The Newsletter Strategy That Produced an 8X ROI (and a 10% Market Share) with Mark Daya

Suneet [00:00:00] Don’t wait for the perfect environment or situation. Just go in, be obsessed, be shameless, get coached, and make it happen.

Suneet Welcome back to the Reside Platform. I’m your host today, Suneet Agarwal, and today I’m super excited to sit down with a good buddy of mine, Mark Deya, founder of Sac Platinum Realty in Sacramento. What’s up, bro?

Mark How are you? It’s been a while. It’s only been about a week or two.

Suneet Yeah. Haven’t seen you in a whole week or two. So for everyone listening, Mark’s been in real estate for 20 years, went through the 2008 financial crisis (can’t wait to talk about that), and went on to become—this is legitimately accurate and everyone in Sacramento knows it—the number one agent in Rancho Cordova as a solo agent, selling a ton of houses.

Suneet [00:01:00] You guys, every agent in Sacramento knows that Mark is the king of Rancho. It’s incredible. Mark has since built a team, and now is part of a group developing a brand-new downtown for Rancho Cordova, including a 7,500-seat sports and entertainment arena.

Mark Yeah. Let’s not forget the couple hundred thousand square feet of retail space, the three hotels, apartments, and all that stuff along the way, too.

Suneet Yes. Dude, you guys are going to reshape Rancho—literally.

Mark [00:02:00] It’s gonna reshape the entire Sacramento region. It’s really gonna shift the center of gravity from downtown Sacramento more toward Rancho Cordova and the suburbs. What we’re providing is unparalleled—the entertainment lifestyle and its location, its proximity to the money centers around town. It’s perfect.

Suneet Totally. Rancho being on the highway where it is, next to these bigger cities—what’s the timeline on that?

Mark We have a very aggressive target and we’re looking to move ground this year. Sometime this summer we’re moving dirt and, if everything goes according to plan, by the very end—by November/December of ’27—we’ll have the arena portion done.

Mark We’re moving some pieces around financially to make all this happen, but we’re there.

Suneet It’s so dope. In a year and a half.

Mark Gonna build an arena. Wow.

Suneet [00:03:00] Every time I hear about this—me and Mark are boys. We both live in the same town, operate in the same town, and I’ve been talking to him about this. It’s incredible.

Mark Yeah. The renderings would just blow you away. It’s pretty incredible.

Suneet Okay. You’re getting me way too excited and I’m starting to drift off.

Mark We could just talk about this the whole time, but I don’t think the audience will get a lot out of this conversation.

Suneet Well, that’s the thing too, right? You being the realtor, the local guy there, were able to put together this opportunity.

Mark That’s worth talking about—how that came to pass and why that came to pass—because that is related to the fundamentals of my business.

Suneet Totally. Okay. Let’s just go there right now instead of teasing people.

Mark [00:04:00] We’ll work this backwards. Let’s work from the end to the beginning—how I’m at where I’m at now and what I went through to get here. It’ll make sense.

Mark It was, I wanna say, February of ’24. I was approached by a local gentleman, well known in the Sacramento area. He was the executive director of development for the Kings arena—for the Golden 1 Arena downtown.

Suneet Which is also newer and very nice.

Mark Yeah. That was built in 2013, I wanna say. And he approached me—he lives in Rancho Cordova. We go to the same church.

Mark I had to sign an NDA, which is always exciting. “Ooh, what secret am I gonna be learning about?” He approached me about this project because he’s done development programs—public-private partnerships.

Mark The one loss he took in his career was because of a realtor. The realtor rallied people saying it would be bad for property values or traffic—one of those people who said everything is bad—and the thing wasn’t approved. City council didn’t vote for it. I don’t know the details of the project.

Mark [00:05:00] He came to me and said, “Hey, this is what I’m doing. What do you think?” He was trying to fortify his weak spots—thinking ahead: “He’s the number one realtor in this area. I gotta go talk to him. Let me bring him in and show him what’s going on.”

Mark I learned about it for the first time, and I was like… Back then, it’s not even the same project that it is now. It’s even bigger now than it was then. It’s incredible.

Mark He approached me last September about an investment opportunity into it. I looked at the numbers. It was a bit of a leap of faith on my part because we didn’t have city council approval then. A lot of groundwork was laid, but it was still early in the process.

Mark I took that leap of faith and put a lot behind it, and we’re at where we’re at now.

Mark [00:06:00] It really came to pass because of the effort I put into it—the people you meet along the way, the reputation you develop for yourself. You do good work. You work hard. You’re honest. You put the clients first. You put the money second. You try to do the right thing all the time and get a good reputation.

Mark It’s not rocket science. It’s simple as a concept, but hard to execute because it’s a lot of work. A lot of getting out there, making yourself vulnerable, taking risks. What marketing is gonna work, what’s not gonna work.

Mark You can spend an infinite amount of money in this business. There are plenty of vendors that are gonna take your money. Some of it works, some of it doesn’t—or maybe the ones that don’t could have worked if you paid more attention to it and really developed it to its maximum potential.

Mark Along the way, I was able to establish myself. In so doing, I made myself a target, and it was just a matter of saying yes.

Suneet Dude, yeah—you did the work, were known in the neighborhood, and the opportunity kind of landed in your lap.

Mark [00:07:00] Yes. That’s really what it was. “Hey, I got this thing I wanna show you,” and then he came to me when they were looking to raise money. I was one of the very first investors going into this early.

Mark I could’ve said, “That’s too risky.” But you know this more than anybody—it’s all about the people. It’s less about the project and more about who’s involved. You invest in the people more than anything else. That’s how you know if something’s gonna succeed or fail.

Suneet Yes, dude. So great. Everyone listening—Mark has notoriety in his market, and that notoriety put this opportunity in his lap.

Suneet I gotta give a coaching moment: Do a good job. Be known. Set your footprint instead of chasing leads to create business you think you need to create.

Suneet And honestly, it drives me crazy, because here you are—yes, you still have leads, you still do all the things—but your hard work and your footprint has resulted in you being number one in your market. Every agent in Sacramento knows that. It’s almost a joke.

Suneet I remember—we’ve got a bunch of listings there too—and I was like, “Man, we’re in Mark’s hood.”

Mark I know. Whenever I see you out here, I’m like, “Hey, that should’ve been my listing.”

Suneet Yes, exactly.

Mark Like, what did I do wrong? That’s what I ask myself.

Mark [00:09:00] And actually, that is literally what got me to where I’m at today: asking that question one particular time. I was in a listing presentation, and this goes to the core of my success.

Mark I was in a listing presentation—I had established a good business for myself. I wanna say it was 2015. I had my best year ever. At that time, I closed 52 transactions in 2015. It’s a lot. And I was the number one agent in my subdivision—Anatolia—which is where I focused on.

Mark I go into a listing presentation and I say something like, “I know this area. I’m the number one agent,” whatever. And he turns to me and says, “No offense, but I’ve never heard your name before.”

Mark Even though he drives past empty lots I was developing that had a six-foot for sale sign on the lot with my name on it every single day. But you know what? That was my fault. He did not know who I was. That was my fault.

Mark [00:10:00] So what did I do? I researched: I need to get a newsletter out there in everybody’s inbox every month. And I didn’t just do a one-page newsletter like everybody else does.

Mark I said, “No, no, no. If I’m gonna put a newsletter—if I’m gonna go direct mail—it’s gonna be the best newsletter anybody has ever seen, and they will not throw it away. Or if they do throw it away, they’ll at least open it up first.”

Mark So I created an 11x17, folded in half, so it’s a four-page newsletter with hyperlocal content—like a picture of the clubhouse on the cover, made to look like a real newsletter.

Mark I showed recent sales inside, upcoming listings or properties for sale. On the backside, I showed statistics: number of homes listed, sold, average sale price—plus my thoughts for the month.

Mark [00:11:00] I did Every Door Direct Mail. It just so happened that the routes coincided perfectly with the subdivision, so I was able to save a lot of money. I hit every door every single month.

Mark I put it on cardstock. There are a lot of companies out there like Corefact and all that stuff, but honestly, I was able to get that to the door for less than what Corefact does for a standard postcard.

Mark Prices have gone up since then, but still to this day I’ve shifted from cardstock to magazine paper. To produce it full bleed, I do it for 46 cents, plus EDDM. I forget what the total is, but I’m delivering it for, like, 78 cents per door.

Suneet If you’re listening to this and don’t see my face, it’s a look of shock. How many people get that newsletter?

Mark 2,200.

Suneet [00:12:00] 2,200. It’s not some big overwhelming amount either.

Mark First year I got an 8x ROI on it.

