consumers and help them to make the right choice. And that consumer demand is gonna be ultimately what drives the demand for what the products are that we are producing and our startups are producing.
[00:21:43] Karl: I just want to kind of add to what you said, Veronica. I think one of the, one of the areas where people don't even realize biotech touches their lives actually has a huge impact on climate, and that's laundry detergent until enzymes were produced that allow you to effectively wash your clothes in cold water.
[00:22:01] Karl: The most expensive part of laundry was heating the water. And cold water enzymes have been a huge part of the laundry detergent industry that produced at the, you know, hundreds of millions of liter scale every year. And it has a humongous impact on our lives and on the climate as well. And so, I think it's one of those things that most people don't realize that those enzymes come from biotech and will continue to be improved based on what we do in protein design and enzyme design.
[00:22:29] Karl: So, Michael, this question is for you, kind of like a general question. Curious, what do you think a biology powered supply chain looks like and where do we see, biology already displacing petrochemical inputs? and the third part of that question is, where's the substitution theoretical still?
[00:22:47] Michael: you know, when I am imagining this supply chain, really I'm looking at all the different things that we create. Out of petrochemicals and different derivatives from oil, which if you have never spent any time looking at, this is a huge amount of stuff, right? it's the plastics in your water, bottles in your phones.
[00:23:05] Michael: It's the different sorts of, petroleum based gels or oils that are in personal care. It's the nylon and the elastic in our clothes, in our backpacks, in our shoes. the plastics in our computers, even the chemicals that we use to like, make different sorts of, technology devices. And right now I think biotech has, great penetration in creating chemicals and specialty chemicals.
[00:23:33] Michael: It has decent progress in creating like plastic alternatives where we now can create lots of different bioplastics that have tons of different properties to replace. Oil derived plastics. And it's more of a question of like, how do we actually incorporate those into supply chains, get manufacturers to switch, but the technology is there.
[00:23:56] Michael: and then I think that we're seeing in our early stage investment work, a bunch of interesting use cases where you have microbial based fertilizers that are replacing chemical fertilizers. we have a company in our portfolio that's using enzymes to help process and extract rare earth elements and battery metals, both from like mine tailings and from, recycled batteries.
[00:24:21] Michael: And that is, I think a great example to bring up in terms of innovation. If you follow the news, you know that America in general is worried about rare earth elements and battery metals. And we've realized recently that China makes all of them. And if China wants to stop shipping them to us, we have a big problem, where we can use.
[00:24:42] Michael: These novel bio technologies that have recently kind of reached cost parity or are even cheaper than traditional ways of doing things to solve a problem. Like how do we extract rare earth elements in a way that's relatively environmentally friendly, that we couldn't solve five years ago? And that opens up lots of potential and is is a pocket where there's, you know, these demand forces that are really driving adoption.
[00:25:08] Michael:
[00:25:08] Erum: No, those are great examples. The microbial fertilizers and the rare earth recovery. I think, a lot of people don't understand how biology could be central to that versus business as usual, which is still very toxic. And I mean, I won't go into it, but you guys are all investors and working to help support founders that are building the bioeconomy.
[00:25:28] Erum: And my next question is for Jillian, what is the gap between what founders are building and what capital is willing to fund?
[00:25:36] JIllian: I think, so my bias is a climate bias, right? so we're focused on big swings at decarbonizing industries, gigaton scale swings, and I think what I see most often is the connection to climate, without the poll or desire from the market.
[00:25:54] JIllian: And so I think, you know, what founders could do better on that front is really understand what the market wants. It's great that we can make bioplastics, but our, experience with the companies we've looked at, making them at a scale and cost that is enticing for customers is a separate thing.
[00:26:14] JIllian: And you know, you mentioned before that we don't have an infrastructure problem. Yeah, if you go after high margin markets, sure you can make money. You are not decarbonizing that much though, right? Your volumes are much lower. And so when you wanna take big swings at a fragmented landscape emissions landscape, I think you really need to understand what customers want, what they're willing to provide, and lead with that, not only with the climate angle.
