Episode 427
5 Tips to Get More Conversions for High-Priced Products
If you’re having challenges selling expensive, customizable products online, watch this video.
Show notes
If you’re having challenges selling expensive, customizable products online, watch this video.
Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items.
- Understand the challenges and strategies involved in selling expensive products
- Find out what conversion rate is typical for high-ticket items
- Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales)
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can
Full transcript
[00:00:00] Reggie: I get control over this thing called life. What do I want it to look like instead of what am I used to the military telling me it should look like and that, that control is a little bit exciting and a little bit daunting. So we do our best to come alongside and support people.
[00:00:44] Andrew: Reggie mills. Welcome to the podcast. Thanks for joining me.
[00:00:48] Reggie: Thanks, Andrew. I'm glad to be here, man. Yeah.
[00:00:50] Andrew: Yeah. So a little bit of background. I met Reggie probably the first time I talked to you, it's probably about three years ago,
[00:00:58] Reggie: Yeah. 21.
[00:00:59] Andrew: 2021, when I was thinking about getting out of the military and you were with the current organization that you're with.
[00:01:09] Reggie: Yeah.
[00:01:09] Andrew: it.and I immediately knew that Reggie Mills was a good friend to have.
[00:01:15] Andrew: So I haven't forgot that. So I'm really excited to have you on and to talk to you today. specifically, we'll be talking about a lot about transitions like big life, career transitions. But before we get into that, can you just give like a quick background on like your professional, history?
[00:01:32] Reggie: Yeah. Yeah. I did 23 and a half years in the Navy. I retired as a Navy Master Chief, E9. loved my career. Thought it was really great. And in 2016, I retired, didn't have a great transition, talked about transition, didn't have a great transition. I didn't know what I was leaving the Navy for.
[00:01:50] Reggie: I was disenfranchised with, the things that I was doing at my level. but I didn't know what I was driving towards. so struggle for a little bit. Found an opportunity to facilitate the Department of Labor's Transition Assistance Program, which is mandatory class that service members have to go through to prepare them for life outside of the uniform.
[00:02:09] Reggie: Did that for three years, and then in late 19, through a little bit of grace, I found the Commit Foundation, and I've been here ever since. I've been here for four and a half years, man, and, super stoked to do what I do every day. With the people that I do it with for the people that I do it with.
[00:02:24] Andrew: Yeah, that's amazing. I'm feel like you really found your purpose and found something that you love to do and it's just like perfect for what you're doing. Not just what you love to do, but what you're really good at as well.
[00:02:35] Reggie: Yeah, I appreciate that, man. I, that's one of the greatest, I think one of the greatest compliments I've gotten over the last four and a half years is when I'm talking to a service member, they'll say something along those lines of, man, you sound happy. I want to do what you do. And that, somebody holding up that mirror and saying, Hey, this sounds like you want to be, because I'll tell you what, man, seven and a half, almost eight years ago, I was not that guy.
[00:02:57] Reggie: Like I was confused. I was ashamed. I was depressed. I was scared of failure. So. it's definitely been an upward trajectory. but I'm right where I'm supposed to be.
[00:03:07] Reggie: Yeah. I'm so happy for you. I'm, and I'm happy for all the people that you get to connect with and help as well, because they get to work with someone who genuinely loves what they do and is great at doing it. You're one of them, man. I'll tell you, our interactions, you know, back in 21 and then getting to see each other at Menlo in 22 was great. and then kind of following you, through your journey has been a blessing. So I appreciate this opportunity to reconnect.
[00:03:30] Andrew: thanks Reggie. I appreciate it. and speaking of transition. So, The commit foundation focuses on transitioning service members from active duty to civilian life, right? Post military careers,
[00:03:43] Reggie: Pretty much. Yeah. And that's the biggest group are the people that are getting ready to make that transition, that big jump, whether they're separating or they're retiring. But we've had a few people that left the military years and years ago, but still haven't found their purpose.
