Episode 148
100 Calls Per Day for 100 Days: What Really Happens When You Commit with Andrew Burnett
Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple entrepreneurial ventures—including Uber driving…
Chapters
- 00:00:00 — Meet Andrew Burnett: The Man Making 100 Calls a Day (Yes, Really)
- 00:01:00 — The 100 Calls Per Day for 100 Days Challenge
- 00:03:00 — Building a Team with His Wife Ally
- 00:05:00 — From Pizza Hut to Restaurant Management Career
- 00:08:00 — The Uber Experiment and Timeshare Sales
- 00:11:00 — Getting Into Real Estate and Starting a Marketing Company
- 00:14:00 — The Teeth Whitening Business Side Hustle
- 00:16:00 — Partnering with Reside and Growing from 5 to 20 Agents
- 00:17:00 — Building a 59-Door Rental Portfolio in Two Years
- 00:19:00 — Finding the Right Market: Why Indiana?
- 00:21:00 — The BRRRR Strategy Explained
- 00:23:00 — Generating 400-500 Online Leads Per Month
- 00:25:00 — Money Time Ponds and Lead Routing Strategy
- 00:27:00 — The 30-Call Follow-Up System
- 00:29:00 — Advice for Agents and Team Leaders
- 00:31:00 — Social Media Strategy and AI Tools
Show notes
Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple entrepreneurial ventures—including Uber driving, timeshare marketing, and even a teeth whitening business—before finding his calling in real estate. He reveals his team's aggressive lead conversion strategy, including their commitment to making 100 calls per day for 100 days straight, which resulted in 16 transactions from 10,000 dials last year. Andrew dives deep into his rental property investment strategy, explaining how he acquired 59 doors in just two years using the BRRRR method (Buy, Renovate, Rent, Refinance, Repeat) in a single Indiana market. He also shares tactical insights on handling online leads, including why speed-to-lead matters, how his team uses "money time ponds" for lead routing, and why agents shouldn't hold more than 50-75 active leads at a time. This episode is packed with actionable advice for both agents looking to convert more leads and investors interested in building a rental portfolio.
Chapters:
- (00:00:00) - Meet Andrew Burnett: The Man Making 100 Calls a Day (Yes, Really)
- (00:01:00) - The 100 Calls Per Day for 100 Days Challenge
- (00:03:00) - Building a Team with His Wife Ally
- (00:05:00) - From Pizza Hut to Restaurant Management Career
- (00:08:00) - The Uber Experiment and Timeshare Sales
- (00:11:00) - Getting Into Real Estate and Starting a Marketing Company
- (00:14:00) - The Teeth Whitening Business Side Hustle
- (00:16:00) - Partnering with Reside and Growing from 5 to 20 Agents
- (00:17:00) - Building a 59-Door Rental Portfolio in Two Years
- (00:19:00) - Finding the Right Market: Why Indiana?
- (00:21:00) - The BRRRR Strategy Explained
- (00:23:00) - Generating 400-500 Online Leads Per Month
- (00:25:00) - Money Time Ponds and Lead Routing Strategy
- (00:27:00) - The 30-Call Follow-Up System
- (00:29:00) - Advice for Agents and Team Leaders
- (00:31:00) - Social Media Strategy and AI Tools
Links and Resources:
- Website
- Andrew Burnett on Facebook
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Full transcript
Suneet [00:00:00] What is up everybody? Welcome to another episode of the Reside Platform podcast. I am your host today, Suneet Agarwal, and I'm joined by my buddy and, coastal Carolina team leader of the Secure Home Finder team, Mr. Andrew Burnett.
Andrew Hey, what's up guys? Thank you so much, nee for having me on.
Suneet Yeah, it's gonna be a good one.
Andrew so you've been a all kind of entrepreneur, which you know I love, so I can't wait to talk more about that. And now you're building and training our growing real estate team and also doing a lot of cool stuff with investments and properties. which I appreciate that about you. all in on the real estate man.
