From Vision to Reality: The 7-Figure Leap with Cassie Shea

[00:00:00] Dustin: I think podcast guesting is a beautiful, like vehicle for, for what we're talking about.

[00:00:04] Dustin: But it also expands out, and maybe this will help people connect the dots, like I also call it like relational marketing or partnership marketing, where it's this idea that basically you're borrowing someone else's audience and serving them in a really cool way that makes all three of you better.

[00:00:18] Mark: Hey everyone, this is Mark Degrass, the President of Digital Marketer, and this is the podcast that keeps you up to date on everything you need to know when it comes to digital marketing from the platforms you need to be focused on to the cutting edge tactics and tools that are working today. There guess is Dustin Reman, founder of Simple Success Coaching, and he's helped over 200 clients add six figures to their businesses through podcast guesting.

[00:00:38] Dustin: So welcome, Dustin. Thanks Mark. It's a pleasure to be.

[00:00:41] Mark: All right, so let's talk about podcast. Guessing. I think it's such a hidden gem and it's so easy and very few people do it. So let's, let's just get into why somebody should wanna be a

[00:00:52] Dustin: podcast guest. Sure. Yeah. I stumbled into it myself. It wasn't something that was on my radar and I've been.

[00:00:57] Dustin: In digital marketing since at least 2015 when I was at your headquarters for the first time at the the Machine Live event. So this is a really full circle moment for me. But yeah, in 2020 I have an e-commerce brand as well called Fire Creek Snacks and Everything Shut Down and we weren't able to go to trade shows and do our normal stuff.

[00:01:14] Dustin: So I said, You know what, I'm gonna try to get on a podcast. Absolutely loved it. Got some great. And so that set me down this whole path of doing it a lot myself and then having actually a whole business spin out of that experience helping other people do it well. So yeah, some of the reasons people might wanna do it for one, it's you get to choose the audience you're speaking to, right?

[00:01:32] Dustin: And you don't have to like go build the audience. The audience is already there. You just, you get to go put yourself in front of it. I think that's a huge advantage. It's also unique in that it's very relational. So, you know, 20, 30, 45 minutes. That you're in someone's ears telling your stories, you know, maybe having some emotional tie-ins with them you're, makes you very memorable.

[00:01:52] Dustin: And we all know in digital marketing, we're trying to build that like, no, like, and trust cycle and, and a lot of content and ads and formats. That takes a long time. But you can actually do it in a single episode with podcast casting. So those are some of my favorite reasons why I think people should be looking at it.

[00:02:07] Mark: . Well, and I think one my favorite reasons just personally is, is just having access to their follow. Like it's It's incredible cuz some people, I mean, digital marketer, we have, you know, for both of our podcasts, we have about 300,000 downloads a month. So you could get access to that.

[00:02:22] Mark: And we have a million people on our email list and when we do a podcast, we send it out to them too, and then we post it on our social and there's just, I mean, the organic approach is, is incredible.

[00:02:33] Dustin: So as a guest, I'm very glad to hear those numbers. ?

[00:02:36] Mark: No, we have 560,000 Facebook callers. I mean, it's incre.

[00:02:41] Mark: And now we're starting to put all of these onto YouTube too, where we have 55,000 subscribers on YouTube. So it's, it's like the, the hour or half hour that you spent being on a podcast could lead. Exposure and all those things, and it's, it's amazing. So, you know, just let's say that, okay, people understand that they need to be on a podcast, they need to be a guest on a podcast.

[00:03:01] Mark: Is there a way to approach being on the podcast that actually leads to more you know, traffic or more effect on your business?

[00:03:09] Dustin: Sure. Yeah. I mean, I, I talk about this in a framework. I mean, as a, as a good marketer, you always wanna have a good framework for people to work through and memorize. So I have five P's.

[00:03:17] Dustin: So number one is purpose. I'll come back real quickly and circle through these, but purpose, plan, pitch, perform, and profit. So I always start with purpose, and this is a big mistake marketers will make, is they're like, Hey, I wanna get on this show. know their audience would buy stuff from me, so I'm gonna go do that.

[00:03:33] Dustin: Well, I like to take a step back and say, Let's think about why. Like, why would you wanna be on a podcast? What's gonna be your call to action? Like, what is your target market? And then you can move to step two, which is plan, which is really kind of the research of saying, Okay, I know who I wanna talk to, what I wanna talk to 'em about now, where are they?

[00:03:50] Dustin: So that's like finding the shows, the right shows, the shows that would accept you, shows that do interviews. You know, there's kind of like common check checklist. You really have to go through. And that leads you to step three, which is pitch, which is obviously showing enough value to the host to, for them to trust you, to give access to their audience, cuz they know you're gonna be able to give value.

[00:04:07] Dustin: And my free resource that I'll offer your audience at the end, if it's okay. Today is all about how to do that really well. That's kinda the art and science piece of this. I've got an 80% acceptance rate when I do cold pitch emails to podcast host because I don't make 'em cold. There's work that goes into it and we can talk about that as much as you'd like.

[00:04:24] Dustin: Step four. So now you've got a yes to get on the show. Step four is perform. What are you gonna do on the show? Like how do you prep quickly, efficiently? What stories you gonna tell? What numbers do you wanna throw out? What, what credibility do you wanna share? And then like, watch your call to action, right?

[00:04:39] Dustin: Like, mine's gonna be this podcast resource because it's fitting for the episode. And then five is profit. So in our higher level stuff that we do, like an accelerator program we have, we. You know, a third of the time on the first four, which is kind of like how to actually get on shows and do it well.

[00:04:55] Dustin: And we spend two thirds of our time on how to leverage those appearances to actually grow your business with leads and sales. So that's kind of step five and that, that's actually a forgotten piece for many people. They're like, they get on the show, they show up, they have a great interview, and then it goes off into the ether and they never look at it again, which is a huge missed.

[00:05:12] Mark: Man, man. Way to practice what you preach because it's, it's amazing. Cause for me, as a podcast host, all I care about is making an entertaining episode. Yes. Before we get a pitch of stuff, we gotta do these things, but at the end of the day, like, I'm just trying to have a good talk and, and get some stuff outta you.

[00:05:26] Mark: Right. But, That's me focused on me. Like for you personally, you could focus on whatever you want and a lot of people just don't and then they end up floating and then, Oh yeah. I was on this podcast and then I posted about it on, on LinkedIn and that was the end of the story. Yeah,

[00:05:43] Dustin: people liked it. It was a good time.

[00:05:44] Dustin: Yeah. Who

[00:05:45] Mark: cares? Like because. All the way

[00:05:46] Dustin: back to step one, right? Like if you don't know why you wanna be on certain shows, I wouldn't bother spending the time and energy to be on there. And you're, you're like expending relationship capital. If you get a yes, like do a great job. Like I want Mark to remember me and I want him to tell his friends, Hey, Dustin was a great host.

[00:06:00] Dustin: He's energetic, he's unique, and like, so that's, you know, that's, that's why I like to think through a framework. Cuz otherwise it's like a pilot's checklist, right? Like, have you actually done the things you need to. To prepare well, to get on the shows that are gonna move the needle for your specific business.

[00:06:15] Dustin: And that's kind of custom to, to each entrepreneur. Well,

[00:06:18] Mark: it's so funny too because as marketers we spend so much, like, how much time did you spend on that last paid ad you put up and people be, Oh, I spent a week and it was 40 hours, blah, blah, blah. And that's like, How much did you spend on this podcast?

[00:06:30] Mark: It's gonna be heard by a million people. Oh, I didn't, I I just, I signed.

[00:06:34] Dustin: Winged

[00:06:34] Mark: it, winged it. It's like, Oh, oh my God, you missed it. Like this is the same as the ad. You just start treating, You aren't treating it the same. You're treating it like you're going to lunch with somebody and it's, it could be so much more than that if you just try a little

[00:06:47] Dustin: bit and like an ad too.

[00:06:49] Dustin: I mean, that's put so much pressure on one appearance. Like obviously this is a, this is a big thing for me because I love Digital Marketer and it's what, six or seven years I've been kind of in this family. So to be here is really cool, but I've been on. 50 or 60 other shows. And part of this is also putting in reps and I think it's analogous to the ad thing, right?

[00:07:05] Dustin: Like the first ad you put out is likely not gonna be home run. So you test and you try and you iterate. Same thing like with podcasting. My, my messaging, what I teach has been refined over time by doing it numerous times. So people can also kind of target. You know, and, and their purpose. Like, I wanna be on some smaller shows and I wanna build relationships that way, and I want to just refine my message.

[00:07:27] Dustin: And that's a big part with my e-com brand. This part of why we did podcasting was to define our direct to consumer message. Because for the two prior years, we had spent a lot of time at trade shows doing our B2B message, right? So we're talking to shop owners about why they should sell our product. And I literally have sampled toe to toe with strangers like 5,000 times.

[00:07:47] Dustin: Like, try this, try this. What's your feedback? Do you like this package? What would you change? You know, and that really helped us do really well on the shelf at retailers and kind of podcast is the same thing, right? Like I could be talking to you and if you were, now we're talking about marketing, but say it was snack six and we were talking about a food brand, I may say something, you're like, Wait a second, dust and repeat that.

[00:08:08] Dustin: That was like really insightful or like, that's really unique. Well, those are the types of things that maybe need to go in your ad, right, for, for that product. And so I think there's some value here in, in realizing that it is a process as well.

[00:08:20] Mark: Well, and the fact that you use as a test platform, cuz you could be on a thousand podcasts and it doesn't cost you any, it'll cost you some time, but it doesn't, doesn't cost you anything.

[00:08:28] Mark: But you know, if you treat it like, cuz I, I know it's the same thing where somebody will say something and I'll latch onto it during the podcast and be like, Oh my gosh. Yeah, you said prepare and, and that totally resonated with me. And you may have just. Because I do that personally with my, my content where I, Oh yeah.

[00:08:44] Mark: It's just another sentence of like a thousand sentences. Like I didn't know it was anything different, but letting them be the ones to dictate like, No, this is the interesting stuff. And then you having the humility to be like, Okay, great.

[00:08:57] Dustin: So let's run with that. That's, that's my new hook, right? Like, yeah, like you told, like, and it is something you really can't replace is like telling your own story or teaching your own method numerous times to get it more succinct and clear, but also, Yeah, to kinda get the hooks, the things that actually like draw people's attention in when you're, when you're speaking about things.

[00:09:16] Mark: I love that. All right, so, so, The listeners understand that they need to be a guest on a podcast, and now they know the five P's to make that podcast valuable for them. Yeah. How do they actually get to

[00:09:27] Dustin: be a guest on a podcast? Okay. Yeah, the most basic sense, I mean, it's you ask, right? So there's this myth, I think, that there's this idea that people, they think people are like invited organically.

[00:09:38] Dustin: Like, Oh, Dustin's must be buddies with Mark. They met at a conference. Of course that happens and like, there's people you wanna feature, but more than likely you're showing most shows, people are approaching them with ideas. And so I call this like a content gap, right? Any podcast, even very popular ones, still need fresh, unique content.

[00:09:56] Dustin: Right. And if you're 200 episodes in, you've interviewed some of the same people, you've talked to your blue in the face about Facebook ads or whatever, like what could I, as a marketer or someone listening, offer to an audience that is unique and it doesn't have to be. Unique in the sense that like, you're the only one ever teaching it at all, but everyone's got a unique story, unique angle, some unique results, a case study, and that that's really what you're trying to, to deliver to that podcast host.

[00:10:20] Dustin: So in this pitch that, we'll, we'll talk about with the, the resource, it's like three pieces. And real, real quickly, the first piece is relational anchors, which is basically like relating to the host in a personal way that is clear that this isn't like random crap that I'm sending to 10,000 other people.

[00:10:38] Dustin: The middle piece, to the point I guess I'm making with the content gap is what's in it for the host. So when I send one of these emails, it's gonna be very clear, kind of like copywriting 1 0 1 bullet points about what the audience is gonna get out of my appearance on the podcast. And those should be a little bit curiosity inducing, but it shows credibility and hopefully if you do it well, the podcast host or the producer, whoever's getting it, will open it and be like, Oh my gosh, this guy has like, wrote the show notes.

[00:11:03] Dustin: Like the show outline is done. This is awesome. And it's unique. Yeah. Like, come on in. So that's the middle piece. And then the third piece is a clear call to action, right? Like, are you interested in having me on the show? So it's really that simple, but of course it's simple but not easy. And there's nuance to doing it well.

[00:11:19] Dustin: But yeah, that's really. If you wanna know how, if you wanna get on a show, you're gonna have to ask and you wanna ask the right shows in the right way.

[00:11:26] Mark: Man, it's, it's so funny cuz you say all these things and, and from a marketing perspective, all of it's super obvious. Like, oh yeah, you do a hook and you do a topic and you do a call to action.

[00:11:35] Mark: And, and the podcasting is just like, No, we're just talking. Like, I don't, it's you know, it's a paradox or it's just like, why would you treat this differently than everything else that you do? And

[00:11:47] Dustin: if you think about it too, like, I, I say podcasting. I think podcast guesting is a beautiful, like vehicle for, for what we're talking about.

[00:11:54] Dustin: But it also expands out, and maybe this will help people connect the dots, like I also call it like relational marketing or partnership marketing, where it's this idea that basically you're borrowing someone else's audience and serving them in a really cool way that makes all three of you better. And I think that that's, that's important.

[00:12:10] Dustin: So this as analogous to speaking from a stage, like if you wanted to be a speaker at a conference, what would you do? Well, you'd probably pitch the conference with a, with a proposal, right? And it could be other types of partnerships, but, So podcast guest. Hopefully we'll take it outta the, the, the bushes here, and it's really not that mysterious and weird.

[00:12:26] Dustin: It's just you need to do it systematically and like intentionally, I think. Oh, yeah. Well,

[00:12:30] Mark: it's funny because we, we have multiple podcasting strategies, but I'll let everybody. Know that the being on the podcast for Digital Marketer, one of the core per like reasons why we do it is cuz it's easy content generation and it'll tell us whether this person's interesting enough and has, you know, concepts that are interesting enough and connection with us that will be a good article writer and a good ebook writer and a good course creator and a good certification subject matter expert like this is the qualification.

[00:12:59] Mark: And so a lot of people probably unknowingly disqualified themselves by being unprepared. And not

[00:13:06] Dustin: interesting. You know, we, we actually invited you on cause we thought you'd be good at something and then you showed up and didn't bring any good. So, Yeah. That's, that's interesting. And it speaks to like the nuance of podcasters and podcast guests.

[00:13:17] Dustin: Like you can have different motivations for what you're trying to get out of it. Right. And we can, you, there's plenty of strategies to talk about with that. So,

[00:13:24] Mark: but just acknowledging that, that like, this is a thing. It's not just we're making a podcast because everybody says you should do a podcast.

[00:13:31] Mark: Cuz there are companies that do that. , of course, yes. They're not gonna be successful at it, you know, for the most part because if you don't have a per, just like going back to standard, standard marketing practices, if you don't have a purpose and you don't have a result, and you don't have a metric to track those things.

[00:13:46] Mark: Then it's not gonna work or do anything. And it could be a huge waste of time, which is not something anybody can afford. Yeah. So what you say, just in terms of, cuz you mentioned it a couple times, but just the, the interesting stats and the interesting features that you're bringing to the table. You obviously have a bunch but for, for other listeners that wanna take on this strategy, how do you recommend that they create interesting topics and interesting concepts to present during their

[00:14:14] Dustin: interview?

[00:14:15] Dustin: Yeah, I mean obviously you wanna have real credibility, right? So I mean, the easiest way to do it is to have done the work. You know, it's like when I was on, by the time I was like getting on podcast for Fire Creek, for example, we had sold over a million snack sticks, you know, and that was a pretty cool stat to put in.

[00:14:29] Dustin: It gave me credibility so I could, I kind of bold that as one of my bullet points. So if I'm on a Shopify podcast, how, you know, how we use Shopify to sell a million? Or if I'm on a a podcast on what business partnerships, Cause that's a business partnership. I'm talking about how. Basically became a business partner with a complete stranger and then sold a million dollars.

[00:14:46] Dustin: So like, I think numbers like that really stand out. You, you used some in my introduction today. Interesting facts though, and, and one thing you can do is borrow credibility. Especially if you have clients, you know, so if you have a client who's had a great success story and you can, you can claim at least part of it, like how Dustin helped, you know, XYZ get on the digital market or podcast, you know, with a single pitched email or something, you know, like that would be an interesting hook even though it's not about me necessarily.

[00:15:11] Dustin: So, yeah, I think, I think that's a lot of it. And some of it could be really personal stuff too. Like this podcast tends to be more tactical and about, you know, marketing strategy. But I've been on shows where we talked a whole show about like, you know, my weird upbringing as a poor child with an alcoholic father and how that, you know, how, how entrepreneurship is an expression of how to heal that pain.

[00:15:31] Dustin: Like, you know, like it seems kind of obscure, but, so depending on that market and that podcast host, That's where that nuance comes in. The good news is if, if like those, that middle piece of the pitch email I was talking about, those bullet points, as long as you stay in the same target market, those are very recyclable.

[00:15:48] Dustin: So you don't have to like recreate 'em from scratch every time. And like we've talked about earlier, , you'll refine them over time. Like you'll find out, Oh, like the host, when we got on our pre-call, he mentioned this one thing he saw on my LinkedIn profile that was actually the reason he wanted me on.

[00:16:02] Dustin: Well, I should probably move that into one of my bullet points, you know those sort of things. So I would say that, I would say if you have peers, if you're in a mastermind, like have people spit stuff out at you that they think is interesting about you. And it doesn't have to be a tactical. Business result.

[00:16:14] Dustin: It could just be something interesting, you know, like I've ran a marathon, I've written a book on marriage, like stuff that could be one of those bullets just to have some credibility outside of like the direct niche that we're talking about. Oh, that's, that's such interesting stuff about your life, right?

[00:16:28] Mark: Yeah. Well, well, you always try to think of it. And I think we always, you know, most people are pretty humble and they're like, Well, I don't have anything interesting about my life. It's like, Shut up . Well,

[00:16:37] Dustin: and there's this whole true idea. You're inside your own jar and you can't read your own label, and I think that's so true.

[00:16:45] Dustin: I'm like a professional, like naming other people's stuff, like products and stuff. I'm horrible at doing my own. Like I have to have a coach, I have to have external input or a mastermind because of, it's just a reality. I we, it's the way our human mind works. So definitely ask friends and family and peers.

[00:16:59] Dustin: To, to say what they think is interesting about you or what they'd want to interview you about, like stories that maybe you'd take for granted that they think are really, actually fascinating. Yeah. That kind of stuff could be, could be great fodder. That's

[00:17:11] Mark: a huge tip. Cause I think it's Yeah, people have a lot more material than they realize and if you just you know, ask around, you're gonna find out what that is.

[00:17:19] Mark: Which is, is fantastic

[00:17:20] Mark: . Now, just for some of the listeners and, and you have a lot of introverts out there, and they're like, I'm really awkward when I talk to people. , do you recommend that they just do more podcasts or how could they kind of prepare themselves for the interview

[00:17:33] Dustin: process? Yeah, that's great.

[00:17:35] Dustin: I'm also an introvert when I, a 12 hour trade show after talking to strangers all day, I just wanted to die in my hotel bed. But as far as prepping for podcasts, If you've never been on one and you're not really like refined, you can absolutely practice. Like have a again, like interview someone, say, Hey, you're gonna be Mark, I'm gonna be myself.

[00:17:53] Dustin: And like, ask me some questions you think he would ask. So you'd get used to responding on your toes. Then I would start with lower level podcast. Again, just lower listenership, kind of lower. If you will. And then the main thing I would say though, when, and I do when I coach people on this, is like, nail your introduction.

[00:18:09] Dustin: You introduce me today. So that was great. I didn't have to even do it. But oftentimes you go on a show and they say, Hey Dustin, please introduce yourself. Well tell us about yourself. And you want that like 32nd like. Interesting thing that is relevant to that audience and what's great. That's the first thing in almost every interview.

[00:18:25] Dustin: Once you get that, it kind of puts everyone at ease and you're like, you're in the flow. If that's really awkward and you're spitting and tripping over your own words, it's gonna make everything worse. So I would say that is number one, prep. Number two prep is listen to like two of the most recent episodes and you don't have to listen to the whole thing.

[00:18:43] Dustin: Listen to, for the first five minutes and the last five minutes, I've been on shows that I got booked on, and then I actually interviewed like four months later and is a different host, . So I showed up like, Oh, who are you? Like I don't even, this is horrible. So I listened to a recent episode that way you can see how they introduce.

[00:18:59] Dustin: is there anything kind of unusual about the beginning? Cause again, you want that to be smooth and at the end, some shows do like a lightning round, right? So if you can be in a, you know, your favorite book and your favorite childhood hero or whatever, like, have that stuff prepped in advance so you know how the show's gonna end.

[00:19:14] Dustin: And you'll also know if, like, are they good at like, prompting me to give a call to action mm-hmm. , or do I need to be a little more proactive? Cause this, this show kind of is loose at the end and sometimes they don't have one. So, Yeah. Listen to a couple episodes, nail your introduction, and then as far as the, the material and content in between, if it's not something you've spoken about a lot in this format, practice either on small shows, or at least with friends or with a coach.

[00:19:38] Dustin: Like one, like in our accelerator, one of the things we do is I do like mock interviews with people. Hmm. And I've been in enough interviews as a guest that like I'm pretty good at, at, you know, role play in the sense of like asking them some easy questions, some hard questions, and then like being able to coach them through it.

[00:19:53] Dustin: And I think that people get a lot of value and even if they're actually naturally good, there's just that confidence like, I can do this. I did it, you know, I've done it already. And, and of course like everything the first time is the, the most nerve wracking, so,

[00:20:06] Mark: Oh man. That you just dropped like 50 tips right there.

[00:20:08] Mark: That was, that was just rattling 'em off. Sorry, .

[00:20:10] Dustin: Wow. Well,

[00:20:11] Mark: it totally makes sense, especially your tip about like, listen to the recent episodes because if you listen to episodes from like even. Three, four months ago from how I did it, because I, I shifted probably 30 days ago where I'm like, You know what?

[00:20:23] Mark: I'm tired of just BSing at the beginning. And so I started just going like, Here, I'll do it for you. And then we're gonna go straight into the question and we're gonna address the topic right now. So I love this format, by the way. This is great. Oh, it's, it's so much better. Cuz I actually, I start going even further.

[00:20:39] Mark: Like if I know like you've been all out podcasts, I'm like one of my recent guests was Teva, the idea Van, and he's works for mea and he's like, Yeah, you know, I actually kind of made a poem about the topic we're gonna talk about. I'm like, that's great. And so that was my first thing I said, I'm like, here's Devon and he's gonna read us a poem.

[00:20:57] Mark: And then he, That's awesome trade to do it, but it's like, oh, okay. Well this is great cuz usually, I mean, depending on how good you are, I will throw like tricky questions in there just to be like, How are you gonna handle this? And then it usually goes really well. Actually, I haven't had any of, any of those times go poorly.

[00:21:13] Mark: But back to your point, like, yeah, listen to the recent ones because the structure of a podcast, the you know, person interviewing you, everything about it can be completely different. Because on that point, we're having a new host start next week. So , listen to Dustin if you've heard this, and you'll hear our new host, Logan sometimes, and she will be different from me

[00:21:33] Dustin: because Oh, awesome.

[00:21:34] Dustin: So you're gonna have a alternating, so you're still gonna be one of the hosts, but you're gonna have multiple. Yes. Yeah,

[00:21:39] Mark: I actually found that I was fine. I was spending between five and 10 hours a week. Podcasting. ,

[00:21:45] Dustin: you're trying to be the president of the company?

[00:21:46] Mark: I'm the president of the company. I probably shouldn't be doing this many podcast.

[00:21:49] Mark: Yeah. But it's, it's an awesome process cuz like I said, I use this as a qualifier cuz I am the one that's actually, I put several people on the TNC stage this year because of Oh, the content. Generated for us. So step one is this, so it qualifies you. Then we do some articles, then we do some videos, and then we start talking about courses and certifications and all.

[00:22:07] Mark: That's really good. The big stuff. So you're, You're doing awesome and

[00:22:10] Dustin: speaking Good. I'm really nervous. I was nervous.

[00:22:13] Mark: No, it's already over. You've already done the damage. That's the test. Oh, well this is great. Well, we'll leave this as you know, just a million tips instead of 2 million. Let's talk about that call to

[00:22:24] Dustin: action.

[00:22:25] Dustin: So I have something called the Podcast Pitch Playbook, and it's like an over the shoulder. Look at how I create these pitches. I've got an 80% acceptance rate for myself and with clients. And targeted, you know, outreach to podcasts. So they get that, they'll get a template to where they can basically customize those three pieces that I referenced earlier.

[00:22:43] Dustin: And I'm, I also include three like actual emails I've sent to get on larger podcasts in a single outreach. So Simple Success coaching.com is my main website, and so they can get this resource directly@simplesuccesscoaching.com slash dm for digital. Man that is,

[00:23:01] Mark: Oh, was that for a callback pitch? That was awesome.

[00:23:03] Mark: You know, I always, I think I tell, I tell people that sometimes. I'm like, Man, if you have a, if you have a lead magnet, like pitch the lead magnet, like, as the most action people are gonna take. So you did a good job. I, I am super impressed with, with your delivery presentation. Facts, man. Super prepared.

[00:23:19] Mark: This was a great podcast. So thank you so much, so much Dustin, and we'll have you on again soon and hopefully some more content on top of that because I, I think you do a great.

[00:23:29] Dustin: Awesome. Well, I appreciate it. The opportunity is all my pleasure, so thanks for letting me share.

[00:23:34] Mark: No problem. All right.

[00:23:36] Mark: Thank you so much for listening. Be sure to hit that follow button so you get notified when all of our new episodes release. Please share. Let this podcast with that friend who is clueless about digital marketing and don't forget to visit digital market.com where you can access all of our courses, certifications, and training programs.

[00:23:49] Mark: Thanks again everyone, and we'll see you next time.