Are You Leading or Just Surviving? The Power of Masculinity in Leadership with Carl Lubbe

[00:00:00] Carl: Tell me when you're going, uh, you know the thing I'm maddest about right now, Jeff, what? What's that? Is that you're so far from Atlanta. The setup in here is so nice. I'm physically angry about it. Like I just got off a plane. I Ubered all of 11 minutes to be here, and you walk in and it's this beautiful three camera set up and there are lights and it's all really done.

[00:00:20] Carl: And there was a drink container back there. I just grab my water and sit down in a comfy seat and you're like, Hey, you want to talk for 20 minutes? I was like, no, I wanna talk for three days in here. It's so nice.

[00:00:28] Jeff: I appreciate that. So

[00:00:29] Carl: if you can get on a plane or be close, don't be like me and be mad about it.

[00:00:33] Carl: Just get on a plane and all here. Just get on a plane and get here all the time. Or live

[00:00:35] Jeff: close and

[00:00:36] Carl: then you can use it

[00:00:37] Jeff: all the time. There you go. There you go. No, I appreciate that. Um, thank you for coming in. Really appreciate the time, Carl. Yeah, I'm really excited to talk, you know, mostly about the business and kind of the intersection of business and technology.

[00:00:48] Jeff: Um, that's kind of the point of the show, um, is really kind of dialing in on. What are businesses and companies using in the technology space that's returning, that's creating a return on investment for them, right? Mm-hmm. So we're, um. Uh, from a technology standpoint, obviously you're very much in the coaching space and you've worked with some really impressive organizations, so it'd be really interesting to kind of talk through some of the technology that you've seen people using, but also how that kind of incorporates with your people.

[00:01:18] Jeff: Mm-hmm. Piece of coaching, right? Yeah. Um, and getting kind of a, a, a take on that from your end. Obviously, you know, being in several different parts of the country, you've seen quite a few different businesses, so, mm-hmm. It'd be very interesting to kind of talk through that.

[00:01:30] Carl: Yeah, and I, I think for me, in, in this space, as I look at what's happened even in the last, you know, really now coming up on five years, I wouldn't have been able to do what I do now five years ago.

[00:01:42] Speakers 1: Yeah.

[00:01:42] Carl: Because, because of the pandemic. Yeah. And because of everybody's going, okay, well work remote, we'll figure this thing out. All of a sudden you, you couldn't have found a thousand people on the planet who knew what Zoom was. Yeah. In January of 2020. Yes. And then we go through all of the meme culture of like, you know, am I muted all the way to now, where like whether you're a 5-year-old or a 75-year-old Yeah.

[00:02:05] Carl: You know how to log onto Zoom or a Google Meet or a, you know, a teams, uh, hangout. Sorry for those Yeah. Some portion

[00:02:10] Jeff: of video conferencing at some point. Exactly.

[00:02:11] Carl: Yeah, exactly. And so the technology piece of that. Has been incredibly instrumental, obviously, in connecting us, and now the question goes, how do we connect and reconnect?

[00:02:22] Carl: In this now post video conference world.

[00:02:24] Jeff: Yeah, no, I could totally see that. It's been interesting to have conversations with some of the businesses that we've worked with around what they're doing for communications. Mm-hmm. With content, with larger signage and some of those kind of things. Very much focusing on culture.

[00:02:37] Jeff: Mm-hmm. Focusing on people, getting back into the office from the pandemic to your point. Mm-hmm. Um, it's very interesting to see kind of where people are, you know? Putting money into those spaces and putting a lot of time and resource really. I mean, it really comes down to are they making a better space for people to come back to, right?

[00:02:53] Jeff: Yeah. Yeah. What are, and I think it's one of the questions that a lot of people are asking is what are they coming back to? Yeah. Right. That's, that's one of the other things. So,

[00:02:59] Carl: and I think the other thing that all businesses will be desperate for is technology. So good that you no longer feel the technology.

[00:03:06] Speakers 1: Yeah.

[00:03:07] Carl: Right.

[00:03:07] Speakers 1: Yeah.

[00:03:07] Carl: So part of even being in your now podcast studio, like I'm not thinking even, you know, jokes aside about how good the tech is. Now we're just having a conversation 'cause we're in the same room. Yeah. Yesterday you and I were having a conversation on two different coasts of the US via video, and that's wonderful.

[00:03:24] Carl: But humans are wired for connection. Yeah. And so now the job of technology becomes, how can you be so good that you almost disappear? I don't, I mean, yeah. I don't know if you've seen this. I saw a church service. Three or four years ago where it was literally a hologram. Yeah. And I was like, this is so, this can be so gross and weird.

[00:03:40] Carl: And then you get into the room and 30 seconds into the thing you forget.

[00:03:43] Speakers 1: Yeah.

[00:03:43] Carl: Because it was so good.

[00:03:45] Speakers 1: Yeah.

