Foundational Fatherhood Principles with Dustin Riechmann

[00:00:00] Dustin: regardless of like downloads and video views and the metrics that. We might think matter. they do matter to some extent, but for the most part, it's a relationship game and there's a lot of power in leveraging one relationship to get the next

[00:00:13] Hector: hello, and welcome to another episode of Podcasting Success Secrets. My name is Hector Santhe Esteban, and I'm your host for today. Our special guest is Mr. Dustin Reman. He is, a good friend, a podcast host, and also a client of Amplify Media. So we're going to, talk about all things podcasting and, maybe, some other stuff as well.

[00:00:32] Hector: So, Dustin, thanks for hanging out today.

[00:00:34] Dustin: Yeah, man, I'm really excited, Hector. I love this format and I don't get to talk about hosting very often 'cause, you know, I'm the podcast guesting guy, as it pertains to my main business. But yeah, it's been awesome to, launch our podcast with Amplify and we're, over the.

[00:00:51] Dustin: One year mark at this point. So I think I've definitely learned some lessons along the way. I'm excited to share.

[00:00:56] Hector: Yeah, the last couple weeks we hit episode 50, I think right around the new year, I think if it wasn't right.

[00:01:00] Dustin: actually I'm misspeaking so I dunno if we need to restart. It's been two years and we just hit a hundred episodes.

[00:01:05] Hector: A hundred episodes. Yeah. Okay. That makes more sense. Episode a hundred. Yeah. very cool. I'd love to go into, you know, Dustin, you had spent, Maybe it was years, but a significant time really talking about the value of podcast Guesting so much to where you, like you said, you became the guy for podcast guesting, and I remember our, conversations, you saying you wanted to start one, and it sort of happened over a couple of months where eventually, you know, it was funny.

[00:01:28] Hector: Like, all right, I'm, I'm ready, to get started. what was that process like and, maybe what, sort of finally pushed you over the edge to say that you wanted to start your own show?

[00:01:36] Dustin: Yeah. It's a great question. It's something. I reflected on a lot, so I got into podcast guesting like back in 2020 for a brand I was running at that time.

[00:01:46] Dustin: COVID. I couldn't leave the house, you know, inspired a lot of people to start podcasts, but I wasn't really ready to start one at that point. But I, saw the value in podcasting and it was something I consumed a lot of. So I went and got featured on other people's shows and we sold a lot of product and it was great.

[00:02:02] Dustin: And so there was a period there of, I guess three years, three and a half years, where I sort of. Or this false badge of honor of like, you don't need a podcast, like just be a guest on other people's shows. 'cause it's so much better. It's so much easier. I still believe that it's the place to start and, and that it's, easier and, and in many cases quicker to get traction to go be a guest.

[00:02:24] Dustin: And also true is that I started to really recognize I was leaving a lot of value, on the bone, if you will, by not having my own show because. I, the turnover point there was like, I build up a ton of relationships. I had a lot more focus in my business.

[00:02:38] Dustin: I knew exactly what I was offering. I knew what I like to talk about, what I didn't like to talk about. So I'd been through like the ultimate refining process by guessing all over the place. And I was like, you know what? I should have a place to grow my own audience, a place to, interview, Potential partners for, you know, promotional partners and build relationships kind of on my own turf.

[00:03:00] Dustin: So yeah, I think when I came to you, Hector, I was like, I know the guessing really works. It's been the number one driver of new revenue. and I'm gonna keep doing that. But in a sense it was kind of building on rented ground and I'm like, you know what? I have enough. Clarity now about what I want this to be about, that I think it's time to start my own show.

[00:03:20] Dustin: And, of course it's evolved over a hundred episodes or so, since we started. But that was, as I can recall, that was really what pushed me over the edge was, just feeling like I was ready for it. I don't even know how to describe it other than I was ready for it. And I felt like there was a lot of, traction I could gain if I hosted my own versus only guessing.

[00:03:38] Hector: Yeah, I kinda liken it to, high school parties. 'cause I was the guy that realized, like, I remember realizing like, man, I'm not getting invited to like all the parties or like any of the parties. And so me and my buddy were like, well, why don't we just throw our own parties? I like that. And then, and then we don't have to worry about, getting invited.

[00:03:55] Hector: And I think it's sort of the same kind of thing where yes, there is some value to being able to get invited onto someone else's platform, and. It is also easier to invite someone on, right? Yeah. It's also easier to invite people on to the show and, I remember early on getting some high leverage guests was something, you know, it was sort of a goal of yours or at least using the pod to, get you in the door and have conversations with people that might not otherwise, be available.

[00:04:24] Hector: What was that like? Or were there any, connections or guests or anything that sort of was a, turning point in going, oh, like this is cool because of the people that I'm able to connect with now?

[00:04:33] Dustin: Yes, for sure. I would say I. March, 2024, I believe. so like, three or four months in, I had done a few solo episodes.

[00:04:43] Dustin: I had had a guest, host kind of come interview me to kick off the show. and I had a few clients that had interviewed, so we were starting to get kind of a mix and a flow, but I find myself in Austin, Texas at this. Mastermind with Digital Marketer and Ryan Dice is in the room. And so, you know, I kind of grew up, in the digital marketing space going through digital marketer.com and Ryan Dice is a thought leader.

[00:05:07] Dustin: So if anyone's been around marketing, that, name might mean something to you. And so I saw Ryan and I had actually heard him interviewed on a show. On my flight down, you know, I was kind of preparing for the Mastermind. Like, Hey, if I meet him, I want to kind of hear what's new, what's he focused on. So I listened to an interview, that he was on someone else's show.

[00:05:25] Dustin: And in that show he made a remark like. I really like, guessing on podcasts 'cause I don't have to travel and I, you know, I get sick of going to conferences and I'm, everyone wants my attention and I'm actually a super introvert and so that sort of stuck with me. So I get in this mastermind, it's day two, we're at like a lunch break or it's actually like a happy hour and I kinda slide over near Ryan and introduce myself and,

[00:05:48] Dustin: And made small talk and I basically said, Hey, you know what? I actually heard you interviewed recently and you're an introvert. Like, so am I. So why don't we just hang out here and have a beer and just talk to each other and I'll, keep you from having to talk to all these other people kind of joking around.

[00:06:02] Dustin: And he is like, oh, that's awesome. And we had a really good conversation about families and stuff like that. And as we were ending the conversation 10 minutes in or something, I said, hey, by the way, I have a podcast and you said on this show that, you, you know, love doing them. Is there any chance I could have you on online?

[00:06:18] Dustin: And of course, he's kind of obligated at this point to say yes 'cause of the nature of the conversation. And he said, oh yeah, that'd be great. And people do that and then they blow you off and they never actually respond. and he gave me his email and he said, yeah, email me and let's do it. And

[00:06:32] Dustin: To his credit, he booked it. It's one of my favorite interviews still to this day. and it was just an amazing experience to me. It was like a full circle moment. Someone I had looked up to as a mentor since 2004, like a long time. Right. and. What I realized kind of walking away from that was like, had I not had my own podcast, I would've had nothing to invite him to.

[00:06:53] Dustin: And that 10 minute conversation would've just been it. But because I had that invitation, I had a place for him to come share his thoughts and, felt like we really got to know each other a lot more. And, I wouldn't call him like a friend, but definitely an acquaintance. And he would recognize me in a room now because we spent all that extra time together.

[00:07:09] Dustin: So that's one that really stands out. That was like the first. Celebrity, guest. I, I would say, in terms of like industry leaders that I got to interview, that was awesome.

[00:07:20] Hector: Yeah. People are always surprised by how much easier it is to get someone to come onto your show than they would imagine.

[00:07:27] Hector: I don't know, I think they just have some misconceptions about it. But, when you do have a platform, and that is aligned, right? And what's nice is that, you know, the show made sense with Ryan's message and you know, you're serving some of the same sort of people.

