Episode 311

From Geek Squad to Logistics Leader: Joe Thull’s Journey with Radaro

· 18:10 · Host: Hector

In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading…

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In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challenges facing logistics providers, the importance of modern technology, and how Radaro’s innovative platform is helping companies achieve greater efficiency and visibility. Tune in for insights on overcoming tech debt, maximizing ROI, and the exciting future of logistics.

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About How to Scale a Business

How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.

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