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Episode 120

Borrowed Audiences, Big Results: How Michelle Schafer Grew from 1-on-1 Coach to Bestselling Author and Sought-After Speaker

· 58:39 · Host: Dustin Riechmann

Michelle Schafer shares how she grew from a relatively unknown career coach into a highly visible expert by consistently “borrowing audiences” through podcast guesting. She breaks down the turning point that came from choosing a clear target market, how she researched and pitched shows with a…

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Chapters

  1. 00:00:00 — Intro: choosing to be found and the “borrowed audiences” concept
  2. 00:01:18 — Michelle’s business today: who she serves and what she helps clients achieve
  3. 00:03:10 — The visibility gap: from “hope they find my website” to real audience growth
  4. 00:06:58 — The clarity breakthrough: picking a lane and defining the bullseye client
  5. 00:12:45 — Weekly pitching rhythm: consistency, quality, and starting small to build confidence
  6. 00:17:40 — What makes a pitch stand out: personalization, relevance, and crisp speaking points
  7. 00:23:05 — Interview prep: listening to the show, key stories, and the “magic Post-it note”
  8. 00:27:35 — The call to action: freebies, resources, and being a top 1% guest
  9. 00:38:10 — Scaling with help: bringing on a VA and training them to run the system
  10. 00:45:35 — The Art of Charm yes: imposter syndrome, the pitch that landed it, and what’s next

Show notes

Michelle Schafer shares how she grew from a relatively unknown career coach into a highly visible expert by consistently “borrowing audiences” through podcast guesting. She breaks down the turning point that came from choosing a clear target market, how she researched and pitched shows with a service-first mindset, how she prepared to deliver high-value interviews with stories and a strong call to action, and how she repurposed episodes to build compounding momentum. Michelle also explains why she eventually hired a virtual assistant to scale outreach, and how a single well-crafted pitch led to a major in-studio appearance on The Art of Charm.

Chapters:

  • (00:00:00) Intro: choosing to be found and the “borrowed audiences” concept
  • (00:01:18) Michelle’s business today: who she serves and what she helps clients achieve
  • (00:03:10) The visibility gap: from “hope they find my website” to real audience growth
  • (00:06:58) The clarity breakthrough: picking a lane and defining the bullseye client
  • (00:12:45) Weekly pitching rhythm: consistency, quality, and starting small to build confidence
  • (00:17:40) What makes a pitch stand out: personalization, relevance, and crisp speaking points
  • (00:23:05) Interview prep: listening to the show, key stories, and the “magic Post-it note”
  • (00:27:35) The call to action: freebies, resources, and being a top 1% guest
  • (00:38:10) Scaling with help: bringing on a VA and training them to run the system
  • (00:45:35) The Art of Charm yes: imposter syndrome, the pitch that landed it, and what’s next

Links and Resources


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About 7 Figure Leap

Hosted by Dustin Riechmann, 7-Figure Leap helps expert entrepreneurs leverage rich relationships and smart strategies — especially podcast guesting and partnerships — to take their business to the next level. Weekly stories and playbooks from founders on the path to 7-figure success.

See all 143 episodes of 7 Figure Leap →

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