Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months

[00:00:11] Joshua: It's insane. this is a really good account on a big transition away from PMX to standard shopping. What we're going to be doing is take a look at what standard shopping did. At a certain timeframe, comparably to what did PMAX do during the similar or same timeframe.

[00:00:30] Joshua: Hey, how's it going everyone. This is Josh over here at Solutions Aids. I am a client manager, and today we're going to be talking about a transition away from PMAX into standard shopping. And we're not only going to show you the in app numbers, but we're also going to show you the backend numbers. where he's actually getting out of it, what his revenue is for some customers and go from there.

[00:00:48] Joshua: But a big disclaimer here. Is this guy is very seasonal. He sells a lot of fertilizers, garden supplies. he starts ramping up in March. Then around summertime, like May ish, he starts to be fully optimized for conversions. Everyone's buying. And then around October, November, he starts dying off because no one wants to be outside when it's cold.

[00:01:09] Joshua: So that's the disclaimer there. We don't want to look at month over month and say, standard shopping is doing really good. That's because we're scaling and we're going to the busier season or we're going to be doing is take a look at what standard shopping did at a certain timeframe, comparatively to what did PMAX do during the similar or same timeframe.

[00:01:27] Joshua: So right now, I have December 20th and 10th, March 10th selected. So that's when we switch away from PMAX into standard shopping. And I'm comparing that to the previous year's numbers of what PMAX did. And right off the bat, you can see we're spending 26 percent less or 7. 4, compared to 10 K from last time.

[00:01:45] Joshua: So that's a 26 percent difference. And you can already see, the conversions are a lot more 351 compared to 302, 16 percent change on that. CPCs are down by 30 and the rose is down up by 39%. So it's pretty drastic change of this year's numbers versus last year's numbers inside Google ads. But we want to make sure is top of the line shopping really, there's no brand in it.

[00:02:10] Joshua: We want to make sure that it's all cold traffic in there. So we could see that, that is. Only cold traffic as much as possible. We don't want to have any brand in there or brand terms. It can inflate that row as so what we're going to be taking a look at is Pmax right here, the same thing. It doesn't really show brand a whole lot.

[00:02:28] Joshua: Maybe there's right here, wine or some odd conversion here and there for. But the only issue or the big issue with PMAX sometimes is you can't control all the levers. your display remarketing or remarketing in general, you can't really separate that out like you can with standard shopping.

[00:02:47] Joshua: So that's the big issue with PMAX is you're pulling all the levers all at once, letting the floodgates open. And you can't separate out that cold traffic. You can't do a standard shopping. So big difference with that is this is way more controlled than Pmax. I could increase or lower the budget on just that cold traffic and make sure that I'm not remarketing as much, let him remarket on his email list.

[00:03:11] Joshua: And that's what I'm letting him do right now. And it's working out very well for the client. So we're not wasting as much budget on, spending X, Y, Z. So let's say they come in the first time, they're convert and then they want to come back in and we're spending, five or 10 for that person and come back for remarketing them on PMAX versus, something that could be like 2 cents on the email side of things.

[00:03:31] Joshua: So just keep that in mind. But take a look at the back end numbers, same timeframe, 20th to 10th. He is 18 percent more in turtle cells. So not only is he spending less, 26 percent less during that timeframe, he's also making more money in total cells. He has 17 percent more conversions, on his site.

[00:03:52] Joshua: And also the biggest kicker here is he has 13 percent more first time customers than he did before last year. with first time customers is first time revenue. The big indication of, yes, I can keep scaling this more and more. So we want to see, okay, we're going to start catching up to budget what we did last year.

[00:04:10] Joshua: So really hard scaling right now. we're about 9 percent away from what we're spending before. So we're spending about 3. 7 compared to 4. 1 for the last 30 days. And we're making about 23 percent more conversions than before. take a look at the last 30 days on the backend 17 percent more total sales.

[00:04:30] Joshua: And the big thing here is, holy crap, 23 percent more first time customers from this year versus last year. So big difference there is yes, we're even scaling up and we're doing better this year than last year. And I think this client is going to be killing it and his busy season. So I'm thinking maybe even double the budget, have doubled the performance, have doubled the revenue.

[00:04:55] Joshua: And whatnot. So this client is huge indications already or early indications of yes, scale this as hard as possible, and see what comes out of this, during the busy season. So maybe I'll have another video of you guys, coming in on, after the busy season, during busy season, give you guys update on this account and then go from there.

[00:05:14] Joshua: But yeah, super excited. Take a look at the first time orders and compare it to customers. You can see that. the first order date for the last 30 days is two 17, comparatively to, last year's truth being access one 80. So you can see that the 37, customer change, from this later to last year.

[00:05:33] Joshua: like I said, really good indications of scaling this guy up. And as you can see here, if I take off that a little bit more clear, can I see we start to, Do the cost on here. It's see the budget is we are starting from 77 and now we're up to 216. So we're really hard scaling this as hard as possible.

[00:05:55] Joshua: Like I said, we're going to go past his budget from before. See where we're at. And if we're doing better than before, which I think we will be. we're going to scale even more and more until we hit a wall to where our performance doesn't make sense to where he's spending his budget from last year to now.

[00:06:10] Joshua: So I don't know this guy, it's insane. this is a really good account on a big transition away from PMAX to standard shopping. And we're going to see, like I said, this year, I think it's going to be super big for this guy if the market doesn't crash, so let's see how things work out with this guy and go from there, but we'll see.

[00:06:28] Joshua: Other than that, that's basically it for you guys. until next time.