Suneet I know you're a real estate guy. I like it. Yes. all right, let's get into it buddy. So what's going on?
Andrew just living a good Friday [00:01:00] dials. Follow up with some clients. Got people in town.
Suneet How many dials are you gonna make on this Friday, brother?
Andrew at least a hundred. We're on this a hundred calls a day for a hundred days, and we're dialing at least a hundred dials.
Suneet Are you calling on the weekend too?
Andrew Dude, we were on our anniversary weekend trip last weekend dialing.
Suneet Oh, we tell the kids, hang on, dad's gotta make us dials. Why did I agree to this? Yeah,
Andrew especially Sunday.
Suneet Yeah. Super Bowl, whose idea was this? Oh, it was mine. Yeah.
Andrew I should have said like, focus on conversations.
Andrew And don't get me wrong, we're having a lot of 'em, but like, whew, a hundred days straight is a lot.
Suneet It's a lot. So, for people listening, what kind of like data or what results? Like, how's that going?
Andrew everybody's really busy right now. Writing offers, showing houses, going on appointments, [00:02:00] building pipelines.
Andrew last year we unintentionally did it, not exactly a hundred days straight. But, did over 10,000, sales calls, you know, leads. And I trans off that alone. I transacted 16 deals
Suneet off of 10,000 calls
Andrew off of $10,000. Yeah,
Suneet okay. $10,000 to 10,000 different people or just 10,000 period.
Andrew Just 10,000.
Andrew Period.
Suneet So from 10,000 calls to 16 deals. I mean, dude, I think that's great 'cause how many people even answered the phone.
Andrew No one.
Suneet Right. So you may have made 10,000 dials, but how many people did he talk to? What was it? 1500?
Andrew Probably. Yeah. I'm excited to share the data after this. We're tracking it a lot better this year.
Andrew We have a VA going in with a spreadsheet and I'm excited to share the after.
Suneet Yeah, that'll be really good. it'll be really interesting to see, so make sure. I have to have you on again, [00:03:00] so, Hey, congratulations. You just got another slot, brother. we'll have to get you on when that's done. good.
Suneet Okay. good. Honestly, I thought I had it. Did you? I thought you had it done already and why I had you on the damn podcast now, Justin. I'm just kidding.
Andrew No, listen, I. When that hundredth day comes, I'm taking a day off.
Suneet Yeah, you frigging better. At least one. so, we had your wife on here the other day and that was cool.
Suneet I think it's, great that you guys are building this thing with each other and having fun during it, right?
Andrew Yeah. we found out really early on that we both just need to let each other do what each other does best. And step out of the way because I had the team when her and I got married, and, initially when she would like, gimme a suggestion, it didn't come off as a suggestion.
Andrew It came off as, oh, you're doing it wrong. Or at least that's how I [00:04:00] heard it. Right?
Suneet Because that's the ego thing for husbands bro. Hundred percent. Hundred percent.
Andrew So, I don't know what ended up happening, but someone said to me, basically one day, like li basically listen to what they're saying.
Andrew You gotta hear what they're saying, not hear what you think they're saying. So, I kind of slowed down and, realize that she came from a good place. obviously dunno everything. So that was, no problem to admit that. So we've definitely grown a lot quicker. Together than just, me trying out here to do it all on my own.
Andrew And Ally's a great business partner and wife,
Suneet and she puts in the work, she makes the dials too, right? She's doing the She's doing the hundred dials.
Andrew She is in the office next to me making dials right now.
Suneet Yeah. See, because you guys, everybody listening, that's what it fucking takes. Is conversations, could China hide behind?
Suneet I don't know. Like doing a [00:05:00] podcast or something.
Andrew And we have a podcast.
Suneet Yeah. You guys have a podcast. Exactly.
Andrew We had five recordings this week.
Suneet Oh, wow. like you're trying to bulk. Yeah. That gets really hard. So when did you start the podcast?
Andrew I think January, maybe December. it.
