Episode 167
How Gabriella Delorenzo Helped Mushroom Media Grow by Leveraging Creativity, Exploring New Technology, and Having Authenticity in Marketing Wine and Spirits
In this episode of 'How to Scale a Business', Gabriella Delorenzo, a seasoned marketer in the wine and spirits industry, shares key factors for successful marketing in this competitive field. Delorenzo highlights the significance of creativity, staying up to date with regulations, consistent…
Show notes
In this episode of 'How to Scale a Business', Gabriella Delorenzo, a seasoned marketer in the wine and spirits industry, shares key factors for successful marketing in this competitive field. Delorenzo highlights the significance of creativity, staying up to date with regulations, consistent branding, adapting to new technologies, finding aligned influencers, and the importance of authenticity in marketing. This episode provides valuable insights and strategies for marketers in the wine and spirits industry.
Links And Resources:
- Mushroom Media
- Gabriella Delorenzo on LinkedIn
- Gabriella Delorenzo on Instagram
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Full transcript
[00:00:00] Christopher: There was very much this particular type of masculinity that I had been subjected to for many years. And while I was successful in both of those careers, I also didn't get to bring all of myself. Like, I felt like I had to bring a part of me. and then discovering Brene Brown's work when she was starting to talk more and more about vulnerability, had me go, wait a minute, what's my relationship with it?
[00:00:17] Christopher: And had me start to look at what were some of the ideals I had around what it meant to be a man that were serving me and the ones that were getting in the way. And that's when the snowball effect started to happen. Again, I won't say I immediately was able to ask people for help a lot, but I was leaning into it more.
[00:00:33] Christopher: And I think the big difference for me is when someone would offer help, I would be less likely to go to that automatic response of, no, I'm good. And I would say, yeah, sure. Here's how you can help me.
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.