The complete conversation, in order. 12,755 words.
kasim: [00:00:12] I just started tweeting by the way I started a week ago kasim: [00:00:15] And this morning I've had a spectrum of experiences kasim: [00:00:17] I posted this thing about how I don't think people should go to college anymore kasim: [00:00:21] And I had a lady, kasim: [00:00:22] I support that by the way, I support that a hundred percent kasim: [00:00:24] Think you got way like a master's doctorate, triple PhD, master's in kasim: [00:00:29] electrical and computer engineering guys kasim: [00:00:31] And I looked at brain scans kasim: [00:00:32] I could tell you if a person has dementia or Alzheimer's just by looking at it kasim: [00:00:38] Yeah kasim: [00:00:39] Dr kasim: [00:00:39] Khan, Dr kasim: [00:00:39] Khan kasim: [00:00:39] So what's funny is I posted this thing on Twitter, not thinking too much of kasim: [00:00:42] it, like the advice I'm getting in the training I'm doing is just like, kasim: [00:00:44] be yourself, post your opinions kasim: [00:00:46] whatever mm-hmm . And so I post this thing and this woman starts in on me kasim: [00:00:48] about how I'm raising my children kasim: [00:00:50] So I got like super and I don't like it when people don't like kasim: [00:00:53] me, cuz I have no self-esteem kasim: [00:00:55] On one end I had this horrible conversation with this lady who was like kasim: [00:00:58] attacking my parenting, but then I ended up having this conversation with this guy kasim: [00:01:01] chandler, who disagrees with everything I'm saying, but it's a super productive, kasim: [00:01:05] really kind like actual discussion, which I crave that type of thing kasim: [00:01:10] So I don't know, man kasim: [00:01:11] Twitter's hard kasim: [00:01:12] It's there's pros and cons kasim: [00:01:13] I have opinion too, but here kasim: [00:01:17] let's not hit Twitter kasim: [00:01:18] Alright, so you two are obviously not John, right? kasim: [00:01:20] But John is what is he doing? kasim: [00:01:22] He's RV, the Bootle versions of kasim: [00:01:24] Yeah kasim: [00:01:25] John is on an RV trip somewhere kasim: [00:01:26] What is he doing? kasim: [00:01:27] John's on an RV trip kasim: [00:01:28] So I brought in two of our strategists to come kasim: [00:01:31] And when I say I brought y'all in you volunteered kasim: [00:01:34] Cause I posted in our strategy thread kasim: [00:01:36] He offered me dinner guys kasim: [00:01:37] I was bride what kasim: [00:01:39] hashtag ramen noodle kasim: [00:01:40] So we're gonna get into that kasim: [00:01:41] We've already got some questions dropping kasim: [00:01:42] Jason, James is here kasim: [00:01:43] What's up? kasim: [00:01:44] Jason, Archie Jeter kasim: [00:01:45] Archie says, what are your thoughts on creating two feeds, one for kasim: [00:01:48] standard, one for PAX, for the same products, different IDs kasim: [00:01:51] So they don't cannibalize each other kasim: [00:01:52] That's actually really smart kasim: [00:01:54] Somebody tell me why that won't work kasim: [00:01:56] It will work kasim: [00:01:57] And because you'll be taking up two spots on this shopping network, kasim: [00:01:59] You'll be double serving, but I've seen it work well kasim: [00:02:02] And by people in the us too, kasim: [00:02:04] there was a strategy that was being run a year ago, and I don't know how kasim: [00:02:07] effective it is anymore where people would take their best performing kasim: [00:02:10] products, duplicate them and launch ads, campaigns for them again kasim: [00:02:13] So, this is kind of like what he's doing here kasim: [00:02:15] The only thing I'd recommend here is make sure you have GTN so you kasim: [00:02:18] can share the data across products kasim: [00:02:20] That was gonna be my question kasim: [00:02:21] If you have GTMs and they're similar across products, won't kasim: [00:02:23] that be the indication Google needs in order to not double screen? kasim: [00:02:27] No kasim: [00:02:27] No, because technically they're different products kasim: [00:02:29] They're gonna have different ideas kasim: [00:02:30] It's just gonna be the same product, because there's gonna be a bunch kasim: [00:02:32] of people with the same product kasim: [00:02:33] Like if you're selling a Dell laptop, it's gonna have the same GTN kasim: [00:02:36] If you're selling it FA selling it and I'm selling it kasim: [00:02:39] But would Google serve the same GTN from the same account? kasim: [00:02:42] I feel like they should have a safeguard there kasim: [00:02:44] That's a really good idea kasim: [00:02:45] Archie kasim: [00:02:45] That's a good one kasim: [00:02:46] I'd be interested to see what happens if you try that kasim: [00:02:48] That's a good test kasim: [00:02:49] Yeah kasim: [00:02:50] I actually think it would work out, especially because kasim: [00:02:52] you'd have keywords for it kasim: [00:02:54] And you could use the typical standard shopping approaches kasim: [00:02:57] Yeah, I forgot to let this question flash kasim: [00:02:59] So I did that Ryan's theory says happy Friday, gentleman college kasim: [00:03:01] is still great for binge drinking kasim: [00:03:03] That's so funny kasim: [00:03:04] Cause it's true kasim: [00:03:04] That's the only thing I missed out on college was I kasim: [00:03:06] feel like I would've had fun kasim: [00:03:08] It's a great place to make friends kasim: [00:03:09] That's the only thing I have, like go to college, make some kasim: [00:03:11] lifelong friends and then do well kasim: [00:03:13] And dude, depending on where you go to college, like if you go to kasim: [00:03:15] college in Stanford, like you're probably friends with the next kasim: [00:03:17] president, you know what I mean? kasim: [00:03:18] So the networking is probably president with like a future CEO kasim: [00:03:23] of some company somewhere, Yeah kasim: [00:03:25] Mm-hmm uhto arms of Andes this year kasim: [00:03:28] Ryan says started a PAX campaign on Wednesday, congrats, a kasim: [00:03:31] hundred asset groups, right? kasim: [00:03:32] With $650 a day budget, we've received nearly two months worth of kasim: [00:03:36] impressions in two days, but only one conversion and terrible CTR kasim: [00:03:39] Is this normal? kasim: [00:03:40] Yeah kasim: [00:03:40] Give it a couple days kasim: [00:03:41] It's been two days, right? kasim: [00:03:43] Yep kasim: [00:03:44] From what we heard from Google kasim: [00:03:45] Like you have to give like six months, three weeks, especially if it's a kasim: [00:03:49] brand new account, give it a while kasim: [00:03:51] Oh kasim: [00:03:51] Cause they don't trust you kasim: [00:03:52] Cause like there are too many indicators kasim: [00:03:54] Google is going to test seven channels kasim: [00:03:57] My showing seven kasim: [00:03:58] This is too, you're just too narrow kasim: [00:04:00] Let me see if I on the left, if they have channels and different kind of people kasim: [00:04:05] So it's going to stop by like, should I use this way? kasim: [00:04:08] Should I use YouTube? kasim: [00:04:09] Should I use shopping? kasim: [00:04:10] So it's gonna go wild kasim: [00:04:12] You're gonna see some unrelated unrelevant keywords in your search themes, kasim: [00:04:17] but give it some time consider your conversion leg also two days just too new kasim: [00:04:22] Yeah kasim: [00:04:23] And what was the execution model also if you're running a kasim: [00:04:26] first click and if you had smart shopping campaigns from previous kasim: [00:04:29] Those new conversions can end up in your past smart shopping or your old campaigns kasim: [00:04:35] You should check that also was, this was Ryan's question, cuz Ryan just kasim: [00:04:37] said it isn't a brand new account kasim: [00:04:39] We've had smart shopping, running for a few months with around consistent ORs kasim: [00:04:43] Ryan waited out if you're running it at the same budget as before and kasim: [00:04:46] smart shopping was working well, let it run for a couple weeks before kasim: [00:04:49] you make a judgment call on it kasim: [00:04:50] Ryan also added some context kasim: [00:04:52] He said also we sell leather goods for apple products and we have kasim: [00:04:55] a lot of limited assets due to headline descriptions containing kasim: [00:04:57] trademark phrases like iPhone apple kasim: [00:04:59] Is there a way around this? kasim: [00:05:00] Nope kasim: [00:05:00] Yes kasim: [00:05:01] Especially not with apple kasim: [00:05:02] That those no apple different way with one P kasim: [00:05:07] That's so funny though kasim: [00:05:09] Arms and Andes Freecom brands kasim: [00:05:11] We're running a hyper segmented PAX campaign kasim: [00:05:13] Now with our summer shirts, when winter comes, should we add a new kasim: [00:05:15] asset group or run a separate PAX campaign with our winter jackets? kasim: [00:05:18] I don't have a direct answer for that because we're testing the kasim: [00:05:21] different change in seasonality kasim: [00:05:22] We have a couple accounts that we're launching new PAX kasim: [00:05:25] depending on this season kasim: [00:05:26] And another couple accounts that where you just created new asset groups kasim: [00:05:30] I think this is my personal opinion now on this, because we don't kasim: [00:05:33] have direct numbers to show this kasim: [00:05:34] I think the, the same campaign with the new asset groups, or even kasim: [00:05:38] swapping out images and some ad copy is gonna work for you better kasim: [00:05:41] than a completely new PAX campaign kasim: [00:05:43] And the reason I say that is because your audience is generally gonna be the same kasim: [00:05:46] If you're running a brand, you just