[00:03:45] Carl: That you weren't like, oh, I'm looking at a projection. I'm, I feel like I'm looking at the real person. Yeah. And I think that the real promise of great technology is the idea of one to many.

[00:03:55] Speakers 1: Yeah.

[00:03:55] Carl: Because what I was saying before, as a, an executive coach before 2020, it would've been like, oh, I'm getting on a plane every Sunday night. I'm gone all week. I'm missing out on, you know, my nine and 11-year-old growing up and being close to my wife and going on date nights. And I come back in Friday evening and then hopefully I'll squeeze in enough 48 hours before I get on a plane again.

[00:04:14] Carl: And now the beauty of technology is it can be a both and

[00:04:16] Speakers 1: Yeah.

[00:04:16] Carl: Like I'm on calls all week long and, you know, uh, you've coached me even on my setup in my home office. Like, Hey, here's the cameras, here's the lighting, here's the audio. So again, technology is not a barrier. Yeah. 'cause they can like, I can't hear you, or your lighting's terrible, or the background feels cheap.

[00:04:32] Carl: Yeah. Like, why am I listening to you to help me run a hundred million dollar enterprise? Right. Those things are important because it matters. Yeah. Our neurology is making those assumptions and calculations before we're making a choice about that. Yeah. That's our subconscious. Um, but in addition to that, when I come into places, you know, when I'm in, uh, an hq, like a Chick-fil-A mm-hmm.

[00:04:53] Carl: You're walk into that HQ and you're like, every piece of technology here exists to serve the human connection. Yeah. So, yeah,

[00:05:02] Jeff: that side of it's been very interesting to, to go through and watch that progression, both having worked on the, the front side of the pandemic and then worked all the way through the pandemic to see the way, like what you're describing with everybody being forced into Zoom, everybody being forced into teams or whatever the platform is that their company is using.

[00:05:19] Jeff: It's been interesting to see that progression with people. It was also very interesting to see people's, um, toleration for. Mistakes or mishaps definitely increase because before it was very, very low. Mm-hmm. Right? Everybody just wanted everything to work perfectly. Mm-hmm. And then when everybody was forced to use it themselves at home, everybody kind of got that perspective of, oh, there's a lot more to all of the background in this.

[00:05:41] Jeff: Right? Mm-hmm. Um, so it was very interesting to watch people's kind of response and reaction to that. Mm-hmm. But, um, how do you feel like it's changed? Um, obvious, obviously it's, it's given you a lot of, uh, of leeway to do a lot of things. Um, from the house, but what do you, what else do you think has changed, um, from a technology perspective, even in the last two or three years, uh, post pandemic that you feel like is making a, a larger impact in some of those things?

[00:06:06] Carl: Yeah. This might be a little tangent to the question you're asking, so I may ask you to clarify. Mm-hmm. But I think the thing that I'm noticing is through the pandemic, you know, it was sweatpants and stay at home and all of those things were lovely to be able to survive. But there is a sense that people have lost a little bit of that ability to connect with each other.

[00:06:25] Carl: Mm-hmm. Because they're like used to a screen. Yeah. We see this. Obviously if you were like to zoom out really hard on just like having a discourse about culture in society, it's going, people don't really know how to interact in the same way that they did before. And some of that might be good, some of that might be bad.

[00:06:39] Carl: And I think now it's really the question, especially inside of businesses, how are you getting your people to interact first with themselves? Yeah. Then with each other and the team and the organization, and then third, with the client.

[00:06:51] Speakers 1: Yeah,

[00:06:51] Carl: we call this How are you dealing internally, locally and globally?

[00:06:55] Carl: And technology has done a weird thing where some of our skill sets have atrophied in our ability just to be a person with another person. Yeah. Um, and so that's literally, so, you know, the tagline for our company is literally we train people how to people. Right. Because it is, it's an art form and a science, and I think both are, you know, engineering brain, the science of it has atrophied a little bit and the art form has become a little less artful.

[00:07:19] Jeff: Yeah. It's very interesting the. One of the things that we've seen with, so a lot of people have put a lot of, uh, effort into open office spaces. Mm-hmm. Right? So these large open spaces with. You know, several hundred desks and you're crammed really close to a lot of different people and everybody's thinking this is gonna drive more collaboration and this is gonna like force people to get together and work on things in a new, different way and all these kind of things.

[00:07:41] Jeff: But a lot of studies have shown that it's actually the opposite. It's forced people into their headphones. Mm-hmm. Right? So that they can focus on the thing they need to do. Mm-hmm. And, you know, get that done. But at the same time there, to your point, losing that connection one-to-one with somebody else.

[00:07:56] Jeff: And it's, it's that whole thing of like trying to fix a. Behavioral problem, or not a behavioral problem, but trying to fix a behavior with a technology.

[00:08:04] Carl: Yeah. 'cause in that space, you know, the neurology of this is humans need segues. Yeah. And I don't mean the little thing where the guy fell off a cliff. I mean like they need a switch from one thing to the other.

[00:08:14] Carl: You know, one of the, the worst inventions of, you know, modern, uh, you know, business or having to go to work was the commute. Right? Yeah. We're like, no, this is amazing. Let's just destroy the commute 'cause we can stay at home and isn't that wonderful. Right. Which I agree with by the way. And I. I fully, uh, you know, believe and support hybrid working or working from home entirely.

[00:08:33] Carl: Or for some cultures, they prefer the work in person. That's a little bit less my, my, uh, concern here. What the commute did is it gave a segue to go like, mm-hmm. Oh, I'm leaving work, entering my personal life. Yeah. Or I'm leaving my personal life entering into work. And it's the same thing of the open office.

[00:08:50] Carl: You need it even if you just had a cubicle. Yeah. You need to be able to stand up, exit your space, and then segue now into a communal space, into something else. Yeah. And as you said, when everything becomes communal, nothing is communal. Yeah. And with everything is individual, then nothing is individual.

[00:09:05] Carl: You need these. Slight partitions that give your brain a cue or a signal that says, oh, you're going from one thing to the next.

[00:09:12] Jeff: Yeah. It's funny you mentioned, you mentioned compute, uh, commuting. And for me, I've thought about this a lot. I spent a lot of time driving to one of our client sites, um, for.

[00:09:21] Jeff: Probably the better part of five years, and it was about an hour commute each way. Right. Wow. So from a commute standpoint, it's really funny because I miss some of those times because I feel like that's where I probably learned the most. 'cause I was listening to a ton of audio books mm-hmm. Trying to make use of the time, right?

[00:09:34] Jeff: Mm-hmm. But using that also as like a, a segue from one thing to the other of, um, like, I'm, I'm on my way to work, I'm not at work. Mm-hmm. You know, those kind of things. So it's, it's interesting. I, I totally agree with you on that. I think that, um, the, uh. The transitions between those two things is you're absolutely right.

[00:09:50] Jeff: I think people need that. And I don't think, I don't think most people realize that sometimes,

[00:09:54] Carl: so no. And I feel this really acutely even at, you know, in my home office in Atlanta. 'cause it's literally in my home. And so, you know, my wife and my kids and I mm-hmm. We've had to like clearly communicate, hey, what are the boundaries?

[00:10:07] Carl: Mm-hmm. When does work end? And we begin also, when can we interrupt? All those sorts of things. Yeah. And so a lot of this is just. The technology has been so exemplary in creating this one to many ability, but with every new advance, it also comes with a drawback. Yeah. Every superpower has a kryptonite.

[00:10:22] Speakers 1: Yeah.

[00:10:23] Carl: And so it's us asking the question, where is the. Technology. 'cause I think especially for your company, where is the technology making it easier to be human?

[00:10:32] Jeff: Right. It's, it's funny, I watched a Ted Talk, um, a few years ago from, uh, Paul Reed Smith, guitar maker. Mm-hmm. And it was funny because what he was saying is fellow guitar players.

[00:10:40] Jeff: Yes. Yes. Yeah. There you go. So one of the things that he was talking about was their goal with, uh, PRS the company is to make instruments that you put a hundred percent in. And you get as little subtraction out as possible, right? Yeah. Yeah. So like if you're putting a hundred percent into something, um, you know, and whether that's playing or something else, the whole thing that you're trying to create with either a technology or a guitar or anything else that you're doing is you're trying to limit this subtraction that comes outta that on the other side.

[00:11:09] Jeff: So if you put a hundred percent in. You're getting 98% out.

[00:11:12] Speakers 1: Wow.

[00:11:13] Jeff: Rather than it being you put a hundred percent in and you get 50% out. Right. Love that philosophy. So it's like the whole thing of efficiency of like, we, you want it to be as smooth and efficient as possible. Mm-hmm. Right. So it's, it's designing things for that, and to your point, designing intersections for people or segues for people to go from one place to another mentally.

[00:11:30] Jeff: And just the mental space. Not like actually the physical space, but just having the, the space and time to think about it. Mm-hmm. Long enough to switch gears. Right? Yeah, that's, it's very interesting.

[00:11:39] Carl: And, and part of that with the efficiency thing is asking the question, what's the win?

[00:11:44] Speakers 1: Yes.

[00:11:44] Carl: Because sometimes technologists or futurists are going more speed, more power, you know, more efficiency just for the sake of going, oh, we cranked it to 11, now we can crank it to 12.

[00:11:54] Jeff: Exactly.

[00:11:55] Carl: And, but the question then becomes. Okay, but how is that serving the end goal? Whatever the win is. Yeah. For the person, for the team, for the company, for the client. And a lot of times I think executives or management or technologists may not be having that conversation to go, yeah, am I serving it just for the technology or am I serving it for technology?

[00:12:15] Carl: Serving the human?

