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[00:00:00] you know that's that's that's where we're going if you start thinking laterally as marketers and use the tools that's where you'll be able to to rather than think of oh now it's going to replace us no we use it to our advantage we use the skills we've already got the knowledge we've got we just apply these tools the way we want to use them yeah uhhuh you know who it is three gurus on the mic no matter where you live turning up the volume the light curry cheese and Vite we're bringing you the ants that a ignite tips and tricks to get it right every anyone got anything AI I want to talk about gaslighting AI has been my favorite thing ever gaslighting it gaslighting it you can ask it a question and then just be like okay do better and it will continue to dig in and deeper and deeper and deeper and deeper and go even like as deep as it possibly can into it until I can't figure it out anymore like it'll be like this is the
[00:01:07] best I can do but and then you'll be like do better you can do better it'll go and find out more stuff for you or it'll make it better all I'm gonna I'm going to throw you a softball here s what's a particular tool you've discovered quite recently that you're thinking is amazing I'm using Sora and then the one you gave me yesterday what's that one was calling Sora is a video making platform that makes 5sec videos from chat gbt don't worry as it's probably just a Google rep the I was thinking I was to I was leaning more towards the Google one oh oh oh oh oh oh my God guys I'm in love with Gemini Advance research you could get it to do anything research anything instead of sitting here for hours researching a topic just be like go research this and it will find everything you need to know on it and then just go ahead and ask it questions I think the last one I did was uh I I was just curious I
[00:02:15] look I got it to look into service-based businesses and just like their earning potentials and blah blah blah and it built me out a table Built Me Out industry Trends and everything I was like amazing amazing so just to explain what go uh is talking about the Google has its own AI called Gemini and Gemini has a uh thing called a Google AI Studio which is free everyone can use it however if you subscribe to Gemini they have a thing called Advanced deep research and it is phenomenal it's uh you can we'll put the link in the um the description below but you can get a 30-day trial and you can ask it a question and what it's doing is Google is then going to use its index to research everything about that topic now what it will do is you can ask it a question it'll come back and say Here's my plan it will come back and give you a plan and then you can go in and edit that plan and say oh or can you don't do
[00:03:28] this but do this and what it does is it will go through and use its whole index and find information about that topic that you want to research now moving forward over the next couple I've been using it quite extensively so has um assama but I've been monitoring I've been um testing using different types of prompts generally the way that I use large langage models especially with chpt and Claude I'll create some custom instructions and I use markdown now markdown is a type of code it's like HTML but it's code that large language models can understand I find that if I'm getting a massively big long prompt that I might you use with other AI or with assistants or with agents Gemini Advance deep deep research doesn't use it that well it's really good at really simple basic questions yeah and then I'm also then what I generally what I then finish with is don't hallucinate don't make up facts only state real information that you
[00:04:46] have researched and I've found the quality in the output from that has been so good really really good just with finishing off that just by saying don't hallucinate don't make things up because Ai and large language models have been historically bad in just hallucinating and they're getting better but yeah for those that that haven't used deep research oh my God it will change your life that's the same advice you give me before every episode is to to not hallucinate or make things up yeah it's usually because you're taking those mushrooms before I actually oh Oscar yeah every single episode dropping big words right uh oh you know what though you know you thought the episode was gonna end but as you heard I jumped in to talk about how I've been playing around with open AI video Generation Um s was playing around with it too I don't yeah Sora um I was making some stuff for my personal brand and the
[00:06:00] videos are pretty hilarious I'll talk about what I noticed with it um getting them to hand people things doesn't seem to work I asked for a Miami Vice style briefcase passing with my Brand's um logo on there and the briefcase just kind of flew into Oblivion and um some weird things happen and I'll show the guys after this um and if you message me privately I can also show you oh God but yeah I think there's some work to be done but it's really exciting to think that um we might not need to go through all this production and everything to create really really good content I mean at this point there is a big watermark in the bottom right corner you can only generate videos up to five seconds you could um string different videos together but uh yeah depending on what it is it could clearly be easy to tell that AI or if you're crafty you might be able to make something that um could serve you know if you can't get a hold
[00:07:08] of your client and you just need to get something out there quickly if you have a little bit of design knowledge you could combine the two and you're set yes so that's Sora and Google has its own um model called V2 oh I wait for that one yes now no that that's been that's been limited to um a a handful of people that have been using it and they've been testing Sora beside V2 and about eight times out of 10 V2 which is Google's model which is built on deep mine is better now what that's going what basically what that means is Google's going to be rolling this inside um YouTube and YouTube studio so we'll be able to create and when you think of it from a marketing perspective we'll start we'll be able to create um I would say later this this year via a prompt video on products that we want to be in a certain situation so think of it in terms of we got a product we're promoting a product and we know that
[00:08:26] there's some certain keywords or a use case or uh a USP of a product we can simply grab a prompt and then we can grab some creative of the product put it in situe in the video and video and and vo will be able to create that product in that situation and we can use that as promotional videos that is coming that's where Google's heading towards um there's already through another product that's available that that you can just say you're selling merch you're selling um um clothing you're clothing brand you can grab your products might be a top it might be a hat whatever it is you can grab that just with a white background or transparent background create the model and then using AI put the image whether it's a shirt um it might be a bottom on a model and have it animated and you can do that right now imagine what it's going to be like um later on in the year this is the worst that's ever going to get so us as
[00:09:39] marketers instead of asking clients to say hey we need creative we can make our own with these models we just got to come up with the concept the situation and um the the AI models so V2 which is Google it can create a still and we can create a still the say for argument sake we know that there's going to be say five or six images and we can create a timeline of those five or six images and then the AI will animate all the steps towards those those images that's pretty cool well but that's what that's where as Market is we won't have to wait for clients to give us creative we can just make it that's going to be crazy though and then you know what the best part about it is when they give feedback you just copy and past it yeah that's true the box when you get feedback what do you mean by when you get feedback from the client well clients you know clients are prone to have feedback yep so when they say oh I don't
[00:10:47] want that I want that blue then you they they want you know they want the logo bigger yeah 100% you make that logo huge yeah it's G to be very very um us as marketers we won't have to sit there and and wait for the client to give us Creator not only that that think of it like this we've already we we've now got a to Google is is is playing all these things forward for their marketing because that's that's how Google makes money is through through their paid marketing and so one they've got all this data so they've got this deep research tool right so you think of it in terms of got a deep research tool you do a deep research on a brand find USPS find the ideal customer and then you can start communicating and say okay well if I want to create a video YouTube video campaign on this product with this research you've done what's the best situation and I should present this thing or this service blah blah blah it
[00:11:48] then comes up and gives you all the examples so you grab the examples and say now make me videos on it so that's this deep research tool is you you start playing things forward it's you're doing a research it's giving you the ideas you grab the ideas put them into Google's tools there isy creative and then you start running outs is it making you think though as I'm you're talking about that though it makes me think is there going to be a day where natively in Google's platform it's just going to do all that that'll be interesting well right because sometimes there's a feeling like they're pushing the marketers out it's already doing it yeah using creating its own videos but they're terrible that's eventually what it's going to be getting towards it will create the videos but from a creative perspective if you're thinking laterally going okay well you're looking at a whole heap of keywords and you think of in terms of a
[00:12:39] performance Max campaigns a search campaign a shopping campaign with all your converting Search terms so there's your converting Search terms you might five or six keywords they're your best ones right now put that into your deep research here's my brand here's these converting keywords how how how can I how can I create make creative that ties in these keywords around this brand and then now give me five different scenarios or use cases or situations around these keywords and there's your different creative and then away you go then you start using your you know custom segments for your targeting on YouTube or you know that's that's that's where we're going if you start thinking laterally as marketers and use the tools that's where you'll be able to to um ra rather than think of oh now it's going to replace us no we use it to our advantage we use the skills we've already got the knowledge we've got we
[00:13:40] just apply these tools the way we want to use them and you can say it's not going to replace me because you'll be just trying to do all the things that you can't do with these tools and Glenn help help the cynic in me because there's a piece to me that thinks okay so if you're like us or the listeners ideally what you really want to do is pay close attention to these tools and try to master them so you can have like a dialed in process so you can do all of this in the next few years and then I think there's going to be a point where your run-of-the-mill person's going to start using this more often I think there's big opportunity in being an early adopter to this 100% it's it's all about um no no one no no they exist to know how to use them but it's it you still got to you still got to have a marketing knowledge you still you still got to have a concept or a framework of of marketing and that that includes identifying brand
[00:14:46] unique selling propositions um um add copy influence those things are still highly relevant what what is going to influence thing is though the large language models they're going to help us along the way what are the best what are the what are the most influential you you can you can create agents around the best ad copywriters in the world use their techniques and get them to create um ad copy around their certain style so to give you an example in our Mastermind we were talking about um the per Marshal Swiss army knife now the Swiss army knife is a it's a concept of 16 different blades or different types of emotions in ad copy now if you were to try and remember all 16 blades or concepts of AD copy you would have to sit there go oh my God how do I do this but now I've built an agent that has all of the framework and then I can put in a landing page and some copy or or what have you and say using the the Swiss
[00:15:51] army knife methodologies create me ball ad copy around the 16 blades that's that's what we can do now so we use AI to help us create better copy using different types of of Concepts and you take that one step further using video tools and image tools using ad copy that you know here's my ad copy using these things create me imagery and video around these you know say the 16 Blades of the Swiss Army knif and you just gave me this thought it's related but not related um as much as we think we're going to get phed doubt it's totally true if you're in this you're living and breathing this you're going to have a leg up just exactly how you referen the Perry Marshall Swiss army knife um you're giving the right information to make chat PT better rather than just some dude who's just like hey make me some ad copy that's right yeah you got to give it some context so we're safe for like five years and then we're safe for five years
[00:16:55] yeah but yeah um ignore ignore all of this set your peril that's for yeah and say please and thank you or the robots you know maybe they'll be nicer on us when we make sure you buy them I'm trying it took I'm trying to think what robots would like I'm like I don't even know man Bo maybe it's a good spot to end a yeah thank you for and we're closing out with the thing SS horrible is the only the thumb look at my thumb three experts One mic and a million views bringing you the news you can really use from Pakistan to Canada to aussy land we connect the world with a master [Music] plan so plug in subscribe don't miss the show curry cheese and veggie might let the knowledge flow Google ad secrets we unveil and WR every week we're live come join the flight
