Tool to Watch out for: Vizly | The Google Ads Aficionados

[00:00:00] [Music] yeah uh-huh you know who it is three gurus on the mic no matter where you live turning up the volume ignite the light curry cheese and Vite we're bringing you the ads that I ignite tips and tricks to get it right every week we take flight from the streets of Pakistan spicing up the flow SM on the beat now you already know mixing up the data like a mass solid blend optimizing ads so the clicks Never End straight out of Canada it's Kobe on the scene cheddar sharp tactics Market it machine slice through the noise let me grade these facts layer up your ads watch The Click track day from Down Under gland Taking Flight spreading wisdom thick like Vite Aussie insights on that PPC navigating waves of the Google sea curry cheese and veggie might unwrapping all the trends tonight get your strategies airtight we Elevate we Unite so there you go here's uh here's what I'm going to be talking about that took me far too long

[00:01:09] to make that took me so long because I needed a plan so I went okay well but anyway this is I'll be shooting videos on this and then walking through um how I do pivot tables and what's what's the shopping data the search data the data I'm getting out of the report editor the formulas that I use and and then how I build them out a de I de I would love this to be automated which which dovetails nicely into a tool of the week we've got a tool of the week dis Le yes this segment sponsored by V it's not sponsored so is huge huge yeah we're getting paid big dollars for this this is AE huge we've spoken with Sammy pretty regularly Kobe and I we've had meetings with him he's his background's quite interesting he's an ex NASA engineer yeah he didn't need there's nothing you even need to tell me after that you work at Nasa and you can I'll give you the keys to my house yeah he's into Data he's a data analyst so he was

[00:02:21] he worked in the jet propulsion lab or something around so he's decided to make this tool and it's it's a it's a it uses Python and R which is another programming language apparently it's coming soon and essentially you plug in your data so for argument sake you can use upload a file or use a Google sheet and then you can chat to it so you've got this is the free version you get 10 free chats um but in the pro version you'll have all these different versions now we we had um an interesting meeting with him yesterday and gave him some ideas and feedback but he's looking at developing this I think this is going to be I think this is this is where I see the future of D of of our industry and and using AI to help us analyze data instead of like the way I do it currently and just getting a whole heap of pivot tables and then looking for patterns and looking for yeah I might even jump in here go and

[00:03:19] say I like about this fing in and out I'm fading in and out or your face yeah your face keeps fading in and out it's it's a mighty shame but uh the the thing that um I really like about this is you know I think all of us are going through these the data and we just want some sort of tool that's going to figure it all out for us but um what is good about sami's tool is he isn't primarily a marketer so he's used to going through vast data sets and finding correlations and doing all these things for different Industries like health care I can't think of any other industry so just keep imagining Industries and data and so he knows the types of questions to ask say python or R to get the type of answers we're looking for so if we could combine the really good skills that these uh data analysts have with what we're doing on the marketing side we finally might have some solutions to the biggest questions we're looking for

[00:04:17] um whether you know is there YouTube campaign actually making an impact or not yeah yeah and one of the one of the um uh in in utilizing AI quite extensively and seeing what they're capable of what is actually coming up on the horizon now that there's the ability for ai ai moving into agents and moving into computer usage so controlling your computer and um Colby and Asama were saw an example of my my personal assistant firstand now it's won't work I'm trying to I'm trying to troll them rough time speaking Us in uh Australian slang yeah but now it refuses because it says it's unethical to trick them so I have to try and find an unethical to continue my robot Sam but the the future I I I see I I Enis in the next six to 12 months is that we'll be able to talk to our computer and simply say pull up this account grab me the last six months data run a COR cor analysis of this and that one thing I I was explaining or

[00:05:40] mentioning yesterday what we do generally as as marketers is we look at we look at maybe Impressions clicks cost conversion conversion value Calculate rways cost for conversion and we look at those metrics but what and what we what we probably should do as better practice is look as the account holistically then we can look at location reporting we can look at bid adjustments we can look at change history and then once we have all of that data inside a large language model with context but with memory what you can then it can it can then go you can say based on the change history and last year's blah blah what effects have the changes that we've made had on the impact of these campaigns or these accounts and historically when we've made changes has that been positive or negative to the account and it can run all these um yeah that's where I see that's where I see this this um moving towards this tool

