Ep 42 | Glenn's Journey from Agent, To Team Leader, To eXp CEO| with Glenn Sanford

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ 

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In this video, co-founders of Reside, Nick McLean and Suneet Agarwal sit down with Glenn Sanford.

Glenn Sanford is the Founder, Chairman, and CEO of eXp World Holdings, as well as the CEO of eXp Realty. He has been involved in the online real estate space since early 2002 and, after adapting to market challenges in 2008, launched eXp Realty in October 2009 as the first cloud-based national real estate brokerage. The innovative model involves a fully-immersive 3D virtual office environment, allowing agents, brokers, and staff to collaborate globally while conducting business from any location.

In this episode, Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, shares the captivating origin story of eXp and his remarkable journey in the real estate industry. Discover how Glenn overcame market challenges, started SIX teams in his first year and a half, and maintained a relentless focus on lead generation throughout his career.

Join Nick, Suneet, and Glenn as they delve into the biggest milestones of eXp, exploring key moments and the business ideology of "If you build it they will come." Gain insights into Glenn's extensive experience with online marketing, particularly in SEO, well before the inception of eXp.

In this episode, Glenn unravels the intricacies of incentives, emphasizing their importance to employees and sharing his expertise on finding the right incentives that truly move the needle. Learn about the proven successful split structure and get valuable advice on incentivizing agents in today's real estate landscape.

Glenn also provides a keen perspective on the current market, offering insights into potential rate decreases in the coming year and the shift to a sellers market. Don't miss out on Glenn's tips for agents and team leaders on how to crush it in Real Estate in 2024. Tune in for a wealth of knowledge and actionable advice from a true industry visionary.

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VIDEO CONTENTS: 

00:00 Introduction

01:05 The Origin of eXp

11:34 eXp’s Biggest Milestones & Inflection Points

18:54 Online Marketing Mastery

24:46 The Importance of Incentives

37:22 Glenn’s Market Analysis

42:10 How to Win 2024

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Show Notes:

Learn more about Glenn by following him on social media

Instagram: @glensanford

Twitter/X: @ceoglenn

Learn more about eXp at https://exprealty.com/