[00:07:38] Hector: And so it was a. benefit to him too, to come on as well, you know, the content that's created. And so I think that if people can sort of see the win willingness of having a podcast, it's not like an ask. It's not like a, yeah, it's not like you're just taking from them.

[00:07:52] Dustin: It feels like a give. It's like, Hey, you know, I have a platform and I would love to interview you.

[00:07:57] Dustin: So there's. They don't typically ask. and I don't either, when I'm looking to guest on someone else's show, like, how many downloads do you get? What's your reach? You know, I'm sure that's an element of importance, but I think we all just like to be asked. Right? And there's a status element to that.

[00:08:13] Dustin: It's flattering. frankly, it's kind of hard to say no to, because. You don't have any time to do one 30 minute interview on Zoom. Like the objections are a lot easier to overcome versus, you know, trying to get someone to come to you in person or, quote unquote let you pick their brain.

[00:08:29] Dustin: Because we all like to be featured for our expertise. And like you just said, as long as there's alignment, like. This is really easy for him, right? Like he loves to teach this stuff and talk about it. he has the stories to tell. I like to bring, you know, some uniqueness to each interview, but for the most part it's a very comfortable thing for him to do.

[00:08:49] Dustin: It's convenient. He can do it from his house or when he is traveling or his office. And so, yeah, I think it's just an easy yes from that standpoint and when you're approaching it in that way, I think people realize that. What's the worst case? I spend 30 minutes and I get some new exposure. I get new marketing assets, and I build a relationship with someone who, even if I don't know them, they've taken the initiative to start and maintain a podcast, right?

[00:09:12] Dustin: So like they are in the top, you know, 10% of all business owners and that they're actually doing stuff and they're committed to a craft. that's how I view it. Like if someone's had a podcast, especially a hundred episodes or more, it's like. I don't need to know that much more about them to know they, are trustworthy, they're committed, they're probably successful in some way, and so I would love to build a relationship with them and.

[00:09:38] Dustin: If the way I do that is to get to talk about myself and tell stories and teach stuff. I love to teach for 30 minutes, sign me up. And I, I do feel, and I'm sure we'll talk more about it, some of the people I've able to get access to by inviting them to my show kind of blows my mind. And some of them I'm like, why the heck would they say yes to this?

[00:09:55] Dustin: but I think it's just, it's just a good status, play probably at the, core kind of psychological level.

[00:10:00] Hector: For sure. Yeah. It, it is definitely, like you said, a give, if hosts can see that, that they're not actually taking and actually make it a give because Yeah. Have there been shows where it felt like I was just being taken from?

[00:10:11] Hector: Sure. You know? Yeah. There are some hosts that, that maybe do it the wrong way. I think the other side of it that you sort of touched on is this, you have definitely have an ability to. Develop relationships with these, people that you're bringing on, which I think is something that we can talk about and how you sort of leverage that into, growing your business in other ways.

[00:10:28] Hector: But I also think that there's this sort of, it's not like guilty by association, but it's also, it's the, there is something to be said about sitting at the cool kids table. Yes. And all of a sudden someone knows who Ryan DySIS is, or knows who some of these guests are, and they see you next to 'em, or they see you having a conversation with them.

[00:10:44] Hector: There is a, I don't remember what the psychological, you know, word is, but there is something that happens in someone's brain where just that association goes, oh yes, Dustin must be someone of some merit or something if he's talking to Ryan DySIS. Absolutely. And so you can sort of leverage those plays as well.

[00:11:00] Dustin: Yeah, so that's a hundred percent true. I've experienced a lot of that where you kinda get this implied credibility or authority because if Ryan's willing to spend his time with Dustin, then it sort of equates Dustin and Ryan in some conscious or some conscious way when people see that. and the other thing that happens, of course, is getting that first sort of marquee guest.

[00:11:21] Dustin: you know, this happened in person. It was like a great opportunity. But because I got Ryan Dice. It was a lot easier to get, eventually, you know Ryan Leveque and then Ryan Leveque begets Nathan Berry. Nathan Berry begets Justin Welsh and these people that are big creators, people I really admire.

[00:11:39] Dustin: Once that first domino falls, it also becomes easier and easier because. They're not the first one, sort of quote unquote, taking a risk by saying yes. Like they've, got people that they respect, that they've seen speak, maybe they've been on their podcast, and this wicked web of kind of goodwill starts to get spun.

[00:11:55] Dustin: And it's, a lot easier even then to get people to say yes again, regardless of like downloads and video views and the metrics that. We might think matter. they do matter to some extent, but for the most part, it's a relationship game and there's a lot of power in leveraging one relationship to get the next.

[00:12:14] Hector: That's sort of a hard thing too, is because traditionally the metrics. So that sort of people monitored were downloads or rankings. And I've, talked a lot about this on the show about like, you know, that used to be the gamut you would run, you would go in and you would try and get a bunch of downloads at the beginning, so you shoot up the rankings and then, you know, that was great.

[00:12:32] Hector: The challenge that I found was that when we did that, it didn't necessarily do anything for the business. Yeah. It didn't, it didn't necessarily translate into anything. And so for you as a host who's, you know, over a hundred episodes in two years, into it, what are some of the markers or indicators for you that the show is something worth?

[00:12:51] Hector: Continuing investing in both from a time and, and sort of money perspective?

[00:12:55] Dustin: Yeah. I'd say first and foremost it's the aforementioned relationships, right? So, the fact that I can call as peers or associates in some way, these people I really respect as creators, like that's important. yeah, for me, I definitely get leads from this.

[00:13:12] Dustin: So, and those leads. Do sometimes come from listeners, but more so it comes from the relationships built in the interview process. So by interviewing, someone, they could be a potential client, like I do. Maybe this is the easier way to answer this and maybe break down the types of episodes I do now, and it maybe we could talk about how each of those has benefited the business.

[00:13:34] Dustin: Is that good?

[00:13:35] Hector: Yeah.

[00:13:35] Dustin: So I still do the, we'll call them, uh. Aspirational interviews. So that's like, Hey, this person is sort of above me in terms of reach or authority, and I wanna invite them on just because I want to be associated with them and get to know them and learn from them. another episode type for us that's still an interview would be more of a case study.

[00:13:56] Dustin: So we will, pretty often. Interview someone from our own alumni, our client community. So someone that's been through our podcast guesting program, and they are having success and we'll come feature them, not just as a case study. So it's not like, come tell everyone why they should join my program. But it's like, get to know them, actually learn their area of expertise, and then if they do wanna mention that, you know, they're, growing through our program, that's great.

[00:14:24] Dustin: but it deepens our relationship with our clients that provides a. a reward for someone going through the program and, you know, it's like sort of an unannounced bonus that they can like, apply and, come to our show and they get that, asset out of it. the third type, which I was starting to allude to here about getting clients is we've started, the end of last year doing a, a coaching series.

[00:14:46] Dustin: So the idea there is like, Hey, Dustin's a coach. He knows a lot about marketing strategy and podcast guesting. And you can't really buy my time. But you can, get direct coaching from me as a podcast episode. And so we allow people to apply for those spots, and then we select like five and we call it a coaching series.

[00:15:05] Dustin: So we feel like 85 people apply. We've only selected five so far. I'm gonna do another round soon. And these are really deep dive episodes. So 60, 90, sometimes more than that, 90 minute episodes. I'm literally just coaching someone as if no one's ever gonna hear this. It's like a deep dive, one-on-one coaching session.

[00:15:21] Dustin: Helping them with their offers and their positioning and their marketing and their strategy and all of that is free for them. They just have to allow us to release it as a podcast episode. So that's created a lot of cool. Collateral. And and it gives people a sneak peek into what it's like, to work with us.