Andrew It was Ally's idea. She's like, let's do this podcast. And I'm like, yeah, sure. and then it evolved overnight. And then one day she goes, we need people on the show. And I'm like, sure. So I went on Facebook and I just scrolled through everyone I know that's in real estate, even people I really well, and just shot 'em a direct message.
Andrew And I'm like, Hey, would you up on the show? And it was kind, I said this to someone the other day, I said. Having a podcast is really cool because we pay for coaching, right? and value it and all the other things. But like we've gotten people on the show that we would typically have to pay for to be around and they're [00:06:00] happy to do it.
Andrew So it's been really neat to see it from that perspective.
Suneet It's a good way to just meet. People more too, like learn more about people too, right? Like, I'm your coach, but we don't ever talk about this other shit. 'cause we're focused on business. Right. And maybe we see each other at an event for 30 minutes.
Suneet Right? But on the next event, we'll get some lots of hangout time. Coming up in April. Coming up in April. April 9th.
Andrew John's farm?
Suneet No, it's, Robert's beach house and he has a boat back there that we'll be using. So it's, yeah, April. Ride only event. Yes. so let's talk about your entrepreneurial like history.
Suneet 'cause I'm a little bit of an entrepreneur too, and I like it and I like talking about it, not just in [00:07:00] real estate, although definitely there too. what so you did a long care business as a youth, huh? Youngster Young Hustle. I love it. pizza franchise.
Andrew Yeah, so, Early on, lots of family members in a restaurant
Suneet because you live in Myrtle and that's what people do there, right?
Andrew Well, I'm not originally from here, man. I'm originally , a Midwest guy.
Andrew Grew Up an hour and a half outside of St. Louis, Missouri, and in, in Illinois, Southern Illinois. Very far from Chicago. I've never been, by the way,
Suneet because everyone always says that, oh, you ever go to Chicago?
Andrew Grew up in this diner. My family didn't own it by any means. They just ran it. And \ as a young kid, I remember like washing dishes on the chair, busing tables, and it was a really small town. It was actually in Crossville, Illinois, right. Crossville and I mean, you drive by it on 64 and you blink and you're past it, right?
Andrew So the diner shuts down and a lot of my family go start working [00:08:00] for Pizza Hut. And it was a franchise. It was owned by Rage Inc. During the time and, now since then, been sold. But, I started working at pizza. I was a young guy at 15 years old and, Ended up getting into management. and everyone always said, oh, your family ran it.
Andrew So you got management. Nah, they made me work like double as hard. I wasn't able to be promoted by them. It was like by their upper management bosses that had to promote me. it was usually a promotion with no raise, so, right. So I did that and, ended up doing the pizza gig for a long time.
Andrew Moved to Myrtle Beach initially to open a food truck. And, I never opened the food truck 'cause they zoned it out and, I was young and I, so I ran a pizza Hu Pizza Hut here as a franchise. And we were the top 10 store in the whole world By sales volume,
Suneet what does that mean that you did a bunch of up sales or what?
Andrew Oh yeah, a hundred percent upsold. never ran out of [00:09:00] anything. I had a staff of, I had a staff of 80 in a Pizza hut.
Suneet Damn
Andrew dude. It was a full service, like sit down buffet bar, the whole nine deliver. And I just learned really early on to hire a bunch of people like me and just train them to do it right.
Andrew Maybe not me per se, but I just trained everyone that how to do my job. And then my job got really easy 'cause I just had a bunch of other people doing it right. left that, I ran KFCs for a while. I was, it was the second. the franchisee owner, was trained by Colonel Sanders himself, and their original agreement was on a handshake.
Andrew No lie. The guy was super old. and then I got into, I had met a friend who had been a business owner, had done lots of things, was from all over the world, and he just kept like planning, like more entrepreneur in me. And I was like, well, I did that [00:10:00] lawn care thing as a kid, but I was a young guy.
