Mastering Digital Marketing for Attorneys: Insights from Chris Moreno of Wonderful Websites

[00:00:00] Chris: So I said, I use what I call the great neutralizer mantra. And I thought to myself, ain't bad. Just is that's the neutralizer mantra, right? Ain't bad. Just is actually comes from Shakespeare. I stole that from him and made it like Jersey style. Like in Hamlet, he says, one of the lines that Hamlet says when Hamlet's in jail, thinking about his circumstance goes, you know, nothing good or bad happens, but thinking makes it so

[00:00:22] Matt: I'm totally with you here.

[00:00:24] Matt: Everything you're saying, you're, you're putting it down. I'm picking it up and I love what you're sharing. And I'm curious. With your journey as, and you've proven it today, I was going to ask you to prove it and you have for half an hour and this has been incredibly amazing, Chris, if you take us back in time to when you began your journey with curiosity or with self awareness, how does one get to become someone that has self awareness?

[00:00:49] Matt: Mental toughness or sincere gratitude and appreciation or high awareness that where you can, you can transmutate things into gratitude. How did you get to that place? Practice? When did it start for you where you became aware of this?

[00:01:06] Chris: You know, I had, I am so blessed for having had incredible mentoring, like my entire life.

[00:01:11] Chris: My father died when I was nine. And then, um, I had a great mentor father figure role model who taught me Uh, a lot of things, including spirituality, confidence. He gave my first book he gave on spirituality is actually called the mustard seed. He gave it to me when I was 13 is by Osho, who didn't even go by the name of Osho.

[00:01:30] Chris: Then his name was Bhagwan Sri Rajneesh. It was heavy. And, and he, you know, so I had great mentoring and he would, he taught me meditation, you know, and, uh, He taught me the practice of self inquiry, by the way, that reminds me, I didn't finish something I started earlier where I said, remember when I said no seconds off?

[00:01:51] Chris: And if that sounds exhausting, it won't the second. I forgot to finish that. So I'll finish that now. Remember, I said that like people like to live in it. I'm the most mentally tough, happiest, successful people live in a state of perpetual self increase. No seconds off. The reason that that's not exhausting is because what is exhausting is all the unnecessary struggle and suffering we create for ourselves.

[00:02:11] Chris: We're thinking that's exhausting. So if I spend all my time elevating my state, all of it, no seconds off from that, I'm creating inspiration. I'm creating lightness of being that is not exhausting. That's invigorating. So he taught me all this stuff from an early age. So the, so it's like practice, you know, when you work out, if you give me an example of one exercise that you do.

[00:02:39] Matt: Uh, last

[00:02:40] Chris: night I

[00:02:40] Matt: hopped on the treadmill for 30 minutes.

[00:02:44] Chris: Oh, okay. So what you didn't do is you didn't get on the treadmill for, for 30 seconds. Correct. Why

[00:02:53] Matt: not? Uh,

[00:02:56] Chris: well, How come you didn't just do 30 seconds? Why didn't you just Well, because

[00:02:58] Matt: practicing what I wanted, what I want to do to train for the marathon takes more than 30 seconds.

[00:03:03] Matt: So I need to do it consistently on a regular basis. And that was just Oh, there you go. So the

[00:03:07] Chris: same thing with me. Well, you just said it, right? That's the stuff. The question is, how do people become emotional masters and thought warriors? Get in the reps, babe. In the reps, babe. Getting the reps and then now, and this is what's beautiful about the mental training is you don't need a treadmill.

[00:03:23] Chris: You don't need a gym. You don't need apparatus. All you need is air. You just need to be alive because every second is an opportunity to train. Hey, look, I hope those scientists are right. Okay. Because that gives me every, every, it gives me like five. The time's a minute I get in reps. Yes. Enthusiasm. Let me tell you a story about a coach of mine, former coach, one of my former coaches, he, uh, he does this thing where he'll help pick a state, a neighboring state.

[00:03:57] Chris: He lives here in Arizona. And he'll pick a city and he'll look in the summertime. He loads up his car. He drives a little Porsche. He's just, he's a, he's a speed freak. It's cool. And he loads up his, his Porsche with all these books of like, somebody wrote a book about him and I like my book and other clients books and stuff.

[00:04:14] Chris: And he gives them away to strangers that he's about to meet. He just goes, he picked like this summer, he picked us Santa Monica. So he drives out to Santa Monica, he gets a place to stay and then he has no agenda, none, no plans. He just meets people and co creates magic for a week and then goes home and he documents it all on social media.

[00:04:34] Chris: It's total badass. It's so great to watch. It's very, it's like healthy ass. Reality TV. So anyway, at the end of the week, he makes his final post and he goes, you know, the summer tour is over complete, total success, many miracles co created. Now I get to go home and see my amazing girlfriend who happens to be my wife, Amy, I can't wait to get home.

[00:04:54] Chris: Give you a hug and a kiss signing out Steve. I thought that's just beautiful. A few hours later, a few hours later, there's a new post, another post. Apparently this summer's tour is not yet complete. There's more magic to be created. I have a flat tire in the middle of the desert in 120 degree heat with no spare.

[00:05:15] Chris: All right. Now, if you're responding, anybody is hearing that and you're going, Oh God, that sucks. Get in a rep. That's right. Right. And, and, and he says, I get to. Make someone's day. I get to call Porsche roadside assistance and whoever answers I get to make their day I wouldn't have even thought to do that.

