E 61 | 900 transactions In One Year | with Austin Pothast

[00:00:00] Austin: the new lead magnet is gonna be micro SaaS for your audience. about it this way. It's just an evolution. If the lead magnet previously was the, , information and education, now it needs to be the execution of that thing. So maybe you create a simple app that has the best recommendations for, , your city and vibe code that you don't have to have any coding experience.

[00:00:29] Austin: You just, you can use, , GPT deep research or, operator or agent mode or clot or whatever you use and say, you know, I'm developing this app. Find the top. restaurants, school districts, all of this stuff. Put it into a list and then build me an app that I can give away for free.

[00:00:54] Suneet: What is up everybody? I am so stoked for today's episode. I'm honestly pretty honored that we were able to get his scheduled so quickly and easily. We have like the dude killing social media more than anybody else I know. Austin Armstrong on today. Austin, how's it going, dude?

[00:01:15] Austin: Hey, brother. I'm doing good, man. I'm just living the dream. I'm excited for this opportunity to share what little wisdom I, have and just nerd out with you about social media , share some value.

[00:01:27] Suneet: Yes. So, , if there's some people who are listening in, just give a real short bio.

[00:01:32] Austin: Yeah. , My name's Austin Armstrong. I've been doing social media marketing for 20 years. I have been doing video marketing for social media professionally for about 12 years. I practice what I preach. I have about 4 million followers across social media. I. run about five different companies right now 'cause I'm an A DHD entrepreneur, founder of Syllabi, , which is my main business, an AI software tool for video marketing and AI marketing world, which is a conference coming up in October in Frisco.

[00:02:09] Austin: Just kind of jumped in, , , headfirst into all things AI a couple years ago and it's been a blessing, man. I love what I do.

[00:02:15] Suneet: Yeah, so let's talk about it. 4 million people in your audience across different channels. What's that? Mostly YouTube and Facebook.

[00:02:24] Austin: , Mostly Facebook and Instagram. So Facebook is about 2 million followers. , Instagram is 840 something, YouTube's six 40 something. Tiktoks two 50 something, and then it kind of tapers around there.

[00:02:39] Suneet: that's awesome. Good job on that, right? Because you did it without like having to show a butt too, which is great.

[00:02:46] Austin: Yeah. No dancing. No, no, no. Nudity, just.

[00:02:50] Suneet: So you're a very dancer, so I'm kind of surprised I have seen stage. , We met at the Driven Master, so a lot of the Driven guys have been on here. I think Costa's been on here like four or five times, like, so. Jason's been on here, so, and the listeners know about Driven, but yeah, Austin won an award.

[00:03:09] Suneet: and cut a rug. I went first on that same award and I was kind of nervous, and then you went last and you let loose.

[00:03:18] Austin: I'm shameless man. I'm always there for a good time and you gotta, you gotta just jump all into things. I was just trying to match Jason's energy to be honest. up there ,

[00:03:30] Suneet: That's so funny for everybody listening, if you go to the driven, , mastermind Instagram page, you might see a video of my attempt at Dancing and Austin's success at dancing. So you have these companies and you're the social media, like marketing organic, right? Do you run any paid ads, dude?

[00:03:53] Austin: yeah, we run paid ads, , for subscribers, but I'm stubborn to a fault with my audience growth, so I've never spent a dime on, , trying to grow my following. , But. Run ads to businesses. Sure. I have no problem there. I'm not like against ads in any way. I just personally think it's more rewarding to earn the audience through the content that you create.

[00:04:16] Austin: That probably is a controversial statement,

[00:04:19] Suneet: I agree a hundred percent number one, you may not like, you know, want to hate on ads. I'll fucking hate on ads. Right. Especially like, it depends on what you're selling. You have a SaaS product, right? , like this is a real estate audience, so a lot of it's houses and real estate ads for housing is a competitive, finicky game.

[00:04:40] Suneet: , And for recruiting, and that's not like selling a widget on Amazon. It's a really long cycle. and even for coaching and, you know, my other businesses, like, that's also a really long cycle, like a higher price offer where you just can't have someone fill out a damn form and put in their card.

[00:04:57] Suneet: Right. , As it should be. It's a consultative thing to see if it makes sense of those price ranges. , But you've done a great job. And also something else you said is you've never bought followers. You said that in a very eloquent way. So you've never bought followers on Instagram. Everyone listening, you can get 10,000 followers on Instagram for probably 500 bucks in a minute right now.

[00:05:18] Suneet: , And you've never done a Facebook campaign on a business page to pay for likes overseas. Right.

