The Super Sneaky Way to See Landing Page Data in Performance Max!

Kasim [00:00:11] My goodness, you guys, this is amazing

Kasim [00:00:14] So first of all shout out to, on car, on our team who figured

Kasim [00:00:16] this out, this is unbelievable

Kasim [00:00:18] This is only the second time I'm doing this by the way

Kasim [00:00:19] So you're gonna watch me Bumble through this, but in the top

Kasim [00:00:21] menu here, go to reports

Kasim [00:00:22] And when you're in reports, you're gonna say custom and then

Kasim [00:00:25] custom, you're gonna say table

Kasim [00:00:26] And then for rose, you're gonna select level of detail, choose

Kasim [00:00:30] campaign and choose landing page

Kasim [00:00:32] Once you have those and you're gonna come down to your column so with a column

Kasim [00:00:36] you can select whatever you want from metrics perspective, but what I'm gonna

Kasim [00:00:40] select is conversions, and then we'll do conversions cost for conversions, and then

Kasim [00:00:44] where's just conversion value over cost

Kasim [00:00:46] Here we go

Kasim [00:00:46] Conversion value over cost

Kasim [00:00:47] Now this is dangerous to do

Kasim [00:00:50] This is dangerous to do for so many reasons

Kasim [00:00:53] But we can see performance on a landing page basis

Kasim [00:00:58] which means this is gonna help with the exclusions

Kasim [00:01:00] It's like, oh gosh, well, some landing pages outperforming others

Kasim [00:01:02] And if we're using final URL expansion, then we can start to determine which

Kasim [00:01:07] is actually really interesting

Kasim [00:01:08] I've got six conversions on my, create your customer avatar page

Kasim [00:01:10] I never would've thought that in a billion years, that that would

Kasim [00:01:14] be a page that's actually driving

Kasim [00:01:16] And these are obviously lead magnet downloads or I, I guess, I don't know

Kasim [00:01:19] I should be, I'm sure there's a way to filter by conversion type

Kasim [00:01:22] Is it

Kasim [00:01:23] I don't know

Kasim [00:01:23] I'd have to go figure that out

Kasim [00:01:24] Somebody who knows reporting

Kasim [00:01:25] Tell me I guess I'm not gonna be able to segment, that'd be asking for too much

Kasim [00:01:29] That's asking for too much

Kasim [00:01:30] That's okay

Kasim [00:01:31] But if I had conversion values added, this is my fault

Kasim [00:01:33] I got my face, but y'all look at this

Kasim [00:01:35] Look at this

Kasim [00:01:36] This is unreal

Kasim [00:01:37] I didn't think we had this data

Kasim [00:01:39] As a matter of fact, Google has told us we don't get this data

Kasim [00:01:41] It's like, they don't even know it's here

Kasim [00:01:43] Look at that page

Kasim [00:01:44] What is Google ads?

Kasim [00:01:45] Of course our homepage UTM parameter

Kasim [00:01:47] This is so cool

Kasim [00:01:49] So cool

Kasim [00:01:50] And I had no idea that this existed and this reporting feature, by the way,

Kasim [00:01:55] like, I don't know why Google slept

Kasim [00:01:57] letting us know everything that we could do instead of here

Kasim [00:02:00] It's very clear to me, incidentally

Kasim [00:02:02] I mean our advanced Google reps have told us, oh no, you're, we're

Kasim [00:02:05] not getting landing page day yet

Kasim [00:02:06] That's coming

Kasim [00:02:06] And then here we are with landing page data based off of

Kasim [00:02:09] something that UNC car found

Kasim [00:02:10] Where did you find this UNC car?

Kasim [00:02:11] Was this in Twitter?

Kasim [00:02:12] I don't know whoever we stole this from

Kasim [00:02:14] Sorry

Kasim [00:02:14] I'm not attributing you

Kasim [00:02:15] I don't have your name

Kasim [00:02:16] I just have on car screenshot, I'll try to find the attribution and put it in

Kasim [00:02:19] the description of the video because this is stolen from somebody else

Kasim [00:02:21] but y'all, it's so cool

Kasim [00:02:24] It's also, it's a dangerous thing so be careful when you're trying to control

Kasim [00:02:27] the machine, because remember just because you have the page that somebody

Kasim [00:02:32] converted on doesn't mean that other pages weren't involved in the conversion

Kasim [00:02:35] sequence, the sequence of events that led to a conversion you might have

Kasim [00:02:39] And actually that's a really good point

Kasim [00:02:40] Hold on

Kasim [00:02:40] Let's take a look at this, for instance

Kasim [00:02:42] The about us page

Kasim [00:02:43] I might say like, oh my, about page, not converting at all

Kasim [00:02:45] Of course, I'm gonna exclude that testimonials page

Kasim [00:02:47] Same thing

Kasim [00:02:48] Of course, I'm gonna exclude that

Kasim [00:02:49] Well, maybe that's not where they convert, but maybe that was the page

Kasim [00:02:52] they saw before they chose to convert

Kasim [00:02:54] Right

Kasim [00:02:54] Case study, same thing

Kasim [00:02:56] Look at this

Kasim [00:02:56] Actually, that's a really good point

Kasim [00:02:57] I know my about us page is my second most traffic page

Kasim [00:03:00] People wanna see mission, vision values, testimonial

Kasim [00:03:02] So important for the sales process case studies so important for the

Kasim [00:03:05] sales process, zero conversions

Kasim [00:03:07] Well, of course that's not where people go to convert

Kasim [00:03:09] That's where they go to learn

Kasim [00:03:11] So be careful with this information because you don't wanna stop your

Kasim [00:03:14] top of the funnel acquisition

Kasim [00:03:15] You don't wanna stop people from engaging in ways that are important

Kasim [00:03:18] still important data

Kasim [00:03:19] But you just wanna be careful with the extrapolation of this data

Kasim [00:03:22] because it could, it could end up hurting you, but it's really

Kasim [00:03:24] cool that we're able to see this

Kasim [00:03:26] I don't know how much we're gonna dig into this on a per client basis, because

Kasim [00:03:29] it's, it's so heavily dependent on so many things in so many factors, this isn't

Kasim [00:03:33] data that I would look at week over week, or even necessarily month over month

Kasim [00:03:37] This is data that I'd look at like quarter over quarter and then be really

Kasim [00:03:40] careful about what decisions I would make

Kasim [00:03:43] I'd caution you against making Google ad

Kasim [00:03:44] Optimizations offer this data instead, I'd use this for like content creation

Kasim [00:03:48] This is maybe more business decision data than it is agency data

Kasim [00:03:51] But it's still cool

Kasim [00:03:52] Super cool

Kasim [00:03:52] So