Episode 261
10 Key Elements for an Advertising-Ready Website
Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.
Show notes
Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.
0:00 10 Key Elements for an Advertising-Ready Website
0:08 Check that everything is working properly
1:55 Accessible across all devices
3:29 Speed is critical!
4:48 Contact information is in the header or footer of your website
5:47 Clear call-to-action (CTA) on every page
6:30 Make sure your content is clear and easy to understand
7:04 Make sure every conversion action you want to track has a separate "thank you" page
7:31 Verification badges
8:07 Privacy Policy
9:06 SSL certificate (https vs. http)
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About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.