Andrew I had kids, I was married. And it was like really difficult initially to like leave a salary, right? So I guess breaking into being an entrepreneur, like the first real thing entrepreneur I did again, believe it or not, was Uber. So I became an Uber driver. I was at the time, I was, I was a manager at a resort, for the food and beverage department, and I started making more money driving Uber at night than I made in my salary.
Andrew So I'm like, well, I, so I quit. I ended up leaving doing that and the, and like the next week, Uber lowered its prices.
Andrew So I'm like scrambling around, what should I do? I tried selling timeshare. Are you familiar with timeshare? They have that out.
Suneet I sure am. Yes. I'm waiting for the next, for the rest of that story [00:11:00] because.
Andrew I wasn't a real, I wa I sold things, but like I wasn't a good liar. So I sold really small packages. And that friend that I was telling you about, he'd gotten into real estate and he said,Hey, do you want to like book appointments?
Andrew Basically be an ISA, open a marketing company, is kind of how he pitched it to me. So I started doing that. I started circle prospecting. With a Keller Williams, Gary Keller script and just, I would call you up and be like, Hey Sunita, do you wanna sell your house? And you'd be like, yeah, maybe. And I'd be like, great, well I'm not the realtor.
Andrew I'm gonna introduce you to the top ranking realtor here in town. He is gonna come out and do a free home property valuation for you. And if you wanna sell, because I have all the paperwork there to do it for you. And that was cool. and one day as I was, dialing, I was scrolling on Craigslist.
Andrew And I saw an ad for, marketing and I said, well, I kind of have a marketing [00:12:00] company. So I began marketing at this point. I, for timeshare companies and I would send people to the presentations. So ad kiosk at the mall. I had kiosk at peers, at parks, at raceways, at all. Had all the tourist stuff and I grew a team at one point of like 15 or 16 people to staff all these locations, 10 99.
Andrew And the friend that I initially was, getting these appointments for you, he is like, Hey man, get your real estate license. Get your real estate license. And I'm like, oh, okay. So we're, we're here at the beach. We're pretty seasonal. I was sitting at one of my locations down on the Boulevard on the ocean, and I just popped up my laptop and I started taking the classes.
Andrew Right. So I got licensed. I partnered with this team and, initially he is like, well, instead of me going on the appointments now you're gonna go on the appointments. So I did that and I realized pretty early [00:13:00] on that I wasn't the best listing agent without tracking, of course. Right. And I kind of gravitated towards buyers, ended up getting some PPC leads and.
Andrew I did that and fast forward, I was selling, a good amount of money. I have the timeshare business, booking tours. So going at this point, probably only had like one or two employees and I ended up leaving, that team and I said, well, I'm gonna start my own team. And I originally named it Burnett Investment Group.
Andrew 'cause I thought, well, I wanted to invest in real estate and I'd worked with investors and I'd worked with investors in the past. grew a team like two or three, four agents at most at a time. but was, that constant up and down as a team owner, team rule and, One day I was scrolling on Facebook and I would, this is so random, but I wanted to get my teeth whitened, So I'm scrolling on Facebook and I see this teeth [00:14:00] whitening event at a ho at a hotel in Surfside Beach as a Facebook ad. And I said, 80 bucks, sure. I'm gonna show up. So I show up to this event. There's a line at the door. This guy white, like 120 people that day. And I sat there for like 45 minutes and I'm like, man, this guy's printing money.
Andrew So this was a Sunday. I got my teeth white before and after was, oh my gosh, for like three days. But I call him up on Monday and I was like, Hey man, do you franchise this business? And I had my little real estate team going, I had bought my first, at the time, planned to be an investment property here at the beach.
Andrew I was remodeling it nights and weekends. and he goes, well, I don't franchise it, but I do this training class. So fast forward, I'm now a team leader. I'm investing in real estate and I have this teeth whitening business. [00:15:00] And this was like, I don't know, right after COVID rates had just kind of started going high.
Andrew fast forward, I met my now wife Ally, and she didn't believe me. I was like, yeah, I own all these businesses. None of, I mean, it sounded really cool, right, to say I
Suneet totally, it usually only sounds cool. It just means that you're just hella unorganized.