Suneet Only?

Mark Yeah, only 8x.

Suneet With all listings?

Mark Yeah, with all listings. After having a stellar year in 2015 and reinforcing that moving forward, I forget which year it was, but I managed to do 20 to 24 sales in that subdivision, which has 2,200 homes.

Mark Back then there was about 100 transactions—or 200 sides—a year. So it was about a 10% market share in the best year. There’s a lot of competition, but it was solid.

Mark My whole brand, my whole identity—I went all in.

Mark [00:13:00] If I take a step backward to explain where I came from, it makes sense to start after a good start in my career in 2005/2006. In 2006—the month I got married—I had my best month ever. It was all new home sales in Anatolia, and I made like $40,000 that month while I was on my honeymoon. It was amazing.

Mark And then I didn’t close another deal for five months.

Suneet What happened? You had 40 grand and you took your foot off the gas?

Mark Quite frankly, let’s call it what it is: I got lucky. It was me being in the right place at the right time, running Craigslist ads for free: “Get $100,000 off list price,” because builders were slashing prices.

Mark I’d walk them in, I’d register them, they’d get a great deal, they’d feel good, I’d get my commission, and that was that.

Mark [00:14:00] In 2005/2006, things just dried up. People weren’t buying. The market dried up. What I was doing was no longer working. It was tough. I was struggling. Nobody knew what kind of trouble we were in. 2008 hadn’t hit yet.

Suneet Bro, I was so carefree and irresponsible, making so much money in the mortgage game. Yes—I was buying houses.

Mark Yeah. I didn’t have the foresight or the wisdom. I didn’t know what I didn’t know.

Mark Eventually, my business volume got cut in half. The prices got cut in half. My income got cut by three quarters. And while all of that is going on, my wife gets diagnosed with autoimmune issues—bad enough where my wife was in a wheelchair.

Mark [00:15:00] It was a tough time because I was the mom, the dad, the nurse, the cook, the business owner—trying to deal with the medical stuff. It was really hard, and as a result my business became very reactive. There was no bandwidth to become proactive.

Suneet That’s really good. “My business became reactive because there wasn’t any bandwidth to become proactive.” That’s a writer-downer.

Mark It has scarred me to the point where I feel the genuine need to be proactive all the time. Sometimes I catch myself being reactive, because it’s easier to be reactive.

Suneet Totally. It doesn’t involve planning.

Mark No. Something comes your way, you handle it. Fire—you handle it. Whatever. But to be proactive requires intention and planning, and I had no bandwidth for that.

Mark [00:16:00] Thank goodness, we managed to get alternative therapy out in Reno. You have to go to Nevada for this stuff. It got my wife out of the wheelchair—got my wife from being 90% in the wheelchair to like 50%.

Mark Then we had this angel—friend of ours—live with us. Timing was perfect. My wife used to be this person’s boss. This person moved out of state, moved back, and moved in with us to help take care of my wife.

Mark All of a sudden there was this weight lifted off my shoulders that I didn’t know was there. All of that creativity that was trapped inside because I was in survival mode came flooding out.

Mark I worked till 11:00 at night every night because I couldn’t stop. There was all this pent-up energy—this realization: “I can do this.”

Mark [00:17:00] In 2012—rolling into 2013—I had a big closing at the end of 2012 and I had to decide if I was gonna do this business or not. I was literally putting resumes out for state jobs that wouldn’t even pay my bills.

Mark My story is the epitome of thanking God for unanswered prayers. I was begging to get a job—begging to put food on the table. It was pancakes and eggs for dinner because we were trying to make it fun for the kids. That’s all I could afford.

Mark When that person moved in, it unleashed the creativity. So I bet on myself. I did an offer in compromise with the IRS. I took the money. I filed bankruptcy. I wiped the slate clean and said, “Let’s do this.” I completely bet on myself.

Mark [00:18:00] Then it was: “Okay, let’s do Anatolia. Let’s attack my local market.” I no longer have it because I don’t need it anymore, but it was anatoliahomesforsale.com.

Mark I put lawn signs in the common areas: “Visit today, anatoliahomesforsale.com.” I never made it about markdia.com. I never made it about “come visit me.” I figured nobody cared about me. They cared about what I knew. They want to know what I know.

Mark So I gave that information away freely, and as a result I branded myself and became known as the local expert.

