Episode 175
The Ultimate Guide to Google Ads for 2023 | Part 5: Performance Max
Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.
Show notes
Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.
In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.
So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!
Wait! If you haven't watched the previous parts, you can watch them here:
Related videos:
🔥 Why Google Ads Attribution Is Failing and How to Work Around It:
💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business?
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
Good News! Google Killed FLoC (And Replaced It With “Topics”)
0:00 Intro | The Ultimate Guide to Google Ads for 2023 Part 5
0:36 Performance Max Strategy for 2023
4:24 The bad part about PMax campaigns
5:05 The benefits of running Performance Max
8:38 You might be building your asset groups incorrectly
14:26 Diversify your asset groups for successful ads
19:22 How to mitigate brand from “cannibalizing” return traffic
21:27 How to be smarter with segmentation
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About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.