Double Your Paid Ad Performance With the #1 Amplification Tool

Kasim [00:00:11] In the world of paid ads, there's one tool that rises above 2

[00:00:14] all others in terms of amplification. 3

[00:00:17] Here's what that means. 4

[00:00:18] There's one tool on your tool belt that will amplify everything 5

[00:00:21] else that you're doing, paid and organic, sometimes by double. 6

[00:00:24] And that tool is re marketing. 7

[00:00:28] Re marketing. 8

[00:00:29] I have consistently seen strong re marketing campaigns double 9

[00:00:32] the efficacy of paid marketing. 10

[00:00:33] As a matter of fact, my business is a perfect example of that. 11

[00:00:37] Our cost per lead used to average about 500 bucks. 12

[00:00:41] And when we ran remarketing campaigns to a company, our normal 13

[00:00:44] campaigns, it cut it into half. 14

[00:00:45] It's sub 250. 15

[00:00:46] it's an amazing ability to move the needle without much cost. 16

[00:00:51] That's what's really cool is marketing campaigns are effectively 17

[00:00:53] free in some instances because you don't pay unless somebody 18

[00:00:55] clicks and you want them to click. 19

[00:00:56] Or if you do pay, you're paying the lowest CPMs. 20

[00:00:58] Available instead of that ad network. 21

[00:01:00] There's a term that I learned from my buddy Alrick Heck called omni channel 22

[00:01:03] remarketing, which is something that he espouses heavily and I just stole from 23

[00:01:06] him shamelessly And it means that you want to run remarketing campaigns on 24

[00:01:10] every single channel possible So in this video i'm going to talk to you about 25

[00:01:14] all Of the channels that we use to run remarketing for ourselves and channels 26

[00:01:18] that you should use to run remarketing for you So first usual suspects easy 27

[00:01:21] breezy lemon squeezy the obvious ones google which includes youtube And meta, 28

[00:01:25] which is Facebook and Instagram you have to be running remarketing campaigns 29

[00:01:28] across all of these, no matter what. 30

[00:01:30] If you're not doing that, you're leaving money on the table, truly. 31

[00:01:32] If somebody comes to your website and doesn't buy, which statistically 32

[00:01:35] speaking is everybody, adjusted for margin of error, nobody buys from you. 33

[00:01:38] Right? 34

[00:01:38] The average conversion rate on a website is sub 2%, which 35

[00:01:41] is effectively zero people. 36

[00:01:42] So, if somebody comes to your website and doesn't buy, you want 37

[00:01:44] to remind them that you exist. 38

[00:01:45] Now, you can sculpt. 39

[00:01:48] So you can say, Hey, only remarket to people who didn't buy, meaning 40

[00:01:51] only remarket to people who didn't land on my, thank you page. 41

[00:01:53] And maybe remove people who bounced within 10 seconds, cause they 42

[00:01:57] obviously weren't applicable. 43

[00:01:58] Or maybe prioritize people that weren't. 44

[00:01:59] Pricing page or my demo page so you can sculpt these audiences, but make 45

[00:02:03] sure you're running remarketing Google network and the meta network no matter 46

[00:02:05] what number two especially if your b2b is LinkedIn LinkedIn 41 percent of 47

[00:02:12] millionaires use LinkedIn according to source con it is The nice thing about 48

[00:02:15] LinkedIn is it's effectively blue ocean. 49

[00:02:17] It's smaller than Google and Meta. 50

[00:02:20] But the LinkedIn users actually really engaged. 51

[00:02:23] And I learned this the hard way, kicking and screaming. 52

[00:02:25] This was recommended to me by my friend Christine Marie. 53

[00:02:27] She said, don't sleep on LinkedIn. 54

[00:02:28] I said, you're crazy. 55

[00:02:29] LinkedIn is just, place where people go to spam me in Messenger. 56

[00:02:33] And yet we started posting organically on LinkedIn. 57

[00:02:34] It was an unbelievable how easy it was to get an engagement and 58

[00:02:38] how high value the engagement was. 59

[00:02:39] Real comments, real conversations, real discussions. 60

[00:02:42] LinkedIn is taking the place of what Twitter used to be in a lot of ways. 61

[00:02:45] And so people using LinkedIn are going to be exposed to your remarketing ads. 62

[00:02:47] So make sure that you, use LinkedIn remarketing because very, very, very 63

[00:02:50] often you're marketing in a silo. 64

[00:02:52] Next up, tick tock, tickety tock. 65

[00:02:55] We're part of a beta program with TikTok, where we're using TikTok in order 66