have different products yeah kasim: [00:05:50] To push kasim: [00:05:51] If that makes sense different seasons I will run the same performance banks kasim: [00:05:54] campaign also, but I would try to guide it with the supplementary campaign kasim: [00:05:59] So if you're running in winter, so let's say you started selling jackets kasim: [00:06:03] So I would create some protein, CPA or DSA campaigns for those kasim: [00:06:07] winter product to push those search terms inside of performance Macs kasim: [00:06:12] Good advice kasim: [00:06:13] Jason, James what's y'all's opinion on running standard shopping kasim: [00:06:16] campaigns when PAX isn't performing kasim: [00:06:18] do it standard kasim: [00:06:19] I still have time kasim: [00:06:21] Why standard kasim: [00:06:22] no, that's what I was gonna say kasim: [00:06:23] If PAX doesn't perform, what are other options do you have? kasim: [00:06:26] Yeah, exactly kasim: [00:06:27] Cuz smart is gone kasim: [00:06:28] So if PMAP doesn't perform it's more or less doesn't necessarily mean the kasim: [00:06:32] shopping network isn't performing kasim: [00:06:33] It could be a mixture of shopping being working fine, but the other not so well kasim: [00:06:37] Right kasim: [00:06:37] Because your products are working well on one network, it doesn't necessarily kasim: [00:06:41] mean it's gonna work with a three X rule as across the board on all networks kasim: [00:06:45] Right? kasim: [00:06:45] So if you're P kasim: [00:06:46] No matter what you tried, doesn't work, go for the ju the more kasim: [00:06:49] standard approaches we have kasim: [00:06:50] I know we preach PAX, but that doesn't mean you gotta stick to it all the time kasim: [00:06:54] I was I'm about to say something that's gonna make me just sound like kasim: [00:06:56] a fricking indoctrinated, Google P kasim: [00:06:58] If PAX fails, my first assumption is gonna be that you didn't run it kasim: [00:07:03] Right kasim: [00:07:03] I would check and test, did I make changes too early? kasim: [00:07:06] Did I add a two row as when I shouldn't have, have I updated anything in kasim: [00:07:09] the campaign that reset learning kasim: [00:07:11] you know what I mean? kasim: [00:07:11] Like make sure you are a thousand percent sure that you actually ran kasim: [00:07:15] PAX and gave it an adequate, I mean, did you spend enough money? kasim: [00:07:18] Did you wait enough time? kasim: [00:07:19] Those are the two really big ones kasim: [00:07:20] And then if that's the case, there are campaigns where PAX kasim: [00:07:22] fails and what John has told me kasim: [00:07:24] And I think what these fellas do too, is then we do lean into traditional kasim: [00:07:27] campaigns and there's a bunch of them kasim: [00:07:28] Yeah, it works really well kasim: [00:07:30] We've skilled multiple clients using them and we've kasim: [00:07:32] Saved clients using it, but at the same time, it's not gonna work kasim: [00:07:35] every single time for everything kasim: [00:07:37] Here's the freaking problem though kasim: [00:07:38] We haven't had a single, not one legacy, actually kasim: [00:07:41] One of you correct me on whether or not this is true kasim: [00:07:43] Here's the way that I currently believe the state and nature kasim: [00:07:46] of the situation to be kasim: [00:07:47] We haven't had a single client that we were running that was successful with kasim: [00:07:50] any other Google ad channel, where we turned on PAX and it didn't work kasim: [00:07:53] All of our legacy clients PAX worked, the only failed PAX kasim: [00:07:56] campaigns we had were new clients kasim: [00:07:58] Yeah kasim: [00:07:58] And all that tells me is once Google has cracked the code on where these people kasim: [00:08:01] are, it's, PMAX, it's gonna scale it kasim: [00:08:03] what I've noticed, and I'm gonna just build on your point, if your kasim: [00:08:06] account has enough data and enough data across multiple campaign types kasim: [00:08:12] Right kasim: [00:08:12] So if you've been running search, if you've been running only shopping kasim: [00:08:15] PAX is gonna take a little bit while to pick up kasim: [00:08:17] But if you've been running, shopping, search remarket, dynamic kasim: [00:08:20] ads YouTube and all that stuff, your PAX will go up like this kasim: [00:08:23] That's what I've noticed kasim: [00:08:24] Like if your account is already running a bunch of different campaign types, your kasim: [00:08:27] PAX picks up immediate almost instantly kasim: [00:08:30] If that makes sense kasim: [00:08:31] No, that doesn't make sense kasim: [00:08:32] Jason is saying, I can tell you everything we did, right kasim: [00:08:34] It just failed kasim: [00:08:35] Which Jason we've said that happened with new campaign kasim: [00:08:37] What's the volume kasim: [00:08:37] What is the previous performance? kasim: [00:08:39] So John is running big companies, right? kasim: [00:08:41] So when he test something, Hey, I put 5k in this campaign 5k a day after kasim: [00:08:47] three days, it's just skyrocket kasim: [00:08:49] And sometimes people don't have that option kasim: [00:08:51] So when you learn something, it cannot take off, but you should give it time kasim: [00:08:55] and you should consider your budget kasim: [00:08:56] You should consider your industry and especially you kasim: [00:08:59] should consider your demand kasim: [00:09:00] So kasim: [00:09:01] I have multiple cases kasim: [00:09:04] Performance max is profitable to a point let's say $300 per day kasim: [00:09:09] If I push 400, the demand is not enough, so it cannot harvest demand anymore kasim: [00:09:14] So what it does goes on more YouTube, more display kasim: [00:09:17] So the raw goes down and we have to pull back kasim: [00:09:20] So that's the case kasim: [00:09:21] Jason says, it's Jim gear kasim: [00:09:22] They spend $300 a day and they had a hard cutoff in February kasim: [00:09:26] to change the performance max kasim: [00:09:27] So it sounds like they kind of ripped the bandaid off, but kasim: [00:09:29] smart shopping was performing kasim: [00:09:30] That's the one thing, if smart shopping is performing and PAX didn't perform, kasim: [00:09:34] that sounds like there's something that needs to be dug into there kasim: [00:09:37] Yeah, definitely kasim: [00:09:39] We used to get 10 to 20 X row as, but PAX never got above five X kasim: [00:09:43] Hm that's a first kasim: [00:09:44] Yeah, and this is gonna sound more combative than, I mean, for it to be kasim: [00:09:47] James mm-hmm, that would be the first time we've seen that outta 200 accounts kasim: [00:09:50] If smart shopping is performing PAX performed, Jason, you might kasim: [00:09:54] wanna check your try different creatives change up your ad kasim: [00:09:56] Copy a bit kasim: [00:09:57] Cuz usually those are the main factors in the PMAX your listing group is just kasim: [00:10:01] gonna stay the same, which means your shopping ads are gonna be the same as kasim: [00:10:04] they were in your smart shopping campaign kasim: [00:10:06] So that's not gonna change kasim: [00:10:07] The only other influencing factors are your ad copy and your what do you call it? kasim: [00:10:11] Pictures and videos created kasim: [00:10:12] How long have you been running PAX? kasim: [00:10:15] Jim said, Jason said he did all that kasim: [00:10:17] How long did you let it run? kasim: [00:10:18] Jason? kasim: [00:10:19] Yeah kasim: [00:10:20] How long did you let it run on? kasim: [00:10:22] What is the prime rate? kasim: [00:10:22] What is the average order value for you? kasim: [00:10:25] If it's too high? kasim: [00:10:26] Cuz the smart shopping is heavily marked it's kasim: [00:10:32] Then you have to hit more remarketing campaigns kasim: [00:10:34] You should sub supplement it with RSA DSA dynamic, remarketing kasim: [00:10:38] display and remarketing, YouTube kasim: [00:10:41] That's actually F actually put a really good point, Jason kasim: [00:10:43] What's your average order value? kasim: [00:10:45] Two, three, right? kasim: [00:10:46] Two to three days kasim: [00:10:47] It's not like you cannot expect performance max to work that immediately kasim: [00:10:52] with that kind of average order value, because you have to hit so kasim: [00:10:56] many times in somebody's having your marketing before selling mm-hmm the kasim: [00:11:00] PAX is 80% new users, 20% remarketing kasim: [00:11:03] So we've actually kind of seen this with, just to build up on what FAA saying kasim: [00:11:07] So for very high order value clients, it is hard for PAX to pick kasim: [00:11:12] up because if you're trying to sell something for that's two to three K kasim: [00:11:15] People are gonna see need to see it a lot more than just 20% new times, right kasim: [00:11:20] Which is why a thousand purchase of four week if dynamic or kasim: [00:11:23] marketing is on for four weeks kasim: [00:11:24] If your sales cycle is a week, then dynamic or marketing kasim: [00:11:27] was on for three weeks kasim: [00:11:28] And I don't think that's a long enough test kasim: [00:11:29] I think dynamic or marketing plus PAX is going to at least address some of kasim: [00:11:32] the issues we're talking about here kasim: [00:11:33] What is the commercial like? kasim: [00:11:35] But just to build on, and if you really wanna leverage the PMX teams, you gotta kasim: [00:11:39] let your remarketing run longer and you gotta get every shape form of remarketing kasim: [00:11:44] You can to run in parallel with PMA, which includes dynamic, DSA YouTube kasim: [00:11:48] discovery, whatever you can think of kasim: [00:11:50] Cause you're gonna need multiple touchpoint for something