Episode 392
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be…
Show notes
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.
If you haven't seen Part 1 yet, watch it here:
• 🧐 What to Do if Your Google Ads Campa...
PS: This episode is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
5:42 Check all ad spend in all traffic sources
10:42 Considering the time lag with conversions and conversions (by conv. time)
15:46 John’s SOP when running YouTube ad sequence campaigns
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