[00:02:59] to amplify other marketing channels. 67

[00:03:02] Re marketing on TikTok is an absolute no brainer. 68

[00:03:05] Now, marketing on TikTok really depends on your avatar and your audience. 69

[00:03:08] But the reason I say re marketing on TikTok is a no brainer is because if 70

[00:03:11] somebody's already been on your website, they might as well see you in TikTok. 71

[00:03:13] And the nice thing about TikTok is... 72

[00:03:15] Permeation and penetration is easy because people consume 73

[00:03:18] an insane amount of content. 74

[00:03:20] Absolutely insane amount of content. 75

[00:03:22] Don't think that because your avatar is a little older, they're not on TikTok. 76

[00:03:26] I've actually seen the numbers shared by TikTok themselves and that was true. 77

[00:03:31] At the outset, but tick tocks, largest and fastest growing audience is actually 78

[00:03:37] veers a little older than you'd assume. 79

[00:03:39] I think it's over 30. 80

[00:03:40] So use tick tock and again, from a remarketing perspective, it makes all 81

[00:03:43] the sense in the world because you're only going to remarket to users who've 82

[00:03:46] actually already been on your site. 83

[00:03:47] So it doesn't cost you anything if there's nobody to market 84

[00:03:50] to, then you just don't pay. 85

[00:03:51] Same thing with Snapchat, which is next up on my list. 86

[00:03:53] Snapchat is it's not the darling that it once was, but it has a strong contingent 87

[00:03:58] of traffic, and the benefit of remarketing on Snapchat is it costs you nothing. 88

[00:04:02] Like, that is super, super cheap traffic. 89

[00:04:06] Same thing with Pinterest. 90

[00:04:07] Pinterest has super small numbers, but they're mighty. 91

[00:04:10] They're small but mighty. 92

[00:04:10] And people in Pinterest are super engaged inside of Pinterest and they 93

[00:04:13] spend a lot of time in Pinterest. 94

[00:04:14] And they take ownership over their, space. 95

[00:04:16] You'll notice certain profiles are like that. 96

[00:04:19] Certain social networking sites and content sites are like that people really 97

[00:04:22] assume ownership over their Pinterest spaces their Instagram spaces But not 98

[00:04:26] quite as much over their Facebook profiles or their LinkedIn profiles Let's say and 99

[00:04:31] I think a lot of that has to do with the UI how customizable the UI is obviously 100

[00:04:34] But because people are so heavily engaged inside of Pinterest the time in the site 101

[00:04:39] is is pretty high for the average user. 102

[00:04:41] So they spent a lot of time in app and it's a great place for them. 103

[00:04:44] it's neural association. 104

[00:04:45] They're seeing your brand, your face your logo, your 105

[00:04:47] products, your website, whatever. 106

[00:04:49] And that helps you hit those 500 touches that we have to hit. 107

[00:04:51] Next up is Twitter. 108

[00:04:52] Don't sleep on Twitter Building a community is one of the strongest things 109

[00:04:55] you can possibly do and then exposing that community to your message especially 110

[00:04:58] if somebody's already expressed interest is Very powerful and again Twitter 111

[00:05:02] traffic is so cheap I think we max out our Twitter remarketing capabilities at 112

[00:05:05] like 150 a month or something insane. 113

[00:05:08] And I spend, 200, 000 a month in ad spend. 114

[00:05:10] it's unbelievable how many people you can get out in front of 115

[00:05:12] inside of the Twitter ecosystem. 116

[00:05:14] Next up would be Reddit! 117

[00:05:15] Smartest people in the world are Reddit. 118

[00:05:17] Smartest people in the world are on Reddit, I should say. 119

[00:05:19] The smartest people in the world are on Reddit. 120

[00:05:20] They're also the meanest and most immature. 121

[00:05:23] But they're brilliant and if your customer base is on Reddit, then meeting them where 122

[00:05:28] they are can be really, really helpful. 123

[00:05:30] Bing, Microsoft's Bing, which by the way is actually, improving 124

[00:05:34] in efficacy since the rollout of ChatGPT, which is integrated in 125

[00:05:36] some of Bing's search capabilities. 126

[00:05:38] We've used Bing pre Chat GPT, and it's really helpful. 127

[00:05:42] The average Bing user is less clicky so they search less, they spend more 128

[00:05:46] time on site, and they click less, which means that when you do have 129

[00:05:49] them engaged, you really own them. 130

[00:05:51] They're less likely to abandon ship. 131

[00:05:53] And again, traffic is super cheap. 132

[00:05:55] Yahoo! 133

[00:05:57] To be honest I know nothing about this. 134

[00:05:59] Nor have I tested it. 135

[00:06:00] But it came up in my research on strong remarketing channels and was 136