[00:12:16] Jeff: Yeah. It's also interesting to see that from the perspective of, um. C creating a tool where there is no problem. Mm. Right? Mm-hmm. Or creating a, a solution that that. People think should be bigger than it is. But in reality, so like touchscreens is a very good example of that. Um, everybody has touchscreens and we, they're, they, they have a particular purpose.

[00:12:39] Jeff: Mm-hmm. But at the end of the day, not everybody wants to walk up to the front of the room and be, you know, drawing on a whiteboard or whatever. There are cases where that matters and you want to do that, but at the same time, like at the end of the day, it may be one of those things that you don't necessarily need that capability or you don't have people that are gonna utilize it to its fullest potential.

[00:12:56] Jeff: Mm-hmm. 'cause again. Whatever, like you wanna put in, you know, a hundred percent and you wanna get as little drag mm-hmm. Out of that as possible. So like, you want technology that people can use, it brings them together, it connects them, but at the same time, it doesn't overwhelm them. Mm-hmm. You know, it doesn't create other issues in the background.

[00:13:13] Jeff: So, um. Love to talk about your experience recording your course. Mm-hmm. Because that, that's a technology that we're very excited about as well as far as virtual production and, um, you know, shooting on, you know, different environments. I mean, that, that stuff has come so far over the last, even just five years.

[00:13:30] Jeff: Mm-hmm. Um, so I'd be curious kind of what your thoughts are around that whole thing and. What you think that does. I mean, obviously for you, I feel like it's, it's a force multiplier because you've been able to record and it's the one to many, right? Mm-hmm. It's, you've already got it recorded and you have it, and you can distribute it to, you know, as many people as sign up for it, right?

[00:13:46] Jeff: Mm-hmm. Um, so that in and of itself, I think gives a lot of legs to a lot of different industries mm-hmm. For training purposes, for, you know. Bringing people in and running them through like the life cycle of technology or the workflow that you're trying to drive for, or the efficiency that you're trying to build.

[00:14:02] Jeff: Mm-hmm. Um, so I'd love to love to break that down a little bit.

[00:14:06] Carl: Yeah. I think for me, so as you said, I've got this material right, this intellectual property that I wanted to get into as many people's hands as possible. And I'm going, okay. I'm meeting one-on-one with teams. I'm doing a keynote speech. Then I'm meeting with the executives and coaching them.

[00:14:20] Carl: And then maybe I'm doing cohorts where we're meeting via Zoom. Yeah. And I had a client, you know, about two and a half years ago, go, but what if I want to get you with a thousand employees? I'm like, okay, well we could probably still do a cohort at that size. They're like, but what if I wanted at 11 o'clock at night when you're not around or on the other side of the country or the the planet?

[00:14:40] Carl: And I was like, oh. And he is like, have you ever thought about doing a course? And I was like, I'm kind of allergic to them if I'm really honest, because the math on them is really terrible. Yeah. It's like, you know, one out of 10 people might actually do it.

[00:14:52] Speakers 1: Yeah.

[00:14:53] Carl: And he said, but what if you could put all of your personality and it was really interesting to you.

[00:14:57] Carl: He's like, what have you ever consumed? He's like, 'cause aren't you? Like a big reader. And I was like, no, my wife would actually allege that I'm criminally under read. I said, actually, in all honesty, I'm probably consuming most of my content from TikTok and YouTube. Yeah. In these sorts of spaces where I'm watching my favorite thought leader deliver something that's engaging.

[00:15:14] Carl: He's like, so we're just talking about like a really long YouTube, or a really long TikTok. Yeah. As long as you can keep it engaging isn't the same thing. And so after I got over, you know, my initial aversion to it. I really, it did unlock exactly what you're saying, that one to many. Yeah. Like if I record this one time and it's done really, really well, then literally.

[00:15:32] Carl: Hundreds of thousands of people could get access to this. Yeah. With a click of a button and now I'm helping coach somebody. Yeah. In this idea of being more curious and asking better questions,

[00:15:42] Jeff: in, in some cases, people you never meet. Oh yeah, a hundred percent. That's, that's already happened now. That's, that's the amazing part of that.

[00:15:47] Carl: Yeah. My team will send me an email of like the last week and I'll be like, I don't recognize any of these company names. Which is a really lovely thing to go, oh, like your thought leadership is helping somebody. You will never get to me. Yeah. And that's such a powerful thing. But then the next problem became technology.

[00:16:03] Carl: This is a really daunting enterprise. Mm-hmm. How do you get the studio? How do you get the content, how do you do the editing? And then that's when I encounter somebody like you and it's like, hold on. We've got this beautiful LED wall. We have these cameras. Yeah. We can shoot it. And we literally shot. A seven course masterclass.

[00:16:22] Carl: Yeah. In two days.

[00:16:24] Speakers 1: Yeah.

[00:16:25] Carl: Because I was able to take all of my content and do the pre-production and then give it to them. And then they put it on teleprompters and there's this beautiful LED wall. It's funny, if you go to my content at curiosity training, it looks like I'm in like a Scottish, like billionaire's castle.

[00:16:40] Carl: Yeah, because it's stunning. I was like, I want to go to there, and people were like, where did you go? I was like, it's not real. AI built it. Yeah. Like, you know, the background and the, so the beauty of the flexibility now, because before it'd been like, and I've done this recently. Rented a building. Yeah. Went to have go the, have the crew, like organize it and it was just such an incredible pain.

[00:17:00] Carl: Mm-hmm. For two days to get the lighting and the shot. Right. And you can light and cue an LED wall in minutes. Yeah. You know, and so I think because the technology had jumped and I was able to do that, you know, a couple of years ago, um. The accessibility of that thing and then the ability to rely on a team like yours to be able to edit it and make it beautiful.

[00:17:19] Carl: And the partnership in that was, it went from daunting to, yeah, why would I not do this?

[00:17:23] Jeff: Yeah, yeah.

[00:17:25] Carl: Like that quickly.

[00:17:25] Jeff: Yeah, absolutely. Um, I. Yeah. It, it was really impressive to see that. And I love the commercial that you did with them mm-hmm. For the studio space. That was, that was really awesome, the way that they pulled all that together.

[00:17:35] Jeff: Mm-hmm. So,

[00:17:36] Carl: well, yeah. And those, those guys are pros and so I'm excited for you guys to have, you know, on, on this coast in Texas, what they've got over there in Tampa.

[00:17:44] Jeff: Mm-hmm. Yeah. Hmm. Um, it's gonna be exciting to, you know, kind of continue to build on the technology here and the, the spaces. Um, and

[00:17:51] Carl: one of the things I'd too, I would share with, you know, any of your viewers or listeners or subscribers is I'd be happy with you guys to create like a little document mm-hmm.

[00:17:59] Carl: Of, yeah, this is exactly what we did. And then they can just follow the blueprint and then when they call you guys, they're like, oh, Carl wasn't kidding. It could be this easy for us to get our training or content or whatever out there. I'm happy to get that out. It's

[00:18:10] Jeff: streamlining all of those things for people.

[00:18:12] Jeff: Again, it's reducing the drag, it's reducing the. The obstacles that people have put in front of it from, whether it's, you know, to your point, like the daunting task of having to think through lights and production and cameras and, you know, all the rest of those things. Um, but it's funny, like all of that ties back into like conference rooms, same thing, digital signage, like it's, it's having a plan in place and having kind of a checklist to walk through on all those things.

[00:18:36] Jeff: Mm-hmm. To really get you, um, across the board on that. So, and,

[00:18:40] Carl: and I think this too is really where you guys are so necessary. You know, in the coming world in which we live, technology's only getting faster. Yeah. And it has this weird neurological effect. You're like, oh, this is gonna get easier and I can just do it on my own.

[00:18:55] Carl: Mm-hmm. And the problem is the speed of technology now is so fast. Yeah. That you need a human pat. Inside the technology space.

[00:19:04] Speakers 1: Yeah.

[00:19:04] Carl: Because it won't just be like, oh, let me chat GPT that, and it can give you all sorts of recommendations. Yeah. But as Alex Ozzi said, answers are cheap, implementation is expensive.

[00:19:14] Carl: Yes. Right. Very much so. And so it's that thing. You need to find really trusted partners who are going, yeah, we can take this from what would, like, let's talk Brass tack. My course probably would've cost me $150,000. Mm-hmm. Just a couple of years ago, yeah, I would've had to fly to this place. Mm-hmm. That doesn't really exist, create it.

[00:19:34] Carl: And then I would've had to have this massive production team, and the gear would've been so expensive, and then people would be like, oh, well the editing's gonna be really long and difficult. And then now, because people like you exist and the technology's jumped, if I partner with somebody like you that that price drops so dramatically and the flash to bang from my idea to actual finished product is so much faster.

[00:19:55] Carl: That people are still always gonna need that partnership with a human like you guys to make that happen. It's, it's

[00:20:00] Jeff: interesting because like we look at this of, it's like the intersection of content, technology, and physical space, right? So it's the content that you're trying to convey, whether that's your training course or whether it's a video call that you're having with somebody.

[00:20:10] Jeff: Mm-hmm. Um, the technology that you're using, making sure that it, one, will, one, facilitate that content, whatever, you know, resolutions it's in, whatever, any of those things that, that need to be taken care of in the background. But then it's the intersection with the physical space. Mm-hmm. Right. As well. So like, whether you're in a studio like this or you're in front of the wall that you guys used, um, or you're in corporate.

[00:20:30] Jeff: Lobby, conference room, any of those kind of things, it's all three of those things kind of coming together at the same time. Mm-hmm. So in, you know, from a, from a business standpoint, it would be the worlds of like, IT facilities and then kind of avs what we'll call user experience. Mm-hmm. Right? So distance room screens, like how close you are to a microphone.

[00:20:49] Jeff: Mm-hmm. You know, all of those fun things. Um, but yeah, I think you're absolutely right. I think there's, there's gonna be a lot more, uh, shift and change in some of this. And I think it's. One of the things that I think most people don't fully appreciate yet is, and I think it's becoming very apparent, very fast, is you're only going to get the output out of like a, whether it's a Chad GBT, or a clot or something else, you're only gonna get the output.

[00:21:14] Jeff: That's great if your input is better. Mm-hmm. The be and that's, that goes with recording, that's audio, that's video. Mm-hmm. That's any of the rest of the things. The better your input is to those things, the better the output of the final product's gonna be. Um, on the backside of that. So, um. No, this is great.

[00:21:30] Jeff: This is a fantastic conversation. I'm, this is, this is a lot of fun. This is the first time we've actually recorded in the studio, so yeah, we're, it looks great. Really excited to use the space and, and get in here and play around with it. So

[00:21:40] Carl: again, I'm very jealous. This is many, many miles from my actual home.

[00:21:45] Jeff: Um, I'm trying to think of, um, there's at least a few other, um, things that I was trying to think through from a, um, from a coaching standpoint. What do you think with, with chat GBT and some of these other things that are coming from an AI standpoint, technology wise, what do you think are some things that you can kind of see now that you've used a few different technologies, what do you kind of see on the horizon or what do you think about that's coming on the horizon from that perspective?

[00:22:15] Jeff: From the, from the coaching perspective and those kind of things? Is there anything that sticks out to you?

[00:22:20] Carl: Yeah, I think your, uh, comment a second ago about the inputs mattering. Yeah. The inputs will matter and I think. If we're thinking about people and if you have fear about, you know, AI in the future of all this, what I would kind of encourage you is, you know, Pandora's Box is already open when it comes to this, and so if you're like, oh, like I'm terrified of this and I don't know what to do, I deeply believe, and this is born true, even in the last, you know, six months that I've seen this.

[00:22:47] Carl: In the future there will be companies and leaders who. Uh, see AI as the nail gun and use it as a tool. And there will be companies who are out of business. Yeah. But the companies who not only will remain in business, but will thrive and become best in class. Yeah. In the industries are the ones who figure out the marriage between people and technology.

[00:23:07] Carl: Yeah. And so that's why, you know, uh, I use this phrase peeing. Mm-hmm. Peeing is this craft, it's also this science. Yeah. And a lot of people are now going, oh, well you won't need people. You can replace everything with robots and ai. We will always need humans to some degree. Yeah. Right. And the idea of let's even just take the next 20 years.

[00:23:30] Carl: 'cause I have no idea what a century holds from now, but in the next 20 years. I'm getting calls all the time now from companies who are going, Hey, can you meet with our executives? Can you meet with our management? Because we don't know how to handle conflict, or we don't know how to handle expectation management, or, we've got a new idea, but everybody's fighting over which idea we should use, or we don't really know how to, on B Board people past a simple SOP.

[00:23:53] Carl: Yeah. Because now our people aren't interacting well with the new person or somebody who's migrated from management to executive level, and we don't know how to handle the hierarchy of this thing. Mm-hmm. All of that is peeing. Yeah. And the best leaders I think in business will adapt as quickly as they can to technology and it's just changing at lightning speed.

[00:24:10] Carl: So just have a lot of grace with yourself. Mm-hmm. That you're not always gonna keep up.

[00:24:13] Speakers 1: Yeah.

[00:24:14] Carl: But have people on the staff who are keeping their eyes on the horizon and going, Hey, have you seen this? Like you and I were just chatting, GPT just had an update last night. Mm-hmm. Now you can like do even better photo prompts.

[00:24:24] Carl: Photos.

[00:24:24] Speakers 1: Yeah. Yeah.

[00:24:25] Carl: 90% of that will be used for our own entertainment.

[00:24:28] Speakers 1: Yeah.

[00:24:29] Carl: It 90% will not be used for revenue generating. Like I think if you look at the stats, the vast majority of what's created in GPT mm-hmm Is like us with our favorite animal. Yeah. Like humans will look for self entertainment first.

[00:24:41] Carl: They're not looking for like an edge in business. Right. But the other 10% will shift the needle for everything else. Yeah. Yeah. But it will be imperative for business to go. It's not either technology or people. It's both technology and people. Yeah. And their ability in this next season to stay in step with the trends with technology and then be in front of the trend.

[00:25:01] Carl: Because what I'm seeing now is there are companies. Who are going, man business would be great if it weren't for people. Right? Yeah. And you may have thought that as a leader, but I'm telling you it will affect your revenue over the long term. So it's okay to be frustrated. It's just not okay to live there forever.

[00:25:17] Carl: Yeah. So that company will eventually atrophy and go out of business. Yeah. The other people who go, hold on. I maybe, you know, have heard Carl say this once or a thousand times. People not product are the profit.

[00:25:30] Speakers 1: Yeah.

