Episode 48
The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Show notes
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.
00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max
02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other
04:57 Why Performance Max campaigns need time to work
06:55 Seasonality with Performance Max campaigns
08:14 If PMax doesn't perform, what other options do you have?
12:25 Factors to check if your PMax campaign isn't working
15:31 Creating a Search campaign alongside PMax for eCommerce
17:22 The best way to be proficient in Google Ads and where to start
21:17 Recommended campaigns to run alongside PMax for eCommerce
24:21 Does adding asset groups in PMax reset the learning phase?
26:30 How many asset groups per dollar spend?
30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?
32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy
36:57 The best way to increase LTV and why building a brand is building a relationship
39:46 Always turn on final URL expansion with Performance Max
41:48 How to structure dynamic remarketing and should you run it with PMax?
44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do
49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?
51:59 When to increase your PMax budget
52:33 Google is maximizing the value of their own inventory and the inventory is you
56:39 What to do if there's an extreme gap between your tracked conversions and actual conversions
Mentioned links:
God Tier Ads:
Store Growers (Google Ads for eCommerce):
Northbeam: