Episode 477
Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro
Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue…
Show notes
Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.
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0:00 Intro
0:18 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro
1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)
3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals
6:26 Solving AOV and CAC issues
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