[00:05:27] Austin: No. , And in fact it's my personal profile. It's not even a, a page as well. I converted my profile over to professional mode whenever they out, like years ago, two and a half years

[00:05:38] Austin: It's just double and down, man. It's just grinding, it's networking with other people. We can go in the weeds, , if you want, on, strategy, , on all of that.

[00:05:46] Austin: I've been talking about it a lot. Social media marketing's changed my life. It's just become a personal mission to provide the tips, tools, and strategies to help change other people's lives as well.

[00:05:55] Suneet: Yeah, so I want, you know, I have a business partner and my former coach, who's my business partner in the Reside platform. , And he's created his whole business and he does very well for himself from organic Facebook on his page, different style than yours. Lots of longer copy at a time when everyone said, don't write long copy on Facebook, which people still say, and he still does, and he still smashes.

[00:06:18] Suneet: So next time I see you in person, we can go over his page. But that's what I think happened in the real estate space in my space, is everybody got so obsessed with like trying to write long copy in Facebook. And you did the opposite.

[00:06:30] Austin: the easiest way to summarize, like what's working for me and everyone account is different. But, treat Facebook how you'd treat X or Twitter. , And that's essentially what I'm doing. Clickbait headline, the information's broken down into the thread in the comment section.

[00:06:46] Austin: High level works like a charm.

[00:06:48] Suneet: Yes. So you guys, I want you to listen, like everybody go to Austin Armstrong on Facebook. Me and him are friends, so you can find him, you can type in Austin Armstrong, and Facebook's sending him all the traffic right now, so they'll probably come up first. That's, we should go to incognito, , browser and, and, and see if that happens.

[00:07:05] Austin: .

[00:07:05] Austin: There's a couple other, , Austin Armstrong's, if you look us up there. , , there's another influencer, Austin Armstrong, that lives out in la. He is like relationship Christian vlogger. He's got a ton of TikTok followers, ton of YouTube subscribers, not. I'm not like talking about relationship

[00:07:23] Austin: And then the, like college defensive coordinator coach for the Florida Gators is Austin Armstrong as, well. And so we're kind of like competing on Google for first page results. Social, it can kind of go back and forth a little bit.

[00:07:38] Suneet: So there's another Sydney Agrawal too.

[00:07:41] Austin: Is there really.

[00:07:42] Suneet: And he's like. Harvard like PhD, who also has a lot of medical content. So he has

[00:07:50] Suneet: too. It's kind of interesting. I'm, I'm not the PhD here, I'm the dude in Cali wearing a hat. so let's rewind a little bit for our audience.

[00:07:59] Suneet: Tell him what your strategy is like in real simple, simple terms.

[00:08:04] Austin: Okay, so there's quite a few things that I do. , At a high level, if you're not growing, you're probably not posting enough this is gonna make some people upset. might not work forever. It's been working for the last year and a half, minimum five a day.

[00:08:18] Austin: In fact, I'd recommend a lot more than that. I sometimes post 15 to 20 times a day.

[00:08:23] Austin: that's what's working for me. I'm just following the numbers and I'm following the money. There's a direct correlation to the more that I post, the more that I grow and the more money that I make.

[00:08:36] Austin: I'll break this down because it's not just, , , quantity at scale, it's the fact that quantity leads to quality. The more that you post, the faster you post, the more you're gonna fail, and the more that you're gonna figure out what content works and you can double down on that. So go quantity.

[00:08:55] Austin: First, and then feel free to slow down if you want a little bit. So I'm posting 10, 15, 20. What I've deemed as quality posts, every single thing that I post, I try to knock it outta the park. I want every single post, 90%, you know, some are transactional, but 90% of what I post is for viral nature. So there's a couple different buckets of content that I do.

[00:09:19] Austin: Those , text threads that we're talking about, black background, white text, very easy on the eyes. You can set this on mobile or on desktop. , You just click the little color icon. It's limited to amount of characters and it'll be something a little clickbait. So like, let me, pull up one in real time right now.

[00:09:37] Austin: I just posted one right before this webinar.

[00:09:41] Suneet: So it's 118 C characters.

[00:09:44] Austin: That sounds about right. so it's RIP nine to five jobs. Here's how to build an automated income engine with ai downward pointing emoji, clickbait headline. And then in each comment, one by one, I will link to each tool or each prompt. 'cause I do a lot of like these seven chat GPT prompts help you with X, Y, and Z.

[00:10:09] Austin: That format works insane. Like the vast majority of the time that content hits for me bunch of shares. And you think about it from an engagement perspective when people share it. the comments are not on that shared post, so they have to come over to that post, come over to my profile, look in the comments, and find the individual

[00:10:31] Austin: it's like multiple engagement signals all stemmed back from my one post, which these algorithms love.

[00:10:37] Suneet: I actually wondered about that. Austin, Because I'm thinking, you know, when I do one of those, we'll call 'em a threats Facebook thread style post. Right? when one's hot and I want to juice it to like my groups, I never do because I think I have to copy all the comments, but I don't.

[00:10:53] Suneet: If people want to see it that has, click the post, dude. Boom goes. Thank you bro. Okay.

[00:10:58] Austin: Yeah, for sure. Just bring them back over to that post. The other thing that's like annoying, but a reason why I think this style goes viral is because you can't. Intentionally order those comments or pin

[00:11:12] Austin: And Facebook's not good at this. And so what happens is when you get a ton of engagement, the comments go out of order and they even go, by default the comments are most recommended and it'll hide some of those comments and people have to take another engagement step and click view all

[00:11:27] Austin: see everything.

[00:11:28] Austin: If they don't, They'll comment themselves and be like, where's tool number one and three? I only see , 1, 2, 5, whatever. That also helps with the engagement of it, so That's one of the strategies that works really well for me. The other strategy is I do test longer text threads as well, so rather than having each comment as a prompt or a tool.

[00:11:51] Austin: have noticed recently, within the last month, some of the top performing ones is all in one, just text post, nothing in the comments. It's all, it's headline, it's tip one through seven, and then a closing like call to action style thing. And some of those have been amazing. , It's all sort of clickbait headline style, like, airlines don't want you to know about this chat,

[00:12:15] Austin: , You know, like, that thread has gone viral like crazy. It's gotten me like 30 million views on one post. and sometimes like some of these will, earn me a grand, so like that post a

[00:12:27] Austin: for that one post that chat GPT wrote.

[00:12:30] Austin: the other crazy thing. AI is writing a lot of this content. It just helps people, but like, it's not me manually writing it. I still do a lot with reels, Facebook reels. Those are doing really well for me.

[00:12:41] Austin: And then the other thing, that's a real big secret not so much of a secret anymore 'cause everybody's copying it now.

[00:12:46] Austin: But we have these little engagement pod groups now in our niche. So on Facebook in particular, I have a group chat going with about 15 different. AI content creators that have over a hundred thousand followers. We're all in the same niche. And what we do is every single day we each share one of our posts in that group chat, and everybody else shares it.

[00:13:11] Austin: And then vice versa, we share all of theirs. So what I count in those 15 is other people's posts that I'm sharing as well, because people will share my post out and all it feeds back to feeds back to them.

[00:13:22] Suneet: people that are in your group, I can tell 'cause Facebook is serving them up to me. 'cause I like all your posts.

[00:13:29] Austin: Yeah, I mean, it's just a crazy strategy right now. , Shout out to, , , , , Jonathan Montoya. , I don't know if you know Jonathan, but, great master affiliate marketer, just brilliant guy. He started doing this to a tee. He's in my group, but he also formed his own little group,

[00:13:45] Austin: he's.

[00:13:45] Austin: crushing it. And so he's got his little engagement pod thing too, and everybody's crushing it and we're like cross pollinating each other's groups. And so we've got these like crazy, , , like everybody's sharing each other's posts and helping each other grow. And we're all in the same niche.

[00:14:01] Austin: Which is the most important thing? 'cause you don't want, like, as business owners, right? we don't want just followers for the sake of followers. I want people that are interested in my content so that I can sell to them. So I'm not just saying like, go viral for the sake of go viral here. This is our format.

[00:14:15] Austin: But everything that I post is directly related to high level funnel. My target audience, the target audience that I'm trying to reach. At the broadest level to bring them into my ecosystem so that they see and engage with more of my content and I can sell them more shit.

[00:14:31] Suneet: It's more touches moving them down without having to pick up the phone.

[00:14:35] Suneet: So, I mean, here's the thing, right? Is, well, I have a bunch of questions. CTA always.

[00:14:42] Austin: It depends on the, the goal of the piece of content. , You know, I typically will and A-A-C-T-A call to action can be a lot of different things. It can be, Sign up for my email list. It could be buy my thing, it could be go follow this person. It could be a question asking them for feedback, developing and nurturing the, the conversation on social.

[00:15:04] Austin: I tend to have a call to action most of the time, unless my content is like a statement. I have a quote that I'm, I'm working into my book. I'm writing a book, but I say, , don't be a content creator. Be a business owner that creates content. And I posted that like 36,000 likes, 10,000 shares.

[00:15:24] Suneet: It's so true. People are are getting it wrong. Right.

[00:15:27] Austin: I totally getting it wrong.