[00:03:59] Reggie: so they come to us and say, Hey, I've been doing the same thing, but just out of uniform. And I still don't know who I am. I still haven't looked inward. we're really trying to provide the similar resources to those people to help them figure out the recipe of life, because that's ultimately what it's all about.
[00:04:16] Reggie: It's like figuring out, okay, I get control over this thing called life. What do I want it to look like instead of what am I used to the military telling me it should look like and that, that control is a little bit exciting and a little bit daunting. So we do our best to come alongside and support people.
[00:04:31] Andrew: Yeah, I love the commit foundation. For those for the listeners who aren't familiar, commit foundation is a really high quality, outstanding nonprofit that supports, Service members and veterans can't recommend them enough. you just go on their website, you'll figure out, how to get in touch with folks like Reggie.
[00:04:49] Andrew: But we're going to be talking today, a lot about the transition for veterans, but the lessons and the application, it goes with any kind of big career transition, you know, I see after my military time, I worked in tech for a while. big corporation I've seen in, I go to school at Berkeley, at the hospital of business.
[00:05:10] Andrew: So all of my classmates work at pretty much like every tech company that you can name. and then obviously a bunch of other industries as well. And. With any big organization, there's usually established career paths, there's established norms, there's industry norms, there's what people think you're how your career is supposed to look like, or what you should do.
[00:05:32] Andrew: And for a lot of times people. Either it's not a good fit or maybe they're just it's time to move on to something else There's a whole variety of reasons why people choose to move on but sometimes they just move on Just because they're ready to move on but they don't know what they want to move on to which you were mentioning You left the navy like hey, i'm done, but I don't know what i'm going towards what was your transition like a little bit like you talked about it wasn't a good period can you just speak to that a little bit?
[00:05:58] Reggie: Yeah. So, I was very lucky, you know, I started my career as an E1. I progressed to the top of the, the food chain as a, as an E9, very small percentage does that. The perception I think from everybody else was that I was living my dream. I was knee nine, I was living in Hawaii and yeah, I had it all going for me.
[00:06:15] Reggie: what I realized was my job satisfaction was at an all time low, but I couldn't tell you why, like, why, why do I not like this pinnacle part in my career? and what I realized later on was, The higher I climbed on the proverbial ladder, the farther I got away from people, You climb the ladder, you can't put extra people on the ladder.
[00:06:33] Reggie: It's just you on the ladder and everybody else is at the bottom. And I realized that I didn't like that. so I decided to, to retire in 2016. Um,And the metaphor that I use for my transition was that I was driving the car, but I was looking in the rearview mirror,
[00:06:46] Andrew: Hmm
[00:06:47] Reggie: driving the car, but I'm only worried about the things that I don't want anymore.
[00:06:51] Reggie: I don't want to swipe badge, When you have a clearance, you got to swipe in every day. I don't want a cubicle and I don't want a windowless building. But I don't know the things that I'm leaving for. so I really struggled to think about what am I doing this for? Why am I making this transition?
[00:07:06] Reggie: And I think the other thing that threw me for a loop was when I told people that I was retiring from the military, I got a lot of, you'll be okay. You'll be fine. You'll be okay. And I thought, man, all of these people are telling me I'll be fine. I guess this retirement thing is pretty easy.
[00:07:23] Reggie: and it wasn't. So, I was unemployed for probably four months, just really struggling with why did I make this decision and not now have a plan in place? but I, to be honest, I thought my stuff didn't stink. I was like, man, everybody's telling me I'll be okay, but I don't really know what okay is.
[00:07:42] Reggie: really struggled to figure out, what am I meant to do? What am I put on this planet for? and you're right. You're going back to what you said. non military people do this stuff all the time. They change their mind. They change directions. they get sick of what they've been doing.
[00:07:56] Reggie: think about the college age, adults that changed their major. A bunch of times. they finally get that, undergrad degree and they go, I guess this is what I'm supposed to be doing, but maybe they don't want to do that. They want to change their mind.