[00:26:42] Karl: Veronica, this question's for you. we mentioned earlier that you wrote this report, the graveyard report, which really looked at how companies in the space have struggled. and, you know, there's been a lot of failures along the way and a lot of lessons learned. What patterns did you guys see when you learned that and what kills biotech companies that had great technology or promise that didn't end up making it?
[00:27:01] Veronica: Yeah, so, I love it that we have a panel that has different perspective. That's always good. So I would say, the one thing is. It depends on how you wanna get to the objective. the best way, at least, we all know like the way to kill a frog is to boil the water slowly, right?
[00:27:19] Veronica: and, and I do think, I agree the technology, that we, if we focus out the profit pools we talked about, that may not initially create a lot of climate impact. However, the beauty of biotechnology is if we were to adopt everything, transform how we manufacture, like when McKinsey says 60%, the results will actually match.
[00:27:43] Veronica: But how do you get this technology to get there? And to me, to get there profitably is how you getBest way to leverage private capital Not to try to force capital to try to go after the biggest challenges. But I, on the other hand, I do agree with you. In fact, we did write a lot about manufacturability.
[00:28:02] Veronica: 'cause I am an industrial engineer and one of the things when I first came into this, sector is realize how many of them founders, brilliant scientists, have not worked a single day on the manufacturing floor. Have no idea what sub chain means. Have no idea what manufacturability means, what equipment that means downstream processing.
[00:28:24] Veronica: Another one that's really, really important. Your cost of downstream. In fact, you know, we were just talking about onic. recently, a conference at 10 where onic showed some of the lessons learned. One of the things they said they could improve fermentation. They could get titers higher over time. So in fact, the CapEx they put in fermentation, they don't even have to put new CapEx that can get more yield.
[00:28:47] Veronica: What they needed to add is downstream because you have now have more stuff and they needed more throughput. So if you didn't think through your downstream, your downstream is difficult to kind of scale or expensive to implement, guess what? You just lost all that economic gain that you gained from the fermentation titer.
[00:29:04] Veronica: So you have to think about the whole manufacturing process and the cost of that manufacturing process as well. The feedstock where you're gonna come get the feedstock, how, how difficult is collection, the whole supply chain needs to be thought through and that that's what I call manufacturability. And a lot of that was also missed in the early sort of excitement about the technology.
[00:29:27] Veronica: and also I would say earlier on also a lot of the excitement came from pharma. They really didn't need a lot of volume. Harmony is even less volume and even higher margin, right? So they really didn't care about manufacturing efficiency nowadays, to inoculate like the world population on COVID, you only need maybe we did the calculation, like 3000 tons of, production maybe.
[00:29:52] Veronica: so it's really, really tiny, productions for pharmaceuticals because they're so small. So I think all of those things had caused an issue in the sense of the founders or the companies weren't focused on total costs of manufacturing or total cost to the end product and delivery. So the economics never worked
[00:30:13] Veronica: But I guess my only reservation is I think for any new technology to make the economics work. Is going to be hard and you need to create new manufacturing technology, which means it needs to take time. And my dissertation was optimization with semiconductor manufacturing. Right.
[00:30:29] Veronica: So I understand like for instance, how even semiconductor had to take time. we started at, milli, actually centimeters of circuits and you know, wafers that were like three inch, then we went to five inch and we went to 12 inch and we went to millimeters and then went to nanometers.
[00:30:45] Veronica: So technology does take time to get the cost down and which is why we can have a phone that, that size now at the same cost, whereas, 20 years ago that wasn't possible. so you have to give technology time and you can't go after the biggest market initially.
[00:31:02] Veronica: because I think that's a huge.
[00:31:03] Karl: Just for, the folks who don't know what downstream processing is, it's actually the purification steps that happen after you grow a vessel or a vat or you think about a brewery. They've got these vats, they're making beer in downstream processing is actually purifying the product out of that.