like that kasim: [00:11:54] He said, I think you're right kasim: [00:11:55] Selma kasim: [00:11:55] Yes kasim: [00:11:55] Arms of Andy kasim: [00:11:57] Freecom what's the correct way to run one search campaign only kasim: [00:11:59] alongside 100% augmented PAX campaign kasim: [00:12:02] Do we start off dynamic or with a T CBA? kasim: [00:12:04] Just run a DSA DSA, simple, easy, just run a DSA, just run a DSA kasim: [00:12:09] later on wild for a couple days or a couple weeks and put a TCPA on it kasim: [00:12:12] David Morgan kasim: [00:12:13] Hey guys kasim: [00:12:13] My first PAX campaign I launched 45 days ago has spent about 5k and kasim: [00:12:17] is at a 12 row as which is great, but should I be increasing my CPA? kasim: [00:12:20] So it spends more kasim: [00:12:21] Is it okay to add more asset groups? kasim: [00:12:23] Well you spend five K and 45 days, which makes me assume your budget kasim: [00:12:26] is maybe like 50, 60 bucks a day kasim: [00:12:28] You have 12 asset groups kasim: [00:12:29] Wait, how many asset groups did he say he had? kasim: [00:12:31] He didn't kasim: [00:12:32] How many asset groups do you have? kasim: [00:12:33] David? kasim: [00:12:34] I'm gonna assume not enough kasim: [00:12:36] but if you have little asset groups, let's say 10 to 12, keep it at that kasim: [00:12:40] Until you're able to scale your campaign to spend maybe 200, $300 a day kasim: [00:12:44] Because guys, if you create too many asset groups and your budget doesn't kasim: [00:12:48] support it, it's not gonna work kasim: [00:12:50] Your budget has to support the number of asset groups you create kasim: [00:12:52] Cuz remember you're testing kasim: [00:12:54] I don't know if you have 20 you're testing, 20 asset groups with $50 kasim: [00:12:58] a day in spend, which isn't ideal kasim: [00:13:00] Right? kasim: [00:13:00] In your case, if you're hitting a 12 ROS without touching the campaign, kasim: [00:13:03] I'd start increasing your budget by 15, 20%, every two to three weeks, kasim: [00:13:08] depending how well your campaign reacts and expect the performance to dip kasim: [00:13:12] Every time you adjust the budget, it's gonna go down and then it's gonna take kasim: [00:13:14] a couple days just staying down and then it's gonna slowly come back up kasim: [00:13:17] to back where it was or close to it kasim: [00:13:19] Good advice kasim: [00:13:20] Dave Fogel says he's given up PAX kasim: [00:13:23] We still love you kasim: [00:13:23] Dave Orland, max field been diving deep into Google ads from kasim: [00:13:26] zero knowledge of past month kasim: [00:13:28] What is the best way to become proficient in Google ads? kasim: [00:13:30] And where did y'all kasim: [00:13:31] ready to work hard, but wanting direction kasim: [00:13:33] Man's a good question for you guys kasim: [00:13:35] It is, and I got the perfect an answer for it, and you're gonna love it kasim: [00:13:38] Go to the solutions at YouTube channel kasim: [00:13:40] Find the first video and just go there's so much in there kasim: [00:13:44] start from the top and work your way down kasim: [00:13:46] Yo, there's so much in there kasim: [00:13:48] You'll learn a thing or two, maybe not from Boston, but from John and kasim: [00:13:51] everybody else, you'll probably learn kasim: [00:13:52] That's what I tell people kasim: [00:13:53] I'm like, go watch John's videos kasim: [00:13:54] My videos, I just watched John's videos kasim: [00:13:56] I watch what John says internally are in hacker in company meetings kasim: [00:13:59] And then I shoot videos on that kasim: [00:14:00] We used to have courses Lin and I'd give you those courses, but kasim: [00:14:03] they're also freaking outta date kasim: [00:14:05] Yeah, dude kasim: [00:14:05] Here's the problem kasim: [00:14:06] We launched a e-commerce masterclass in October and then PAX launched in November kasim: [00:14:10] So I was just like, all right kasim: [00:14:11] We're we're done the course game we're done kasim: [00:14:13] Yeah kasim: [00:14:13] You should start with Google's free certificate, just so kasim: [00:14:17] you know how not to do it kasim: [00:14:18] I'll tell you, kasim: [00:14:19] you know, kasim: [00:14:19] Google certification though kasim: [00:14:20] It's great with nomenclature kasim: [00:14:21] They do a good job teaching you the dashboard, teaching you the verbiage kasim: [00:14:24] but don't trust what Google teaches you kasim: [00:14:26] Yeah, but just learn, just learn the terminology kasim: [00:14:29] Like you cannot jump into John's videos without knowing kasim: [00:14:32] your way around Google ads kasim: [00:14:34] So use Google ads, certification courses to learn the words, learn kasim: [00:14:39] the interfaces inside Google list kasim: [00:14:41] Then jump onto videos . And as far as beginner courses are concerned, I think kasim: [00:14:46] Isaac ruskis, TMY course is pretty good kasim: [00:14:48] At leaks got ad it's really good for building context and kasim: [00:14:52] understanding how things work kasim: [00:14:53] Yeah kasim: [00:14:53] Ed leaks, the forge, his membership is like, I think it's probably the best kasim: [00:14:58] education out there for Google ads kasim: [00:14:59] Mm-hmm but I wouldn't call it for beginners kasim: [00:15:01] Like you can't open that thing up fresh, not the forge, his got tier kasim: [00:15:04] ads where he has all those PDFs kasim: [00:15:06] He go, he starts from scratch and explains everything pretty well, but kasim: [00:15:09] yeah, you still need some context and some knowledge before you can kasim: [00:15:11] start reading and understanding that we should be affiliate for this damn kasim: [00:15:14] thing for as often a push it out kasim: [00:15:17] For eCommerce, I can also suggest store grows kasim: [00:15:20] That guy is amazing kasim: [00:15:21] Store grows kasim: [00:15:23] Yeah kasim: [00:15:23] Never heard of him kasim: [00:15:24] What channel? kasim: [00:15:25] Where do we go?\\ kasim: [00:15:25] A block pay like his own website kasim: [00:15:27] Okay kasim: [00:15:28] He has case studies very detailed blog post kasim: [00:15:31] It's amazing kasim: [00:15:32] Will you drop the link to chat FA right? kasim: [00:15:35] Thank you kasim: [00:15:35] Store growers kasim: [00:15:43] just wanted to see if it worked the song heckling me in chat kasim: [00:15:44] All right, next question kasim: [00:15:46] Hell kasim: [00:15:47] Here we go, Ella Mary, for a PMA campaign with TRO as is turning on customer match kasim: [00:15:52] and account settings will be a good idea kasim: [00:15:53] I haven't tested that to be honest, I'm not gonna lie FA no idea kasim: [00:15:57] Let's test it kasim: [00:15:58] And that's the same question next week kasim: [00:16:01] give us a week to test it or you go test it and teach us cuz we're not sure kasim: [00:16:07] Yeah kasim: [00:16:07] so funny arms and Andies for a clothing e-com is PAX worth running along kasim: [00:16:12] alone, or should it be run with search and YouTube campaigns running with kasim: [00:16:16] YouTube at the very least YouTube, especially remarketing clothing is kasim: [00:16:20] very hard to take off the ground kasim: [00:16:22] Yeah kasim: [00:16:23] Yeah kasim: [00:16:23] And with PMX kasim: [00:16:24] You have to run dynamic remarketing, right? kasim: [00:16:25] Like there's no way around it because it doesn't remark all kasim: [00:16:28] Cool kasim: [00:16:28] David Morgan, do any, you guys use third party tracking? kasim: [00:16:31] Yes kasim: [00:16:32] David we're advisors and investors in a software called north beam kasim: [00:16:36] So we pimp out north beam pretty hard kasim: [00:16:38] I've heard really good things about triple whale kasim: [00:16:40] I think John helped inform the build out of that software, to be honest with you kasim: [00:16:43] We don't like Hiro kasim: [00:16:44] We don't like anything that uses UTM standalone because kasim: [00:16:47] UTM is so easy to strip kasim: [00:16:48] So north beam is nice because it uses kasim: [00:16:51] Multi variant tracking factors that help make sure you're kasim: [00:16:54] actually capturing all the touches kasim: [00:16:56] The thing that I'll say about attribution software specifically is you're kasim: [00:16:59] never gonna get it a hundred percent kasim: [00:17:00] Right kasim: [00:17:00] So it's just a guiding light, but we require now all of our e-commerce kasim: [00:17:04] clients to use north beam, just because getting a, a read on what's actually kasim: [00:17:07] happening otherwise, especially if they're using other advertising kasim: [00:17:09] channels, it's S damn near impossible kasim: [00:17:12] Would you guys add anything to that? kasim: [00:17:13] Nope kasim: [00:17:14] No kasim: [00:17:15] It's essential kasim: [00:17:16] Four agencies essential, like toy snip kasim: [00:17:19] We used to get a six to eight X rows in smart shopping kasim: [00:17:21] We changed to PAX T CPA and we are not under four X, so we're getting many, kasim: [00:17:26] many, many more orders, but smaller ones kasim: [00:17:29] So I have the benefit of having looked at your account choice ship and, and kasim: [00:17:33] the thing y'all have a great product kasim: [00:17:34] The problem is . The lifetime value of your customer is gonna be low given kasim: [00:17:38] what it is that you're selling and your average order value is gonna be low kasim: [00:17:40] What I would be doing if I were you, is I'd be, I'd be banging on kasim: [00:17:43] the LTV button as hard as you can kasim: [00:17:46] And I think one of the things that you can do with the type of toys that kasim: [00:17:48] you're selling, you're learning a lot about