[00:15:28] Suneet: So, so let me just share some successes with you. My bro I've been doing the Facebook thread style post and inspired by your CTAs to your go high level white label. And to my news, I mean newsletter, obviously, bro. I'm getting 10 to 20 newsletter subscribers a day 5G HL signups a day.

[00:15:53] Suneet: I have so many lead magnets and eBooks I've been working on for so long where it's like, try to get the copyright to get the lead in there. To get 'em in there. Sign up for the newsletter. Forget the E. Forget the ebook.

[00:16:07] Austin: totally, man. I mean, and , like right now, Alex, her's got his book launch webinar thing. So like, I'm, promoting that I'm in the top 10. I wanna go out to Vegas

[00:16:15] Austin: it's getting competitive up there. We got one more week, but I'm just doing exactly this. I just, I have my call to action. It's on my phone, in, in notes, and

[00:16:24] Austin: something, I just copy and paste it

[00:16:26] Suneet: I just tell your AI tool to write to you a new call to action. Like it just has to have the link. Right. Want more? Check this out.

[00:16:34] Austin: Dude, I have a, custom GPT that does that. So I have it trained on all of my threads and it gives me new threads every day, including that call to action with GHL.

[00:16:44] Suneet: So, we wrote that custom GPT two after watching your YouTube everybody go check out Austin's YouTube. What's the name? Because I had a little bit problem finding it when I typed in Austin Armstrong. It brought like videos of yours and other pages first, which it

[00:16:58] Austin: Yeah. Social Pro is

[00:17:01] Suneet: Everybody listening, go. I'm subscribed to that channel. I watched the whole videos, not just looked at it for three minutes. I watched whole videos and I learned stuff that I implemented the same day I gave to my va. is good. Watch it. Make the custom GPT. He made it using it the next day. so shout out on the wins.

[00:17:22] Suneet: Thanks to you on the calls to action in those threads post. , Now when you do the comments in the threads post and you enter links to other tools, how important do you think it is to actually have those links in there?

[00:17:36] Suneet: ,

[00:17:36] Suneet: For engagement from more shit to click?

[00:17:38] Austin: Well, I don't know if it's that way. I, it's just , easier user journey. Now I would not have clickable links most of the time. In the actual post,

[00:17:48] Austin: . Links in the comments do not throttle growth whatsoever. And so it's just an easier experience. 'cause like, think about it, like how many times do you like, highlight, copy, paste, open

[00:17:58] Austin: paste that window now, right?

[00:18:00] Austin: So it's just easier user experience to click that. , I'll sneak in affiliate links. I'll sneak my own websites, email, opt-in. Her, you know, launch, RSVP, whatever I wanna push. , So I'm an affiliate for like 60, 70 different tools and my style of content just aids in that.

[00:18:21] Suneet: Yeah, sure. , Really good. I was doing the links with no affiliates and I said, well, this is just pointless, right? I was sitting. Somewhere where I didn't have on my list of affiliates, right, right on me. Or not accessible when I wanted a post meaning right in front of my fucking face.

[00:18:38] Suneet: Right. So, , so I made it and I made it without it, I was all whatever. And then I felt like the post didn't do as well, but now it makes sense. They didn't have nothing else to click. , So what about vanity metrics on these posts? Because this is what I've noticed. Is my reach is freaking monstrous on these, My reach is monstrous, but my vanity metrics, they're nowhere as near as yours.

[00:19:05] Austin: It depends on the post and. Your strategies, for that sharing out as well. So like the engagement pods, like I mentioned, help with those vanity metrics

[00:19:17] Austin: , The other thing that would, I did one today. , We do these, sort of clickbait posts that piss some people off, but that's how you go viral.

[00:19:25] Austin: , We'll do something like. , College is outdated and a waste of your money. Follow these 10 Facebook pages to learn practical business advice. And then in the comments, we will link to each other's profiles and just a little bio. And so we're constantly like, I'll do this, and people will get like five sometime.

[00:19:47] Austin: Like I think Jonathan Montoya got like. 6,000 followers from one post when I tagged him in a list of 10 people. And so we all do this, so like twice a month maybe I'll do that post and they'll all do that post. And then we all share that post and it goes viral. But it all just siphons followers in our industry back into our profile , and we're all sharing each other's posts as well.

[00:20:12] Austin: And that just helps these things go viral. Give people a reason to follow you. If you want the, like, create content that's so shareable. It's so good that they wanna keep coming back for more.

[00:20:24] Austin: tell everybody, that's the secret. Like, give your best information away for free. Sell them the implementation, the customization.

