Episode 56

Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

July 22, 2022 · 1:05:12 · Host: Solutions 8 team (rotating strategists)

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.

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Show notes

In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP.

They also answer the most frequently asked questions about Google Ads Performance Max, and more:

The impact of Google Ads having a very low margin of error

How Michael managed to scale up to 120k with only one asset group in one Performance Max campaign

Why there will be a decline as more people adopt Performance Max

The importance of privacy policies

Why Youtube Ads is the most underutilized ad network that is yet to be untapped into

00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads

01:34 Should you run Google Ads on your own?

06:20 Every marketer is just a failed entrepreneur

10:42 Focus on that one thing you're good at and strive to be the best at it

17:30 Performance Max has the most intrusive targeting options

24:51 Why Google seems like an innocent search engine

31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)

36:36 Set up one Performance Max campaign with ONE asset group?

40:19 Will better videos and creatives for PMax affect conversions?

43:13 Bidding strategy and setting up tROAS

47:34 Audience signals, creative, and copy

50:09 Performance Max optimization and the Google Ads learning period

56:26 The insights tab and the importance of understanding when and how to segment

58:32 How to scale your Performance Max campaign

1:01:21 The common mistake Kasim and Michael see in the accounts they take over

1:03:07 The common misconceptions about Google Ads

1:04:12 The easy setting changes Kasim and Michael always spot and dress first

1:05:18 The biggest changes in Google Ads in the last 12 months

1:05:54 What could kill Google?

1:07:20 Making YouTube Ads work

Michael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...

Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmax

Full transcript

The complete conversation, in order. 184 words.

[00:00:00] Les: My fear of failure is built around this idea of being the one who has to step out of the line, like we talked about with the caterpillars. When you step out of line, you are not a part of the group anymore.

[00:00:11] Les: You are no longer in that, in crowd. You are now outside. You are now taking risks. You are now making your own path. You are now deciding where you want to go. And who knows? You may actually have broken that procession of free and others maybe in tow, and imagine that mental stress that comes when you break off purely just because you are trying to take care of yourself and live into your purpose, into your dreams, and all of a sudden you have got all these people following behind you.

[00:00:39] Les: Some of us want that, some of us strive after that. I am not saying that is a bad thing to want to lead people into something good, but sometimes we are just trying to do it for our own sanity.

About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

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