When IT Security Meets OT Reality: Why One Size Doesn't Fit All

[00:00:00] Speaker: Hey, if you've got a podcast

[00:00:01] Speaker: and you're

[00:00:01] Speaker: feeling burnt out, I want

[00:00:02] Speaker: you to watch this video 'cause my

[00:00:03] 2025_1023_1320: is Hector Sania. Esteban,

[00:00:04] Speaker: And for much of the last decade

[00:00:06] 2025_1023_1320: spent trying to figure

[00:00:07] Speaker: out how to

[00:00:08] 2025_1023_1320: a sustainable, successful, and profitable podcast, and what I see happen a lot

[00:00:12] Speaker: is that a lot of people get started because starting the podcast is actually the easy with

[00:00:17] 2025_1023_1320: all the tools

[00:00:18] Speaker: and all the AI that's out there getting going is

[00:00:20] Speaker: actually the

[00:00:21] 2025_1023_1320: part.

[00:00:21] 2025_1023_1320: The

[00:00:22] Speaker: challenging part is sustaining it. The challenging part

[00:00:24] Speaker: is making it

[00:00:24] Speaker: successful. And again, the challenging part is actually making money from And so these are the three mistakes that I see podcasters made. The first one is that they're not consistent enough. Podcasting takes time. There's no way around it and unfortunately it's not gonna happen overnight, What I tell podcasters is get to 25 episodes

[00:00:39] Speaker: as quickly as you can. and

[00:00:40] Speaker: there's two reasons for this, and the first

[00:00:42] 2025_1023_1320: is for you,

[00:00:43] Speaker: Getting to 25 episodes is gonna require you to get over your own bs. It's gonna require

[00:00:47] 2025_1023_1320: to be consistent

[00:00:48] Speaker: and it's gonna require

[00:00:49] 2025_1023_1320: to

[00:00:49] Speaker: actually make a habit

[00:00:50] 2025_1023_1320: of recording, which is one of the biggest challenges in getting going.

[00:00:54] 2025_1023_1320: The second reason is

[00:00:54] Speaker: actually for your audience.

[00:00:56] 2025_1023_1320: Too many people, they

[00:00:56] Speaker: look up after five,

[00:00:57] Speaker: 10, 15 episodes, and they think that it's not working. And

[00:01:00] 2025_1023_1320: it is, is just

[00:01:01] Speaker: that people haven't noticed yet. People have their own lives.

[00:01:03] 2025_1023_1320: are doing their own thing, and it takes time for people to notice,

[00:01:06] Speaker: but 25 episodes, if we think about episode week is a little over

[00:01:09] 2025_1023_1320: six months of content. And so if someone is seeing you over a six month period of time showing up week in and week out,

[00:01:15] Speaker: it's going to

[00:01:16] 2025_1023_1320: be

[00:01:16] Speaker: memorable.

[00:01:16] Speaker: the second mistake that I see podcasters make

[00:01:18] 2025_1023_1320: that they don't promote their podcast.

[00:01:20] Speaker: Because unfortunately, podcasts are not like other types

[00:01:22] Speaker: of content.

[00:01:23] Speaker: It's not like TikTok where you have an algorithm that's gonna

[00:01:25] 2025_1023_1320: find it and show it to people who don't follow you.

[00:01:27] Speaker: It's not like YouTube

[00:01:28] 2025_1023_1320: people are searching on their looking for specific

[00:01:31] Speaker: types of content, and it's not like Facebook or Instagram where you have

[00:01:35] 2025_1023_1320: group of

[00:01:36] Speaker: followers that are already following you.

[00:01:37] Speaker: Unfortunately, on podcasts,

[00:01:39] Speaker: You have to be the one to go out and tell people about it.

[00:01:41] Speaker: You can do this via social media. You can do this

[00:01:43] Speaker: via email,

[00:01:44] Speaker: or you can

[00:01:45] 2025_1023_1320: do it

[00:01:45] Speaker: in person in real life, in a variety

[00:01:47] 2025_1023_1320: of different ways.

[00:01:48] Speaker: The point is you have to tell people about it or

[00:01:51] 2025_1023_1320: no one's gonna find it.

[00:01:52] Speaker: The third mistake

[00:01:53] Speaker: is actually maybe contradictory to the first one, and that's that people put out too much content

[00:01:58] 2025_1023_1320: too frequently because the first

[00:02:00] Speaker: one requires

[00:02:01] 2025_1023_1320: and the second one requires you to

[00:02:02] Speaker: promote it. That's a lot

[00:02:03] 2025_1023_1320: time. And so some

[00:02:05] Speaker: podcasters get into the hamster wheel of content where they put one episode out

[00:02:09] 2025_1023_1320: then they're so busy and so caught up trying to get the

[00:02:11] Speaker: next episode out

[00:02:12] 2025_1023_1320: they don't actually take any time to promote it.

[00:02:14] 2025_1023_1320: So if that's the case, give yourself more time, space out your

[00:02:17] Speaker: episodes. Find ways

[00:02:19] 2025_1023_1320: to. Continue to publish, but maybe not

[00:02:22] Speaker: create entirely new episodes.

[00:02:24] Speaker: this can look like rerun episodes. This can look like mashup episodes, or this can look like

[00:02:28] 2025_1023_1320: shorter, smaller, or even

[00:02:29] Speaker: solo type episodes That

[00:02:30] Speaker: don't take as much time to produce an edit.

[00:02:32] Speaker: The important

[00:02:33] Speaker: thing is that you want to give yourself time to promote it,

[00:02:36] Speaker: and you also want to give yourself enough time so that you don't burn out.

[00:02:38] Speaker: So again, the three mistakes that podcasts make is that they're not consistent enough. Get to 25 episodes as

[00:02:43] 2025_1023_1320: as you can. Stay consistent.

[00:02:44] Speaker: The second mistake that they make is that they're not promoting it. You gotta tell people about it, post about

[00:02:48] 2025_1023_1320: on social media,

[00:02:48] Speaker: send your email list, send a text.

[00:02:50] Speaker: And the third thing is

[00:02:51] 2025_1023_1320: they may not be giving themselves enough time between the episodes

[00:02:55] Speaker: to adequately prepare for the next one and also promote it.