[00:31:20] Karl: And it is one of the most expensive steps in this manufacturing process. And then also, just to put things into perspective, I think the number, the amount of, pharmaceutical produced in the world is less than the size of a swimming pool. So if you can imagine how valuable the biopharma industry is, and just imagine an Olympic swimming pool filled with.
[00:31:38] Karl: All those medicines that serves the whole world and it's worth trillions of dollars. So this idea of being able to increase the efficiency is something that Biopharma does really well. But Bioindustrial is a different game, which we're gonna talk about. one of the things that makes Biomanufacturing very challenging is it doesn't fit most, investors mental models.
[00:31:58] Karl: It's not pharmaceuticals, it's not biopharma, it's not software, it's not SaaS. And the playbooks that people use, particularly investors don't really apply to biomanufacturing. So biotech has longer timelines and needs more money and it actually needs a different regulatory surface. Veronica, I'm gonna come back to you.
[00:32:19] Karl: How do you explain to LPs who keep reaching for the wrong analogy, you know, how do you help them understand and what framing do you find useful? And I'd love to hear Jillian and Michael add to this as well.
[00:32:30] Veronica: I think we've talked a lot about it and I think maybe even for startups, they should go, probably figure out who, is a better investor for them, for their strategy.
[00:32:39] Veronica: but the companies that I've been focused on or picked are specifically companies that, to your point, actually don't have to go through that path of huge CapEx. They don't have to build their, manufacturing and they have, technology that they thought through that the manufacturing process and capacity is there.
[00:33:01] Veronica: I've been focused on picking companies that provide drop-in replacement rather than novel molecules because then downstream knows how to take those molecules and put into products. Kind of minimize that whole go to market timeline so we can launch this, right. on one portfolio, we have four companies that already have commercial products and commercial revenue, well, you can't make companies, you know, that quickly, and I can't get to product that quickly, but you can if you focus on the right markets and depends on what you're optimizing, right?
[00:33:30] Veronica: I'm an industrial engineer always optimizing stuff. so I, I think it's not impossible, but it really depends on your investor lens and what you're trying to accomplish. For me, buildings, profitable companies is the first foundation to actually, grow that technology. the other thing is, I do like, you know what, like what, Michael said is we do a lot of work to help them leverage onto capital.
[00:33:55] Veronica: So, my one portfolio againWe deployed only seven and a half million, less than 8 million. These seven companies have raised total over 80 million of grant money from federal government. So we do a lot of work to help them to leverage non capital. we love it, right? I think as investors, helps to de-risk us.
[00:34:17] Veronica: So why not if there's o opportunity to leverage those. So, I think as investors, you know, we're all fiduciary. So maximizing return for investors is always important. So, yeah, it is a different playbook, which, like I said, that's why you don't go after Tim 'cause for SaaS. Everything is high margin.
[00:34:36] Veronica: So the bigger the TAM, the bigger the profit pool. This is a different industry. That's why I said focus on the profit pool, not the TAM. Because it is a different model and You don't have the cloud let's try not to build, as much.
[00:34:49] Veronica: And then that's been sort of philosophy you've been under in terms of what we wanna invest in, how we take these companies to market.
[00:34:56] JIllian: Yeah. A couple of things. so I've been on both sides of the coin, right? I've worked in pharma doing InVivo product development for asthma and COPD drugs where there's tons of resources. I've invested in startups where there's far less resources. I think the type of capital that you need for these solutions, number one is patient and flexible.
[00:35:17] JIllian: so at Isola we deploy blended flavor of capital, both catalytic and charitable capital alongside of traditional venture dollars. We also work on timelines that are different from other funds. so our fund life cycle's a 15 year life cycle, not a, you know, 10 year life cycle, less than 10 years, like most funds are because when you're going after problems at the gigaton scale, you need time to solve them.