[00:08:08] Reggie: So life is about, you know, it's an iterative process of little bits and pieces of transitions to different things. so, yeah, I did that. so initially very rough, initially some days of depression, a lot of days of shame and fear, man, I didn't leave my house for a while. Because I just didn't know what I was doing.
[00:08:26] Reggie: And I felt like for the first time in 23 years, if I stepped outside the house, I could fail and let's be honest, the military really doesn't allow you to fail very much There's a lot of plans in place, a lot of people in place to make sure that you're a success, quote unquote success.
[00:08:43] Reggie: so I just struggled to figure out, man, what am I supposed to be doing and how should I be doing it? So, finding opportunity to teach and then finding commit. , it's exactly what I'm put on this planet to do. It's, it's my thing. That's amazing. you have experienced your own transition and then you talk to hundreds and hundreds of service members who are transitioning every year.
[00:09:05] Reggie: yeah,
[00:09:06] Andrew: what are the biggest challenges you see service members face?
[00:09:09] Reggie: yeah, man, I'll tell you. I probably, so in this role at commit, I probably work with three to 400 new people a year. So literally over the last seven and a half years, worked with thousands of people and I would tell you, I think initially when, service members make the transition, the first thing that they're thinking about or they're worried about is a job.
[00:09:30] Reggie: can't get a job. Once you realize that most service members, most veterans are pretty,pretty marketable, As long as you understand how to market yourself and you, kind of figure out, okay, I can get a job. I think that shift immediately goes to happiness and purpose. Like I've got a job, I'm miserable, or I've got a job and it's not the job I want because I'm really not happy.
[00:09:52] Reggie: It's paying my bills. I think purpose and happiness are really important in life. the other thing, it's the unknown, the metaphor or the comparison I use is that the military has given us this buffet. They give you your friends, they give you your vernacular, your uniform, your standards, they give you everything.
[00:10:09] Reggie: They almost handcuff you to what they have given you for X amount of years. and then when you leave, you really have all of the control. what do I want to wear to work? What color do I want my hair to be? Do I want to grow a beard? Do I not want to grow a beard?
[00:10:24] Reggie: , what kind of clothes do I want to wear? How do I want to speak? What industry do I want to go after? What kind of friends who don't want to hang around with, Because, you know, Andrew, there were probably some people in your Marine Corps career that you only talked to because, They were your coworkers, you don't really want to talk to them, but you had to because they worked with you every day. So that control of saying, okay, I'm, I'm leaving the military. I've been given this whole life before. Now, what do I want life to look like? And the recipe piece I think is I love to cook. so there's creating a recipe of life.
[00:10:57] Reggie: What is it? And I think the job is just one very small ingredient in that recipe. And I think that's what we do at commit is we get people at a certain point of their journey. And we ask them, ask them a lot of hard questions and we ask them to create that recipe. What do you want life to look like?
[00:11:13] Reggie: and it takes some lean in. It takes people showing up and working on themselves, but man, the return on investment is huge.
[00:11:20] Andrew: you mentioned the fear of the unknown. I think it's huge. And that's not just for veterans, but, some of my classmates that I talked to that are working at really big organizations. Big reputable companies that are unhappy and they want to leave. And I was like, Oh, I asked him all the time.
[00:11:34] Andrew: Like, well, why don't you leave? He was like, I don't know what I would do. it's, the fear of the unknown. It's like, I don't know what I want to do. And until you know what you want to do, it's really hard to get there. .
[00:11:44] Reggie: Yeah. A hundred percent. Yeah. If you're, if you've been in tech for 10 years, tech isn't for you anymore. And I want to go some, I don't know what else there is, but tech, or I've been in finance for 15 years, or I tell you commit has a pretty robust spouse program, and now we're working with spouses that for X amount of time, their identity, their life has been focused around being a spouse of a service.
[00:12:06] Reggie: Remember. so to ask them, what do you want your life to look like? I don't know. I've never thought about it. I've never been given an option to think about what my life because I've been raising kids or, taking care of the household while the service member has been gone. So yeah, the fear of unknown is big and that paralyzes us many times.
[00:12:23] Reggie: I'll stay here. I don't like this, but this is a known evil. I'd rather stay in the known evil travel outside and, into the unknown.
[00:12:33] Andrew: It is very it's paralyzing. How do you get unparalyzed? How do you find what it is? How do you find your purpose?
[00:12:41] Reggie: I tell you, I think without a doubt, the number one thing is, relationships. talking to people, you know, I was listening to a podcast, last night about, they said that the quality of your life is determined by the quality of your relationships. And it struck me like, having conversations with people.
[00:13:00] Reggie: especially if you have the time to do that, if you have a really short timeline and the alligator closest to your boat, the thing that you're really stressed out about is, is a job so you can financially take care of your family, pay your bills, gotcha. But if you have the runway to start having deep conversations with people, I think understanding what everybody else is doing and getting coached, getting mentored, having a tribe of people or that connection that you can reach out to and say, Hey, I like these three things.
[00:13:31] Reggie: I want to help people. I want to do it, remotely and I want to, whatever I want to travel, whatever the things you think you like. And on the other hand, I don't want these things. having conversations with people and kind of saying, Hey, what does that look like in life? It's almost like going into the refrigerator and going, I got these ingredients, but I don't have these ingredients.
[00:13:50] Reggie: What can I make from it? And the person says, Hey, have you ever thought about being an entrepreneur? Have you ever thought about this? finding your purpose, it has a lot to do with, understanding who you are, first of all, like, what is it that I like? What is it? I don't like, and then talking to people that are doing that in commit, we call it the, it's like prototyping really great book, Designing your life talks about prototyping. Go out, build what you think you like, talk to people that are doing it. And if you don't like it, go back to the drawing boards and tweak it. and then eventually the more time you spend on yourself, the more time you spend inward looking, doing that introspection, then I think people start to understand, they see the trends.
[00:14:30] Reggie: The lowest common denominator in my life people. I like coaching basketball. I like helping people succeed. I love what I get to do today. And I know that I have to add value to people. But it took me looking back at my career and saying, when was I the happiest? I was the happiest when I was helping people.
[00:14:46] Reggie: I was happiest when I was building relationships. I wasn't the happiest when I was sitting at a desk in a windowless building, doing a spreadsheet. That was not what I was looking for. So doing that introspection, I think helps you start to better understand, okay, what are the things I'm looking for? And then it's just iterative process until you fine tune it.
[00:15:03] Andrew: Yeah, think one of the biggest pitfalls one that I've definitely found myself in at times is when you have that fear, you want to find you what your purpose is, but you're scared and Unless you walk out of the house, if you only stay in the house, you'll never figure it out. You got to get out of the house.
[00:15:20] Andrew: You got to like, go out and talk to people, try things, test things out. the, book you're mentioning, it's on my shelf here, design your life. it talks about, trying things out, I know like one of the stories that one of the anecdotes is, a really successful, senior leader and I can't remember what it was, but always wanted to do something else.
[00:15:40] Andrew: Like I have always wanted to go back to school and thought about going to school for this. this is like a 50 year old retired executive. And she's like, well, I guess I'll just go to a class and see what it's like. And unless you go out and try things, you can't get the clarity you need. To discover what it is that is really your, fit and your purpose.
[00:15:58] Reggie: Absolutely. And you know, I'm a, big star Wars fan. I don't know about you. Right. but there's an old saying that Yoda talks about do or do not. There is no try. I think he's wrong. I think there is a trial. Like you got to try something because, for your example, you could say, Hey, I think I want to do a podcast.
[00:16:16] Reggie: Great. Do it. see if you like it. See if you'll never know unless you do it. And I think that's the same for anybody. my daughter's 23. She's like, Hey, I'm thinking about moving to a different city. Great, go try it out because I can tell you, Hey, you're not going to like that city or it's too hot or it's too cold or whatever it is, but she still has to go and try it out.
[00:16:35] Reggie: And that's the key. and I think the other thing that the transitioning service members get, get wrapped around the axle with is the understanding that they can change their mind. you don't like your first job, you don't have to stay there for 20 more years. You don't have to do that. You can change your mind.
[00:16:52] Reggie: as long as you don't burn any bridges, as long as you, you do it professionally, as long as you communicate, you do your job to the best of your ability, that's pretty common in the corporate world nowadays. but that's weird. that's new for service members to say, wait a minute. I can change my mind if I don't want it a hundred percent.
[00:17:09] Reggie: You can change your mind. so yeah, that, the, the fear of the unknown and then just trying stuff out, try it out if you like it. Great. If you don't, it's okay.
[00:17:17] Andrew: Yeah. Changing your mind. That's, I think that's really hard because we're used to, you get on a path and you stay on it, right? You committed, you're dedicated. but if you look at, startups, for example, really successful startups, they always end up doing something different than what they started off doing.
[00:17:34] Andrew: Whatever product or service. They came up with at the very beginning when they first had that idea, whenever they become a fortune 500 company, it's completely different. Like they're doing something way different than what they ever started off doing. And it's the ability to fail quickly, fail fast.
[00:17:52] Andrew: And pivot to like what's working that makes, startups and companies and business successful. And I think it's the same for us in our life. Like the faster that we can fail and figure out like what works and what doesn't, what we like, what we don't like, what's fulfilling, what isn't the faster we get to finding a role like you're in, Where you found like, Hey, I found my purpose. I found the role that I made for, and I love it. But If we don't put ourselves out there and if we don't make those pivots, we'll never get there.
[00:18:18] Reggie: Yeah. The other part too, about learning what else is out there. I like to challenge people especially transitioning service members, but this would go for somebody that's in tech for the last 10 years. If you only talk to people in the tech realm, you get some limited data points.
[00:18:34] Reggie: You don't know what it's like in finance. You don't know what it's like as an entrepreneur. You don't know what it's like in sales. So same with, veterans. If all you do is talk to a bunch of veterans, you get a very limited data set, right? If you're leaving the military and everybody you're talking to has a defense contractor badge around their neck, get a limited data set.
[00:18:53] Reggie: So get outside of that, your circle, start to talk to people that are, Have nothing in common with you and I they speak differently. They look different. have a different background And that's where you get different data sets to say wait a minute. I didn't know that this was even possible Let me look into this crazy idea that somebody said that they you know Sheer and sheet, whatever it is.
[00:19:15] Reggie: Great. Go do that. Go try it out. But you wouldn't have ever known if you just talked to a bunch of people that were doing the same things that you and I have done.
[00:19:22] Andrew: Yeah, I think social media makes that even harder because all your friends or people, for example, maybe a only veterans on there. I'm only I log on to LinkedIn or Instagram or Facebook or whatever it is. I only see what other veterans are doing. Maybe it's a limited career path of Military retirement defense contractor or something, I don't get exposed to what everyone else is doing. There's literally 7 billion people in the world. There's a lot of other folks out there that are doing different things. if you paint yourself in a corner with only people that are just like you'll never know what else is out there.
[00:19:57] Reggie: Yeah, absolutely. Like go out and talk to people that are in that. And I told somebody recently, I said, Hey man, the next time you go to a networking event, if you walk up to a veteran or if you walk up to somebody and you figure out that they're a veteran, Don't talk to them for the next 17 minutes.
[00:20:12] Reggie: Like, thanks a lot. Appreciate it. I'm going to go talk to different people because I know you're going to be here when I get back. because that's where you're going to get just a wealth of, What else is possible? What else is out there? Differing opinions, perspectives, and that's going to help you with your recipe because if you're only cooking with the same thing that the person next to you is cooking with, it's all going to be the same bland stuff.
[00:20:34] Reggie: Go out and get some different ingredients.
[00:20:36] Andrew: Yeah, I love that. So I've heard you mention a book several times before life life's in the transitions.
[00:20:44] Reggie: yes. You remembered.
