How Ash Varma is Helping Entrepreneurs Find Their Passion and Overcome Fear

[00:00:00] Ralph: All right. Hopefully this works. I entered as a producer and then I realized I couldn't record as a producer, so hopefully this works. If not, I'll just redo it. Okay,

[00:00:19] Ralph: here we go. So, sort of off the cuff, this one.

[00:00:40] Ralph: Uh, find this thing.

[00:00:51] Ralph: Okay.

[00:00:56] Ralph: Here we go. Nuggets, take one.

[00:01:05] Ralph: Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burns, and this is the show where we share cutting edge strategies on acquiring leads and sales to acquire more customers for your business through traffic. And on this episode, pretty excited about this. This is gonna be a new series we're gonna be doing, uh, not maybe every week, but.

[00:01:24] Ralph: Let us know if you like it or not. We're basically taking the best nuggets that we can possibly find in the archives of. Perpetual traffic, the nuggets that are the things that you can immediately implement, you listen, you'd go do it, and all of a sudden your list starts growing. Your cost per lead drops, your cost per acquisition drops.

[00:01:49] Ralph: You get more customers, you grow your business. And these nuggets are from some of the smartest people in the digital marketing space, and maybe even a few from myself and my co-host, Kassam. But these are called Nugget episodes, so we're gonna be doing these on a regular basis, and, uh, hope you enjoy them.

[00:02:05] Ralph: They're just bite-sized pieces of little things that you can use today and, uh, help you scale and grow. So without further ado, let's get into the episode.

[00:02:18] Ralph: All right, let's do take two on that. I seemed like I was a little redundant on that.

[00:02:26] Ralph: Hello and welcome to the Provincial Traffic Podcast. This is your host, Ralph Burns, and this is the show where we share cutting edge strategies on acquiring leads and sales to acquire more customers for your business through traffic. And I'm pretty excited about today's show because today is what we are referring to as a nugget.

[00:02:46] Ralph: Episode a bite size chunk of goodness from the Perpetual Traffic Archives where we've pulled out some of the nuggets that we do sort of at the beginning of our show. We've been doing this for a couple years now, but also deeper nuggets that maybe. Our in our back catalog that are still relevant today that can make an impact on your business, whether it's lowering your cost per lead or whether it's acquiring more customers or enhancing your lifetime value of your customers, or new and different ways to get more customers through paid traffic or unpaid traffic.

[00:03:21] Ralph: Those nuggets are the things that we know that you are looking for, something that you can immediately implement in your business and get a result. So we are putting these together in our nugget episodes, and this is the first of many Nugget episodes. Let us know what you think over@perpetualtraffic.com slash better or just leave, uh, comments or, uh, some ratings and reviews on wherever you listen to your podcasts here.

[00:03:50] Ralph: So, uh, definitely check it out here. Excited, uh, to have this as our first show. Without further ado, let's get on to the nuggets.

[00:04:03] Ralph: All right, I'll do it. I'll make this one a little bit more ever. Uh, you know what I'll do, I'll do an intro to nuggets. These are all intros, and then I'll do maybe just a nugget, um, evergreen one, you know what I mean? Like, not like, Hey, I'm introducing this thing. All right. Here's take three on the introduction.

[00:04:26] Ralph: One non evergreen one. Hello and welcome to the Metro Traffic Podcast. Let me say that again.

[00:04:48] Ralph: Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burns, and this is the show where we share cutting edge strategies on acquiring leads and sales to acquire more customers for your business through traffic. And today's episode, I'm pretty excited about this. This is a new series we're gonna be doing here on perpetual traffic that our amazing producer actually came up with.

[00:05:12] Ralph: You can add that in if you want, Kevin. Um, or subtract it out. This is an amazing series that we're gonna be doing. Uh, no. Let me do another take now. I fucked it all up.

[00:05:29] Ralph: Take four. Hello and welcome to the bar. Easy for me to say take five. Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burns, and this is the show where we share cutting edge strategies and acquiring leads and sales to acquire more customers for your business through traffic.

[00:05:48] Ralph: And on today's episode, we are gonna be doing something new, something called our Nugget series or our nugget episodes, where we're taking the best nuggets. From some of our guests, from our back catalog here in Perpetual Traffic and bringing them right up front and center, the juicy goodness that you need to help scale and grow your business.