Suneet That’s an important distinction: building the personal brand by putting your name everywhere—that’s not how it worked. You put what people wanted, and your personal brand grew.

Suneet [00:19:00] Real estate is an ego-driven business. Historically, people put their face on the sign. That leads to ego and vanity. Not that it’s bad, but does your sign now have your face on it?

Mark Nope, never has.

Suneet My sign has never had my face on it either.

Mark There’s good reason for that.

Suneet Yeah. For the longest time, when I first became an agent, I didn’t even put my real name on there. I put “Sunny”—Suneet “Sunny” Agarwal—so people wouldn’t be afraid to call me and worry about mispronouncing my name.

Mark Yeah. It’s a thing. You have to consider that.

Mark [00:20:00] Going through that ended up being the biggest blessing. We still have continuing health issues, but the personal development it forced me to go through—the scars it left me with—it left an imprint and formed me as a person.

Mark I wanna pass those lessons along to other people so they don’t make the same mistakes I did. The main one was allowing yourself to get in a position where you become reactive and you’re not proactive. You don’t have a game plan.

Suneet Yes. So what do you tell an agent? We both know many, many agents who are living in that reactive place, especially as the market becomes more challenging.

Mark Become obsessed.

Suneet Here’s one thing: become obsessed, but also be shameless. You were putting out bandit signs, running Craigslist ads.

Mark [00:21:00] When you get really low—when you feel like the whole world is crashing down—you have to ask yourself what you’re gonna do about it. Some people retreat—flight to safety—and other people come out fighting.

Mark There’s no right or wrong. We are who we are. If somebody retreats, I empathize. I genuinely do. But my message is: don’t get yourself in that position.

Mark Share the story. Don’t let yourself ever get there. The way to do that, in my opinion, is coaching.

Mark The people that have been there before—or coaches talking to people who have been through it—can pass that message along: “Listen, I’ve seen what this person did. This is the path you’re on. You don’t wanna go down that path. This is what’s gonna happen. Let’s get ahead of it now. Let’s put a game plan together and become proactive.”

Mark What that means for everybody is different. We have different personalities and strengths. Some people are great on the phones. Some are petrified of the phone but dominate open houses—so do open houses seven days a week if that’s what it takes.

Mark At some point, you don’t want to look at yourself in the mirror and think, “I let myself down because I could have worked harder, and I chose not to.”

Suneet No regrets. Do the damn work. Be obsessed. Be shameless.

Mark [00:23:00] When you achieve some level of success, it creates momentum. You start achieving critical mass—that’s the goal.

Mark In my career, I’ve kept my head on a swivel. As I’m progressing, I’m looking for opportunities along the way—not just in my sales business.

Mark Take flipping, for example. For the longest time, I never flipped a home. I’ve been doing this for 20 years and I just barely started a couple years ago. It was because I met a lead—a general contractor.

Mark The contractor was cool. I decided, “I wanna get to know this guy, and I’m gonna let him get to know me.” We had coffee dates, getting to know each other, feeling each other out, and we’re like, “Let’s do something together.”

Mark Then we started flipping homes, and I’m like, “Oh my gosh.” I was able to get the money from that to invest in the arena. If it weren’t for talking to this person, I wouldn’t have been in a position to put money into the arena.

Suneet Yes. Head on a swivel. Look for the opportunity—actually, not look for it: create it.

Mark [00:24:00] Even my brokerage—Sac Platinum Realty—the entity. I joined my broker aside; I’m with Side. Same concept: head on a swivel. An opportunity presented itself. I looked around. I was the dumbest person in the room, so I figured this is where I gotta be.

Mark Side partnered with me; I partnered with them. It was great. They opened up Zillow Flex for me.

Mark Keeping my head on a swivel allowed me to continue to evolve my business: one guy telling me he didn’t know who I was, I invest in newsletters, I get an 8x ROI, and I get to the place where: “Oh my gosh, I have to have a team.”

Mark I never sought out to make a team. I was just closing deals.

Suneet Totally. How did that happen? What made you say, “Hey, I have to start a team”?

Mark I couldn’t be two places at once, and I was drowning. There was this one title rep.

Suneet You were too busy.

Mark [00:25:00] I was too busy. The title rep wanted my business, and I turned to the rep and said, “You get me a buyer’s agent, you can have my business.” And the rep did. The rep got me an agent, and the agent was amazing. The agent’s since retired.