[00:15:37] Dustin: And of course, those individuals, are oftentimes ideal clients for us. And after getting an hour of value and transformation, they're pretty likely to be like, yeah, tell me more about your program. This was, cool. I wanna know more. So those are kind of our three interview types. And then the other thing that.

[00:15:53] Dustin: We've done, and I'm starting to emphasize actually more our solo episodes. So I'm a pretty big believer that you should do some solo content, to build your own authority so that you're not only positioned as a good interviewer, but that you actually have your own expertise. So the coaching series is one way to do that.

[00:16:09] Dustin: but I also like to do some solo episodes. The solo episodes are great because they become assets of the business in a sense. So we use those for content repurposing. So if I do a deep dive on the three types of offers you should have in your creator business, that can become LinkedIn posts, email newsletters, obviously video, short form video.

[00:16:31] Dustin: So it's a great source of content for other channels that are more discoverable than maybe podcasting natively. and then we use them a lot for. sort of conversion assets. So FAQ questions, we put them in our sales process sometimes. So if someone's like, well, if you guys do this podcast guesting coaching, like how does that compare with hiring a booking agency?

[00:16:55] Dustin: I'm like, I'm glad you asked. Here's an 18 minute episode where I go deep on exactly answering that question. So anymore, I've got pretty much a podcast episode in response to any kind of question people would have. And so that's, really useful too. So. You can kind of hear in there, there's different.

[00:17:11] Dustin: Benefits to the business for different types of episodes that we do. and we've continued to refine that over time. And none of those were really, why I started the podcast. I originally thought I'd be like finding an ideal client on LinkedIn and be like, come on my show. And then I would, you know, talk to 'em a little bit and then sell 'em our program.

[00:17:29] Dustin: I mean, I will admit, I thought this would be a little more of a transactional lead generation tool, and from the very first episode, I totally didn't want to do that. and once I got into it, I'm like. That's not who I want to be. I want to be someone who's got depth and really cares and empathizes and hears people and naturally leads and sales come from that without it feeling transactional.

[00:17:50] Dustin: And I feel like we've really found our flow, especially in the last probably last 50 of the 100 episodes.

[00:17:55] Hector: Do you feel like the show has evolved or do you think that there are, Maybe not distinct, but certain stages that the show went through over those a hundred plus episodes.

[00:18:04] Dustin: Yeah, for sure. I, I would say like the first phase, I just thought this can be an interview show and I'm kind of gonna interview, what I was describing, like, I'm gonna interview ideal clients and then use this as a way to get people to buy our program. That was like V one. We never actually recorded any episodes that way.

[00:18:24] Dustin: we kind of kicked things off with a client and a coach of mine named Cassie and I had her interview me in the very first episode, and it was all about like, who am I deeply, what's the show really about? What's seven figure leap mean? what's the meaning behind this? And I think that sort of changed the tone for me, like after that first episode, I'm like, oh, this could be a really freaking cool show.

[00:18:47] Dustin: Like I don't want it to be transactional. and I'd say phase two is when I, I. started interviewing people in my close circle. So it was easy to be like, Hey, you wanna come, you wanna come, you wanna come? Like I had already, I already had relationships with different people who I knew would wanna do it, and that was good.

[00:19:03] Dustin: It got my reps in and gave me a comfort level. I would say that Ryan Dice story was an inflection point where I realized I can go outside my own circle and invite people externally who I probably wouldn't have access to otherwise. So I started to do a lot more of that. That's, I would call that phase two.

[00:19:19] Dustin: and then phase three I would say is when this like. Well, I'd say phase three is actually when I started doing more solo content. So that's when it was like, you know what? I like the interviews. They're frankly easier for me. but I need to challenge myself and make at least like a third of our content solo thought leadership content versus just interviews.

[00:19:37] Dustin: And I would say phase four most recently is when I added that coaching series. And then, you know, right now I'm sort of in a, a new mindset of what's possible if we view this. As the source of content that can be amplified in a lot of different channels. And I think the solo content in particular is important for that.

[00:19:56] Dustin: So I think moving forward it's gonna be more like 50 50 solo content versus guest episodes. 'cause I have so many more ideas for solo content now that I have, a place that I intend to use it with different content distribution.

[00:20:10] Hector: Yeah. It seems like what you've sort of done is, Figure out how the, show can actually aid the business, how it can feed into the business.

[00:20:18] Hector: So many, so many hosts just, they just record content or talk to their friends or just hop on and, and just talk because they know that they're supposed to record an episode. Yeah. But I think you've been very intentional with the types of guests and the types of topics and the types of episodes that, that you've been creating over the time.

[00:20:35] Dustin: Yeah, hundred percent. That's, That was always the intent. But then, I don't know, like the application of that has really changed over time. and I think it's just, I've gotten more clear and I understand more, how this side of the mic works. Because again, I had a lot of experience as a guest and most, most of those sort of follow the same flow.

[00:20:55] Dustin: Right. And it's like, And I think I started off with this podcast that, of my podcast trying to replicate that, which is probably why the very first episode is actually me being interviewed by a guest host. 'cause I'm like, well, I know how to be a guest, so let me first be a guest. but I think over time, as I've matured.

[00:21:11] Dustin: I feel confident doing solo episodes and I know how to like pace things and have a good hook and like just be a better content creator from a solo perspective. More and more of that has found its way into the show. and like I said, what I'm doing guest interviews, I'm a little more selective about that, and there's a specific purpose.

[00:21:33] Dustin: Per interview type. Right? Case study has its place, a coaching series has its place. The sort of the, aspirational, you know, I get a chance to interview someone who I would. Also pay $10,000 to have an hour with, that has a place. and so, yeah, I think I've just got a rhythm for one thing, but also like I, I know when I, when we plan an episode, what the purpose of that particular episode is versus just like, yeah, it's Tuesday, man, I gotta record something.

[00:22:03] Dustin: What can I scrape together? We don't really operate that way anymore.

[00:22:06] Hector: Hmm. That was actually my next question, which is, are there things that you. Did at the beginning that you don't do. And so I guess, maybe you can share what that planning process looks like or is it, you know, or how deep that goes.

[00:22:20] Hector: 'cause I think that so many hosts can benefit from just being more intentional with their episode strategy.

[00:22:25] Dustin: Yeah. It's nothing fancy. It's just a, a Google Doc basically I can access on my phone or on my computer. And that is primarily ideas for solo episodes. Like to me, that's the harder work is coming up with original ideas to wrap on for 15 to 30 minutes by myself.

[00:22:43] Dustin: so that's that part of it. As far as other planning, you know, the guest things, I sort of take 'em as they come. So there is no cadence to like. Hey, every third one is a coaching series, and every fourth one is an aspirational interview. It's just like, as, I get opportunities to invite people that I admire.

[00:23:02] Dustin: They're gonna get recorded at the first opportunity that match matches their schedule. I'm actually, I'm recording, episode tomorrow as we speak with Cameron Harold, who's, he wrote Vivid division. He is like a really famous COO and like that just happened through a mutual introduction and I'm like.

[00:23:17] Dustin: Here's my calendar. You find the first spot that works for you and we'll work around that. 'cause I think, you know, respecting people in that way is important. and then, yeah, case studies kind of come up naturally because we have a constant flow of people graduating our core program and then looking for opportunities to interview people there.

[00:23:32] Dustin: so, you know, we publish weekly, it tends to work in batches where I'll, I'll typically do, if I'm gonna do a solo episode, I almost always do at least two because it's like, well, if I'm gonna get in the mindset. Sit in this office and have the mic set up the right way. I might as well just knock out too.