Andrew Yes, a hundred percent. And she's like, you need to focus on one thing.
Andrew And I'm like, I've heard that before. So we shut down the teeth whitening company. we sold the first rental, made pretty good money on it. and we really focused on growing a real estate team. And, we partnered with Reside last June, and when we partnered with you guys initially, we had five agents.
Andrew and we went from five to 20 pretty quickly. K-F-R-K-F-R, the whole time. And right now we're hovering about 18 agents, counting her, myself. we don't have [00:16:00] any extracurricular businesses besides real estate.
Suneet Yeah, but I mean, you do own how many investments?
Andrew 59 currently.
Suneet Yes. 59. So what's your, strategy and whole thoughts of buying investment properties?
Andrew That was in two years, by the way. We bought 41 last year. I found out yesterday
Suneet as you're getting ready to do your taxes.
Andrew Oh my gosh. Taxes I'm cry about. But, yeah, so, here I always knew real estate was lucrative and, everyone like makes oh, buy a couple rentals and you're just gonna be set for life.
Andrew Right. But when Allie and I got married, I, of course had the first property and she had a property and we bought a larger home for our family that fit her whole family. And we initially sold mine and we kept her property that had a really great rate on it. And we put a renter in there and we became landlords and we managed it.
Andrew And I plunged toilets and did all the things, [00:17:00] but we tech took the money from the first property and we decided that we were gonna buy, in Midwest markets. How we started and it, we thought we were gonna do section eight and Section eight only 'cause we heard some guru. That Section eight was great, right?
Andrew So we would go on Zillow and realtor.com and I would make a spreadsheet of just places that I could buy, around a hundred thousand dollars. It seemed relatively rent ready. And I would make a list of, five or six of them. And then I would call every property manager in town and I'd be like, Hey, my name's Andrew.
Andrew I'm looking to invest in your market. and we're gonna buy a lot. I just need to make sure the numbers work. If I email this list over to you, could you tell me what the market rate is and tell me what Section eight rent is? Found out really quickly. No one wanted to manage Section eight rentals.
Andrew And, we ended up landing on a market in Indiana and we, [00:18:00] this was the crazy part.
Suneet All 59 houses are in some town in Indiana. Well, that's at least centralized. Right? Okay. But there was, but it was a data process. Like how many different cities did you look at?
Andrew Dozens.
Suneet Like 40, 60, a hundred?
Andrew no, I mean, probably two dozen.
Andrew and for context, I, maybe I left out slightly part of the story. I had moved from Myrtle Beach one time for six months after Pizza Hut. And I moved to this town in Indiana
Suneet Oh, to the same town.
Andrew To the same town for six months, only. Right. And I missed Myrtle Beach so bad. I moved back six months later, so,
Suneet so you knew about it.
Suneet Okay. So you land on this town in Indiana and then you start buying houses.
Andrew Yeah, so we started initially with my go-to lender here. I was like, Hey, I'm gonna buy this rental house. Can you [00:19:00] loan Indiana? And he said, yeah, sure. So we put 20% down, we bought it in our own name. Honestly, I mean, we're didn't know what we were doing.
Andrew We were just doers, right? And, I, I remember like before we scheduled the flight, like I kept finding these houses and I thought, well, we sell a bunch of real estate. Maybe I don't need a realtor there. I'll just negotiate directly with the listing agent. But no one answered the phone. When I tell you I, I must have called 15, 20 agents.
Andrew Like directly and I leaving voicemails, like I was a realtor in town, so we got this one guy on the phone. he ran a team, he was a flex team and I've found him through Zillow and I said, Hey, we're gonna come in town, we're gonna look at all these houses. We've already ran all the numbers.
Andrew So we scheduled like 15 houses to go view in like two days. The first house we show up to is, [00:20:00] according to the realtors, the best house on the list. It's the nicest part of town. And this meth head comes out at the front door and like throws, I mean, picks this realtor up and throws him off the porch. And I'm like, we're not buying this one.