your demographic and your avatar kasim: [00:17:51] I'd be looking at subscriptions and packages kasim: [00:17:53] I got my kid, this science box where we get a different kasim: [00:17:56] science project every month kasim: [00:17:57] And then we all get to do that together kasim: [00:17:59] I think if you find out somebody likes Batman toys, it's as hard to sell one kasim: [00:18:02] Batman toy one time as it would be to sell a Batman toy subscription kasim: [00:18:05] I'm gonna, I'm gonna add on that kasim: [00:18:06] Exactly what concept I'm on the website kasim: [00:18:08] And if someone comes and buys the toys, they're gonna come back and kasim: [00:18:10] buy another one, a hundred percent kasim: [00:18:11] You just gotta be in their face when they feel like buying it again kasim: [00:18:14] So your remarketing needs to be on point all the time kasim: [00:18:17] Right? kasim: [00:18:17] And have like a million different videos, like will figure out kasim: [00:18:20] which one works million videos is kasim: [00:18:22] Right kasim: [00:18:22] Jason says costumes video eight days ago about PAX told me I was kasim: [00:18:25] In security's decision for going back to smart standard shopping kasim: [00:18:28] That's funny, I'm talking to people at a performance max kasim: [00:18:31] Now here we go kasim: [00:18:32] Michael AUO is adding any asset groups to an existing PMAX campaign kasim: [00:18:36] Reset the learning phase somewhat kasim: [00:18:38] Yes, cuz it still has to go test those asset groups kasim: [00:18:40] It might work in your favor kasim: [00:18:41] It might work against you kasim: [00:18:43] If the asset group is good, it'll work in your favor kasim: [00:18:45] If it isn't it'll work against you, it will recover kasim: [00:18:48] Your PMAX campaign will recover kasim: [00:18:49] It might just take longer kasim: [00:18:50] David Morgan kasim: [00:18:51] My budget is at 300, but it only spends about 60 a day kasim: [00:18:54] I only have one asset group kasim: [00:18:55] There is there as many more asset groups as you can, David, until you actually kasim: [00:19:00] start spending that money, do you have a distinct billing strategy on that? kasim: [00:19:05] Did you start with CPA hero as kasim: [00:19:08] And how long have you been running it for? kasim: [00:19:11] Are you just basing it off? kasim: [00:19:12] Like two days of running? kasim: [00:19:13] Yeah, I dropped that Vme takes a little bit to pick up too kasim: [00:19:16] Like if you're only spending $60 a day, give it a couple days kasim: [00:19:18] It'll start spending more too kasim: [00:19:20] Especially if it's new, did some of the, not our accounts kasim: [00:19:23] And I don't know why this says, I don't know if it has something to kasim: [00:19:25] do with TCP or TBR being applied kasim: [00:19:27] But when I see a new PAX campaign launch, I always see a massive spike and in kasim: [00:19:31] the beginning, and then this instant paper, , it's always every single time kasim: [00:19:35] It's always massive clients get super happy and then it goes dip kasim: [00:19:37] And then it's like sh very slowly getting back up kasim: [00:19:42] Yeah kasim: [00:19:42] And like every time to this scale, I'm like tell em, they see a massive kasim: [00:19:45] increase and then everything's gonna go to shit, but it's okay kasim: [00:19:50] we dunno why this happens, but we know that it happens kasim: [00:19:53] So it's fine kasim: [00:19:53] Yeah kasim: [00:19:54] It starts all hanging fruits and the branded conversions to learn kasim: [00:20:00] So don't be scared to see a kasim: [00:20:02] Reference it uses that to learn kasim: [00:20:04] So by picking out those low hanging fruits, so it's, since I'm making kasim: [00:20:08] that much money, I can spend more kasim: [00:20:10] I can spend more kasim: [00:20:11] So you'll see a spike in span on that end kasim: [00:20:14] And when you exhaust that existing fruits, it's going to start to get new users kasim: [00:20:20] That's when you'll see a dip in spend and roll as Dave Fogel has kasim: [00:20:23] an interesting question here kasim: [00:20:24] How many asset groups per dollar in spend? kasim: [00:20:28] So if you have $50 a day, how many asset groups do you have? kasim: [00:20:30] Whereas if you have a hundred dollars a day, how many asset groups do you have? kasim: [00:20:33] That's a good dip kasim: [00:20:34] A question kasim: [00:20:35] Hold on kasim: [00:20:35] I don't have an SOP for that kasim: [00:20:37] Cause like it depends on the industry kasim: [00:20:40] I'm sorry for giving like open answers, but your, if your average CPC on $1 kasim: [00:20:45] and somebody else's every CPC around $5, it's completely different SOP kasim: [00:20:51] So I don't want to give exact numbers kasim: [00:20:53] Yeah, he's got a point, but let's say in a perfect role, kasim: [00:20:56] you have good CP and everything kasim: [00:20:58] What would be like $5 per asset group to build Michael audio Guo? kasim: [00:21:03] Is there a way to monitor performance on a PAX campaign at kasim: [00:21:05] the individual asset group level? kasim: [00:21:07] Dude, if we could, here's what I wonder kasim: [00:21:10] Why, why won't they give us this data? kasim: [00:21:12] It would only help us kasim: [00:21:13] There's you can watch the listing groups in asset group and you can see kasim: [00:21:16] what keywords converted, but it's so tedious because you have to go into kasim: [00:21:20] like the insights and then you have to click that little 23 asset group kasim: [00:21:24] put in there, and then you have to see what converted for that keyword kasim: [00:21:27] Then you go through all the other keyword themes that converted and you kasim: [00:21:30] gotta figure out which one was working kasim: [00:21:31] So it's extremely tedious to kind of identify which one's working kasim: [00:21:36] And even then it's not accurate because you don't know the conversion path kasim: [00:21:39] that followed before it converted, which asset group it went through kasim: [00:21:43] Cuz we've had that issue where we've turned off as the group and the campaigns kasim: [00:21:47] Yeah kasim: [00:21:48] Yeah, that's what's frustrating is you don't know what's gonna happen kasim: [00:21:50] Google is not giving that away because the more Google gives, the more you kasim: [00:21:55] are likely to pause or close something kasim: [00:21:57] So you may see some co conversion inside of some asset groups, but kasim: [00:22:01] those seems to not working well, maybe they're creating top of funnel and kasim: [00:22:05] you don't know that you kill that kasim: [00:22:07] Then the essence group dive in Dave says I hear the data's coming soon kasim: [00:22:11] from my Google rep, Dave, if I had a dollar for every damn time, a kasim: [00:22:15] Google rep told me I was about to get something still waiting on my $5 kasim: [00:22:19] Yeah kasim: [00:22:19] Toy sch snip last week, John, didn't give a final answer as I think you never tried kasim: [00:22:23] What happens if two PAXs are running at the same time, one TCP and the other two kasim: [00:22:26] row eyes really cancel each other out kasim: [00:22:28] don't do that kasim: [00:22:29] Every time we launch two P max together, actually it varies kasim: [00:22:33] Sometimes it works running to, yeah kasim: [00:22:36] like I won for the hero product kasim: [00:22:39] I have to spend certain amount of money on that kasim: [00:22:42] Then the other PAX is for all of the other products it's working pretty nice, but kasim: [00:22:47] that's not the use case for everybody kasim: [00:22:49] So you have to think deeply kasim: [00:22:52] Yeah kasim: [00:22:52] I've only had one use case where I'm running multiple PAX campaign effectively kasim: [00:22:57] and profitably, and it's, that's it kasim: [00:22:59] Every time I've tried to run multiple payment campaign has been don't work kasim: [00:23:02] So I've got a bad idea kasim: [00:23:04] Why wouldn't you take your products and split them by margin, you kasim: [00:23:08] take your high margin products and run all of those T CPA kasim: [00:23:12] You take your low margin products and you run all those two ROS kasim: [00:23:15] Two separate campaigns kasim: [00:23:16] It's stupid kasim: [00:23:18] it's stupid kasim: [00:23:19] Don't do it kasim: [00:23:20] Just take my word for it kasim: [00:23:21] We tried it kasim: [00:23:22] It didn't work kasim: [00:23:23] Sorry kasim: [00:23:23] Yeah, face I'll let you speak phrase in campaign kasim: [00:23:26] That's the issue? kasim: [00:23:27] So this is what Google says kasim: [00:23:28] 65% of the time when people click on a product, they buy that kasim: [00:23:33] But other than that, they click on one product and they buy something else kasim: [00:23:37] So let's say in your T cost pollination of product purchases, click on kasim: [00:23:41] something, but review other stuff in the TROs campaigns products kasim: [00:23:45] But since the initial PAX will keep that user, it's not going to show the other kasim: [00:23:50] products so that, but that's the reason why sometimes two PAX doesn't work kasim: [00:23:56] Great answer kasim: [00:23:57] Ryan Huron kasim: [00:23:58] One more quick question kasim: [00:23:59] Is it possible to see how Google is spending by medium search, kasim: [00:24:02] shopping video, et cetera kasim: [00:24:03] Within a PAX campaign kasim: [00:24:05] You can tell shopping by just doing the adding, uphold the kasim: [00:24:08] numbers in the listing group kasim: [00:24:10] YouTube, you can go multiply the number of views in that campaign kasim: [00:24:13] multiplied by the average CPV search kasim: [00:24:15] I