[00:25:30] Carl: And if you can get that really into your head and go, okay, every day I'm, I'm coming in and I'm being just a little bit better in my interactions.

[00:25:36] Carl: I'm raising my emotional intelligence, I'm developing my soft skills. All of a sudden you will find not only do you retain your apl uh, a, uh, talent

[00:25:44] Speakers 1: mm-hmm.

[00:25:45] Carl: Your c talent will leave. Yeah. Because there's a lot of clarity on what the expectations are, and then you will attract the next wave of great a plus talent.

[00:25:53] Carl: Yeah. Because the culture feels kind. But kindness to us is clarity of expectations. Yeah. So to be clear is to be kind, to be unclear. Is to be unkind. Yeah. And these cultures are going, we're gonna get really clear on who we are and how we can be together as people. Yeah. And that will naturally self-select in and out.

[00:26:11] Carl: Your a play is,

[00:26:12] Jeff: yeah. I, I think it's, it's gonna be interesting to see how that plays out with, um, obviously like in the IT and. You know, highly technol tech technology spaces. Mm-hmm. Like, what is that gonna look like for people from a coding perspective? What is it gonna look like for people from a, you know, all of these other things that most people don't see, don't have interactions with, with most of those folks, they, we all use the technology on our phones.

[00:26:36] Jeff: Mm-hmm. Right? But 90% of us couldn't tell you exactly how it functions. Right. We just know I pushed this and this happens, right? Mm-hmm. But there is a literally thousands of lines of code for some of these things in the background that. That's the integration piece of figuring out the requirement. Mm-hmm.

[00:26:51] Jeff: And the, the, the what, what's a win, right? Yeah. Like what is the win? Mm-hmm. Figuring out that requirement and then integrating the correct technology solution to meet, not only meet that requirement, but you know, in many cases exceeded or, you know, get to a place where, um, that workflow is a lot more efficient, right?

[00:27:08] Jeff: So that the input from, you know, your, your people in business, um, is that much more targeted, that much more specialized, those kind of things. So. Um, very interesting. Um, good stuff, man. Yeah, this is fantastic. Yeah. Um, I'm trying to think, um, obviously gonna have to edit some of this outta there, but that's all right.

[00:27:27] Jeff: That's alright.

[00:27:28] Carl: Listen, the flow is really good up to this point. So that's some minimal editing. Yeah.

[00:27:32] Jeff: Yeah. You're

[00:27:32] Carl: doing great. Do you need to be on that call? Do you need No, no, I was just,

[00:27:35] Jeff: I was checking on the, um, the GTK column. No, it's fine. Yeah, it's not a big deal. Do you know where the web presenter is?

[00:27:43] Jeff: It's here in the closet. It's here in the closet. Yeah, it's here in the closet. So, um, let's, yeah, let's jump on the call 'cause this is gonna be hilarious. You want me to stop recording? Uh, yeah, you can stop recording. Yeah. Do you wanna wrap on that? Do you want any sort of close? Oh yeah. Um, oh, it's still recording.

[00:28:00] Jeff: Yeah, that's fine. Um, trying to think of a good wrap up thought. Um, there'd

[00:28:07] Carl: probably be a good like, general question for your podcast of going, so we're titling it what,

[00:28:12] Jeff: uh, amplified business.

[00:28:14] Carl: Okay. And amplified business. If you were gonna give it a subtext or a subline, what would you give it? Like we exist to do this on this podcast.

[00:28:23] Jeff: Wow. What did we put together? We have that somewhere already. I'm just trying to remember what it is.

[00:28:30] Carl: What are you talking about? I'm sorry. No, you're good. No, you're good. We're just talking about, what's the tagline for the podcast? Or if you were gonna give a subtext. It's Amplify Business. We exist to do what? Like this podcast is for people who need what?

[00:28:44] Carl: We've got it

[00:28:45] Speakers 1: here.

[00:28:51] Jeff: How many spaces do you have? Like this four open right now? Four open right now. Total of, it'll be a total of seven. Yeah, it's four. Four right now. And we have three more that are coming,

[00:29:01] Carl: that are all three camera shots of the lighting.

[00:29:03] Jeff: Yes, bro. Yeah, that's the intent. Yeah. You have

[00:29:05] Carl: just an embarrassment of riches.

[00:29:07] Carl: Yeah. This is so awesome.

[00:29:08] Jeff: Yeah, it's so. I'm literally

[00:29:11] Carl: just geeking out over like, that's funny. How, how much? This is gonna be great. B-roll footage. Yeah, this is gonna be great. B

[00:29:16] Jeff: roll footage for sure. Yeah. So, yeah. My

[00:29:17] Carl: shocked face. And, hold on. You have four studios. This good. I'm, again, I'm, I'm mad. I'm geographically mad currently.

[00:29:28] Carl: I'm glad Flights to Houston are cheap in case anybody's wondering. It's not expensive. There. There you go. Yeah. It's not hard to get here.