Andrew So we get in the car, the last one that we find that we're gonna buy, we bring the property manager that we thought we were gonna hire. And I said, well, how much is, how much can you rent it for a month? And she said, 2195, and the house was $132,000. And I'm like, I'll buy every house in town if you can rent it for that.
Andrew I. So we go under contract and I'm firing off emails. I'm excited, to this late, to this property manager and,
Suneet come to find out how much
Andrew it rented for 1695.
Suneet Okay, but so then, so you bought that first one. When did you buy the rest? what ended up happening?
Andrew So the property manager we found, he connected us with our [00:21:00] now realtor and he kept saying, you know, will you use hard money?
Andrew Like, well, that sounds scary. So we ended up falling into this strategy called bur. So you buy, you renovate the property, you get it rented, you refinance out of it, and you repeat the process.
Suneet Oh, so that's what you did.
Andrew So I found out really quickly the first house that we did this with, we got a paycheck from the bank for like 50 grand.
Andrew And I said, well, if I buy 10 next month, I'll make a half a million bucks. So I bought 11. I did make a half a million dollars and all the wrong things I didn't think about electricity. I didn't, account for the guy to go mow the grass.
Andrew I just kept rolling it forward. I rolled it forward. We've now sold a handful of them. Our goal's not to sell a whole bunch, but, I made a post this morning about like instead of [00:22:00] flipping houses, 'cause a lot of flippers will buy and try to sell it really quick. I realized like you can buy, rent it for a year and then sell the following year.
Andrew And make a lot more money because you're not short term games. So that's our, that's kind our rental portfolio. I think everything in life that I've done, I use the term I fell forward a lot. and not that I, I feel like I've fell, but like I always look at, maybe a failure of like, as a lesson as.
Andrew As opposed to, oh my gosh, Andrew completely failed and I'm a loser over it. You know what I mean? Like,
Suneet oh, bro. Yeah, and you're, so, what are you, 40, 38 something?
Andrew 33, man.
Suneet Okay. Yeah, you're young af dude. let me tell you something, you're so far ahead of me. When I was 33, like your future's bright,
Andrew and when I got started with the real estate thing and with even buying the rental estate, real estate, I, I, [00:23:00] if you would've asked me last year, how many houses are you gonna buy?
Andrew I said, I would've told you a thousand. I'm gonna have a thousand before I retire. Now that I've learned a couple things, I'm like, yeah, a couple hundred sounds nice.
Suneet Yeah. I mean, you just gotta figure it out to where you make the money that you want to make. Right. And pay the tax that you want to pay.
Suneet And you're a smart guy and you got Gemini, you can fucking figure it out. You are. You use Chad GPT. Right? But, yeah. Good. good. So let's talk about online leads. what's going on with online leads? So how many PPC leads did you generate? In the last 30 days,
Andrew January was low. only on
Suneet average.
Andrew On average we're about four to 500 leads a month.
Suneet Yes. And what can you tell me?
Andrew so I've definitely learned generating leads, who you have generate the, who generates some for you, right? And like what you target.
Suneet Who runs your ads? [00:24:00]
Andrew We have a couple people,
Suneet but no.
Suneet Are you saying that's very important. I can't just go to my IDX Pro provider and put in a budget and hit go.
Andrew Well, you can and look, I've done it and I've made money. But I just don't think you can get as niche as you want
Suneet because you want those long tail, you want those long tail keywords.
Suneet Maybe
Andrew I want the long tail keywords. I want to dominate a certain area. like I want it to be what I want. Like I live in a market with lots of different type of property. You
Suneet sure do lots of mini golf courses too. Just FYI. if you didn't know
Andrew that's a putt. I would preferably never like to sell a condo ever again.
Andrew They're a pain in the butt. Right. And very early on, especially when I had, IDX companies do my leads for me. Like,
Suneet you got a bunch of Honda leads
Andrew or we have trailers on the ocean here, man.