[00:35:44] JIllian: we're also very strategic in allocating follow on capital because we want to be able to support these companies as they scale and grow and when they run into challenging points. and I think you need an ecosystem that understands, that this isn't going to happen overnight. and who's going to be a thoughtful partner alongside of these companies?
[00:36:06] JIllian: And then additionally, love your point about non-dilutive. we have a company right now that is doing extremely well leveraging non-dilutive funding, particularly from the DOD, some from the USDA via their 9,300 program for low interest loans for manufacturing infrastructure. They've got about $180 million, that they're waiting to hear on, and that will be a massive driver of their growth if they're able to secure that.
[00:36:34] JIllian: They're also operating in two areas that I find quite interesting, one of which is net zero sugar production, which has implications for all fermentations, both on the climate angle, and the scaling angle. And then they're also focusing on SaaS, which is a high margin, but high impact potential area that overlaps as well.
[00:36:52] JIllian: And so I think if you can play the non-dilutive game, if you can attract the right and patient investors, then you're set up for success.
[00:37:01] Michael: I think I agree with Veronica in wanting to maybe push back against saying, you know, I don't think all industrial biotech companies have to have longer timelines or higher capital intensity.
[00:37:13] Michael: Right. I think that you actually can have, if you're outside of human health, certainly compared to pharmaceuticals, much lower capital intensity and much lower timelines. You don't have to go through, you know, multi-year FDA approval to sell a specialty chemical or a fertilizer or, you know, a bio-based nylon or elastic.
[00:37:34] Michael: you can just start selling that. And we invest at the pre-seed and seed stage, so the earliest stages that you can get, and over half of our companies are also, you know, revenue generating. And so they have the ability to, you know, go out and. Make money. And that gives them the ability to be a little bit more robust and they're not beholden to capital cycles in the same way.
[00:37:59] Michael: and so I do think that, you know, if you can help LPs understand that there's a quicker time to market and that when they're thinking of pharmaceuticals, as well as really the technology that undergirds this whole thing, right? Which is how do we engineer biology?
[00:38:15] Michael: how do we read, write, and edit? DNA is coming down in cost at, you know, an a kind of Moore's law esque rate, an exponential decline. have found that that's the best analogy to get people excited where they can understand what happened to computers. As Moore's law made compute more cost effective at orders of magnitude greater power, they can say, oh man, if we can make engineering biology more effective.
[00:38:42] Michael: At orders of magnitude, lower cost, like I'm starting to see where, you know, that can have effects on larger and larger parts of the market. And so I have found, invest the, the right analogy is almost like investing in computers and semiconductors. rather than getting caught up in thinking about it like pharmaceutical investing or software as a service investing.
[00:39:04] Erum: I love that. is there a name for the new name for the bio part of Moore's Law or Bio Moore's Law?
[00:39:12] Michael: I mean, I've seen people talk about Carlson Curves. He was someone, you know, where at least you're thinking about. I think the Carlson Curve describes the decrease in cost for sequencing, DNA or synthesis.
[00:39:25] Michael: Yeah, sequencing and synthesis together. When we are explaining to LPs these cost curves, we'll talk about. Read, write, and edit. We wanna make it sound like a code base, and that helps people to bucket, what's happening in their mind. And then we'll also talk about automation, which we have seen huge amounts of progress.
[00:39:45] Michael: And then we'll also talk about compute, right? I mean, I think with something like alpha fold, you can see examples of scientists saying, man, there's this thing I was doing and it would've taken me months. It would've taken me maybe a year, and I did it in a weekend because I could model it on my computer with alpha fold.
[00:40:03] Michael: And those are the types of inflection points that I think LPs can pattern match on and get excited and say like, oh, I wanna back Michael's fund. I wanna back, I wanna back these companies. and I, you know, the AI narrative is relatively new, I think all of our funds predate that becoming a thing.
[00:40:20] Michael: And so it's a great accelerant that we've seen and, and we'll continue to see.
[00:40:24] Veronica: Yeah, I would definitely concur with that because, also they think the bioeconomy or biomanufacturing in general, this is where we really have an advantage when we talk about China, right. AI and robotics are the two things, tailwinds that this industry will have in terms of accelerating the cost, competitiveness of this industry as we manufacture.
[00:40:46] Veronica: Andactually China, China's making a lot of robots, but the actual robotics and ai, I think the actual intelligence we are actually leading. And then the other thing is interesting when you think about the bio economy, China actually has higher feedstock costs 'cause China is an agriculture import country.
[00:41:05] Veronica: We're an export country, so we have a lot of excess biomass that we can leverage. So when we talk about onshoring, our supply chain, the bio economy is one of the best ways and the cleanest waste to actually onshore all the strategic chemicals that we use, for this country. So there's quite a few advantages that actually positions as well to compete against China.
[00:41:29] Erum: Yeah. And then there's the biomass that's grown. So I mean, biofuels 1.0 was corn, but then there's also this wonderful space of waste agriculture to be used as biomass, which we can dig into later. But I think right now it might pass off, handed off to you to answer next questions because I think we talked enough about patient capital.
[00:41:47] Karl: I just, one more thing about capital is, there is this challenge, we've talked a lot about capital challenges and how state-based capital in China, you know, can take this kind of decades long view. And here LPs tend to be focused on a quarterly basis or, you know, they wanna see returns a lot faster.
[00:42:04] Karl: Is that structural gap something we can close and how can we do it
[00:42:08] Michael: I don't know that we have to close it, right? I, I think that we have these, at least with venture capital, we have these fun life cycles that are 10 years or 15 years where, I really do subscribe to the point that Veronica made, like, if there are more than enough opportunities for bio manufactured companies.
[00:42:30] Michael: To, you know, show real profitability and get a favorable exit for investors in a 10 to 15 year timeline. It doesn't encompass like every single possible bio manufactured, TAM, but that is how we drive more and more capital is by showing those initial examples. Having those, outcomes be positive, creates these self-reinforcing loops that, you know, I think the American private capital system is famous for where all of a sudden you're like, oh, AI that's working.
[00:43:03] Michael: Like, let's dump more money in. And it's like everyone's dumping money and we should dump money in. and I think that, you know, to some degree, like there is always risk with these boom bust cycles, but they allow in the boom moments for a great deal of infrastructure investment, and. When we are in those boom moments, we go much faster than any other country.
[00:43:25] Michael: And we also are, I think, quite efficient, in the bust moments, in kind of reallocating, where talent is and where resources are going. And so, you know, I, I am a believer that over the next year, over the next five to 10 years, we will see these biotech booms, reappear and that we will be, you know, not able to bite the entire apple, but we'll be able to, you know, take the first bite of the apple in a really meaningful way.
[00:43:56] Michael: and it, that makes me very hopeful.
[00:43:59] Veronica: I agree with that. I mean, it's just like selling a product. You can't sell a product a customer doesn't want. And it's fortunate you have long term capital, but that's such a small part of the capital. Market that's available for investment.
[00:44:12] Veronica: So, like for firms like my firm and Juniper, we're trying to create a product that the larger amount of the cap private capital is at least willing to listen. 'cause they wanna see short, shorter term, lower CapEx kind of wins. And we're trying to deliver that to educate and bring that 'cause that's the product they want.
[00:44:34] Veronica: And then we're trying to pitch that product and show examples and over time you can bring them in. It's like, I think10 years ago everybody thought Sam Waltman when they started OpenAI, that was like, don't understand, right? But obviously he made enough money he could do it, but with his own capital it wasn't like even a lot of, you know, outside capital.
[00:44:54] Veronica: But once they show success, then there's a lot of following. So I think, I do, I agree. I think Actually,We are at a very interesting moment right now because biotech has gone through, I call it the internet bubble bursting moment. so that everybody remembers probably distinctly the 2000.