Mark The agent’s first year working for me, I think the agent made like $175,000. And I had no systems. Zero systems.

Suneet It was just, “Hey, here’s a lead. Can you call them?”

Mark Yeah. That was pre-COVID too—so that was really good money.

Mark Then I started putting a couple things together—got a couple other agents. I was really small, but it worked. I started putting the pieces together to support them, and then I realized it was scalable, and I was like, “Let’s just do this.”

Mark I pivoted from being all production all the time to trying to be more of a team leader. It’s a hard transition because I’d been a lone wolf for so long, and that’s what I was good at.

Mark Being a top producer doesn’t necessarily make a great team leader. But I know my weaknesses, so I’m looking to shore those up—which is why I joined the Reside platform. I knew you guys filled a lot of the gaps I have—can get solved in one shot. That’s where I merged with you guys.

Suneet [00:26:00] That came from my head being on a swivel and creating the opportunity I saw. Almost everything I’ve done—businesses I’ve opened—is because I saw a necessity and I saw that I could do it, even if I didn’t really know how.

Suneet Don’t wait for the perfect environment or situation. Just go in, be obsessed, be shameless, get coached, and make it happen.

Suneet What was the hardest part about going from stud agent/top producer into leading a team?

Mark The first stumbling block is that I didn’t meet people where they’re at. I allowed my own style and goals and assumed other people are like me. That was my first mistake, and I didn’t realize how it was coming across.

Mark I’ve achieved a great level of success, and now what motivates me more is to help others do it too.

Mark [00:27:00] I would rather be the coach of a championship team than the MVP. I don’t want to be the MVP. I want somebody else to be the MVP. I want to be the coach. It’s more gratifying to see others succeed—to give them a platform to grow.

Mark The challenge is meeting them where they’re at—having the emotional intelligence to manage different people different ways. That’s not my strong suit. That’s my wife’s strong suit. My wife has a PhD in that stuff.

Mark That’s my biggest challenge. I want it so bad for everybody. I want them to achieve everything they want, and I gotta figure out a way to make that happen.

Mark That’s where I’m plugging people into Rise training, plugging people into Amplify, the weekly training—to shore up some of these things I’m not able to do.

Mark But at the end of the day, it’s up to them. I can’t want it for them. I’m gonna try to clear the path as best I can so they can achieve their goals.

Suneet What was the shift that got you to change from “my way or the highway” into what it is now?

Suneet Back then, my contract said, “If you do not close two deals a month, you are off the next month.” If that was true, I wouldn’t have a team.

Mark [00:29:00] It was literally somebody saying, “I’m not looking to work like you.”

Mark Let’s be real: it’s sick how many hours a week I work. It’s not okay.

Suneet It’s not okay for everybody.

Mark It’s not okay for anybody. My wife has given me so much grace. My wife understands where we’ve been, understands why I am the way I am—that I’m still in fight-or-flight mode.

Mark You go five months without getting paid, not knowing how that happened. It just happened. And I’m like, “That could happen tomorrow.” You are unemployed as soon as you close that next escrow.

Suneet You’re operating from a place of not wanting to go back—call it fear. If that motivates you, great.

Mark It does. I get motivated by fear.

Suneet [00:30:00] Yes, me too. I’ve lost everything I owned two or three times. I had to reinvent myself and create—now I’m on the fourth reinvention. It comes out of fear.

Suneet I remember 2008 and losing everything. Then building it all back and then some, and losing it again in 2012.

Suneet People ask, “How were you able to become number one and do all this?” Because I was scared as hell of going back to that place. That was not an option. As soon as my first kid was born—she’s 10, so 2016—it was game time.

Suneet Thank God I was single or just had a girlfriend the other two times everything bad happened, because I would’ve had a family. I don’t know where I’d be.

Suneet Now, for both of us, because of the hard work we’ve done, we’re looking at some of the biggest opportunities in our lives.

Mark Can you believe it?

Suneet No. I can’t believe it for you. I can’t believe it for me.

Mark [00:31:00] In sum total—where I started, the hard part, coming out of it, truly betting on myself, going all in on myself, reinvesting everything back into my marketing—it’s funny. Robert Palmer had a very similar story: he kept putting all his money back into direct mail. He bet on himself.

Suneet He was living in a shitty apartment, making all his money, but reinvesting everything.

Mark Everything goes back into marketing, back into yourself. Find something that works and go all in on it.