[00:23:50] Dustin: And I got, plenty of ideas. So I usually take those ideas. Transparently, I put 'em in chat, GBT it knows kind of my base of knowledge and I'm like, here's what I want to cover, like, help me outline this. And I take a rough outline, I put it in another Google doc and that sort of becomes my very, loosely defined teleprompter and that just becomes a bullet point summary of what I want to jam on.

[00:24:12] Dustin: So that's kind of the process and the flow. So. All guest interviews happen on Tuesdays, and I try to do the solo episodes also on Tuesdays, usually on weeks when I don't have a guest, booked. And I'll spend like an hour and record two episodes at a time. And that way we always are several weeks in advance on our, publishing schedule.

[00:24:32] Hector: Yeah. The last couple things I wanted to get your opinion on is a lot of podcasters will do it on their own. They'll go out and, because it's, very possible to, to do on your own.

[00:24:43] Dustin: Yeah.

[00:24:43] Hector: what has it been like or what's been your experience being on the other side, having sort of a, production partner like amplify to.

[00:24:50] Hector: Handle all of the stuff. 'cause we, you know, we haven't talked anything about editing or publishing or, you know, that sort of stuff. So, I'd love for you to just share what that sort of experience has been like. having someone to handle those sort of things.

[00:25:01] Dustin: Yeah. Well, it's been awesome. a hundred percent transparently.

[00:25:05] Dustin: There's no zero chance I have a podcast if I'm doing anything myself outside of hitting record. Managing the guest relationships, which is something I enjoy and it kind of comes natural, in the work that I do. The reason you haven't heard me mention once editing, publishing. Titling episodes, distributing on YouTube, any of that kind of stuff is, I don't do any of that, but all of it happens.

[00:25:29] Dustin: Right? And so, and Hector, you probably remember this, I think when I came to you, through our existing relationship and I'm like, I really feel like it's time to do a podcast. here's the deal. My role has to be to literally hit a red blinking button that says record and hit in and then be done.

[00:25:46] Dustin: And like I, that's gotta be the extent of my involvement. Otherwise I'll never be able to keep up with it. 'cause this is adding into a full plate. and of course that's what Amplify does, a very white glove service. And so from the. Conceptualization of like, what do we call it and what's the artwork and what's the description and how do we wanna do the intro?

[00:26:05] Dustin: Of course, all that kind of has a kinda a onetime effort and that that was that and you guys helped a ton with that. But, you know, from day five or whenever we had that established, and I recorded that first episode, I've done literally nothing except show up and hit record on whatever platform you told me to record on and.

[00:26:26] Dustin: I'm sure I could go back and tell you guys, change this headline or, I don't really like the way that you, edited this, but I haven't had to, like I've touched this podcast zero times in over a hundred episodes that's a huge testament to your work, I think, to the power of having a done for you kind of white glove partner.

[00:26:44] Dustin: I just wouldn't be able to do it without that. And you guys have been exceptional, in making that happen. I'm a very. detailed person and, detail oriented person. so when I say that I haven't requested, you know, hardly any kind of edits or changes to headlines, that's saying a lot because I'm pretty picky, when it comes to that sort of thing.

[00:27:04] Dustin: But you guys have just done a masterful job, I feel like in, capturing my voice and the things that, how I want to be represented and my brand. yeah, so I only have good things to say. Again, I'm, that's not to say that people can't. Do this themselves or figure it out or edit their own show or use AI tools and all that.

[00:27:22] Dustin: But I have zero interest in that. And, again, I just, there's no way in the world I'd have a hundred plus episodes under my belt. I definitely would've pod faded probably within about 10 episodes had I decided to try to do it myself. There's just no way the bandwidth isn't there for that. And I think more importantly for someone listening, even if you're like, oh, I got some time.

[00:27:41] Dustin: If you're gonna use your time in podcasting. You should use it on the strategic side, like what is this for? some of the stuff we went through already, you should use it on relationship building with other podcasters. And frankly, you should use it on guesting because then guesting is how you can build more relationships and you can spread the word more about your message.