have no idea kasim: [00:24:17] Yeah kasim: [00:24:19] Subtract everything else in the remaining a search and display . That's so funny kasim: [00:24:24] John Rolo long time kasim: [00:24:26] We'll see John, I have six smart shopping campaigns in the same products kasim: [00:24:29] in each one, one campaign per store kasim: [00:24:30] I want to condense the six campaigns in one kasim: [00:24:32] What's the best way to go about this all at once kasim: [00:24:35] Wait, six smart shopping campaigns with the same products in each one kasim: [00:24:38] One campaign per store kasim: [00:24:40] So does that mean six stores purchase centers and six kasim: [00:24:46] I'm confused to what the question here kasim: [00:24:48] John, will you clarify what you mean in the subsequent chat kasim: [00:24:51] and we'll come back to you kasim: [00:24:53] Are you talking six different URLs with six different merchant centers, all with kasim: [00:24:56] the same products that you can't do? kasim: [00:24:58] Because when you create a smart shopping campaign, you have kasim: [00:25:01] to select the merchant center kasim: [00:25:02] I don't think Google kasim: [00:25:03] Yeah kasim: [00:25:03] The feed six merchant centers kasim: [00:25:06] Six different S that you cannot do that kasim: [00:25:08] Yeah kasim: [00:25:09] You have to suck your feed kasim: [00:25:10] Yeah kasim: [00:25:10] So you basically just have to kill five of them kasim: [00:25:12] Pick one, pick your favorite, kasim: [00:25:14] or just launch six P Maxs kasim: [00:25:15] Like he has six more jumping kasim: [00:25:17] Yeah kasim: [00:25:18] But he wants to combine them kasim: [00:25:20] I don't think he can kasim: [00:25:21] You have to choose one merchant center kasim: [00:25:23] Arms of Andy kasim: [00:25:24] What is running remarketing? kasim: [00:25:25] Could you gimme some more info please? kasim: [00:25:27] About clothing brands being difficult to get off the ground with PAX clothing kasim: [00:25:31] I finish at all kasim: [00:25:32] You love clothing brands kasim: [00:25:33] If you let me, I I'm gonna talk about Facebook kasim: [00:25:36] So you will get shot by kasim: [00:25:37] Cause if you get that up, like if you forbid word and kasim: [00:25:39] FAS no longer with us, kasim: [00:25:42] it's a little difficult kasim: [00:25:49] Cause clothing is all about brand recognition because you kasim: [00:25:52] cannot say my cotton, my fabric is better than the other kasim: [00:25:56] So you have to showcase your products kasim: [00:25:58] That's why Facebook works sometimes better in clothing, Facebook kasim: [00:26:01] That's why other networks kasim: [00:26:03] Oh, right kasim: [00:26:04] All right kasim: [00:26:05] we can print off Facebook kasim: [00:26:06] It's fine kasim: [00:26:08] Mm-hmm kasim: [00:26:08] uh, kasim: [00:26:08] so you have to try YouTube and you have to Push those remarketing kasim: [00:26:12] And by remarketing, we mean dynamic, remarketing, display ads kasim: [00:26:16] remarketing, YouTube ads, and RLS, a DSA, which Issa just to add on, kasim: [00:26:23] make sure you're on multichannels kasim: [00:26:25] When you're doing clothing, be everywhere, Google, Facebook, Instagram, TikTok kasim: [00:26:30] That's gonna help you guys more than anything else kasim: [00:26:32] If you're all over the place proposition like Louis Viton kasim: [00:26:36] and Zara are not competitors kasim: [00:26:38] So that's the example I'm going to give you kasim: [00:26:41] You have to select one thing kasim: [00:26:43] Are you quality? kasim: [00:26:44] Are you brand? kasim: [00:26:45] Should I buy you because you're cheap kasim: [00:26:47] Should I buy you? kasim: [00:26:49] Cause you're gonna make me look like rich pick a unique selling kasim: [00:26:53] proposition and highlight that kasim: [00:26:55] Yeah kasim: [00:26:55] And to the point that FA is making clothing is hard because it's like any kasim: [00:26:59] level of artistry is violently subject kasim: [00:27:02] and what I've noticed, this is wildly anecdotal, but I'll just throw this kasim: [00:27:05] out there and you guys can bat it down kasim: [00:27:06] If you disagree kasim: [00:27:07] All the clothing brands that have been successful with us have been, what kasim: [00:27:10] I would characterize is very unique kasim: [00:27:13] Anybody who comes in and I've got generic dresses, t-shirts jeans, whatever kasim: [00:27:17] It's always like, ah, man, this is a shot in the dark, unless kasim: [00:27:19] they have an existing audience kasim: [00:27:20] But if they're unique, I saw, and I won't say out loud who this is, but kasim: [00:27:23] y'all will probably know we had a dude come in with like the ugliest stuff kasim: [00:27:27] I've ever seen in my entire life dude kasim: [00:27:29] It was, I was just like, there's no way it, it killed it, crushed it kasim: [00:27:33] And it was because it was the most unique clothing kasim: [00:27:35] It was easily identifiable kasim: [00:27:37] If we're running remarketing, it's like, oh, there they are again kasim: [00:27:39] So I think hyper unique, anything that has a level of subjectivity or artistry kasim: [00:27:44] to it, it has to be unique because you need to be able to connect that kasim: [00:27:47] selling proposition to a unique brand kasim: [00:27:49] Yeah kasim: [00:27:49] Clothing is a little difficult I think this is the most competitive environment kasim: [00:27:53] Think about a shopping kasim: [00:27:55] I think like if I say 80% of the stores inside of a shopping kasim: [00:27:59] mall is clothing brands, right? kasim: [00:28:01] Yep kasim: [00:28:01] You have millions of options kasim: [00:28:03] So, and you have some brands that are known, like you kasim: [00:28:07] are in the market for Zara kasim: [00:28:08] Let's use Zara kasim: [00:28:09] So your clothing, so your designs and pricing identical to Zara kasim: [00:28:14] Why should I use you instead of Zara? kasim: [00:28:17] So you have to sell me that instead of your clothing kasim: [00:28:20] Mm-hmm is it for teenagers? kasim: [00:28:22] Is it for rich people? kasim: [00:28:23] Is it for like mid-level people? kasim: [00:28:25] Is it for people like the Selma college students? kasim: [00:28:28] Is it for design? kasim: [00:28:29] Is it for the fabric? kasim: [00:28:31] Is it for the community? kasim: [00:28:32] Choose, choose one kasim: [00:28:34] Yeah kasim: [00:28:34] Choose your avatar kasim: [00:28:35] Amanda kasim: [00:28:35] Howton Freecom kasim: [00:28:37] Can you have a product in too many asset groups? kasim: [00:28:39] For example, vans all in an asset group, plus vans, old school and another kasim: [00:28:44] vans near me and another kasim: [00:28:45] Thanks income kasim: [00:28:46] Can you have products in too many asset groups? kasim: [00:28:49] Oh, overlap of products between asset groups is fine kasim: [00:28:52] Yeah kasim: [00:28:52] That's not an issue kasim: [00:28:53] And because the asset groups are delineated by audience, usually kasim: [00:28:56] So as long as those products are applicable to the audience that kasim: [00:28:59] you're targeting inside of the asset group, then you're perfectly fine kasim: [00:29:01] Mm-hmm arms and Andes kasim: [00:29:04] What is the best way to increase LTV and PAX and out of Google ads? kasim: [00:29:07] Well, LTV isn't in PAX per se kasim: [00:29:10] LTV is once somebody's bought, how do you get 'em to buy again? kasim: [00:29:13] Emails, retargeting kasim: [00:29:16] Yeah kasim: [00:29:16] And this gets kind of soapboxy kasim: [00:29:18] So I promise not to spend so much time here, but love on your customer kasim: [00:29:21] I mean, I've, we've all had this experience kasim: [00:29:23] I bought a pair of sunglasses off of Amazon and when I opened the box kasim: [00:29:27] sunglasses, there was this card that explained the story behind the kasim: [00:29:31] And it was like really touching and then they gave me an opportunity to get a free kasim: [00:29:34] pair of sunglasses by sharing socially kasim: [00:29:37] And then I did that and then like, like the engagement was , I don't kasim: [00:29:40] know, man, like I got a kick out of it kasim: [00:29:41] I felt like I was dealing with real people and not just another Amazon vendor kasim: [00:29:45] And now here I am telling other people about it kasim: [00:29:46] You know what I mean? kasim: [00:29:47] So I think that, you know why I laugh, why I bet they got some copywriter kasim: [00:29:52] to write that story for them? kasim: [00:29:53] No kasim: [00:29:53] Who cares? kasim: [00:29:55] I like it's better if it's, if it's real, if it's Integris, but kasim: [00:29:58] I think that building a brand is about building a relationship kasim: [00:30:00] Go build a relationship with people kasim: [00:30:02] Good breed kasim: [00:30:03] Dave foal says I'm a genius kasim: [00:30:05] He's been saying that kasim: [00:30:05] He said that like 20 times already kasim: [00:30:07] I just keep saying David Morgan, I believe in making too many separate PS kasim: [00:30:10] campaigns with a few asset groups in each kasim: [00:30:12] Okay kasim: [00:30:13] So each asset group should be completely new and audience signals are duplicate kasim: [00:30:16] Yeah kasim: [00:30:17] Unique asset groups, please kasim: [00:30:19] yeah, what we're doing, just so David, we just built our SOP for PAX, which kasim: [00:30:22] we're actually gonna share publicly kasim: [00:30:24] And what we did is we took every single product category kasim: [00:30:26] and every single audience kasim: [00:30:27] And if you multiply those, that's how many asset groups you have kasim: [00:30:29] So if you have five product categories