Episode 358
How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences
Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary…
Show notes
Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.
Chapters:
- 00:00:00 - From Food Service to $25M
- 00:01:03 - The Accidental Marketer
- 00:03:06 - Launching a Purpose-Driven Agency
- 00:04:29 - The #1 Marketing Mistake
- 00:05:43 - How to Build a Brand Tribe
- 00:11:44 - Proven Frameworks That Actually Work
- 00:17:07 - The G.R.O.W.T.H. Formula Revealed
- 00:23:53 - Scaling Secrets & Final Takeaways
Links And Resources:
- Website
- Jon Logan on LinkedIn
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
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About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.