Episode 76
How Charlena Berry of The Cake House Opens New Retail Stores By Standardizing Operations
In this episode, we chat with Charlena Berry, the founder of two businesses: Cannabis Business Growth and The Cake House .
Show notes
In this episode, we chat with Charlena Berry, the founder of two businesses: Cannabis Business Growth and The Cake House.
Cannabis Business Growth is her consulting company where she helps companies navigate the difficult process of getting a cannabis license for their business. The Cake House is a successful chain of 4 cannabis dispensaries located in California and Michigan.
Charlena discusses the challenges of navigating the complex rules and regulations of the cannabis industry and shares her secrets for success, including her use of project management software to keep her team on track and meet tight deadlines.
She also dives into the importance of standardizing operations when opening new stores and the critical role that technology and marketing play in building a strong business.
Charlena emphasizes the value of having a good team and trusting them to make the right decisions, and gives examples of how building dispensaries to last for years is essential for growth and success.
If you're interested in learning more about the cannabis industry and how to scale a successful business, this episode is a must-listen!
And for those 21+, don't forget to check out her website at:
https://cakehousecannabis.com/
And stay tuned for more great episodes ahead!
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.