[00:29:33] Jeff: There, there you go. And we do packages. So you can come in for two days Yeah. And record like your entire season. So that's, yeah. And the food's

[00:29:39] Carl: always good. Yeah. I always leave eight pounds heavier than I came.

[00:29:44] Jeff: Yeah. So the, uh, the kind of the, the purpose of the podcast is, um, it's amplified business show is a podcast for business leaders, technology enthusiasts, and entrepreneurs looking to transform their operations with innovative, innovative technologies strategies. I don't really like that, but, um.

[00:30:04] Carl: Yeah. So maybe a cool closed question.

[00:30:06] Carl: It might be an open question, but we could use it as a closed question for this one. Hey, Carl, is there anything new that you've seen either in like business or in technology that you're really excited about?

[00:30:15] Jeff: That's a good one, yes. So, um, that, that

[00:30:18] Carl: is amplifying businesses out there.

[00:30:20] Jeff: Yes. Yeah. Um. So, Carl, this is so funny.

[00:30:28] Jeff: It feels so staged. Yeah. Yeah. That's hilarious. That's fine. That's good. No, sorry. Um, so what is a, um, what's a technology or what's, um. Kind of a workflow or an efficiency in business that you're seeing that's helping people amplify what they're doing. Because the whole point of what we're, what we're trying to get at from a show standpoint is kind of pulling back the veil on the technology piece.

[00:30:50] Jeff: Mm-hmm. And saying, okay, here's what it actually takes to do these pieces of technology. Mm-hmm. And here's the return on your investment from a business standpoint. Mm-hmm. Here's the actual ROI that you can see from. Whether it's digital signage and communication with your employees, whether it's video conferencing in a space mm-hmm.

[00:31:05] Jeff: And connecting people. Right. Those kind of things. What are, what are some of the things that you've seen in business that people are using to kind of do that? Or what are some of the takeaways on the technology side?

[00:31:15] Carl: Yeah. On the technology side, my favorite current thing to make sure that every one of my clients is using and it's non-negotiable, is some sort of AI note taker in their meetings.

[00:31:24] Carl: Yeah. Because it is shocking how much we will forget from it, even leaving our own mouth to somebody else's ears, 100%. And to be able to have a fathom or a read or an otter or you know, whatever your AI is. And those are all names of ais by the way. If you're like, that was a weird thing that Carl just said, um, to have one of those in your Zoom or Google Meet or Microsoft teams.

[00:31:46] Carl: And then for that, at the end of the meeting in four seconds to be able to full spit out a full transcript. I will literally then coach my executives and middle managers that I'm, I'm helping with in C-Suite to go, Hey, give me A-T-L-D-R. Yeah, give me a rundown of this entire transcript. Talk to me like a 9-year-old and give it to me in less than a paragraph.

[00:32:04] Speakers 1: Yeah.

[00:32:05] Carl: And the summation that this thing will do because you have people in the room who are hyper detailed, who will read the entire nine page transcript. Yeah. You have other people like me who are dumb dumbs and I need it in a four line paragraph. Yeah. And then I need a bullet point and the ability of technology now to go, I didn't miss a thing.

[00:32:24] Carl: I can correlate all of that. I can, um, you know, bullet it out. I can give you the full thing. And then what I will do is I will coach the same leaders to go. Do not ever go into a new meeting without reading the old notes. The four paragraph? Yeah, or the one paragraph or the bullet points. And even better when I start to get them to really elevate is going, don't call another meeting.

[00:32:48] Carl: I. Without sharing, Hey, based on last time's meeting, this was the one win. Bring me two possible solutions to the problem that's created. Mm-hmm. And then we're gonna have a follow up. You will watch your personnel respond in a completely different way because they feel so cared for. Yeah. This is what real management is about.

[00:33:04] Carl: Yeah. Is managing people's time in a way that honors it. Correct. And the technology now is so good. There's literally no reason not to be

[00:33:11] Jeff: using it. Yeah. No, I totally agree with that. We've started using, uh, Reed for a lot of our meetings. Yeah, it's my favorite. We've seen the same love read, seen the same.

[00:33:18] Jeff: It's not sponsored,

[00:33:18] Carl: but Reed it should be. Yeah, call me. I would love a sponsorship because I've told, I mean, it's no less than 50 businesses at this point that I've told about re ai, so That's awesome. I would like a check. That'd be really nice. That's

[00:33:28] Speakers 1: awesome.

[00:33:29] Carl: Yeah.

[00:33:30] Speakers 1: Awesome. Carl, thank you for the time.

[00:33:31] Speakers 1: This is fantastic. This has been great, man. I'm

[00:33:33] Carl: absolutely blessed and thanks for making me angry. It's so pretty and so nice.

[00:33:38] Speakers 1: Come back anytime.

[00:33:38] Carl: Yeah,

[00:33:39] Speakers 1: thanks. So, cheers. Awesome. Yay. Alright.