[00:06:12] Ralph: Bite size chunks of information or the best practices that our guests as well as perhaps myself, as well as, uh, my co-host Kasam, have come up with through our years of, uh, digital marketing. To scaling grow businesses, and that'll help you to do the same, whether it's lowering your cost per lead, whether it's getting more buyers, getting more customers, whether it's a unique way of getting more traffic, or measuring that traffic, or measuring the effectiveness of the traffic all the way through your sales funnel.

[00:06:45] Ralph: All these little nuggets are things that we regularly ask our our guests, and that we prepare for you. Uh, At the beginning of each perpetual traffic episode. So we're gonna compress them together in our nuggets episodes. So let us know what you think. Definitely leave a rating or a review wherever you listen to podcasts, or head on over to perpetual traffic.com/better and let us know what you think there.

[00:07:10] Ralph: And the best part about this is that the links for the actual episode will be in the show notes over at Perpetual Traffic. So if you hear a nugget and you say, Hey, I wanna listen to more of that, I wanna hear more about this great TikTok hack from Savannah Sanchez, or whoever it happens to be. Then you can just head on over to perpetual traffic.com, look for the episode number, and there'll be links in the show notes that will link you back to that particular episode.

[00:07:40] Ralph: So without further ado, let's get into our very first Nuggets episode. Hope you like it. If you could stitch that together, maybe I didn't do that. I dunno. Maybe do a part of what, uh, I guess take five was probably one of the better ones.

[00:08:02] Ralph: I'll do take six. Just bring it all together. Just make it easier for you. Take six. Uh, nugget episode Intro. Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burns, and this is the show where we share cutting edge strategies on acquiring leads and sales for your business through traffic.

[00:08:24] Ralph: In today's episode, I'm pretty excited about this. This is a brainstorm of one of our producers, uh, and a. I think one of the most essential and important parts of our entire podcast is the nugget that we typically give to start out the show now. We have hundreds, uh, four or 500 episodes in our back catalog where there are nuggets, in many cases, evergreen nuggets of goodness that you can listen to and then immediately implement in your business to achieve your goals and to scale and grow your business, get more traffic.

[00:09:01] Ralph: Lower your cost per lead, lower your cost per acquisition, enhance your whole user experience, whatever your goal is as a director of marketing or a owner operator or a C E O or somebody who's in the trenches just doing marketing stuff day in and day out. These nuggets are definitely things that you can take and immediately implement.

[00:09:19] Ralph: To make an impact on what you do every single day. And the best part about all of the nuggets that's gonna be included in today's episode and all of those in the future is if you go over to perpetual traffic.com. And look up the show notes, the links to the individual shows from where we pulled out the nugget.

[00:09:39] Ralph: You can go back and listen to those previous episodes to get even more information about the nugget that you heard on today's episode. So certainly let us know what you think of this, uh, new format that will be dropping in periodically inside here, inside Perpetual traffic. Uh, you can let us know through perpetual traffic.com/better, or just leave a rating on wherever you listen.

[00:10:01] Ralph: To podcast. So without further ado, let's get into the first of many episodes of Nuggets on Perpetual Traffic.

[00:10:16] Ralph: Lemme change that one. So let's get into the first of many nugget episodes here on Perpetual Traffic.

[00:10:28] Ralph: Now if you want me to do, now that I think about it, like whenever you produce a Nugget episode, I can just do an individual intro. You just ask me to do it. I'll just do an intro. Just come on and just do it. Um,

[00:10:44] Ralph: yeah, like I could do an intro that says, Hey, on today's episode we're gonna get into seven nuggets. Or somebody was telling me today it's like, We pattern it after Chick-fil-A. Like there's a six, 12, and a 30 when you get nuggets. Chick-fil-A. So maybe six is the optimal number, I think you put in 10 in the one that you did today.

[00:11:07] Ralph: But, uh, as you do them, I can just do individual intros. If you send me the audio and then I can do a quick. You know, made an intro that reminds people to go to perpetual traffic.com to listen to the full episode. I think that's the tie-in. That way we can get people listening to the back catalog and help our ratings that way.

[00:11:27] Ralph: So, lemme know this is good enough for right now. This is an awesome idea, like I said earlier today. Uh, very cool. And um, yeah, looking forward to hearing the first one. See you.