and five audiences, you kasim: [00:30:31] now have 25 asset groups assuming have the budget to support all that kasim: [00:30:34] David clear this up for me kasim: [00:30:35] Are you gonna launch five of the same PAX campaigns, like build out one and then kasim: [00:30:40] launch five of, of the same ones and have five same campaigns running in parallel kasim: [00:30:46] Keep the ones you like, turn off the ones you don't like kasim: [00:30:50] That would be an interesting test kasim: [00:30:52] Dave Foggo says I've heard you can call Google and add your negative keyword kasim: [00:30:55] That is true kasim: [00:30:56] Dave kasim: [00:30:56] We've had that experience directly kasim: [00:30:58] The question is, are we ever gonna get it ourselves? kasim: [00:31:02] They've got a good Google rep here kasim: [00:31:04] They exist kasim: [00:31:05] Have you been around for a while? kasim: [00:31:06] Dave? kasim: [00:31:06] Cuz they're from the old school kasim: [00:31:07] They don't give those out anymore kasim: [00:31:08] Mm-hmm here we go kasim: [00:31:10] Steve Baula Balo kasim: [00:31:12] I did my best kasim: [00:31:13] When your PAX campaign is new first four to six weeks, is it still recommended kasim: [00:31:17] to not specify any Ts or any T CPA? kasim: [00:31:20] Yep kasim: [00:31:20] Don't touch it kasim: [00:31:22] That was touch it kasim: [00:31:23] That was, that was easy kasim: [00:31:24] Casey snow final PAX campaign with 22 different signals going kasim: [00:31:27] to landing page with no URL expansion hundred dollars a day kasim: [00:31:29] First week, row, as on account is up kasim: [00:31:33] I see two outta two kasim: [00:31:34] Did you guys see one outta two? kasim: [00:31:35] This looks like a yeah kasim: [00:31:36] Part first week, row as on account is up kasim: [00:31:39] I mean, two PAX campaign are doing so hard kasim: [00:31:43] Where's one outta one kasim: [00:31:45] Turn on URL expansion kasim: [00:31:47] You'll save yourself with a headache kasim: [00:31:49] Yeah kasim: [00:31:50] Our rule is always turn on URL expansion, unless you have a very specific reason kasim: [00:31:53] not to check the landing pages though kasim: [00:31:57] Yeah, well it exclude crap landing pages too kasim: [00:31:59] By crap kasim: [00:32:00] We mean about us policy pages, shipping pages, stuff like that kasim: [00:32:03] Yeah kasim: [00:32:03] I wanna fight everybody who, who cuts out the about USS page kasim: [00:32:05] I still think that that's valuable some context kasim: [00:32:09] Some, some, yeah kasim: [00:32:11] Well, I'll give you an example kasim: [00:32:12] Yellow leaf hammocks kasim: [00:32:13] They've got a badass about us page kasim: [00:32:15] That's I think that it is no, but I feel like people aren't gonna kasim: [00:32:19] go about us for yellow leaf ham kasim: [00:32:20] They're gonna come to the website, searching for the brand term yellow kasim: [00:32:23] leaf hammock, and they go to then, then they'll go to the other space kasim: [00:32:25] That's not that's unique account kasim: [00:32:27] Like if I build it out in the first day, show the account kasim: [00:32:31] built to you, you will fire me kasim: [00:32:33] Right kasim: [00:32:33] That's a unique setup kasim: [00:32:34] Like normally I would not suggest those things inside your home, but it works kasim: [00:32:40] So it works kasim: [00:32:41] That's why this is a source of science and there are no SOPs kasim: [00:32:45] That's so funny, as I literally just said, we're giving out an SOP F is like, kasim: [00:32:49] well, we're about our SOPs to the point that FA just made is they're very broad kasim: [00:32:54] It's an, if this, then that rules engine that doesn't tell you exactly kasim: [00:32:58] what to do once you've gotten there, it's kind of like, I mean, kasim: [00:33:01] there's three categories, basically kasim: [00:33:03] It's subject to change and try at your own risk kasim: [00:33:05] Yeah kasim: [00:33:06] And it'll probably also change kasim: [00:33:07] Casey, I feel like we didn't answer your question kasim: [00:33:09] So if you want to clarify, please do kasim: [00:33:11] I'm sorry that we skipped over you kasim: [00:33:12] How would you structure dynamic remarketing from Dennis Thomas? kasim: [00:33:16] This , this is something we're actually testing to see what works well kasim: [00:33:19] I don't want to give an answer knowing that it doesn't work yet, but it's kasim: [00:33:23] something that we're testing the most effective way to word dynamic kasim: [00:33:26] That's my answer kasim: [00:33:28] All right kasim: [00:33:29] But John has turned off dynamic remarketing on his accounts kasim: [00:33:31] because it isn't working for him kasim: [00:33:34] I'm still testing stuff kasim: [00:33:35] Yeah kasim: [00:33:35] He's the one that told us we had to run dynamic remarketing kasim: [00:33:38] He changed his mind kasim: [00:33:39] It's stop changing his mind kasim: [00:33:42] I go and I shoot videos kasim: [00:33:43] I need, I need this things to stay true because I'm gonna go recorder kasim: [00:33:47] So what I said about dynamic with marketing now, listen, kasim: [00:33:53] max vans kasim: [00:33:54] Hey guys, is there any situation where you want to run multiple kasim: [00:33:57] PAX, for example, very different margin levels between categories kasim: [00:34:00] We don't like running multiple PAX kasim: [00:34:02] Yeah, go ahead kasim: [00:34:03] FA sorry kasim: [00:34:04] My example, like I did this one time and the reason was there was a hero product kasim: [00:34:10] It was not generating the goal kasim: [00:34:11] The goal was three X kasim: [00:34:13] That hero product was generating two X with the budget I'm giving and kasim: [00:34:18] it was exhausting all the budget kasim: [00:34:20] So I had to kasim: [00:34:21] Put it in a different PAX campaign to save the others and still advertise on it kasim: [00:34:27] So sense on the cases kasim: [00:34:30] Yeah, our SOP right now, max is all products in one PAX campaign kasim: [00:34:34] And then FA I like the, the point that you made earlier, as well, as kasim: [00:34:37] far as the cross pollination of what they click on and what they buy, not kasim: [00:34:40] necessarily being the same thing kasim: [00:34:41] And then we're not able to take advantage of that in do PAX kasim: [00:34:44] We start with all products with one, and then it's just judgment kasim: [00:34:48] Hey, arms of Andy says grati, SFA, and FA means Boston Spanish kasim: [00:34:53] Yeah kasim: [00:34:53] It's F John Rolo, I guess I wanna see if there's any way to not lose kasim: [00:35:00] out on the leads from the five current smart shopping campaigns kasim: [00:35:02] When I pause them, I may not be able to avoid that now kasim: [00:35:05] I minute, it sounds like you're gonna have to pick one kasim: [00:35:07] Yep kasim: [00:35:08] Sorry kasim: [00:35:09] Here's a better question from John Rolo though kasim: [00:35:11] I've heard you guys discuss the concept of bottom up funnel before kasim: [00:35:14] when starting a new account with a performance max campaign and then kasim: [00:35:16] creating search campaigns around that kasim: [00:35:18] Be a good example of that in action kasim: [00:35:20] Yeah, I think that'd be effective creating bottom up funnel keywords in kasim: [00:35:24] a certain intent, and then KeyAx to it kasim: [00:35:28] Something just occurred to me for John too smart kasim: [00:35:31] Shopping is being phased out anyway kasim: [00:35:32] So here's, what's gonna happen with your smart shopping accounts is Google's gonna kasim: [00:35:35] upgrade them into performance max account kasim: [00:35:36] Yeah kasim: [00:35:37] And it's gonna burn through its prior list kasim: [00:35:40] And so what I would do is don't touch a damn thing kasim: [00:35:43] Let smart shopping get upgraded into performance kasim: [00:35:46] Max it'll run its course, as soon as the performance dies and it will then kill it kasim: [00:35:51] and then Google consolidates it for you kasim: [00:35:53] And then you get to choose the one that died the least, and then create a new kasim: [00:35:57] performance max campaign using everything that works in the smart shopping kasim: [00:36:00] campaign, poke holes, and that fell kasim: [00:36:02] Yeah, no, I think that's a good idea kasim: [00:36:03] Keep your smart shopping kasim: [00:36:04] All six of them just upgrade 'em later kasim: [00:36:06] Yeah kasim: [00:36:06] And y'all, that's a note for everybody kasim: [00:36:08] Google's gonna upgrade smart shopping to performance max kasim: [00:36:10] between July and September kasim: [00:36:12] I thought it was July one kasim: [00:36:13] Y'all they're phasing it in kasim: [00:36:14] Yeah kasim: [00:36:14] That, yeah kasim: [00:36:15] I saw that when they phase in the upgrade don't make any of the changes that kasim: [00:36:19] they recommend making, because doing so is gonna reset it entirely and you're kasim: [00:36:22] gonna lose your legacy audience guys kasim: [00:36:25] I'm actually kind of for the thought that if your smart shop, like at kasim: [00:36:27] this point, if your smart shopping is doing well and you wanna upgrade kasim: [00:36:30] to PAX, don't wait for Google to make you do it and then just upgrade it kasim: [00:36:34] That's yeah, that's really well stick kasim: [00:36:35] You'll avoid the learning curve of PAX kasim: [00:36:38] I hope . I I think arms of Andy says our differentiation is sustainable kasim: [00:36:42] biodegradable clothing with no plastic, no polyesters, maybe Etsy kasim: [00:36:45] and Pinterest would be other good channels to run alongside PAX kasim: [00:36:50] Yeah, that's my point kasim: [00:36:50] That's why I say YouTube because you cannot sell sustainable and that bio kasim: [00:36:55] Page clothing with search kasim: [00:36:57] You, you're gonna have to put it in description, but kasim: [00:36:59] nobody reads descriptions kasim: [00:37:01] You cannot show that in shopping kasim: [00:37:03] So you have to showcase that on YouTube and hope people will remember you kasim: [00:37:08] You will grab people's attention and people will search for your brand kasim: [00:37:11] I'm gonna add on to that kasim: [00:37:12] Make sure whatever you're sending from Etsy kasim: [00:37:15] Pinterest is extremely good traffic because depending on the traffic you send kasim: [00:37:19] from other channels, it affects your PAX campaign and it affects it significantly kasim: [00:37:24] If it's good traffic, your PAX will be amazing kasim: [00:37:27] If it's bad traffic, a good PAX will die kasim: [00:37:30] Jay smart remarketing showed zero conversions on $400 a day kasim: [00:37:33] Spend then suddenly shows 16 conversions three days later after rechecking kasim: [00:37:36] Any thoughts? kasim: [00:37:37] Convert to delayed execution? kasim: [00:37:38] Yeah kasim: [00:37:39] Yeah kasim: [00:37:39] So that's models, conversion guys kasim: [00:37:42] If you're remarket, when you turn off remarketing, make kasim: [00:37:44] sure you check everything kasim: [00:37:46] So we use north beam just like Casa said, and Google does an absolute shit job at kasim: [00:37:51] telling us whether that campaign had a part to play with the conversion or not kasim: [00:37:55] And we have a campaign kasim: [00:37:57] We have some very top of funnel, YouTube campaigns running that show kasim: [00:38:00] zero view through and zero convergence kasim: [00:38:03] And we spent $600, but on NOP it shows $600 spent and almost kasim: [00:38:06] six grand generated in total kasim: [00:38:08] So make sure I know you guys don't have access to all the tools, but go into kasim: [00:38:12] your Shopify, check your numbers, check kasim: [00:38:14] How, what changed? kasim: [00:38:15] Do like a thorough investigation of everything that's happened since you kasim: [00:38:18] launched it before you decide to turn it off, it may not be reflecting it kasim: [00:38:22] in Google, but it may, but indirectly you might have increased your revenue kasim: [00:38:26] Steve bale, you recommended running a remarketing campaign with kasim: [00:38:29] PAX when you're ready to scale kasim: [00:38:30] Why not start remarketing plus PX from the very start? kasim: [00:38:32] I think that's what we're saying kasim: [00:38:33] Steve is we want remarketing right outta the gate kasim: [00:38:36] Yep kasim: [00:38:36] Casey snow, two PMAX campaigns toward same products, all different audience kasim: [00:38:40] signals, but one goes to a specific landing page and offer with URL expansion kasim: [00:38:44] off the other has URL expansion kasim: [00:38:47] How much will they compete kasim: [00:38:49] a lot? kasim: [00:38:49] I've actually run PAX campaign with the same products to at the same time kasim: [00:38:54] It's weird because the keywords that they go for, they just kasim: [00:38:57] compete for the same stuff kasim: [00:38:58] So they compete a lot with one like one week, one P mess kasim: [00:39:01] will be absolutely killing it kasim: [00:39:02] And the other one dips the next week, the other one will be killing it kasim: [00:39:04] And the other one dips, I haven't seen it work continuously well at kasim: [00:39:08] the same time for the same product kasim: [00:39:10] The new one will start kasim: [00:39:11] Good kasim: [00:39:12] You're gonna get excited kasim: [00:39:13] Yeah, you'll think that kasim: [00:39:14] Okay kasim: [00:39:14] I, I hit the jackpot kasim: [00:39:15] Like this is amazing after two weeks kasim: [00:39:18] Bam kasim: [00:39:19] Both eyes kasim: [00:39:20] Yeah kasim: [00:39:21] Hey, I said Steve's name perfectly kasim: [00:39:22] Look at that kasim: [00:39:23] Dave says, I think the paid sub should get a free north beam account kasim: [00:39:26] Dave kasim: [00:39:26] I don't get a fricking free north beam account kasim: [00:39:28] That would be nice though kasim: [00:39:30] Real quick kasim: [00:39:30] I wanna give a shout out to all of our new members, Cortland kasim: [00:39:32] Maxfield, Julian Hoffman, Benjamin Miller, IANA goin and Knox 1315 kasim: [00:39:37] Thank you for joining and being members of the solution, date channel kasim: [00:39:39] We appreciate you kasim: [00:39:40] We appreciate your money more kasim: [00:39:42] John Rolo kasim: [00:39:43] We appreciate you, but more kasim: [00:39:46] Yeah, we like those $3 kasim: [00:39:48] I think it's $10 at the peak of it kasim: [00:39:49] Would you guys say that Google under reports, conversions kasim: [00:39:51] generated from displaying YouTube campaigns when they aren't last kasim: [00:39:54] click dude, John, by like, yes kasim: [00:39:57] I, I think Google drops 30 to 40% of its touches kasim: [00:40:00] Mm-hmm yeah, a hundred percent kasim: [00:40:02] I remember a couple of years ago, Google came out and said that kasim: [00:40:04] 30% of all conversions were what they called assisted conversions, kasim: [00:40:07] which are basically conversions that could have been attributed to kasim: [00:40:09] Google, but they can't prove it kasim: [00:40:10] And then what we're seeing inside of north beam is it's crazy kasim: [00:40:13] And I'm not trying to push north beam too hard kasim: [00:40:15] Cause I do think there are other attribution tools that can articulate kasim: [00:40:17] something close to the same level of truth, but without a reconciliation tool, kasim: [00:40:23] that's really capturing first party data kasim: [00:40:25] And then reconciling that data against conversion kasim: [00:40:27] You don't know what people started, where they started, what touched them kasim: [00:40:30] in the middle and where they ended and what other channels were involved kasim: [00:40:33] Cause let's say you're selling clothing kasim: [00:40:35] If you sell 10 items today, And you're running Google and Facebook, Google's kasim: [00:40:38] gonna say, oh, we sold eight of those kasim: [00:40:40] Facebook's gonna say we sold eight of those kasim: [00:40:41] So you're gonna have 16 items accounted for, but only 10 items sold kasim: [00:40:44] And here's the crazy part is they're both right kasim: [00:40:46] But you don't know who's right kasim: [00:40:48] To what extent, I mean, Facebook's remarketing and Google's remarketing, kasim: [00:40:50] both played a role, but who gets more credit and that's why you go use an kasim: [00:40:54] attribution software and it's subjective kasim: [00:40:56] You actually tell the attribution software where you want to give the kasim: [00:40:58] credit and to what degree and what percentage, and you're probably wrong kasim: [00:41:02] So you want to test your assumptions like everything, but I think kasim: [00:41:05] attribution is really, the problem that needs to be solved and whoever kasim: [00:41:08] solves that, like that's a billion dollar business right there kasim: [00:41:11] If Google solves that problem, it's gonna throw a bunch of kasim: [00:41:14] companies out of business kasim: [00:41:16] Yeah kasim: [00:41:16] But they can't because Google's attribution is always gonna be Google kasim: [00:41:19] centric and specific they're they're too kasim: [00:41:23] They're just gonna be, I don't wanna say too greedy kasim: [00:41:25] They have, they have too much of their own data and not enough of other people's kasim: [00:41:29] Yeah kasim: [00:41:29] Makes sense kasim: [00:41:30] Arms and Andes kasim: [00:41:30] Thanks for the answer kasim: [00:41:31] Could you please expand on sending traffic from Etsy and negatively kasim: [00:41:34] affecting your PAX campaign? kasim: [00:41:36] Your traffic is gonna affect it because you're still gonna kasim: [00:41:39] remarket to those customers kasim: [00:41:40] So bad traffic is just gonna mean you're spending money on useless people kasim: [00:41:44] Julian Hoffman kasim: [00:41:45] Hey guys kasim: [00:41:46] I started a PAX campaign a week ago with one asset group with kasim: [00:41:48] three different audience signals kasim: [00:41:50] I spend 30 euros a day kasim: [00:41:52] It performs well Roaz is five kasim: [00:41:54] Can I spend more now or should I wait? kasim: [00:41:55] I, how he said it's set a five Roaz welded you're in for a surprise kasim: [00:41:59] Cause there's about to be a dip kasim: [00:42:04] no, don't increase it yet kasim: [00:42:05] Wait 45 to 60 days and start increasing like 20, 15, 20% every two to three weeks kasim: [00:42:10] And did you check the three themes? kasim: [00:42:11] Like it's five X with pure non brand? kasim: [00:42:13] John Rolo kasim: [00:42:15] because we're running outta questions kasim: [00:42:16] Could you explain the concept of Google maximizing the value of kasim: [00:42:18] the inventory to me like I'm five kasim: [00:42:20] Yes kasim: [00:42:21] Google's inventory is you kasim: [00:42:23] So the search network is the easiest I think, to compartmentalize because every kasim: [00:42:28] time somebody searches think of that as inventory in the store for Google, kasim: [00:42:32] that's something that they get to sell kasim: [00:42:33] And the thing about that inventory is it's fleeting kasim: [00:42:36] Like when FA searches, Google can deliver ads, but they can only deliver ads that kasim: [00:42:40] are available accessible for that search kasim: [00:42:41] In that moment, if the ads apply to that search in real time, that's kasim: [00:42:45] why Google's