The Lead Generation Moves That Still Work in Real Estate

What should real estate agents kill, keep or change as they build a stronger business? Lauren, Brooke and Karlton turn that question into a lively conversation about the prospecting activities that still create real opportunity. They discuss replacing generic cold calls with intentional warm conversations, using open houses as a low cost way to meet buyers and sellers, approaching door hangers and neighborhood outreach with more value and respect, and building a real system for paid internet leads. They also explain why for sale by owners are one of the clearest opportunities for agents who want more listings, why buyer consultations set the tone for a professional client experience, and how focused neighborhood farming can compound over time. The through line is simple: choose a strategy that fits your business, bring real value, and follow up consistently.

Chapters:

• (00:00:00) Why the kill, keep or change game matters
• (00:01:08) Cold calling becomes intentional warm calling
• (00:07:13) Why open houses still create opportunity
• (00:10:01) Replacing door knocking with value driven outreach
• (00:14:32) When paid internet leads make sense
• (00:20:15) Why agents should keep working with FSBOs
• (00:26:52) The case for buyer consultations
• (00:34:12) How neighborhood farming compounds over time
• (00:39:52) The next generation of real estate prospecting
• (00:40:32) Final thoughts and an invitation for feedback

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!