[00:05:36] Chris: If it wasn't for his flat. I love it So he called and a woman answers and he makes her day and she's like sir. You want drugs? This is not a typical phone because I'm on dopamine sister. Yes, I am You know I am and You know, and she was just so joy filled and he made her day. And then he asked her like, what are we going to do?

[00:05:58] Chris: And she says, well, I already dispatched Paul. He's coming out with the flatbed to pick up you and your car and take you home. And I said, that's amazing. He says, Paul, Oh my God, he's about to have the ride of his life and he doesn't even know it yet. So, and so he makes Paul's day, he gets two hours of free coaching from the ultimate coach, which is like.

[00:06:16] Chris: People pay 10 grand for that. So, uh, so I'm telling this story, like I'm telling you now, cause it's so perfectly relevant to the work that I do and share with people. Absolutely. Right. The melt off the street. So, uh, but I'm telling the story and I thought to myself, am I making stuff up? Am I like embellishing for like my own convenience here?

[00:06:37] Chris: I better fact check. I know the source. I just call them up. I called Steve and say, Hey man, I'm telling you a story. I love the story of the flat tire, but I want to make sure I'm telling it accurately. I want to make sure that I'm not making up details for convenience. And so I have two clarification questions for you.

[00:06:52] Chris: He said, all right, what do you got? So number one, be honest, seriously, like, like honest to God. How long did it take for you to get. To enthusiasm after discovering that you got a flat tire, 120 miles out from Phoenix in 120 degree heat with no spare. And he said, zero seconds. So, okay. Right. Roger that. Uh, second and final clarification question for you, man.

[00:07:20] Chris: Uh, how were you able to do that? And his answer was. Years and years of practice. And that's what we're talking about here, Matt. I mean, that's all we've been talking all day is practicing, getting in the reps of upgrading my interpretations of reality. So he has arrived at a point because of years and years of daily practice with no seconds off of catching himself when he's going dark against reality and upgrading it, And of feeling crappy when you don't need to or can't even afford to and there's nothing wrong with feeling crappy Because we do way the hell too much and buddha made the argument We don't need to do it at all and I happen to be in agreement with him Wow.

[00:08:05] Chris: So years and years of practice, right. Of upgrading your, uh, interpretations. So that's the, that's the answer. And, and, and by the way, like I ain't there, I'm not there. I still, but you know where I am. I had, I mentioned some in our conversation today, referenced the refrigerator breaking and steaks being ruined.

[00:08:27] Chris: Well, that's actually a real story. It happened in my world. So I had just bought all these steaks. I was going to have a party, a bit, a great like red wine steak party. And, uh, my refrigerator broken and all the stakes were ruined. And when I discovered that I, uh, went into a tirade, it was like me back in the golf course, breaking the club.

[00:08:46] Chris: I was dropping F bombs, like nobody's business, you know, and, uh, about because the refrigerator had just been repaired four days ago. Yeah, I was like freaking, you know, my home warranty company is so cheap. You bastards have been paying you for 19 years. You can give me a new fridge and I'm cursing out the guy who fixed it, who happened to be a really cool dude.

[00:09:06] Chris: I really enjoyed him. I stayed with him the whole time we were talking. I gave him a copy of a book. It was a great time. And I'm cursing him out now. F name. You can't fix shit. And I go. Oh, by the way, you're a mental coach. You might wanna like use your tools here. Scooter. Oh, . Oh, shoot. So, so I go straight to, so that took me 30 seconds and that's a damn win, brother.

[00:09:26] Chris: That's a weird 30 sec. Nice. It took me 30 seconds and I, so I said, yo, use your mantras. So I said I, I use what I call the great neutralizer mantra and I thought to myself, ain't bad. Just is. That's the neutralizer mantra. Ain't bad, just is. It actually comes from Shakespeare. I stole that from him and made it like Jersey style.

[00:09:45] Chris: Like in Hamlet, he says, one of the lines that Hamlet says when Hamlet's in jail, thinking about his circumstance, he goes, you know, nothing good or bad happens, but thinking makes it so. So I turn that into ain't bad, just is. So I used it right there and I elevated my state in a moment from livid to neutral.

[00:10:04] Chris: And that's when I thought to myself, man, this stuff is good. Like this stuff works. This is why I do this for a job. And then I said, well, let's not stop at neutral. Let's go make it better. And I said, well, you know what, then? All right, here's another mantra. This is the best damn thing could happen. Now, if somebody was there and said to me, bullshit, stop with that.

[00:10:22] Chris: Happy. This is not how the hell. How's that the best thing? Yeah, I would have said And my answer would have been I don't know yet simmer down. Give me a minute Okay, but i'll tell you what I do know Bud is this with a hundo? This is a lock by virtue of the way i'm choosing to respond to this upgrading my reaction I'm going to create something great out of it Count it.

[00:10:46] Chris: I don't know what it is yet, but here it is. You know what it is? That's been two years. Here's the story. I'm using it on your podcast. I use this story all the time. It's an example. It's a story of what, like back in the day, I would have been bent over that for days. Yes. I would have been pissed off for 30 seconds.

[00:11:03] Chris: That's all that I spent 30 measly seconds in hell. And then I got myself out. So that's, that's what we get to the, I'm so happy about that. Like that's mega progress. That's unbelievable. I'm my buddy, Steve, the coach. I ain't got zero seconds yet, but I'm getting there.