Mark My biggest regret is: the year I hit 52 for the first time was also the year I started buying Zillow leads. Year one investing in Zillow leads, I had an 8x ROI on that too.

Suneet It was way easier back then too.

Mark Yeah. Now, stupid me—I should have bought all the leads. All of them. I should’ve said, “Zillow, I wanna buy all of Sacramento. I’m gonna figure out…” Just like Robert Slack. That’s basically what he did.

Mark I didn’t think about that. I could’ve made millions, but I didn’t have the entrepreneur in me just yet.

Suneet At that time.

Mark At that time. I had to learn a little bit more.

Suneet [00:33:00] It always is a journey. What separates the winners—and I’m not gonna say losers, but the people that don’t win—is the wherewithal, the grit.

Suneet You could’ve given up and got a state job. In 2012, I didn’t know what I was gonna do. I sat in my little rental shithole with nine dogs for a year just working out, and my mom paid my rent. I was 36. I thought my life was over.

Mark It’s crazy how the journey happens. For both of us here in the Sacramento area, it’s been quite the journey. Now I’m looking at this downtown project in front of me. We’re raising money, we’ve got the limited partnership, and everything is looking amazing.

Mark This whole journey—from begging to get out of this business to building a downtown—how does that even happen? I don’t even know.

Mark But it’s been a little bit about being in the right place at the right time, and also having my eyes open.

Suneet And doing the right thing.

Mark And doing the right thing along the way.

Suneet [00:34:00] Looking back from a narrow lens, you don’t see everything. But if you look back far enough and see how everything has compounded, it totally makes sense. Hindsight is 20/20, but it’s crazy.

Suneet I was talking to Cheplak about it this week. I was like, “I don’t know if that worked, and I don’t know if that worked.” But as I’m talking to him, I’m like, “Oh dude, what are you fucking talking about? It all worked.”

Mark One thing leads to another—it’s all connected. You don’t see it while you’re in it until you’re far enough away and you’re like, “Oh man.”

Mark Look at the suffering we went through as a family, and to see where we’re at now. I guarantee I would not be where I’m at today if I hadn’t gone through those difficult times. I wouldn’t be the person I am today.

Suneet Absolutely. I agree with myself 100%.

Suneet All right—some advice. What advice do you have for the realtors listening?

Mark [00:35:00] The best advice: be proactive in your business. If you’re looking at your calendar and your calendar is empty right now—if you’re not time blocking—you do not have a proactive business. Straight up.

Mark Your calendar should be congruent with your goals. If you’re going to do 40 transactions this year—pick a number—and you don’t know where those transactions are gonna come from, it’s just a wish, not a goal.

Mark You need an idea of where those transactions are gonna come from, and then: is your calendar reflective of that?

Mark Those are fundamental building blocks in creating a proactive business. Avoid being reactive. Get proactive. If you don’t know how, ask somebody.

Mark Get help. Talk to your broker. Talk to your team leader. Talk to somebody. Get an accountability partner—somehow, some way.

Mark If you don’t have a game plan—if you don’t have a proactive business—you’re flying blind. You could end up exactly where I ended up: going five months without a transaction, wondering what the heck just happened.

Suneet Yes. You start with a calendar. It’s one of the first things I ever got coached on, and my calendar now is a thing of beauty. People ask me to send them my calendar so they can figure out how to do theirs.

Suneet What advice do you have for team leaders listening?

Mark [00:37:00] Same thing goes for everybody—it’s just a different level. What are your goals, and is your calendar congruent with your goals?

Mark Team leaders should have that part figured out. Team leaders: get a good understanding of your team—who they are. Get to know the people. Understand their motivations. Cheer them on. Be positive. Be encouraging.

Mark I’ve heard horror stories of team leaders being erratic, inconsistent—personality-wise, people not knowing if they’re gonna get Jekyll or Hyde that day. Don’t be that person.

Mark Be consistent. Be a beacon. Inspire. Set the example. Be consistent in your personality, your attitude, and how you show up every day.

Suneet Yes. Dude, you know me as a leader early on—I was the most inconsistent hot-and-cold guy ever.

Mark I heard stories.

Suneet Yeah. All the stories are true. I had to learn a lot of this, and now I’m one of the most consistent people most people know, and that has resulted in fewer of those stories being told. Depends who you ask—there are some haters out there, but that’s perfect.

