How Ross McDaniel Scales Local Businesses with Four Key Strategies

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!

Chapters:

• 00:00:00 - Welcome to the How to Scale a Business Podcast
• 00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
• 00:00:56 - Why We Focus on Scaling Local Businesses
• 00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
• 00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
• 00:08:10 - The Role of Competency in Building Trust
• 00:11:00 - Learning from Early Experiences in Business
• 00:12:07 - Maximizing Visibility and Competency for Local Success
• 00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
• 00:19:01 - Harnessing the Power of Social Proof and Referrals
• 00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

• Ross on LinkedIn
• Ross on Instagram
• Fencepost.co
• Trellis Coffee Bar
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!