[00:20:33] Austin: One of the best lessons I ever learned in marketing,

[00:20:35] Austin: Over deliver. So good. a good lesson.

[00:20:39] Suneet: If people like your free shit, they'll love your paid shit.

[00:20:43] Austin: exactly

[00:20:44] Suneet: So, the likes and comments. I don't get as many likes and although I get the reach and I get the clicks 'cause the people liking aren't necessarily ever the frigging buyers 'cause they're

[00:20:56] Suneet: Do, do you notice that?

[00:20:58] Austin: Oh yeah. and I love the trolls for this reason. So like, I leverage trolls constantly to increase my engagement. So

[00:21:05] Austin: you know, I did a post the other day, like, if you don't have a hundred thousand dollars and you're saving by age 40, you're probably gonna work until you die.

[00:21:12] Austin: And oh, boy, did that trigger a lot of people? That's a pretty conservative number to be honest. There should really be more than that, but a lot of people were upset. Anybody that leaves a negative comment on anything I post was never gonna buy from me in the first place. I know that, but I know that I can manipulate them because all these platforms care about is more engagement.

[00:21:33] Austin: And so when you make borderline, , black and white statements or, , , Something that's somewhat controversial or is aligned with one audience and isolates another audience, you're gonna get engagement from both sides, and that can really lift up, , engagement across the board. But the other thing, like vanity metrics aren't everything.

[00:21:54] Austin: I like them selfishly, but if you're getting clicks signups and, paid users, that's what really

[00:22:00] Suneet: and I like the reach, dude, the reach I want to be seen.

[00:22:03] Suneet: So did you ever see my video on AI that went viral? Like the video came out two weeks after chat GPT and it got like 4 million views on Instagram, a million on TikTok, and you know, so I wrote one of the first AI courses that ever came out and I made this video.

[00:22:25] Suneet: When Jasper was still a thing and the video hit about two weeks after Chad GPT came out. , Just 'cause of editing and shit, right? And I said, in the future everyone's gonna use AI to rip people off and make content dude, go to my Instagram and look at my second pin video.

[00:22:40] Suneet: I want you to see it. The amount of hate in that I replied to every negative comment and that thing was going viral for like a month. Like I meet people still who have seen that. I say, dude, was that you in the video? it's funny. So, Facebook for everybody watching and listening, that's your strategy for Facebook, These thread style posts create engagement and reach. You just have to have a powerful hook and a valuable, not just you need to have a powerful hook and valuable content. It just can't be shit. Austin, what AI tool are you using to make these? Is it something fancy?

[00:23:15] Austin: no, it's just chat GT right now.

[00:23:18] Suneet: chat, GPT. We

[00:23:20] Suneet: about a syllabi too, but now it's just chat, GPT

[00:23:26] Austin: Yep. , But I'm publishing a tool does So, I spent the last week vibe coding, , this tool using a awesome coder called Manus a,

[00:23:35] Suneet: man

[00:23:36] Austin: Im, , basically I'm, packaging. , The thread writer with all of my top performing threads and all of my top performing, business quotes and, and meme images and stuff like that, that are relevant to go viral, , for a small subscription, of course.

[00:23:52] Austin: , , , you can use chat GPT or you can use my engine with all of my examples that you can have and write a thread on any topic. that's coming out pretty soon. It's gonna be called Thread Master.

[00:24:02] Austin: But yeah, I have syllabi to automate a lot of the, a lot of video content too.

[00:24:06] Suneet: Yes. I wanna go to video content in a second 'cause that's important. The Facebook strategy, comments, CTAs, , thread style post Facebook reels, which we're gonna get into the video, and some longer form checklist, which is still kind of a thread style. Do you ever try to do like connection posts with your audience?

[00:24:27] Austin: Yes. , In fact, I posted an interesting one today of, , , do you honestly care if, , your data is used inside an AI model? Why or why not? . Specifically medical data because I did a post earlier, of, , hospitals hate chat GPT for these seven prompts, same type of BS thing.

[00:24:47] Austin: And there was some, a lot of negativity on there. Like, I don't want my data, , especially my medical data in an ai and I really started to think about that. 'cause our data's everywhere. some people this might be controversial to, but nobody has really painted a worst case scenario for me that I , care about if someone has my data.

[00:25:09] Austin: , I gave into the grid a long time ago, so even if did get my medical data into chat GPT in order to get an output response, what's the worst case scenario there?

[00:25:20] Suneet: Dude, I created a custom GPT like months ago where I upload all of my health records and it's great.

[00:25:28] Suneet: Especially now with GT five, they've made significant improvements on the medical side by hiring that crew of doctors, right? And it's beating what the doctors say. It's smarter than the doctors and GT five.