[00:06:04] recommended by some thought leaders that I have a mild amount of respect for. 137

[00:06:07] So, feel free to test Yahoo! 138

[00:06:11] If you'd like. 139

[00:06:12] Same thing with Amazon. 140

[00:06:13] I've never run remarketing inside of Amazon but I know it's possible. 141

[00:06:16] And so if you are... 142

[00:06:18] An Amazon seller, then you should probably be using Amazon, and I didn't 143

[00:06:20] want to leave it out of my video because it didn't feel comprehensive. 144

[00:06:22] One tool that I have used is AdRoll. 145

[00:06:25] AdRoll is interesting. 146

[00:06:26] It's a, it's a pocket of traffic that it feels like a black hat network. 147

[00:06:30] Right? 148

[00:06:31] Like everywhere that AdRoll exists feels like a website that's probably 149

[00:06:34] going to get shut down someday. 150

[00:06:35] For, selling illegal Viagra pills or something. 151

[00:06:38] But, again because it's remarketing you get some really honest 152

[00:06:41] shots at getting back in front of people that were interested. 153

[00:06:43] And again, the traffic is super cheap, worth trying. 154

[00:06:46] Last but not least, Taboola. 155

[00:06:48] And there are others, by the way, there's Taboola, Outbrain I forget the third. 156

[00:06:52] That big one, but there's a bunch of these content networks where you can 157

[00:06:55] remarket with content specifically. 158

[00:06:57] The only one that we've used is Taboola. 159

[00:06:59] Traffic is super cheap. 160

[00:07:01] delivering ads disguised as editorial content. 161

[00:07:03] So it's not like you can't just copy and paste your normal marketing campaigns. 162

[00:07:06] You actually have to. 163

[00:07:07] create something that fits inside of the tubal ecosystem, but if you can 164

[00:07:09] create that it can be really helpful. 165

[00:07:11] Here's the thing, not one of these networks is going to make or break you. 166

[00:07:15] But if you add them all together, you end up being what I affectionately 167

[00:07:19] refer to as digital herpes. 168

[00:07:20] People tell me that all the time. 169

[00:07:21] They're like, dude, I cannot get rid of you. 170

[00:07:24] And what they don't realize is that, you know, they think I'm like internet 171

[00:07:27] famous and a ubiquitous truth. 172

[00:07:28] It's just them. 173

[00:07:29] They went to my site or engaged with one of my profiles, and now 174

[00:07:32] I'm going to follow them around until they buy, die, or unsubscribe. 175

[00:07:34] And you can do the exact same thing, and you can do it for 176

[00:07:36] not nearly as much as you think. 177

[00:07:38] And because of the amount of money we spend driving traffic, and that just 178

[00:07:41] doesn't mean paid traffic, by the way. 179

[00:07:42] I don't, even if you're not driving paid traffic, if you have a podcast 180

[00:07:44] or a YouTube channel, and you're having a social organic, you're 181

[00:07:47] still spending money, right? 182

[00:07:48] Time is money, money is money. 183

[00:07:50] And getting people to the site and then having them not convert. 184

[00:07:53] Is a travesty remind them that you exist with some of these networks you can follow 185

[00:07:57] people around for years give yourself that opportunity you've probably if 186

[00:08:01] you've been following me for any length of time heard me talk about the 500 touch 187

[00:08:03] rule People think it takes seven touches before somebody's ready to convert google 188

[00:08:07] did a multi year multivariant study that showed it takes 20 touches For a candy 189

[00:08:11] bar and up to 500 touches for an airline ticket chances are what you're selling is 190

[00:08:15] either As complex or more complex than an airline ticket, which means you need to 191

[00:08:18] get 500 touches in front of that person. 192

[00:08:20] And the, the, really the only way to do that effectively is with remarketing. 193

[00:08:24] You know, and 500 might be mildly hyperbolic, depending on, I mean, even 194

[00:08:28] though it's data driven from Google, depending on the industry that you're in. 195

[00:08:30] But let's say it's 50, right? 196

[00:08:32] Or 20. 197

[00:08:34] Remarketing is the path. 198

[00:08:35] This is the way. 199

[00:08:36] So I'd love to know if you have remarketing channels that I missed, 200

[00:08:39] or you've tried the two remarketing channels that I mentioned and haven't 201

[00:08:42] tried which are Amazon and Yahoo. 202

[00:08:45] I'd love to know any pro tips you have or advice, tips, tricks, 203

[00:08:47] hacks, best practices, et cetera. 204

[00:08:48] Otherwise, if I've provided you any level of value, like, comment, subscribe. 205

[00:08:54] Press those buttons, and I'll see you tomorrow