[00:45:12] Veronica: So we have a moment where this biotech has, we just had some big busts, right? Multi billing companies, went public and just evaporated. this is very similar to the internet moment in, you know, early two thousands. It's creating an incredible value for this. So I'm seeing an interesting moment where we can step in on technologies or companies that actually have raised in the first kind of bubble of biotech, raise a lot of money.
[00:45:45] Veronica: Finally got the technology mature, ready to commercialize, but now they can't raise money because of thisburst. So I actually see a incredible value creation opportunity right now 'cause we can step into that gap and step in on cents on the dollar on these innovation and innovative technology and get to market a lot faster with them because the technology is much more de-risked now.
[00:46:12] Veronica: So I really believe in the next three to five years, we will see a resurgence of, biotech and hopefully bring another boom in which it's gonna great create both incredible results, but but also create more boon for biotech.
[00:46:27] Michael: Yeah. And, and just one to your point, that you were making before the show.
[00:46:31] Michael: Like you were talking about how at some point, the growth in AI will. Either slow down or it will, you know, take off enough to really make SaaS and software companies feel like shakier investments. but in either case, it,necessitates drawing attention and dollars to the physical world and the physical economy.
[00:46:55] Michael: And we've recently seen some people come out of the woodwork and say, Hey, like, do you wanna sell some secondary shares in these companies that you own in the biotech space? And we've been like, maybe like, curious what prompted you to come and ask me this? and the response has been, you know, we have LPs, we're thinking about ai, we're thinking about, you know, our software as a service portfolio being less secure and less safe than we thought.
[00:47:22] Michael: We wanna diversify into more real assets, but real assets in a. Part of the industry that still benefits from AI that will accelerate but not be disrupted when we are adding this kind of intelligence layer. And I think that really describes all of the bioindustrial space, and it's one of the reasons I get very excited about what we do in the moment and in time that we are in.
[00:47:45] JIllian: I'd also argue that biology is one of the last areas to be touched by ai. it's super underutilized currently. and I think there's a lot of opportunity to leverage that to drive this rapid growth as well.
[00:47:59] Erum: Yeah, it's very exciting. I'm very happy that we started speaking about AI towards the middle end.
[00:48:05] Erum: Usually, you know, everything's ai, but this is great that we're talking about it. I would say it is prime for biology. There's a lot of data behind biology, especially when you're talking about DNA and the omics layers. It's, vast and it's perfect for AI to interrogate that data and. Guide us in solutions.
[00:48:22] Erum: but let's talk about how we can accelerate volume manufacturing and what type of intervention you would say that would accelerate us by manufacturing? Is it a funding mechanism? Is it policy? Public, private partnership? If you can pick one thing that could just unlock bio manufacturing United States, what would it be?
[00:48:42] Erum: And this is for each of you.
[00:48:45] Veronica: I want deregulation.
[00:48:47] Erum: Snap. You're here in DC you're gonna say that. Okay.
[00:48:51] Veronica: Yes. I want deregulation. I want the government to get out of it. And, um, let's not make it so hard to build. Let's not make it so hard to, to introduce new products, especially. Whether it's, you know, pharmaceutical or chemicals even.
[00:49:04] Veronica: I mean there's all these permitting and stuff like that. We're doing biomanufacturing as cleaner by definition. And there are just so much benefits, but they're using all these old standards to, we should make manufacturing profitable. We should make investing in American manufacturing profitable, then we will actually solve the whole problem.
[00:49:24] JIllian: Before I answer quickly, you mentioned with AI and biology tons of data, that's actually one of the recommendations in the NSCD report is to nationalize a biology based database and also file that under national security, which would protect it and give us an advantage, from the manufacturing side.