[00:25:40] Austin: Yeah, I ask questions like that to probe and just like open deeper conversations, like stuff like that's never gonna go, go viral, but it builds. And nurtures rapport online. But yeah, if someone has a, an answer to that, question, like, why are you so concerned about your data?

[00:25:56] Austin: understand like password leaks and stuff like that. but that's not what I'm, talking about like your user journey, like, , medical history, buying habits and behaviors. All it's really used for is to serve you better ads, or cater the experience to you. And is that such a bad thing,

[00:26:14] Austin: to get served more of what you like?

[00:26:17] Austin: you know, that's the capitalist marketer in me, and I understand A lot of people just want privacy, I guess. But that's why they collect data to serve you more. Things that you were probably interested in to buy?

[00:26:31] Suneet: That's so good. It's true. And the Connection posts. I try to make some stories, especially with my audience, right. Longer stories. , Those work for me too. But I really like the threads post. I really like making them with chat. GPTI, like I wrote one yesterday that pissed people off six ways.

[00:26:48] Suneet: You're embarrassing yourself by using chat GPT in your copy. And I wrote whole post. It did really well for me. Over 10,000 views, a hundred likes or something. and the whole thing was written by Chad, GBT. I was just talking shit to myself and people got so mad. Dude. It's funny. So

[00:27:06] Suneet: faceless video content.

[00:27:08] Suneet: What are you doing with faceless video content?

[00:27:11] Austin: so similarly to people not wanting their data on there, for some reason, some people just can't get out of their own way or don't want to be on camera I think anybody should be able to create content videos. However they want, whether they are putting in the work or not. Maybe a philosophical thought here, but, , where does art come from?

[00:27:36] Austin: The idea or the tool used to create that idea?

[00:27:41] Suneet: Deep, bro. You're absolutely right.

[00:27:44] Austin: So I always say that response to like, you know, people say like, faceless videos are AI slop. I disagree with that. I think. The idea of a piece of content came from a human idea. AI is just now the tool used to create and bring that idea to

[00:28:03] Austin: Like a paintbrush.

[00:28:04] Austin: like Photoshop, like a camera, whatever.

[00:28:07] Austin: It's just the new physical thing to execute the idea that came from the human

[00:28:12] Suneet: What would flatly say is the new modality?

[00:28:16] Austin: The new modality. Yeah, new treatment modality. So faceless videos offer that, , that ability. , So the whole structure of my company's syllabi, which basically automates video marketing

[00:28:30] Austin: But I looked at what I was doing at my previous business, which is an agency, and I looked at all of the pain points of why a business owner would hire a marketing agency in the first place.

[00:28:40] Austin: And it's because. They don't know what topics to create to reach their audience. They don't know what to say on camera. They don't like being on camera. , And they want a solution for that. Maybe they don't know how to do video editing. And then the other thing is that sometimes there's just business owners that don't quite have the budget yet to hire a marketing agency.

[00:28:59] Austin: And my agency, I mean, we, started at 5,000 a month. We went up to $25,000 a month to. Come up with a content strategy and, , create all the videos for them and edit them and schedule and publish and, done for you management. And I just have seen personally and in so many circumstances how video marketing on social media can change lives, literally save lives.

[00:29:22] Austin: I come from a, a video marketing background in the behavioral health space. So literally life-changing information on video. it's previously time consuming and expensive to execute that. And so I took all of those pain points and I took all of the best practices that I was doing at my agency, and I turned it into what is now syllabi and it's very affordable.

[00:29:45] Austin: I just want you to be able to create more videos faster. I don't care how you create videos, syllabi, whole goal is to just empower you to create more videos. Our flagship feature is faceless because that's the most adopted, , and viral format of content online right now. Just kind of a quick description of what that is as a video without a face. So if you think about, you watch a documentary on the History channel, there's a, person speaking in a room with a little lower third card but it's not them on the screen the entire time. When they cut away from that, there's B roll, there's descriptive scenes. Maybe there's music that immerses you into the story that that person is telling you.

[00:30:30] Austin: That's faceless video.

[00:30:32] Austin: so that's what we've been able to automate through ai. So after your script is in there, that's where AI takes over. So it will generate unique imagery or find B-roll stock footage, or create AI generated videos, adds the music, it has the voiceover and it packages the entire thing together so that you can take any idea create a video fast.

[00:30:57] Suneet: And it's so easy to do. Literally, I made a video in like five minutes.

[00:31:02] Austin: I love it.

