Episode 106
How Mike McCormick Uses Customer Feedback to Make Better Decisions
In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed…
Show notes
In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick's insights serve as a reminder that in today's fast-paced business world, customer feedback should never be overlooked.
In This Episode, You'll Learn:
- 00:00:00 - Meet Mike McCormick, CEO of Full Stack Marketing
- 00:03:12 - Overcoming challenges and prioritizing what's important for business success
- 00:06:46 - Focusing on long-term goals to grow your business
- 00:09:42 - Listening to customers is key to successful marketing
- 00:11:28 - Breaking away from old habits and embracing new strategies
- 00:12:34 - Building an incredible website without breaking the bank
- 00:14:42 - The importance of data and honesty in marketing
- 00:15:10 - Extracting wisdom from interviews to improve your business
- 00:17:58 - Connect with Mike McCormick on LinkedIn for business growth tips
Links And Resources:
- Website
- Mike McCormick on LinkedIn
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Full transcript
[00:00:00] Mike: You're about to listen to some magic moments from some previous episodes that we recorded on the Better Than Rich Show. We love these short episodes. We've received some unbelievable feedback from you dear listener, so thank you for the feedback. Keep giving us feedback as we are listening to you. So get ready for another short episode on The Better Than Rich Show giving you value for today.
[00:00:23] Mike: Enjoy this content coming your way now.
[00:00:30] Mike: This episode is gonna be nice and short with some magic moments that you're really gonna love. If you want to go back and listen to the full episode, you obviously can. And we also have the videos of these episodes recorded on YouTube, and we would love for you to check that out too, depending on what platform of your choice in.
[00:00:46] Mike: We just love that you're here, that you're stopping by, that you're listening to The Better Than Rich Show today. So thank you for your support and we hope this video or this audio. Gives you the value that you deserve to have as you go into today.
[00:01:10] Mike: I just wanna say thank you so much for taking the time to listen to this episode. We went through a lot of our previous episodes and pulled out some magic moments and put them into an episode like the one you're about to listen to today. So thank you for being a listener to the show. We had some requests to have some short.
[00:01:27] Mike: Hard-hitting content that can come your way in a very timely manner, cuz we know how busy you are. But we wanna make sure that you get some sort of value during your day. So this is another one of those short episodes for you to get some perspective, add some value to your life. And again, we really appreciate you being a listener of The Better Than Rich Show.
[00:01:45] Mike: So here we go, on another great episode of The Better Than Rich Show.
[00:01:56] Mike: Did you know that better than Rich also has several free resources that are available to you every single day. We love that you enjoy the podcast, and if you love this episode, By all means, feel free to leave us a rating and review on any platform. Go into the comments on YouTube. All of our videos are on YouTube as well, so if you love this video, we would love for you to let us know.
[00:02:22] Mike: We have tons of resources available if you go to. Automate delegate systemized.com. There is a free one hour masterclass of going through how to work on your business versus in your business, how to build a system for anything in your business, and how to put in automation sequences and how to delegate things without being tech savvy at all.
[00:02:45] Mike: You don't even have to be organized, and we reveal that back in a free one hour masterclass. We received incredible feedback on this. I think you'll really love it. Plus we also have a free Facebook group. We have over a thousand members in this Facebook group from all different parts of the world, all with one common challenge is how do I offset overwhelm?
[00:03:06] Mike: How can I, as a busy entrepreneur and a busy business owner, how can I win back some of my time so I can spend that time on what matters most to me? If sound sounds like a group of people you'd like to be around, come join us. It's a free private Facebook group. Just request to put in the request. Let us know.
[00:03:21] Mike: You heard about us on the podcast and we'll a hundred percent approve you and you could jump into the conversation. I know we've had a couple of questions come up to us with, well, hey, what can I do to work a little bit more closely with you and Andrew and the better than Rich team? We do have a virtual assistant services that you can sign up for a free complimentary coaching call on our VA dot Better Than Rich website where if you wanted to have us poke around your business and see if any of our team of virtual assistants.
[00:03:51] Mike: Can help you win back time, we would love to do that for you. You just go to va dot better than rich.com and one of our system strategists will kind of peel back the layers of your business and see if a virtual assistant can tackle any of those under $25 per hour tasks for you. We would love to help you with that if we can.
[00:04:10] Mike: And if we can't, we're sure you'll get value from that conversation. And in the same breath, if you're like, I might need a virtual assistant, but I might need a whole revamp of my business. We have so many friction points of our business. We have lots of area of opportunity. We have room for growth.
[00:04:23] Mike: There's tons of pain points. Help, help, help. If that's the case, same thing. We would love to set up a call with you and you could set up a business optimization call. And all you do is when you sign up and rejoin our Facebook group, you'll get an email. To book a game plan call again. We'll p peel back the layers of your business and support you the best way we possibly can.
[00:04:43] Mike: So again, thank you so much for listening to the show and if you want more of us, we would love to have more conversations with you as well. Thank you again. Cheers, and we'll see you in the next episode.
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.