Episode 43
How to Build a Business in an Industry You Don't Know
He was supposed to become a doctor. Instead, six-time founder Cory Blumenfeld walked away from medicine to build companies in industries he knew nothing about — eventually creating a life by the beach in Mexico while helping business owners reclaim their time.
Chapters
- 00:00:00 — Ideas are common, but execution changes everything
- 00:01:00 — Cory’s unexpected path from medicine to entrepreneurship
- 00:05:00 — Taking back your time inside or outside a traditional career
- 00:09:00 — Building businesses in industries you know nothing about
- 00:13:00 — How to recognize people who can truly execute
- 00:18:00 — Finding a real market need instead of forcing an idea
- 00:23:00 — Why visibility and trust matter as much as a great product
- 00:28:00 — Building a personal brand while keeping your day job
- 00:33:00 — Defining freedom, fulfillment, and your version of abundance
- 00:38:00 — Put yourself out there and let people discover your expertise
Show notes
He was supposed to become a doctor. Instead, six-time founder Cory Blumenfeld walked away from medicine to build companies in industries he knew nothing about — eventually creating a life by the beach in Mexico while helping business owners reclaim their time.
In this episode, Cory joins LuRae Lumpkin to unpack why execution matters more than having the perfect idea, how to validate a real problem before building anything, why delegation creates room for growth, and how putting yourself out there can lead to opportunities you could never have planned. If you're standing at a personal or professional crossroads wondering whether it's too late to change direction, this conversation is proof you don't need every answer before you begin — just the courage to take the next honest step.
In this episode:
- Why ideas are common but execution is rare
- Cory's path from pre-med to six-time founder
- How to spot people who can actually execute
- Validating a real market need before you build
- Why visibility and trust matter as much as the product
- Building a personal brand while keeping your day job
- Defining freedom, fulfillment, and your own version of abundance
Chapters:
- (00:00:00) Ideas are common, but execution changes everything
- (00:01:00) Cory’s unexpected path from medicine to entrepreneurship
- (00:05:00) Taking back your time inside or outside a traditional career
- (00:09:00) Building businesses in industries you know nothing about
- (00:13:00) How to recognize people who can truly execute
- (00:18:00) Finding a real market need instead of forcing an idea
- (00:23:00) Why visibility and trust matter as much as a great product
- (00:28:00) Building a personal brand while keeping your day job
- (00:33:00) Defining freedom, fulfillment, and your version of abundance
- (00:38:00) Put yourself out there and let people discover your expertise
Links and Resources:
- Cory Blumenfeld on LinkedIn
- Regain Your Time With BlueMoso
- LuRae Lumpkin on LinkedIn
- You Can Be Free Newsletter
- You Can Be Free on YouTube
Thanks so much for joining us this week. Want to subscribe to and then i did this? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
About And Then I Did This
And Then I Did This shares the unfiltered stories of people who reinvented their lives in the middle of them. Host LuRae Lumpkin sits down with guests who changed careers, started over, or finally did the thing — and walks through the moment everything pivoted. Proof that your next chapter doesn't care how old you are.