Suneet Well, you know that. I also love Myrtle and Carolina, so,
Andrew yeah.
Suneet Carolina,
Andrew welcome to South Carolina, right?
Andrew [00:25:00] Yeah,
Suneet I love it, dude. I think Myrtle's awesome.
Andrew Yeah. No, I mean, great place. We have lots of people reach.
Suneet I love that beach and I tell you all the time, I like wild dunes too. I the palm, I really like it.
Andrew That's nice. It's really nice down there. Yeah. Generate a bunch of leads. Found out very early on. You gotta be very quick to call them.
Suneet How quick? Like five minutes.
Andrew like tried to in seconds. I mean it's unrealistic to say, Hey, agent, call it within 30 seconds. But I'm telling you, the faster you are and you catch them while they're still on the website.
Suneet Yes, I learned that early on. Catch 'em while they're still scrolling. So a lead comes in and you guys use follow-up boss, right?
Suneet Of course you do. And I knew that, but that was just a question anyways. so it goes in a follow boss. What's that? And you're using the money time ponds, aren't you? So for everyone listening, money Time [00:26:00] Ponds is the lead routing strategy kind of developed by one of our reside coaches. Mr. Chris Snow, wouldn't you say so kind of developed by Chris, or at least he coined that term or I'm sure he developed it.
Suneet 'cause he's also a leads guy like you. And so the lead goes in a money time pond and then it gets attacked
Andrew a hundred percent.
Suneet How many agents are on the money time pond when that lead hits?
Andrew So we only have one agent on the pond, and then we between one to two ISAs.
Suneet So, so the one agent's sitting there just waiting for the next lead to come in and then he calls it double dials it.
Suneet What?
Andrew Yeah. So lead comes in, agent double dial, shoot a text.
Suneet A text from within the CRM?
Andrew Yeah. And we are, experimenting with iMessage. Text right now.
Suneet How about email?
Andrew Yeah, we, the [00:27:00] agent, no, but we have it set up on a drip campaign.
Suneet Automated, yeah, so this is some automated drip starts. How about, save search from the I DX provider email.
Andrew Yep. Automatically any lead that comes in, it'll go into, ypo set 'em up on a search.
Suneet What if that lead doesn't answer after two calls?
Andrew we call 'em 30 times
Suneet that first day.
Andrew Oh,no. I know. so they stay in the pa, until that money time pa, until we've dialed them 30 times, and that's usually in seven to 10 days.
Suneet Okay. And how many text messages?
Andrew A lot. well, there's AI texts going on from Raya and
Suneet as much as possible.
Andrew Yeah. Yeah.
Suneet And how many, like what percentage of people are you guys getting ahold of, you think in the first 10 days?
Andrew I do know for every a hundred people I call about 10 pick up the phone.
Suneet Okay. So 10%, right? And I have a recruiting, appointment [00:28:00] setting company where we make phone calls and pickup rates, usually about 12%. Yeah, so you're right. Now of that, of those 10 out of a hundred, how many do you think you have, like, good conversations with,
Andrew newer agent?
Andrew That's not a season
Suneet average,
Andrew at least, average for our team is 70 to 80%.
Suneet Okay. 70 to 80%, two minute conversation. And then from there depends on. Intent and skillset.
Andrew And the other thing I wanna throw in there, so like the agent doesn't take the lead from the pond unless they have a converting conversation of two minutes or more.
Andrew Right. And what we've realized is leads just agent's name and don't get worked.
Andrew And the agent is building a good pipeline. People that they're having good conversations with,up to, depending on where they're at, up to about a hundred team leads. [00:29:00]
Suneet Good. Okay, so a hundred team leads is your cap.
Suneet I was going through my, I have a audit, live audit call every Friday with my team, and we did it right before this. And, yeah, a lot of my agents have like less than 50 leads and it makes me happy. Right. Makes me feel
Andrew so newer agents with us, until they're converting anything, we don't allow 'em to have over 50.
Andrew and I tell most agents, our highest converters stay between like 50 and 75.
Suneet Yeah, for sure. Yeah. I mean, and at the same time, like it's not only agents, it's just. People like my CRM, my GHL for Sunita Agrawal. I got 45,000 leads in there. I ain't special. It just means I ain't working them right. Anyhow.
Suneet Well, I got salespeople who just got into hiring earlier this morning. I got some great salespeople, as Good. what advice do you have for the agents listening to this?
Andrew like, like working leads or just anything in general? [00:30:00]
Suneet Real estate agent listening to this, what advice do you have for a typical realtor you think might listen to this episode?
Andrew Put in the work. The work works. Now you're gonna say, Andrew, what's the work? and I'm gonna say, pick something.
Suneet Pick something. And do a lot of it.
Andrew Yeah. Do so much that there's undoubtedly, there's no reason for you not to be successful.
Suneet Yes. I have a little mantra I write down every day that I stole from Hermo.
Suneet It's volume, negates luck. I write that in my journal daily as a reminder. Volume negates luck. Good. So do the work Now, what advice do you have for a team leader who might be listening to this episode?
Andrew don't try to do everything on your own. Yes.
Suneet Quick being the superhero.
Andrew Yeah. Delegate. think like a CEO.
Suneet Love it.
Andrew do not be the bottleneck of your business and haves.
Suneet Yes. Damn. You sound good, bro.
Andrew Well, I [00:31:00] got a pretty good coach, I guess.
Suneet Look at Andrew. I'm so proud right now. He's saying the right shit. If somebody wants to send you a referral. How do they send it to you?
Andrew Call Allie.
Suneet You gonna give your wife's number out? how about if they want to connect with you on social? I will actually put the links in there too, because dude, real quick, you've been trying to up your social media game, haven't you, buddy?
Andrew You seen that?
Suneet Yeah.
Andrew Like five to six posts a day. I'm trying,
Suneet yes. I see that. Did you go to my social media class this week? No.
Andrew I'm gonna try to watch the recording though.
Suneet Okay. Well just at some point you're busy making calls. Keep on making those calls, but that's good. what's your, AI flavor of the month?
Andrew Man, I'm still chat. GBT. We've just, we've put so much into it. We, it has all,
Suneet isn't nothing wrong with that at all. It's personal preference, right. [00:32:00] Yeah, and it has an app in your pocket that you can talk to, and it's super easy.
Andrew I will say my second favorite AI thing that I use, so I don't watch tv, but I watch way too much TikTok, and there's a TikTok script.com and you can put the video in it, and it gives a script of what's said in the video.
Andrew Like if I'm trying to, help find content to put on, social media.
Suneet Oh, you just scrape a TikTok video.
Andrew I just scraped the TikTok video. I threw it into a GBT, it spits out a post and I upload it.
Suneet Perfect. What a great workflow. Perfect. Perfect.
Andrew And the funny thing ally wrote our, vows when we got married and there's actually something in our vows actually about TikTok, believe it or not.
Andrew Yeah, that we won't get mad at each other for watching TikTok at the end of the day because we both will just doom scroll and we know it about each other.
Suneet Same. Okay. Yes. [00:33:00] Alright, well you guys, Andrew dropped some fire about leads, about hustling about that BRRR, whatever, bur buying and holding and refinancing.
Suneet This dude has how many houses? 59. You said
Andrew 59 doors? Yeah,
Suneet 59 doors. So definitely you could learn something from Andrew. Hit him up if you have any questions about I. Sending him a referral and hit him up. Definitely. And I really hope that, you guys got something out of this episode. If you did, which I know you did, share, subscribe, ring the bell, all those little terms, share with a friend, and we'll see you on the next episode of the Reside Glass Farm Podcast.
Suneet Peace.
About Reside Platform Podcast
The Reside Platform Podcast is built for real estate team leaders and broker-owners who want to scale. Hosts Suneet, Nick, and Mie share the systems, recruiting strategies, and leadership lessons that grow teams — straight talk from operators who've done it, not just coached it.