Episode 357
Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads
Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.
Show notes
Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.
Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
Related videos on the StarterPPC YouTube channel:
13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:
• 13% Profit Increase In The Off-Season...
Effective Conversion Goal Settings: Make The Algorithm Work For You:
• Effective Conversion Goal Settings: M...
0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads
1:29 Looking in the dashboard isn’t enough
7:16 Diving into the Shopify Analytics tab
9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
10:53 ROAS vs. MER
17:21 Positive tailwinds in Google Ads
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
💣 The Ultimate Guide to Google Ads for 2023:
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads