Shifting Careers: From Therapist to Intuitive Coach Awakening to Your Soul's Purpose

[00:00:00] Hector: What's going on? My name is Hector Esteban, and I'm your host, your guide, your trainer, your Buddha, your Yoda. I don't know. I'm here. And to help you create the most successful podcast that you can. And I've spent most of the last decade trying to figure out exactly that. And this show is to bring you everything I've learned, all of the failures I've had, and to introduce you to some of the cool people that I meet along the way in today's episode.

[00:00:31] Hector: Well, some, I classify it as a rant. We'll see how it goes. This is actually the second time I'm recording this episode, so it means that the first time I recorded it, it wasn't quite good enough yet, and so it means that this episode is gonna be even better. So just know that absolutely hate re-recording stuff.

[00:00:49] Hector: It was like when I was younger and I played more video games. if the video game ever turned off like in the middle of a level or I lost my progress and I had to start over, I absolutely hated that. And it is what it's, but I've learned to accept that reality, especially as a podcaster, where there are times where you're going to have to rerecord, and I've just embraced the fact that it means that the next one is gonna be even better.

[00:01:14] Hector: It was like a, practice run, if you will. dragging that on too much. I wanna talk about some things that I think are really important and that is this, concept of, video. And I, know that some of you guys got a chance to go to podcast movement in the last little bit, and that would seem to be a big topic of conversation there.

[00:01:32] Hector: And should you be doing video and how do you do it? And all these questions that people seem to have, and I don't have a whole lot of answers for you, but only to say that. I don't think that that question is going away. And unless you have an answer, and unless you've decided and you've figured out what the answer is for yourself, it's going to keep lingering.

[00:01:51] Hector: And so you might be like some people who have just decided that they're not doing video, they don't care how beneficial it might be. They don't care about the upside or the potential, the opportunity they have their, Prerogative and they're choosing not to do video, and you absolutely have that prerogative.

[00:02:07] Hector: On the other end of it, there is some upside if you decide to go the video route for a variety of reasons. The one that we're gonna focus on today is the fact that video right now is the one that the platforms are pushing. we are in the business of content creation. The nice thing about podcasting is we've kind of gotten a free ride on Apple's back for the longest time, where they never really charged us to host our podcast, and they also never really made any money off of it either.

[00:02:36] Hector: of course, there were some, charts and PR things and, you know, sponsored, placements and, such that we all knew that that happened. But generally, They let us host on their platform for free, and people were able to get millions and millions of dollars worth of free marketing from Apple.

[00:02:54] Hector: And here comes Spotify. And Spotify is in a similar position in the sense where they have this. Audience, they have people who are using their app. More and more of them are young and more and more of them are just finding podcasts. And so Spotify is this really great opportunity, if you will, to reach a younger audience.

[00:03:17] Hector: You know, a lot of Gen Zs, the late half of the millennial generation are avid Spotify users. Of course people are upset that Spotify has their, way of making money and their corporation and their capitalist, but they're also doing things to promote shows. They're also doing things to help.

[00:03:35] Hector: Podcasts get discovered. you know, there's one category, and I've talked about it on this show before, but there's one section on Spotify that says, shows you may like, and they actually have an algorithm that goes through and finds out what shows you're listening to and then compares it to other people who are listening to kind of similar shows and finds shows that you would actually be interested in.

[00:03:56] Hector: And it's really cool because I've found, A number of episodes and a number of shows through that algorithm, through that recommendation machine, if you will. That almost never happened with Apple. That really wasn't their focus. They didn't have something that did it. They said, well, here are some other shows in that category, but that doesn't always do what Spotify.

[00:04:17] Hector: And also what YouTube does because similar to Spotify, YouTube is another platform where they are going to do some work to find people who like your content. If you've got good content and you're posting content consistently, and there are some people who are finding your content, YouTube is gonna do work to find other people who like that content as well.

[00:04:41] Hector: That's their game. That's how they make money, is by finding content and matching it to viewers. And they've been doing that for years and they have an incredible algorithm. And now similar to Spotify, YouTube is kind of throwing there. Energy, their focus, their intention, some of their budget, some of their dollars into podcasting.

[00:05:02] Hector: And as I think it was my fifth grade teacher, Ms. Ble woman would say it would behoove you to leverage and utilize that even if you're not a video podcast forever. Even if you're not YouTube forever or however that may play out, you can really start to leverage. Some of this discoverability opportunity from them.

[00:05:20] Hector: You know, I think back, I should have said this at the beginning, but I think back to one of our shows and when we took over it about a year ago, taking over the production, we're doing the video and the audio. The distribution of listeners was about 80 20. It was about 80% Apple Spotify podcast and about 20% YouTube.

[00:05:36] Hector: Over that year, it switched almost entirely. I would venture to say that it's 90% YouTube, 10% Spotify, apple podcasts, and I think that's staggering. I think it's absolutely staggering, and so I'm not sure what it's gonna look like for you. Obviously can't promise those results for everybody. Also wanna mention that it took a year to do it.

[00:05:57] Hector: Consistently posting several times a week, over a hundred uploads. But over that time, they were able to generate some traction. They had a couple videos go viral. They started to generate, you know, now on a monthly basis. They're generating hundreds and hundreds of hours of watch time on their YouTube channel.

[00:06:16] Hector: And last year they were maybe getting, maybe an hour, really, I don't know if it's a short amount of time, but it's not a long period of time. But with some consistency, you can really start to see some results. So you might be out there sitting, Hector, I'm never gonna do video.

[00:06:29] Hector: And again, you're an adult, you make your own choices, but. It's my job to at least share some of these insights and hearken, some things that may help you. and obviously if you are a newer show and you're looking for some discoverability and you're looking to grow your audience and you have the bandwidth capability or the drive, or the ambition, the want to do video, absolutely an opportunity.

[00:06:48] Hector: wishing you all the best and hoping that this episode is able to leave you better than when it found you. however many minutes ago, and that you're able to take a little bit of this on your podcasting journey. As always, I appreciate you being here. Would love a rating or review wherever you get your podcasts.

[00:07:06] Hector: If you know someone who is starting a podcast, has a podcast, thinking about starting one, send 'em this episode. Would love to, grow the community together and as always, appreciate you being a part of the tribe. We'll see you on the next one.