[00:06:54] here I think is just the first step in that direction or one of the first steps in that direction um yeah it'll be interesting to see where all this goes but um it's free to sign up you get 10 free messages you can Chuck data in there you only get to use Claude at this 3.5 sign but it's still extremely good um Samy's got a code for us too for anyone for two months 30% off if you want to try the premium so we'll check that in the link yeah that's our Black Friday Cyber Monday um sale so fcm man yeah man ain't nothing to us the only thing is this is going to come out probably like three weeks from it but it's fine yeah he don't you don't you ever question us yeah but we are recording this on a Black Friday we are see that's how committed we are as uh as as a team we we work on holidays well it's not holidays for us not in Australia in Canada I think or other is it yeah Black Friday should be considered an

[00:08:03] international holiday it should be an international holiday um how cool was that um that Shopify app thing that was so fun that it's so show it maybe show it for I'm I tried to pull it up it broke my browser man it is it is intense well let me uh use my airb you actually you pull you share cby hold on I'm trying to find it for those that are that don't have aren't watching the video listening on the podcast there was a link that was released by Shopify that shows real time versus data around the world of Black Friday sub Monday and it's crazy it's crazy really under the gun hold on here I'm just going through the threads yeah while col's trying to work out had to computer Go's got it ready oh and look at all those I mean that's crazy I think the most important move that you can do as Sama is you can turn the gravity off wait where how um how did I do it you can tell as in here for too long um is it hover your mouse

[00:09:28] on some of the different pie oh there we go top left corner right beside the little Shopify bag thing there you go is it there is gravity on one of those gravity is shity and you can turn it back on and then you can actually throw the cup around oh you say you can click on things and move them yeah oh my God I can so you know Black Friday is happening oh I can turn the lights off okay what's this this is what I'm doing and you can you can turn music on well I did not even see that I actually pulled this up on my phone yesterday so I didn't see ama if you press the on buttons on the right hand side I can change the color of the globe the on button on the right hand side go to the right hand side yeah okay go to the left yeah that right corner yeah click that on then click the other thing on but we probably can't even hear anything no you can't zo out of the of the glove yeah you can zo so if you put your M on

[00:10:36] it oh wow you have to turn that thing on and when I was looking at it it actually did look um I don't know I thought maybe it looked accurate I mean I'm looking at this and I looked at this maybe four or five hours ago and it looks like they've probably hit the top of where we're going to be for sales cuz it was like $3.3 million for I at 3.9 oh really your Cup's covering something up there move your cup man let let me turn gravity back on guys okay so that's Styles per minute unique shoers 24 million million this was at 3.9 when I saw I oh it's going back up worth noting that there's people on woo Commerce and um other websites to well the this is just Shopify data isn't it yeah big Commerce magenta wood Commerce I mean that's not even included in there this is just Shopify da why are we like five year olds playing on this what does Z Buton do because they knew that this would happen you know they they just

[00:11:46] built it basic oh damn it's increases the speed of the globe oh now I'm gonna be sick oh what the heck what am I doing I don't know what I'm doing anymore I mean as the globe spins out of control I guess uh a topic in line is to see um I mean I know there's been some threads too on mass consumption and everything happening I wonder how we'll see things change in the years to come right this is a big day for us marketers but I wonder if consumer taste will change and maybe not want to push with something that's so potentially hazardous um but at the same time Society also doesn't care CU they want stuff so time will tell you know before even this was lit up completely like all of the east and west coast not anymore but well it's only early morning here in Australia no one's shopping yet and it's Saturday so Saturday yeah it's not even the day yeah is this supposed to go all week or is this just for Black

[00:12:51] Friday no it's black see look at that it's still all lit up I wonder if this is real at this point maybe see that was that was the exact same question I thought well they could they could do anything they wanted they could make anything up it just yeah exactly like it doesn't does it have to be real is it real I mean it seems real I can understand it in Europe I can understand thing I can understand I can see where it's coming from in Canada where are you colan I zoomed in to make sure that my city there I think it's one of the top points in the center this one oh man so if you guys want to no to the left if you guys want to dox me one um threaten me yeah SWAT me actually no that's pretty cool won do w s you yeah thanks look look look even Hawaii has Black Friday Fields going on I think that's a of course yeah you know I know someone who's going there in a few days three experts One mic and a million

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