[00:20:45] Andrew: Yeah. Yeah. It's, it's, I haven't read it yet. It's still on my list. It's coming up, but I've, I've heard you mention it and, and how you've read it a couple different times. and obviously the work you do now is about transitions, but there, we make a lot of different kinds of transitions in life.
[00:21:00] Andrew: Like, can you just speak to what you like about the book? , what are the big takeaways from that for just life or career in general?
[00:21:05] Reggie: Yeah. So actually, the book life is in the transitions was written by Bruce Filer. But it's actually built off of, the book transitions by William Bridges and like somewhere on my, shelf, both books are great transitions and life is in the transition. Both are fantastic.
[00:21:24] Reggie: life is in the transitions and I've listened to this now. I think I'm on my third time around. I listened to an audible I'm sucking up data and I'm writing stuff down. Bruce Filer provides a ton of different, examples of where life is about transitional periods and transition, transitional events.
[00:21:43] Reggie: Somebody goes out, they're having life and they get sick or death of a family member, some big transitional period or event, and now they transition and they shift. And what does that look like? One of the things I remember from the book, and it really, it really kind of stuck with me, and it's something that I bring up a lot in the workshops that we do at Commit, are the ABCs of life.
[00:22:05] Reggie: Agency, Belonging, and Cause. And, you know, when you listen to that part of the book, or you read that part of the book, that's huge, because those three things I really think are what people are looking for. Agency is, It's like autonomy, right? I want some control over my life.
[00:22:19] Reggie: And for a lot of service members and veterans, we haven't had that. we raised our right hand and we said, Hey, I'm going to do whatever you all asked me to do for the most part. Hey, I'm going to go where you pretty much want me to go. I'm going to deploy when you want me to deploy. You have some agency, but you don't have a ton of agency.
[00:22:36] Reggie: So agency is the first one belonging. think about the veteran community. Think about just whatever community that you're in. People want to belong to something. They want to belong to a tribe. They want to belong to an organization. they want to belong to a political party.
[00:22:51] Reggie: It doesn't matter. They want to belong to something. because that's, you know, those are the, those are their people. That's their group. And then the cause, like, what am I getting up to do every day? What cause am I, putting my, energy towards? is it the veteran community? Is it the, impoverished community?
[00:23:07] Reggie: Is it the, is it stray, you know, stray dogs? I follow the Dodo on, Instagram. I love it because they're talking about taking care of animals. What is that cause that you want your life to be around that the energy so agency belonging cause Life is in the transitions is a great book.
[00:23:24] Reggie: And so is the book transition by William Bridges It's a little bit older. So this is a build off. So yeah, i'm glad you remember that
[00:23:31] Andrew: Yeah, I got to get that. so a good friend of mine, a vet or a service member that's about to transition. Someone gifted that book to him. And I was like, Hey, I've heard of that book. I hear it's really good. Let me know how it is. I'll borrow it afterwards. because I remember you talking about that.
[00:23:46] Andrew: so in the kind of the next few minutes as we kind of close up, I just kind of want to go back to, the challenges of transitions you talked about, when you didn't have purpose, you just had the fear of the unknown, didn't want to leave the house. now you have purpose, you have something that you're excited to get up in the morning for, how do you prepare yourself?
[00:24:05] Andrew: how do you prepare your, mental and physical health to be able to show up for this cause that you have that you're really excited about?
[00:24:12] Reggie: yeah. Great question, man. And I'll tell you, three days from now, my 50th birthday. So I'll tell you for the last couple of years, I've been doing a lot of focus on myself, a lot of routines. I listened to a lot of, A lot of podcasts. I read a lot of books really try to put those routines into my life.
[00:24:30] Reggie: And so for me, preparing for the day, I think starts the night before I look at what I got, what's on my plate, I've been put a little star next to this thing that we've had planned now for a few weeks. but it's the planning of my day and then making sure that I go to bed early, I don't do them all perfectly, but.
[00:24:47] Reggie: I'm not eating late. I'm not on my phone late. I'm going to bed early. I've got good night routines so that I can start my day early. this morning alarm went off at four 30. I get up, I'm going to the gym, I'm taking care of myself. I'm putting the right things into my body. and then I find The more I do that and the longer I do that, routine, man, it just trickles down into everything else. Good sleep and good diet and good exercise. allows me to show up for this job. And it also allows me to show up for the people that I serve, because I'll tell you, there's, I don't ever want to show up To the Reggie mills in 2016, that's an absolute mess and realized that I wasn't at my best because I know that that person needs somebody, they need something.
[00:25:30] Reggie: and so it starts with, taking care of myself and it's the mindset. I think it's also the energy. I really try to just focus on good energy, positive energy. not a lot of dumb things in my life. don't want to worry about whatever, the noise that's out there. And so I really want to focus on who I'm working with, who I'm working for.
[00:25:50] Reggie: and I would tell you, man, four and a half years in this role. don't know that there's many days that I get up and say, man, shoot, I got to go to work. I love what I do, but it's an intentional, like there's buckets in life and I've really focused on the bucket of making sure that my professional life alignment with my personal life and taking care of myself.
[00:26:09] Reggie: I thought about this thing recently and I don't really care about 50 years old is it's not that big of a deal. I'm not concerned about it. But this whole idea of aging gracefully, it starts by, taking care of yourself and focusing on you because I've got two kids.
[00:26:24] Reggie: My son's 29. My daughter's 23. I know that they look to me. to be a role model in their life. And I need to make sure that I am that so I can then, pour more into them and yeah, it starts with yourself. And I think if we all just focus on ourselves for a little bit, it's okay. It's okay to be selfish and greedy and say, Hey, I'm going to take this time for me, I'm going to do for me so that I can show up better for you and the people in my life that are important.
[00:26:48] Andrew: that's great. 4 30 in the morning. Wow. That is early.
[00:26:52] Reggie: it works, man, because I'm going to bed at 830.
[00:26:55] Andrew: Yeah. Yeah.
[00:26:56] Reggie: I get eight hours. just shift mine a little to the left.
[00:26:59] Andrew: Yeah. There you go. Hey. the thing about the routines is the more you do it, the easier it gets.
[00:27:05] Reggie: a hundred percent. when people hear that, I get up that early, it's not hard. now the days that I go to bed late. Late, I say late, like nine 30, 10 o'clock or whatever it is, whatever it might be. It screws up my morning. And so it's a priority. but yeah, your a hundred percent, what is it?
[00:27:20] Reggie: 21 days, it becomes a routine or it becomes a habit or something about it. You got to do it for 21 days and it just, it starts to click.
[00:27:26] Andrew: Yeah. Yeah. one of the, the episode guests that I had previously that I was chatting with, his name's Matt Harrington, his company. Does a lot of leadership development and training with different organizations, but they have like a definition of leadership that they go by that they teach. And like the first aspect is, know, they modeling. Is like example, right? Like modeling the behavior that you want, right? And I think you're a really good example of someone who fulfills like that role as a leader by modeling, what you're preaching. so whether it's in the transition or just being like a good human being, I really appreciate the example that you set for everyone, your family, your colleagues, Thank you.
[00:28:09] Andrew: at the foundation and then, the service members and just people you interact with. So thank you for that.
[00:28:14] Reggie: Yeah. Thank you as well, man. I've been very blessed to be beside you for now. I mean, coming up on three years, since you and I got to know each other and I'm blessed to be here and to walk this journey with you, man. And so I appreciate all of the work that you're doing on you so that you can help everybody else work on themselves.
[00:28:33] Andrew: Thanks, Reggie. I appreciate it. Thanks for joining. in the show notes, I'm going to put a link to the commit foundation so people can check that out. if you're a veteran or a service member, please, look into it. There's a lot of great resources there. if you're not a service member or veteran, please click on the donor box and donate to a wonderful nonprofit.
[00:28:53] Reggie: Awesome. Thanks, Andrew.
[00:28:54] Andrew: All right, take care.
[00:28:55] Reggie: Take care.
About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.