Episode 35
How to Scale a Performance Max Campaign | PPC Talks
In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many…
Show notes
In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!
A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚
If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&A Session.
Catch them live every Friday at 1 PM PST.
Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/oP4JmGyBKCg
00:00 How to Scale a Performance Max Campaign with the best Google Ads strategists
01:12 When to increase your Performance Max budget to scale your campaign
03:15 Supplementary campaigns to run with Performance Max campaigns
06:49 The importance of website optimization when scaling your PMax campaigns
08:19 Other factors to consider when creating asset groups and audience signals
10:38 Use your Performance Max insights tab data to find more of the right audiences
Related Videos:
💯 Performance Max Campaigns - Insights Tab Fully Explained!
🤔 Understanding Performance Max Listing Groups:
🤯 Introduction to Performance Max Asset Groups:
💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!
🥷 Hacking Google Ads Performance Max:
🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:
❗️ Important Performance Max Update – Focusing on New Customers Only:
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max?
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! ← Episode 34: Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay Episode 36: How Long Will Performance Max Take To Start Working? →
About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.