Episode 170
The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads
In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business.
Show notes
In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business.
Wait! If you haven't watched the previous parts yet, you can watch them here:
In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:
0:00 Intro
0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads
2:53 YouTube is the next TV
7:35 Create a video campaign without goal guidance
14:34 Bid strategy for Proactive YouTube Ads
15:55 Daily budget = 15X your CPA
19:35 Why John doesn't use Content Exclusions
24:32 Setting your Ad schedule for YouTube Ads
29:35 Creating a new custom segment
35:25 Know your in-market and affinity audiences
38:30 Time does not matter for YouTube videos
42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023
Related videos:
🔥 Are You Hurting Your YouTube Ads?
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
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About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.