Suneet If somebody wants to reach out to you—learn more about the development you’re doing, talk to you about anything, or send you a referral—how do they do that?

Mark That’s right. You don’t send it to Suneet. He has no idea what he’s doing.

Suneet Yeah, I don’t, but I have Anna Stender who definitely knows what you do.

Mark That’s true.

Mark [00:39:00] Sac Platinum Realty is the name of my company—a local boutique based out in Rancho Cordova, right off Highway 50. You can visit my website. You can find me on socials: Mark Daya (D-A-Y-A). That’s the easiest way to get ahold of me.

Mark If you have questions about the arena—investing in that and the LP we’ve got, which has some sweet terms—let me know.

Suneet Yes. You guys, reach out to Mark, because that investment opportunity is good. I’m over here thinking, “Okay, I’m calling my financial guy back.”

Suneet Mark, I’m walking back in the leads. I’m back.

Mark That’s okay. It’s not for everybody, and that’s okay. It’s a fun journey. What we’ve got in store is incredible. It’s gonna change everything out here.

Suneet Awesome. Mark, this was good. You really brought it, bro—so I appreciate it. Super good knowing you for all this time, admiring your business, and now working together in the Reside platform.

Suneet Reach out to Mark. He nailed farming and market domination like very few people I’ve met, and I’ve met a lot of badasses in the real estate space.

Suneet Reach out to Mark. If you’ve got spare money sitting in one of the accounts, that investment—if you wanna be part of an arena and sit in the owner’s box—

Suneet All right, guys. Thank you so much for watching. I hope you got something out of this episode. I did. Reach out to Mark, and we’ll see you on the next episode of the Reside Platform Podcast. Thank you. TLQ - Preston Short 3

Jason [00:00:00] I might think like, oh, money should flow, so I'm gonna spend you know, $1000, $10,000 there, $100,000 there, and like just flow it out, like flow it out and it'll come back.

Jason But like, that's not quite the picture.

Preston It matters where it's coming from. That's where discernment comes in. I said this earlier, if I go get all the things because I want you to believe my dick is bigger than yours, then that's not flow. That's actually hatred.

Preston It's self hatred. Masked. It's a, pig with lipstick on.

Jason Yeah. Like posture.

Preston Yes. I've put a Birkin bag, , I smeared it with poop. not even that. Poop is great. Poop is fertilizer. But you get where I'm going with it's not actual flow. And I'll give you an example.

Preston I was working with a woman recently in Australia who shared, and she had amazing body. Amazing body. And she said, I gotta admit I hate my body.

Jason Mm.

Preston And I've hated it for years. It's just why it looks like this. [00:01:00] And I said, that's a problem. You bought in to the idea that your body needs to look a certain way.

Preston And so you go and you put filler and Botox and all the different things and you manipulate it based on whatever is popular at the moment. That's not real love. Money “flow” isn’t a license to impulse-spend—it’s a practice of discernment. In this clip, Jason and Preston break down how flexing (to prove status) can be self-hatred in disguise, and why real self-respect changes how you buy, how you present, and what you’re actually trying to prove. 10 potential titles for this short “Flow” Money Can Be Self-Hatred The Real Reason You Overspend Status Spending Isn’t “Abundance” The Flex Is a Mask (Here’s Why)

Discernment The Missing Money Skill Buying to Impress = Self-Betrayal Stop Calling Impulse Spending “Flow” Your Purchases Reveal Your Wound When “Treat Yourself” Is Self-Disgust The Lie Behind Luxury Spending 20 hashtags (comma separated) #TheLivingQuestion, #TLQPodcast, #MoneyMindset, #AbundanceMindset, #Discernment, #SelfWorth, #SelfRespect, #ShadowWork, #InnerWork, #MasculineHealing, #EmotionalIntelligence, #IdentityWork, #HealingJourney, #ConsciousLiving, #PersonalGrowth, #SpiritualGrowth, #ModernMindset, #MindsetShift, #PurposeDriven, #TruthTalk 20 keywords (comma separated; different from hashtags) money flow meaning, overspending psychology, status spending, keeping up with appearances, financial self sabotage, impulse buying triggers, insecurity and spending, discernment in decisions, self worth and money, shame driven purchases, emotional spending patterns, identity and consumption, luxury as validation, healing relationship with money, conscious spending habits, how to stop overspending, buying things to impress, self hatred disguised, posture and ego, stop lifestyle inflation