Episode 65
The Key to Building an Audience - The Listener Flywheel
The key to growing a podcast is getting as much of your audience into the “listener flywheel.” The listener flywheel is an adapted process that moves listeners through a process of attraction, engagement, and delight. The listener flywheel’s objective is to retain current listeners while…
Show notes
The key to growing a podcast is getting as much of your audience into the “listener flywheel.” The listener flywheel is an adapted process that moves listeners through a process of attraction, engagement, and delight. The listener flywheel’s objective is to retain current listeners while organically attracting new ones.
Key Vision/Shared Beliefs
1. That media can support and sustain a lifestyle and/or business
2. The best way to grow individually is for us to grow collectively
3. We each have a genius that’s waiting to be unlocked in the show
How the Listener Flywheel Works
1. Attract
1. On-Platform
1. Cross-Promos
2. Episode Swaps
2. Off-Platform
1. Social Media
2. Engage/Retain
1. CTAs
2. Social
3. Meetups
4. Live Recordings
3. Delight
1. Contests
2. Memorable Shows
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About Podcasting Success Secrets
Podcasting Success Secrets is Hector Santiesteban's show about using a podcast to grow a business — recording, editing, publishing and promoting, plus the real playbooks of hosts who built an audience with it. New episodes cover the systems behind shows that generate clients, not just downloads.