[00:28:03] Dustin: you should not use it on production, I don't know why anyone would have a, how anyone could make a business case. If you're running a business and you're using podcasting as a. Marketing channel and a, place to support your business. How you could possibly justify using your own scarce time to do podcasting 'cause it's probably not your area.

[00:28:22] Dustin: Podcasting, editing, and production and distribution. Your highest and best use of your time, your unique ability is gonna be in the thought leadership and the relationships that drive It's a strategy behind the podcast, not in pushing buttons and figuring out, how to make things sound clean and, and all that.

[00:28:38] Dustin: So it was a very long way of saying, I'm passionate about standing in your lane and doing your best work, and, you should hire Hector or some other company to handle production if you're gonna use this as a business tool.

[00:28:49] Hector: it can become its own own job, for sure.

[00:28:52] Dustin: Oh yeah.

[00:28:53] Hector: Dustin, I got two questions for you as we wrap up and get outta here. first question is if people want to get more connected with you, find out about your programs or anything that you're up to, where's the best place for people?

[00:29:02] Dustin: Yeah, it's real simple. It's just seven figure leap.com and the number seven.

[00:29:07] Dustin: So seven figure leap.com. we help mission-driven entrepreneurs grow seven figure brands by telling their story. So the main thing we do is help on the guesting side of the mic. So we have an expert who's a coach, consultant, agency owner, and they're like, Hey, I like to teach. I like to coach. I got stories to tell.

[00:29:23] Dustin: And we help them get on the right podcast, tell the right stories, and be able to sell more of their programs that way. and. I really believe that perfect marriage is guessing and hosting. and you should be doing both. And, yeah, but seven figure leap.com is where, where everything lives on, that side for my business.

[00:29:40] Hector: And we'll link all that up in the show notes as always for you listeners. And, my last question for you, Dustin, is, in your opinion, what is the secret to having a successful podcast?

[00:29:48] Dustin: I'd say consistency. and when I say consistency, there's a lot of underlying. Rings that sort of support that one is having professional support and as we've talked about, to make it consistent.

[00:30:02] Dustin: The other thing I think with consistency is having a strategy behind it so that you're getting results from it so that you're motivated to keep doing it. and I guess the final kind of. Thing I think about with consistency is the name of the game in business growth is relationship building. So if you can use your podcast as a relationship building tool, it becomes a virtuous cycle.

[00:30:22] Dustin: Because the more you build relationships, the more your podcast grows and the more access you have to cool guests and and results and the more people you know. The, the more your business grows too. So using podcasting as part of your business and not like some complete side project, I think is really important.

[00:30:40] Dustin: And then just saying really consistent, we haven't missed a week yet. despite lots of crazy stuff that happens at life and as a dad and, busy entrepreneur and I'm, I'm really proud of that. You know, I, I don't think it's, Something to be taken lightly to have over a hundred episodes with really cool guests, lots of variety, and to be proud of each and every episode.

[00:31:00] Dustin: And so definitely kudos to the work of Amplify Media and helping me pull that off. But yeah, I'd say if you can get into the podcast hosting game or the key to success as someone who's in this industry for a long time is not quitting and being consistent. That's kind of a try answer, but like I said, what that really means is you're getting business results from it.

[00:31:21] Dustin: You're growing, you're getting relationship capital created from it. 'cause that's what's gonna motivate you to keep going. So that's my secret to podcasting success.

[00:31:30] Hector: Well said. Well said. Well, thank you so much, Dustin, for joining us. All you listeners, go out, check the show notes, get connected with Dustin.

[00:31:37] Hector: come hang out with us in our community and Mastermind while you get a chance to hang out with myself as well. if you're not already subscribed or following wherever you're listening to this, please make sure you hit that follow button. if you want to get connected with me, you can search Hector Santhe, Seban on LinkedIn, Facebook, Twitter, or x and YouTube.

[00:31:54] Hector: And then, if you want to find out more about what we do at Amplify, go to amplify media.com. Most importantly, y'all keep publishing. See you on the next one.