Episode 34
Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Show notes
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.
00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max
01:29 Would you start running Performance Max directly on new accounts?
04:00 Prerequisites for launching effective Performance Max campaigns
11:27 PMax ad spend for campaigns replacing Smart Shopping
13:07 Long sales page vs Shopify product page
16:03 Can you pull your Performance Max listing groups metrics?
17:15 Advantages and disadvantages of having one product per asset group
20:22 Does Performance Max take from Smart Shopping?
23:11 Factors to consider when running PMax for lead generation
26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?
30:56 What to do if Performance Max is crushing on YouTube but failing on Search
31:34 Should you have a brand campaign?
34:52 Why your DSA campaign with PMax isn't getting impressions
35:38 Google Analytics vs GA4
38:00 Adding secondary conversion events for clicking/viewing various page elements
41:21 Recommended product segmenting in PMax for an eCom fashion brand
44:16 When to cut back spend for an underperforming PMax campaign
45:23 When to turn on Final URL expansion in Performance Max
47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation
48:55 How to introduce sales assets (events) in Performance Max
50:50 Workarounds on PMax subdividing products to 1000
52:33 Will running a DSA campaign with tCPA help Performance Max?
54:15 the best way to use the top performing audience segments insights
55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers
57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?
59:05 The best performing audience signals
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
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Apply here: The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads