Episode 391
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.
Show notes
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.
In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.
PS: This episode is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms
3:34 Checking channels
7:07 SMs is the worst for attribution
12:51 Check customer geography and learn more
18:00 Reviewing attribution sources
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