Episode 152
How Tom Butera Built CompanionCast Network by Leveraging Authenticity, Consistency, and Good Content Creation in Doing Podcast Advertising and Marketing.
In this episode, Tom emphasizes the significance of authenticity and connection for podcast hosts. He highlights the power of having a promo code for podcast advertising, which can greatly enhance its effectiveness. Tom also stresses the importance of consistency in podcasting, from posting…
Show notes
In this episode, Tom emphasizes the significance of authenticity and connection for podcast hosts. He highlights the power of having a promo code for podcast advertising, which can greatly enhance its effectiveness. Tom also stresses the importance of consistency in podcasting, from posting regularly to staying focused on specific topics. Moreover, he shares that being a skilled content creator is the key to success in the marketing and advertising realm, particularly in the world of podcasting. Tune in to gain valuable insights on how to thrive as a podcast host and marketer.
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.