[00:49:43] JIllian: So I wanted to share that. And then I agree that regulations is the area that would make the most difference. I wouldn't say deregulate, I would say streamline regulations. I think they are important, however, whether it's FDA or USDA, depending on your go to market approach for agricultural inputs, it's one of the most costly and time consuming and complex parts of building.
[00:50:10] Erum: Maybe we could, we can say reregulate. You heard to hear folks?
[00:50:13] JIllian: Yeah.
[00:50:14] Erum: First
[00:50:15] JIllian: deregulate,
[00:50:15] Erum: reregulate. Okay. Totally. This is what we do. Comms. Here we go. Michael.
[00:50:20] Michael: Yeah. I think one of the things I do worry about on the regulation side is that you get a patchwork of regulations too with every different state doing something different.
[00:50:29] Michael: Like I know random states are now deciding to ban lab grown meat, and we don't really have lab grown meat. So it's kind of a preemptive ban. And when you start to think about how the market matures, having every company try to understand different regulations in 50 different states makes it quite difficult.
[00:50:49] Michael: this has obviously been a big conversation with AI too, and there's been a, I think federal preemption, right? Where we're saying AI is gonna be regulated at a federal level, not a state level, biotech and biomanufacturing. having the same treatment, I think would be one of the low hanging reregulate deregulate routes that we could pick that would be meaningful.
[00:51:09] Erum: And then we're actually deep diving into a specific application that this would be perfect for. And we're talking about food dye. We actually have a BioD series that's underway. we will have this, episode, play next week, but it's in the midst of our BioD D series because of everything that's happening with the phase out of synthetics.
[00:51:29] Erum: But then we start peeling back the layers because there's this whole international Color Manufacturers Association that wants to advocate for synthetics. And they start, they're starting to have, a lot of, their own studies.
[00:51:41] Erum: and they're saying that, bio made, dyes are, not natural. And so there's a lot of, battle between the world of synthetics and biology that, you know, it's, it's gonna be very interesting to see how it all plays out. but I just wanna mention that and definitely take a listen to our Bio die series.
[00:51:56] Karl: So, we're gonna start winding down a little bit. Here's my last question. We ask a version of this, on almost every, every episode. and we really wanna know kinda what you're paying attention to. the idea is what your answer is really gonna tell us a lot and tell the audience what is really important.
[00:52:13] Karl: You know, what's one thing you're watching over the next 12 months, whether it's a company, we talk about regulation, a deal structure, a regulatory development, a scientific advancement that will tell you, yeah, we are making progress to grow the bioeconomy. Julie, why don't you start, we'll go,
[00:52:30] JIllian: yeah, I'll take this from the technology side of things.
[00:52:32] JIllian: I think RNA is the next under-explored, avenue and we saw the DNA boom and how that is. Fundamentally transformed our approach to biology based solutions. I think we're going to start seeing that with RNA and that is very exciting. and I think creates a new horizon for the future.
[00:52:52] Michael: my first thought when you asked the question, we, we could talk a lot internally at Juniper about category creation, and we kind of follow the, you know, semiconductor, model and mental model and saying like, great, like when these primitive become cheap, you can create whole new categories. Like what are those new categories gonna be?
[00:53:09] Michael: and so, you know, when we think about what we're looking for over the next six months, it's, or 12 months, we're always looking for things that surprise us that we haven't thought of yet that, that are new categories, right? so for people working on things very weird, like that's, that's generally, what we want to see or something that we're always interested to take a deeper look in.
[00:53:29] Michael: Then on the things that I can predict that I'm looking at, the peptide market, I think that peptides are this nascent consumer trend. We are seeing efforts from the US government speaking of regulation, to try to figure out how to regulate peptides in a way that still gives people access to them and allows that market to grow.
[00:53:49] Michael: I know there's a lot of internal work being done there, and I would like to see that come to fruition and see that market start to, really come into existence. And it's certainly an opportunity for a lot of companies in the bioindustrial space to have, customers and new, new customer demand in a way that I think will be really positive if it can take shape.
