Episode 360
Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months
Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!
Show notes
Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!
Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.
Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc.com for more information.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
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0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months
1:58 Campaign breakdown
6:58 Adjusting budgets
7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
8:47 Focusing on popular products
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
💣 The Ultimate Guide to Google Ads for 2023:
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads