Confluence: How to Create a “Map” for Your Next Level of Growth

Dustin [00:00:00] Part of my business is to hang out with these people, because they’re amazing people.

Dustin [00:00:00] And she’s like, “That’s true, but Dustin, you don’t just hang out with these people—you lead these people.” And I was like, that is a great reminder. That is a big part of my call in this business: not only to be a peer—I am a peer, I love these people as friends and colleagues—but I’m also a leader of this mastermind group, and with that comes a certain level of responsibility and depth.

Intro [00:00:00] You are listening to the Seven Figure Leap podcast. We’re here to leverage rich relationships and smart strategies to take your business to the next level. Here’s your host, Dustin Reikman.

Dustin [00:01:00] Your business team goes way beyond the people that you might pay. I am Dustin Reikman, and welcome to a special edition of the Seven Figure Leap podcast.

Dustin [00:01:00] Today I’m gonna give you an inside look at our most recent in-person mastermind retreat. I think there are some amazing takeaways here I’m excited to share with you.

Dustin [00:01:00] One thing that I’ve been hearing a lot from listeners is you really enjoy it when we kind of go off the cuff and take you behind the scenes, and just share what’s really going on in the business, and give you some of those insights and the raw takeaways from doing this business day to day.

Dustin [00:01:00] And so I come to you at a time that I’m very mentally drained and spiritually full. That’s how I described it to someone yesterday—and that is because we just came out of our spring retreat for our Seven Figure Leap Mastermind.

Dustin [00:02:00] So you may be familiar with the mastermind as a whole; if not, as a quick primer: the Seven Figure Leap Mastermind is the highest level in our community. We have 24 members in the mastermind. We actually meet on a weekly basis. I lead this group personally, and it consists of experts—founders who have been through our core program, the Podcast Profits Accelerator.

Dustin [00:02:00] They’re part of our larger community associated with that program, but they’re also mentors to the community, and they are all scaling to seven figures and beyond in their business. So it’s sort of that more advanced part of the community.

Dustin [00:02:00] Like I said, we meet every week. We have a private portion of our community, so I’m in close contact with these individuals on a regular basis. There’s really nothing like these in-person experiences.

Dustin [00:03:00] So one thing that we’ve been doing for several years now is we meet twice a year as a group. The location has varied. We’ve done different formats and experimented with different iterations of this. But the cornerstone here is spring and fall: we get together in person and we spend high-quality time together for roughly three days.

Dustin [00:03:00] We usually meet midday on a Wednesday, we do a full session on Thursday, and we depart midday on Friday. And we do some really fun stuff on the evenings in between.

Dustin [00:03:00] So most recently it was very special because our crew came into St. Louis—into my hometown. Specifically, if you’ve ever been to St. Louis, we were in Old Town Historic St. Charles, Missouri. And that actually plays into what I’m gonna share here around the theme and sort of the energy of the event.

Dustin [00:04:00] So why don’t we go through here? In summary for you is: one, the theme and the setting—like how did we create the experience for our members; two, the structure—like how do we actually facilitate transformation in an in-person setting; and three, I’ll just share some of my top takeaways from our time together.

Dustin [00:04:00] So, the theme and setting: as I said, we were in St. Louis. If you’re not familiar with St. Louis, it’s commonly known as the Gateway to the West. This is where the Arch is. And St. Charles is a specific area of St. Louis.

Dustin [00:04:00] The reason St. Charles is sometimes known nationally is it is the place where Lewis and Clark started their journey when they went up the Missouri River and they mapped the wilderness of the West. So they found passage to the Pacific Ocean. And they not only explored it for two and a half years, but they actually made it back—and they mapped that part of the West, which happened after the Louisiana Purchase with Thomas Jefferson.

Dustin [00:04:00] So this may take you back to grade school social studies: they were guided by Sacagawea. They had a dog who’s pretty popular in the region. That is actually relevant to the theme of the mastermind.

Dustin [00:05:00] So you have this birthplace of western expansion of the United States and exploration and map-making. The other cool thing about our region is it’s the confluence of three different rivers: the Illinois River, the Mississippi River, and the Missouri River all meet in the St. Louis region. It’s one of the reasons that St. Louis was settled the way it was.

Dustin [00:05:00] Actually, the theme of our retreat was “Confluence,” and I thought that was really cool. And the crazy thing is we rented a coworking space where we held a lot of our working sessions, and we walked in the morning of, and I had no idea the name of the room that we were meeting in was called Confluence.

Dustin [00:06:00] And why confluence? Well, it is the confluence of all this experience and expertise and this unique moment in time coming together in person. And that confluence is sort of our starting point for our own exploration of what’s next—right? And not just exploring what’s next, but actually creating a map.

Dustin [00:06:00] So it was really cool. We created some artifacts and these compass points. And so as we were working through the retreat, people had very tangible things to document. And the whole idea was they could create, ultimately—if you’re watching the video—like a one-page map. And it goes through the structure that I’m gonna share next.

Dustin [00:06:00] But this theme and setting of “let’s meet in the place where Lewis and Clark started their exploration; let’s explore and create a map for your business” is really important.

Dustin [00:07:00] Something that was unique about this experience: it was the first time I’ve done it in St. Louis, so that was really special to me because I got to welcome people to my hometown. But also my wife Bethany got to be involved. She is a full-time special ed teacher, so she was not able to be there during the day, but each evening she was able to be there and participate in our various activities, which was amazing.

Dustin [00:07:00] She finally got to meet people that mean so much to me, and the people that mean so much to me on the business front finally got to meet my better half, who I’ve been married to for 25 years. So that meant a lot to me.

Dustin [00:07:00] The other thing that was unique about this is, for the first time ever, we really tried to make it like an all-inclusive experience. So we ate all of our meals together. We covered all those costs for everyone.

Dustin [00:08:00] Everyone was welcomed with a custom swag bag. They all got custom journals. If you’re not seeing the video, we had some cool challenge coins. We had Seven Figure Leap branded quarter-zips. Every person got their own favorite snack. I was really proud of that, and I felt like it really added a lot to the experience.

Dustin [00:08:00] The other thing that we did this time was we made sure that we were multi-setting, meaning we were in a few different locations, so we got out of the hotel. People were in the same hotel—that was great, they got to collaborate there—but we actually rented a coworking space that was really cool. It had a lot of open space, and it had the boardroom: the Confluence boardroom that we got to be in.

Dustin [00:08:00] There’s the Katy Trail, which is a really kind of historic trail that runs along the Missouri River. So we had some walking sessions and things like that on the trail.

Dustin [00:09:00] And then the last day we actually had a pavilion on the river—and I’ll talk about what we did there through our pitch tank exercise. But that was a really neat outdoor setting: kind of out and about, a lot of people active on the trail and the river and barges. And that was just a cool moment.

Dustin [00:09:00] And then we were, of course, at numerous different restaurants. The first night, when everyone was in town and settled after our first half session, we went to a place called Chicken N Pickle. We played pickleball together and we had a lot of fun.

Dustin [00:09:00] But we played pickleball together so we were able to be active. A different night we had a sit-down, more fancy, formal steak dinner.

Dustin [00:10:00] So the point there is multiple settings, lots of different environments. We kept people moving. It was a very walkable location that we were in, and that walking time in between waypoints in the retreat is super important because it gives people a chance to be shoulder-to-shoulder and have conversations—which is a posture that really opens people up.

Dustin [00:10:00] The final thing on the setup here that was unique is, as I mentioned, these retreats are included in our mastermind. Even the all-inclusive version, I’ve not charged our members anything extra to come. They pay their normal monthly membership fee.

Dustin [00:10:00] We typically have around 24 members. This time we were supposed to have 19 people in person, which is remarkable. Sixteen actually made it because several people had health and family and travel snafus.

Dustin [00:11:00] But what was really cool this time is we opened it up to allow two at-large individuals to come. So these were people that aren’t part of the mastermind, but they are part of our community—and that’s really important. These weren’t just random people; they’re graduates of our Podcast Profits Accelerator. They’re active in our community. They’re candidates for the mastermind. They have the vibe of the mastermind members. I knew they would be a good fit, and I made personal invitations to two people, and both said yes.

Dustin [00:11:00] Obviously, they’re not paying a membership fee because they’re not in the mastermind. So they paid a flat fee and they were able to come and fully participate. No one would’ve been able to tell who was and wasn’t an official member because they were so well acclimated, and they did such a good job. And I think our members did such a good job of welcoming them.

Dustin [00:11:00] From an economic standpoint, them paying to come helped me supplement some of these really cool perks that I was able to provide with the swag bag and events and steak dinners and providing lunches and all those things.

Dustin [00:12:00] We still lose money on the event—to be clear, it’s not cheap to put on the event. But we didn’t lose as much money. And I don’t really think of it as a loss; I think of it as an investment anyway: in our mastermind, in retention, in bonding, and all the things it does for me.

Dustin [00:12:00] But I know if you’re listening to this, you might be curious about how you pay for some of these things. So having the two at-large members was just an all-around home run. I think that’s something we definitely want to incorporate in the future.

Dustin [00:12:00] So that’s sort of the theme, the setting—what made this unique.

Dustin [00:13:00] So number two, part two: I want to get into the structure of the retreat itself. Every time we do a retreat, I work closely with Cassie Shea. She’s one of our mastermind members. She’s been featured here on the podcast several times. She loves event planning—I hate event planning. I love being at events; I love the facilitation in the room. I’m not a big planner when it comes to events, so Cassie helps me create the experience of the retreat itself.

Dustin [00:13:00] And then this time I actually hired someone named Aaron—he’s a professional travel agent—and he helped me with the facilities and those sort of plans. That was part of that all-inclusive experience, and I paid him a fee to do that.

Dustin [00:13:00] So anyway, back to the form and function of this. We always have a theme.

Dustin [00:14:00] Our last retreat in the fall, the theme was “Simplicity Scales.” This time the theme was the leadership triangle and confluence. I talked about the unique geography and history of the place we were in. But the theme as far as what do we talk about—what’s the focus of our curriculum, if you will—it was the leadership triangle.

Dustin [00:14:00] I actually did an entire podcast about this, and so I would encourage you to go back and listen to that. The leadership triangle is a framework that I use to think about leadership for the types of businesses that we run: self-leadership, team leadership, thought leadership.

Dustin [00:14:00] Those three main topics became the foundation for three big blocks of our time together. Day one was a half day in the afternoon—that was self-leadership. Day two in the morning: team leadership. Day two in the afternoon: thought leadership. And then our final day in the morning was much more of a distillation and reflection; we did our pitch tank competition, which I’ll talk about a little bit. So that was the form and function.

Dustin [00:15:00] And on the same leadership map—if you see the video—that’s how this is broken out. I loved it. I think that might be the central form that we use moving forward. I like the symmetry of the three topics, the three blocks that we broke into—effectively four-hour blocks for each of these topics.

Dustin [00:15:00] And then within each of those blocks, I really liked the flow this time. I think in the past, a mistake that we’ve made is over-programming—where it just, you’re trying to get too much stuff done and people are context-switching.

Dustin [00:15:00] In this case, we had a focused four-hour block on one of these three pillars from the leadership triangle, and then we had people in multiple formats, but the formats built on each other.

Dustin [00:16:00] And so the general flow was: I gave some instruction, told a story, gave context for one of the topics—like self-leadership, for example. Then we gave people solo journaling time, and we gave them reflection questions so they could journal on their own in silence.

Dustin [00:16:00] They could go out to the river, they could go to a different coffee shop—however they wanted to do that. And then after they finished journaling, we put them in a dyad—it’s a fancy word for a pair. So we had two people, and they would basically share with each other verbally what they journaled about.

Dustin [00:16:00] That could be sitting in the coworking space; that could be out on a walk. Again, we gave them lots of freedom on how they wanted to do that. That was really cool.

Dustin [00:17:00] Most of us, it’s a different modality to journal, but then to verbally process and let someone reflect and ask questions—and that was really valuable. And then we took multiple of the dyads and we combined them into a small group. And that small group did a different version of sharing.

Dustin [00:17:00] And then we brought everyone back together—the full group—into the boardroom, and we mined the room for insights, which I think was the highlight of each of these three blocks.

Dustin [00:17:00] People had the chance to reflect and journal and share and get clear, and then you get into a room where people have had all different experiences, and there’s a high level of energy. It’s a very abundant space to be in.

Dustin [00:17:00] And we just gave people the freedom to share with the room their biggest insights, takeaways, breakthroughs, commitments. It was amazing.

Dustin [00:18:00] So that was the general setting. We basically repeated that three times over the course of the first two days, and it was amazing.

Dustin [00:18:00] The final day, we spent some time—again, totally different environment. We left the coworking space. We crowdsourced a bunch of chairs and we commandeered a pavilion that was on the river, and it was really cool. Beautiful weather, fortunately.

Dustin [00:18:00] We circled up in this pavilion and we did some different sharing—distillation of, after three days of this, like: who are we, what are we doing here? And then we did our pitch tank.

Dustin [00:19:00] This has become a tradition. Every retreat we have a pitch tank competition, and the topic varies by the retreat. In this case, we had just ended the third piece of the triangle, which was thought leadership.

Dustin [00:19:00] So every person, on a voluntary basis—I’m very proud that every person did this, and every person was videoed doing this, which I think is really powerful and it speaks to the trust in the circle—each person, for two minutes, got up and basically pitched the group on what they want to do with their thought leadership.

Dustin [00:19:00] So I talked about the book I’m writing and basically made the case for it—pitched people on my book. Some people talked about the podcast guesting initiative they’re taking, or the podcasts they’re launching, or just some deeper story that has been uncovered that they know they need to share.

Dustin [00:19:00] And that was really powerful. It’s kind of our culminating event before we hug and people find their way back for travel. So that is the structure.

Dustin [00:20:00] So hopefully that gives you good, clear insight into how we structured this. That was the working-session structure. And then we walked places to go to lunch together. As I mentioned, the first night we did pickleball; the second night was a steak dinner. So we had other things mixed in here, but that was the core mastermind time.

Dustin [00:20:00] So we’ve talked about the theme and setting, we talked about the structure. Last thing I want to talk about here are some of the takeaways—for me personally, but also I think more than ever my takeaways were extremely aligned with the group’s takeaways.

Dustin [00:21:00] I don’t know if it was the theme or if it was the form, but man, we were so united. It was so remarkable. It actually kind of makes me emotional—how we had basically about 17 people in the room, how aligned we were. And it created some major breakthroughs for me too.

Dustin [00:21:00] One of the big ones: this theme emerged in day one where we all realized—and I’m the leader of this crew—that we are really smart and really good at what we do, and also overly humble.

Dustin [00:21:00] That may sound weird if you weren’t in the room. And so we adopted this realization—this label—that we are, in many cases, over-indexing for being humble heroes. And I think my humility is one of my strengths, but the shadow side of that is being overly humble: not being bold enough, not sharing our gifts, and not being good stewards in letting other people know about all the good things that we can do.

Dustin [00:22:00] So the transformation that everyone in the room, to a person, desires is going from a humble hero to more of an audacious steward: this idea that God has given us such great time, talent, and treasure—and especially the talent part here—we have a message to share. We’re on a mission. We can’t be meek about that. We have to be bold. We have to be audacious. We have to be outspoken, take risk. We have to stand for something, and we have to do that with excellence.

Dustin [00:22:00] And I do too. And I’m the leader of the group, and I’m like, yes. I actually wrote at one point, “Who’s the model for this?” And then I had to write under that: “It’s me.” That is my call in this season: to lead in that way and to lead this group in particular, as well as our whole community, in that way.

Dustin [00:23:00] So this idea of going from humble hero to audacious steward was a really big takeaway. I think that was applicable to everyone. And I think that was what made that final pitch tank thought leadership exercise so powerful: it was literally seeing people step into a more audacious version of their thought leadership and stewarding their gifts in a unique and powerful way.

Dustin [00:23:00] Number two takeaway for me was just the power of proximity. I know it—every time I experience it, I am taken aback by how powerful it really is. These are people I love and care about. I spend a lot of time with them. There’s nothing like being in person.

Dustin [00:24:00] There just isn’t. As expensive and time-consuming and energetically demanding as it is to create an event and host people and be present in a big way, it’s so worth it. There’s no replacement for it.

Dustin [00:24:00] This group was unique too, and half the people here were newer—it was their first retreat. A couple at-large guests like I mentioned, and about half were more like veterans. They’ve been here for some or even all of our retreats. Unfortunately, a couple of our veterans who had been at every single retreat were the late-minute scratches because of health issues and family issues.

Dustin [00:24:00] But that created a really interesting dynamic where it was the first time half the people had experienced this at all, and then some people had been back numerous times. That dynamic formed around that.

Dustin [00:25:00] But this power of proximity—the multi-modality, being in different settings, being on the move—we did the morning walk club, which is something we always love to do, where people meet before the official start of the day. In this case on the Katy Trail and the river, I was there and led a small group.

Dustin [00:25:00] It’s just something different about doing that. Breaking bread together, having lots of great meals together. Playing pickleball together, and the competitive juices and the fun that comes from that—it’s amazing.

Dustin [00:25:00] So I wrote a LinkedIn post recently, and the headline of it was “Find Your People.” And I think that’s the secret sauce. If you haven’t found your people, I really hope you do. It’s worth investing in. It’s worth pursuing.

Dustin [00:26:00] And if we may be your people, that’d be awesome too. But the main thing here is the power of proximity: being in person, you just can’t replace it. So get yourself to more events—masterminds, conferences, meetups—whatever you can do.

Dustin [00:26:00] And if you don’t have anywhere to go, create one. That’d be my encouragement—just in your local community—create one, because proximity is truly powerful.

Dustin [00:26:00] And then the final thing I want to share as a takeaway is my expanded view of team.

Dustin [00:27:00] So I mentioned the three leadership triangle components: self, team, thought. I got expanded views of all of these for sure being in this group, but the team was the one that really jumped out to me.

Dustin [00:27:00] And I kind of felt I put a lot of effort into building our team in that first quarter. One of our team members was actually there in the room, which was really powerful. And that’s all true.

Dustin [00:27:00] I think I really felt for the first time just how I opened this podcast: that your team is way more than the people that you pay.

Dustin [00:28:00] Your employees and your contractors are certainly part of your team. I think I’ve been guilty in the past of limiting my scope to “that’s my team”—I pay them, we work, whatever, nine to five and we get things done. I would really encourage you to think of an expanded version of your team.

Dustin [00:28:00] One of the big things for me was: my family—and my wife in particular—is a majorly important part of my team. My wife does not work at Seven Figure Leap. She does not have an official capacity there. She’s a special education teacher; she’s got her own career. But she’s still a major part of my team because she’s my partner; she’s my spouse.

Dustin [00:28:00] We’ve been married 25 years, and I felt like that really came home in a deep way because she was able to be there in proximity in the evenings. That meant a lot to me, and it was a powerful reminder of just how important she is to the business—and that she is part of my team.

Dustin [00:29:00] The same would be true of my kids. They’re definitely part of the team, even if they’re not on the payroll, because they’re such a part of me and we share goals together. Your personal and business goals and finances and ambitions—they all blend together when you own your own thing.

Dustin [00:29:00] So that’s an expanded version of team. This mastermind is absolutely an expanded part of my team. And one of my huge goals for this mastermind—I felt like we really touched it this time—is I want each member to feel like an expansion of each other’s team. I want this to feel like a fractional resource. I want each of us to be fractional team members of each other’s business, because we’re all experts at different things. We have different lived experiences. We have different networks.

Dustin [00:29:00] And that happened. That really happened more than ever in this in-person retreat.

Dustin [00:30:00] And then for me, it was a reflection I had at the very end on Friday morning. I was like, I’ve talked a lot this week about stewardship, and I talked about some of my own faith walk—but I never actually said or clicked that God is part of my team. For me, my faith is a big part of the drive to do what I do, and it’s a big part of my mission: to spread Christ’s love and to do that through this amazing form we have of entrepreneurship and community.

Dustin [00:30:00] And I don’t often enough tap into that source—rely upon God, bring my business to prayer, and those sorts of things. And so one of the big takeaways for me in this retreat experience was I have to continue to consciously put God at the center of my business.

Dustin [00:30:00] Again, we’re not a faith-based group. People of all different faith walks and non-faith walks are in this group. We all are on a mission. And because for me personally a central part of my mission is my Christian faith, that has to be up there on my org chart, in a sense, with my team.

Dustin [00:31:00] So that’s my expanded version of team. My encouragement to you would be to really think about, in your own life, in your own phase of business: who is on your team?

Dustin [00:31:00] I hope you’re part of a mastermind. I hope you consider ours when the time is right. If you’re not, your family, your spouse, accountability partners, peers—people in your spiritual life and your faith journey—they really should be enrolled as part of your business team.

Dustin [00:31:00] And I think that was a huge takeaway for me coming out of this most recent retreat experience, among many other things.

Dustin [00:32:00] So I hope this is helpful. There’s so much to talk about here. I’ve spent 30 minutes basically talking about a couple aspects of what it was like to spend three days with some of the most impressive entrepreneurs that I have the pleasure of.

Dustin [00:32:00] And a really interesting thing happened, and I’ll close with this: we were leaving our sit-down dinner on Thursday night. My wife—because she’s awesome and likes to make me cringe a little bit—we did a group photo at the dinner, and it was awesome. And then she’s like, “Hey, Joe, come take a picture with Dustin.” I’m like, it’s kind of awkward. I’m not a celebrity. It’s weird to have a one-on-one photo—effectively one of me with one other person.

Dustin [00:32:00] And then she had me do that with every single member. It was actually awesome. People were very gracious, and we had some good laughs and some funny takeaways.

Dustin [00:33:00] And I was like, “Why are you doing this? This is kind of awkward,” right? And so her and I were walking out to our cars, because we had to drive separate. We’re walking her out to her car after dinner, and I said, “Hey, can you believe I get paid? Basically, part of my business is to hang out with these people, because they’re amazing people.”

Dustin [00:33:00] And she’s like, “That’s true, but Dustin, you don’t just hang out with these people—you lead these people.” And I was like, that is a great reminder. That is a big part of my call in this business: not only to be a peer—I am a peer, I love these people as friends and colleagues—but I’m also a leader of this mastermind group, and with that comes a certain level of responsibility and depth.

Dustin [00:33:00] And the good news is I felt coming out of this week more equipped and more accomplished as a leader: to kind of put down the humble hero and say audaciously, we have a heck of a good group. We had an amazing experience. I did a great job leading this, with a lot of great help, of course.

Dustin [00:33:00] But I’m gonna audaciously celebrate the amazing gifts that God has given me and my ability to steward them in this season with this particular group.

Dustin [00:34:00] So that’s what I got for you today. I hope this is helpful in some way—useful, inspiring. Let me know. I’d love to hear from you. Send me an email. Shoot me a DM on LinkedIn. Let me know if there’s certain kinds of content you want me to cover. Are there aspects of this business that you would love to hear a little more behind the scenes on?

Dustin [00:34:00] And if you’re interested in being part of this amazing community—pursuing the mastermind, maybe being an at-large member at our fall retreat (because we’ll be doing it again this fall)—the easy way to do that, to talk about what we do and get some strategic help, is just to book a call.

Dustin [00:35:00] That happens at happens@sevenfigureleap.com/call, and you’ll have a conversation with me or someone on our team. We can talk about your business, your goals, and point you in the right direction—whether that’s something we offer or not.

Dustin [00:35:00] But sevenfigureleap.com/call is the way to get on our calendar and have an amazing conversation so we can help you experience this amazing richness and gifts that come from relationship-based growth in your business.

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Narrator [00:36:00] And number three—again, this is really helping us, but by helping us, you help us reach more people and help people like you: give us a review. Give us a five-star rating. So if you’re on Apple Podcasts, Spotify, you can simply scroll on your phone right now, hit the five stars, and if you’re so gracious to actually write a short review, it means the world to us.

Narrator [00:36:00] As someone who works in the podcasting industry and who helps people with guesting and being on other people’s shows, I can’t tell you how difficult it is to get ratings and reviews. It’s not something that really serves you. So the best thing I can do is ask you and say: “Hey, do you wanna serve the entrepreneurial community? Do you wanna help me and give back a little bit?”

Narrator [00:36:00] For all the time and effort we put into bringing you what I hope is an amazing experience, simply do those three things: share it with a buddy, subscribe, and send us a simple rating and review on your podcast player of choice. It goes a long way. Thank you so much for supporting the show, and we’ll see you on the next one.