[00:31:03] Suneet: that was my first one, right, is had to figure out where to press because I didn't read it. I didn't watch any walkthrough. I said, well, I can figure this one out. Right. , But I mean, yeah, like now I could go and do it just right away. So faceless video, YouTube, is that the best placement in your experience?

[00:31:20] Austin: The most successful case studies we see consistently are on YouTube, but there's a lot of, , examples, , across all platforms. . I personally have a, a faceless ancient history channel that's entirely run through YouTube. It has about 11,000 subscribers, 1.4 million views. Does great. Does a hundred thousand views a month, all organic.

[00:31:41] Austin: , But we have a lot of, . Really cool ones. Like, , on TikTok, there's a lady, , her account is, , tales of Irish History, anyone wants to look it up. , She's obviously Irish, Irish heritage and she tells the stories of her people of Ireland and that channel has, I think 47, 40 8,000 followers on TikTok.

[00:32:02] Austin: Her videos do hundreds of thousands of views. It's fantastic. There's a guy on Facebook, , it's all things Pittsburgh, Pittsburgh, Pennsylvania. And so he made a video, , about something in Pittsburgh , or it's like five things to do in Pittsburgh or something along the lines of that.

[00:32:18] Austin: , Over a million views, on Facebook reels, entirely made in syllabi. . I don't know any massive Instagram case studies that I can share offhand. But so many YouTube case studies, tons of TikTok, a couple Facebook as as well.

[00:32:34] Suneet: Yeah. how do you think, because the faceless thing on YouTube has been interesting, right? Like and I asked you this. It's to get traffic to the different offers, right? If you're a real estate agent, how could you use faceless videos? I think I kind of know the answer that you're gonna say.

[00:32:55] Suneet: videos generated by syllabi in your business on YouTube.

[00:32:58] Austin: I'm so glad you asked Sun. , So we've had a lot of. Actually early traction with real estate. So much so that we have a, , a very, , somewhat well known, , mortgage broker, real estate agent on our board of advisors. we've built out some specific features for agents. So we have URL to video in syllabi, and we trained it on Redfin and Zillow.

[00:33:21] Austin: So you can put in a Redfin or Zillow, URL to one of your listings. Or if you're a brokerage, you can provide this tool for all of your agents that sell different listings, and it will automatically scrape all of the images. It will, , , scan the page, summarize the details of that listing, and create a video script and then.

[00:33:43] Austin: You can add background music and, subtitles. Add your logo on there and basically create a house tour video for the houses that you're selling very quickly.

[00:33:54] Austin: The other thing that you can do too is like just continued education, , in two ways, , about the area. So, , , for whoever you're trying to target.

[00:34:03] Austin: So if you're doing, like, , if you, you wanna target, , single family homes, you know that they are probably, , new parents. , Maybe they have double income, , , and they're looking for, , nice houses in good school districts. So you can type in, Buy House LA or something like that.

[00:34:22] Austin: , Or, , , schools, LA or something like that. And it will show you the topics and questions that people are searching for on all of those social media platforms of. , Prospective leads. , what are the best neighborhoods in Orange County, , California for, , , families, or what are the best parks?

[00:34:44] Austin: What are the best restaurants? What are the best speakeasies? What are the best gyms to just build an audience around the area that you reach? The other side of that is education on home buyer tips. So, , FHA versus VA loan, , when can I refinance a, a house? How much money do I need to put down?

[00:35:08] Suneet: And can do all of this with syllabi and the long form videos on YouTube. How often am I posting

[00:35:15] Austin: ,

[00:35:15] Austin: Shorts. Typically I would go aggressive with that. So syllabi, you can create long or short videos, whatever you want. Long videos, I mean, , on the lower end, one a week. , If you want to get more competitive, I would try and up it to two to three a week. , For shorts, I would do two to three a day.

[00:35:34] Suneet: Okay, good. What else do you think are the opportunities for like my audience, real estate pros? Inside of social media that we can enlighten them on.

[00:35:48] Austin: Well, there's a lot of groups that I still think are untapped opportunities. , There's so many niche groups that if you are just an active member in, that's a big collection of your target audience. Now, not all groups are created equal before you join a group. It shows you the engagement, how many posts per day are in there, and how many new members there are.

[00:36:11] Austin: So don't join a dead group and, and try and. You know, waste your time on there. But there are many active groups in real estate, , or in any business niche. There's a 10,000 AI focused Facebook groups are super active, for instance. So joining those and being an active member, , in there. The other thing, , just being a really forward thinker, I think that.

[00:36:33] Austin: Ebook lead magnet is dead. you know, the new lead magnet is gonna be micro SaaS for your audience. about it this way. It's just an evolution. If the lead magnet previously was the, , information and education, now it needs to be the execution of that thing. So maybe you create a simple app that has the best recommendations for, , your city and vibe code that you don't have to have any coding experience.

[00:37:06] Austin: You just, you can use, , GPT deep research or, operator or agent mode or clot or whatever you use and say, you know, I'm developing this app. Find the top. restaurants, school districts, all of this stuff. Put it into a list and then build me an app that I can give away for free.

[00:37:25] Austin: , , All they need to do is add their, email in there so you're collecting them or you can charge for it if you want, whatever. Give that to them. So they have an app or some sort of software solution that provides tangible, actionable things. It's so easy to create these software tools now you can get creative like there's so many different cool ideas and, things that you can, create.

[00:37:46] Austin: And if you don't have any cool ideas, you can ask the AI

[00:37:50] Austin: Here's what I do. I'm thinking of trying to create a, a micro SaaS as a lead magnet. What are some clever ideas? And then take one of the ideas and tell it to make it for you. So like there's no excuses anymore. It's so simple.

[00:38:02] Suneet: That's really, really good. Really, really good. All right, so what's going on with the AI marketing event? Dude, tell me about that.

[00:38:10] Austin: Yeah, so this is my first conference that I'm creating , so we don't know each other that well, but you'll learn that I'm a go big or go home kind of guy. I.

[00:38:19] Austin: Sure I could as a, first event, like, , throw, you know, let 20 people, let's get together and, , let's, you know, make some magic and network.

[00:38:26] Austin: No, I wanna fucking throw a thousand person conference. So what I'm doing. , I've been going to marketing conferences for about 10 years. I love them, but they're a little stagnant. The format is typically amazing speakers, amazing information, talking heads on stage, talking at people in the audience, and maybe there's some networking involved.

[00:38:48] Austin: That's it.

[00:38:50] Austin: sponsorship booths out there. Now, as a startup founder, for the last three years, I've been going to a lot more tech. Startup oriented trade show esque conferences where there's a lot more of an immersive experience. Things that are tangible, that you can touch and experiment with and, pitch competitions and all kinds of cool stuff.

[00:39:09] Austin: And so I wanted to combine those two worlds, and that's what AI marketing world really is. , It's actually a rebrand of an existing. Conference called Video Marketing World. already have the in infrastructure and everything. My business partner, Scott Simpson, owns that. we're not starting from the ground up.

[00:39:25] Austin: We have this framework, and connections and all of this stuff. And so it's a three day event. We have robots.

[00:39:34] Austin: we have real robots.

[00:39:35] Austin: we got 'em shipped to Texas. So Scott has two of the robot dogs, the humanoid robots in the mail. we have done the tests with the robot dogs. It's crazy.

[00:39:45] Austin: It's a little creepy.

[00:39:48] Austin: but you're gonna have a chance to play around with these. Take some photos, take some videos and stuff. , Amazing speakers. We have a three day pitch competition of telling the story. So, , elimination. , You'll have the ability to vote. , We have table talks that are themed every single day.

[00:40:04] Austin: So no matter what level of ai, , that you're at, you can find that table, , and begin to practically and, , immediately implement ai. And then we have a lot of cool experience stuff. It's October 9th through 11th in Frisco, Texas, just north Dallas. It's gonna be an amazing, amazing experience.

[00:40:24] Suneet: And if I wanna sign up for that, where do I go?

[00:40:27] Austin: AI Marketing world, but if you're smart, you'll use Suns affiliate link for the conference, which I'm sure will be in the show notes.

[00:40:35] Suneet: Yes. Okay. Awesome. And if people wanna follow you on social media, where do they go?

[00:40:40] Austin: All of my links are on my personal website, Austin Armstrong ai, , but you can search for me, Austin Armstrong anywhere, and I am, uh.. One of three. Pretty famous Austin Armstrong's. I am the nerdy with ai, and glasses. Austin Armstrong. I am not the six foot tall, curly-haired Los Angeles based relationship influencer.

[00:41:03] Austin: Armstrong, nor am I the defensive coordinator for the Florida Gators, Austin

[00:41:10] Austin: I'm that business marketer nerd, right in the middle.

[00:41:12] Suneet: Okay, good. Well, everybody listen, I learned a lot on this episode, half of it was totally selfish to get some time my man here, Austin. , But also I really hope you did so. Make sure you go check out the AI Marketing World. Syllabi will drop a link in there.

[00:41:28] Suneet: My team uses it. I want to use it more after being on here. if you got something out of this episode, click like, share, subscribe, go follow Austin. It'll help your social media game. Or you go follow Austin and we'll see you on the next episode of the Reside Platform Podcast. Peace out.