expanding the ads that they'll place against searches kasim: [00:42:48] Google's display based inventory is the majority of their inventory to the tune kasim: [00:42:52] of like 90 to 95% up until performance max rolled out, Google didn't have a hyper kasim: [00:42:59] effective way to sell that inventory kasim: [00:43:00] So there were people running display based campaigns, but kasim: [00:43:03] Google wasn't allowing for the targeting and segmentation kasim: [00:43:05] that the current allowing for kasim: [00:43:06] And so what's really interesting is if I, and I've only ever lost money in the stock kasim: [00:43:10] market, but if I were one of those guys that tells people what to buy, and when kasim: [00:43:13] I'd tell you to go buy Google, because Google just found a way to maximize the kasim: [00:43:16] value of like 95% of their inventory kasim: [00:43:18] The reason you always hear me bitching about Google, wanting to maximize kasim: [00:43:21] the value of its inventory with us is if you think Casa FA and Osama all kasim: [00:43:25] have Google ads, agencies competing, Google ads, agencies, let's say, kasim: [00:43:28] and we're all running Google ads kasim: [00:43:31] What would ultimately happen in a meritocratic environment is one of kasim: [00:43:35] us would get 80% of the customers kasim: [00:43:39] And the other two would share the remaining 20% of the kasim: [00:43:42] customers and probably burn off kasim: [00:43:44] Well, that's not good for Google because it loses advertisers kasim: [00:43:47] It wants to be able to stack advertisers over time kasim: [00:43:49] What Google wants is to take its inventory, split it amongst us, based kasim: [00:43:54] off of what we're willing to pay, which is based off of what we make, kasim: [00:43:57] which is why Google wants to see kasim: [00:43:59] The value of a conversion kasim: [00:44:00] And if they split their inventory between us, not in a meritocratic kasim: [00:44:05] way, but in a egalitarian way? kasim: [00:44:07] They're actually gonna be able to get us to spend more money for that inventory kasim: [00:44:11] It's the reason everybody thinks Google's an auction kasim: [00:44:13] It's no longer an auction because they have these priced fixed minimums based kasim: [00:44:17] off of what you're willing to pay kasim: [00:44:18] it's quite literally the most efficient form of price fixing in the market period kasim: [00:44:25] It's everything that everybody would speak out against kasim: [00:44:28] If you talked about what happens when somebody has an absolute, complete, kasim: [00:44:31] and total monopoly, Google can see everybody who's willing to spend in kasim: [00:44:34] the market, what it is that they're willing to spend, how much they make and kasim: [00:44:37] how much available inventory there is kasim: [00:44:39] So instead of putting the market in a position where the cream is gonna rise kasim: [00:44:43] to the top, and you have the standard pero distribution, which happens in every kasim: [00:44:46] organic market, Google is algorithmically segmenting the inventory, two advertisers kasim: [00:44:52] In a way that maximizes the value of their inventory kasim: [00:44:54] I realize that I didn't explain that kasim: [00:44:55] Like you were five, I'm sorry, but that was the best I could do kasim: [00:44:58] I'd love to know kasim: [00:44:59] Would you all add anything to that? kasim: [00:45:01] Nope kasim: [00:45:01] Yeah, you definitely didn't explain it kasim: [00:45:03] Like he's five, the version you use that's the best I could do kasim: [00:45:07] FA Dave Fogel says that if Google drops its touches, that means it kasim: [00:45:10] doesn't report all conversions or just not how many touches it kasim: [00:45:13] How many places it touches before the conversion kasim: [00:45:14] Dave, to me, that means that Google doesn't know everything that happens kasim: [00:45:17] between the, the first click and the last click mm-hmm . And it'll drop last click kasim: [00:45:21] And you can see that if you overlook at conversions inside of analytics, kasim: [00:45:24] especially in the not provided provisions, kasim: [00:45:26] arms and Andes, Amazon is also expanding on verifying sustainable kasim: [00:45:30] brands, which mediums in your experience work best with PAX kasim: [00:45:32] We're currently looking at Pinterest, Etsy, Amazon, and eBay kasim: [00:45:35] We answered this kind of, I mean, you're gonna have to test kasim: [00:45:37] somebody doesn't look right kasim: [00:45:39] Answer kasim: [00:45:40] Yeah kasim: [00:45:40] It's also depending on your brand too kasim: [00:45:42] Yeah kasim: [00:45:43] Dennis Thomas, some of my Shopify stores have an extreme gap between track kasim: [00:45:46] conversions and actual conversions, Google shopping, only traffic source kasim: [00:45:49] How do I know if the tracking is accurate? kasim: [00:45:50] Dennis, go get an at a third party tracking tool kasim: [00:45:54] I like north beam kasim: [00:45:55] I own 1% of north beam kasim: [00:45:57] So I am partial kasim: [00:45:58] And he said, there's an extreme gap kasim: [00:46:00] Go look at convergence kasim: [00:46:01] My conversion time kasim: [00:46:02] Oh, there you go kasim: [00:46:04] Yeah kasim: [00:46:04] Dave says, we've got three minutes kasim: [00:46:08] If you tell it where to give you the attribution and you're probably wrong kasim: [00:46:11] Why use it? kasim: [00:46:12] Because being a little wrong or even medium wrong is way better kasim: [00:46:15] than being all the way wrong kasim: [00:46:17] and so at least you'd have something kasim: [00:46:19] Steve, is it possible to have too many asset groups per campaign? kasim: [00:46:23] I currently have 96 asset groups based on 12 kasim: [00:46:25] What are you spending Steve? kasim: [00:46:26] And the answer to that is you can never have too many asset groups kasim: [00:46:30] saw Osama had 156 asset groups kasim: [00:46:34] he was forced to create two PAX kasim: [00:46:37] I was gonna say, cuz it's limited to a hundred per right? kasim: [00:46:39] Yes kasim: [00:46:40] Let to create two kasim: [00:46:41] Oh Hey, somebody gave us 10 bucks kasim: [00:46:43] Nice to snip kasim: [00:46:44] Thank you kasim: [00:46:45] Any suggestions on what to do? kasim: [00:46:47] E-commerce PAX campaign is father's day buyers decrease kasim: [00:46:51] Will it automatically scale down, spend due to low Roaz I'm using RO targets kasim: [00:46:55] Yeah, it should correct itself soon kasim: [00:46:58] What about seasonality adjustments? kasim: [00:46:59] Do you guys use that at all? kasim: [00:47:01] I just said pay max to its kasim: [00:47:02] It get depths for a bit and then it figures it out kasim: [00:47:05] Okay kasim: [00:47:05] Steve, you spending enough at a hundred dollars a day? kasim: [00:47:08] Like let Google do his own thing kasim: [00:47:10] Okay kasim: [00:47:10] Just try to guide the AI kasim: [00:47:13] Okay kasim: [00:47:13] Do not try to go do this kasim: [00:47:16] Don't do that kasim: [00:47:17] Don't try to game the system kasim: [00:47:18] Yeah kasim: [00:47:19] I think we answered Steve's question already kasim: [00:47:21] Yeah kasim: [00:47:22] Steve Osama says you're not spend enough kasim: [00:47:24] You gotta go spend more money kasim: [00:47:25] Max Vander gave arms and bandies a really good tip by the way kasim: [00:47:28] All right kasim: [00:47:28] Very last question kasim: [00:47:30] Jay did the URL targeting options, people who visited URL URLs, like including kasim: [00:47:34] URLs that have GA on them, wondering how Google knows someone visited a page kasim: [00:47:37] That's our assumption kasim: [00:47:38] Google hasn't told us, but if Google analytics is installed, my kasim: [00:47:41] assumption is Google is cataloging kasim: [00:47:42] Every single thing that every human has ever done on that kasim: [00:47:44] page ever for their entire life kasim: [00:47:46] Mm-hmm by the way kasim: [00:47:47] We are having a hard time explaining this to the clients kasim: [00:47:50] It's people who are similar to go, like you're not exactly kasim: [00:47:55] targeting those people, right? kasim: [00:47:56] So you have a competitor, you put that custom URL in targeting kasim: [00:48:00] You're not targeting people who visit that the page, right kasim: [00:48:05] You're targeting people who are likely with that's kasim: [00:48:08] It's more likely to collect audiences for that kasim: [00:48:10] Why it's not exact, it's a polite suggestion kasim: [00:48:13] One of the things we did is we targeted specific URL URLs, kasim: [00:48:16] but we didn't use the URL URLs kasim: [00:48:18] Like we used the custom audiences and then we targeted specific login URLs kasim: [00:48:23] We did this for sharp spring users and it was nuts how well it worked kasim: [00:48:27] The CEO of sharp spring reached out to the CEO of high level kasim: [00:48:29] Cause we were doing it as go high level affiliates kasim: [00:48:32] And he sent him like a WTF email kasim: [00:48:34] He was like, dude, what are you doing? kasim: [00:48:35] Like we were going straight at him kasim: [00:48:37] We're the fourth highest ranked high level affiliate kasim: [00:48:39] And , that was , the largest acquisition strategy we ran was just going kasim: [00:48:42] after sharp spring users, based off of who's going to that login page kasim: [00:48:47] We did it kasim: [00:48:47] We're a minute over kasim: [00:48:48] Y'all appreciate everybody as always kasim: [00:48:50] Thanks for showing up FA Osama kasim: [00:48:52] Thanks for filling in for John kasim: [00:48:53] Appreciate you guys subscribe to our YouTube channel and we'll see you next