[00:54:09] Veronica: I'm actually looking for. Profitable companies. I'm about investment, all of that. So I am hopeful actually, even in our portfolio in the next 12 to 18 months, we'll have companies that are profitable finally, and, and can stand alone without having to raise more money that we'll have to.
[00:54:26] Veronica: cause I think proof of the pudding, we keep talking about it without having to show something to investors. We're never gonna get investors over the line to say, oh, I believe you. I mean, theoretically it works, but without proof of the pudding, just like without chat GPT, nobody actually will bet on a open ai.
[00:54:44] Veronica: So let's bring some companies who are actually profitable, in the, bioindustrial space. I think people will naturally get it.
[00:54:53] Karl: I just wanna also just add some context to these questions for our listeners or people in the audience who don't know. So, mRNA or RNA, is a super interesting category.
[00:55:03] Karl: It's being used in the plant space, in the ag space. Costs have gone down. being able to use. mRNA or RNAs allows you to really, manipulate plants in a very positive way without having to spray them with fertilizers. We see a number of companies working on that. The peptide space is also super interesting because you can't go into any cosmetic store like a Sephora and be bombarded with products that say they contain peptides.
[00:55:27] Karl: Most people don't know what that is. there's short chains of amino acids, not the size of a protein, which I think there's a number that makes it very specific. But, one of the most successful exits in biotech was a peptide company, a haircare company called k18 Hair that did a nearly billion dollar exit, to Unilever after a very short three year.
[00:55:49] Karl: you know, they started in during the pandemic and they sold Unilever within three years. Peptide based products for hair care that actually work. They have a tremendous reputation and we were very lucky to work with them.
[00:56:00] Erum: Yes. All right.
[00:56:01] Erum: I know you guys have burning questions, but before we end, we have our segment where we call our quickfire questions, and we're only gonna do three, so keep them short. Okay. So if the US loses this race to China, this to China, what's the one thing we'll wish we had done differently? And I kind of feel like I know Veronica's answer,
[00:56:19] Veronica:
[00:56:19] JIllian: acted faster and with more conviction?
[00:56:23] Michael: Yeah, I think, being proactive. I think we have talked earlier about, you know, losing the EV race or the, you know, solar panel race, the manufacturing races to China. It's. We've been too slow to have meaningful interventions. Speed.
[00:56:40] Veronica: I guess for me it's really, we need to make people understand how they benefit.
[00:56:48] Veronica: tell the story differently. Alright.
[00:56:51] Karl: what's the most important thing a founder in this space can do today to make their company fundable?
[00:56:56] Michael: I think it's show me profitable unit economics
[00:57:00] JIllian: and the reasonable path to profitable unit economics.
[00:57:04] Veronica: I would say build your business skills, not just your science skills.
[00:57:08] Erum: Oh, good one. Good one. Okay. Finally, one word for the state of us by manufacturing policy right now.
[00:57:16] Michael: Whoa.
[00:57:17] JIllian: Eating up.
[00:57:19] Michael: I think, I think we're awake.
[00:57:21] Erum: Awake.
[00:57:22] Michael: I think we were asleep. I think we're awake. I don't think we've really gotten out of bed yet, but like at least we're awake.
[00:57:27] Erum: Are we snoozing?
[00:57:28] Michael: Yeah. No. I don't know if we're snoozing.
[00:57:29] Erum: We're making coffee getting ready by manufacturing coffee. Exactly. Here we go. Okay.
[00:57:37] Karl: I want to say thank you to the audience for participating in this episode of the Grow Everything Podcast. Let's give our, panelists a warm, hand of applause.
[00:57:51] Karl: Thank you. And thank you very much to our host here at Foley Hoho. Really appreciate you guys making the space available to us. Please do listen to the Grow Everything Podcast. You can find us on all streaming channels. I have to say, like, subscribe, comment. We do respond to every comment you send to us. Thank you so.
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.